{"id":"https://openalex.org/W4396622015","doi":"https://doi.org/10.1080/17517575.2024.2345105","title":"The impact of changes in sales promotion depth on consumers\u2019 purchase intentions in an e-commerce environment","display_name":"The impact of changes in sales promotion depth on consumers\u2019 purchase intentions in an e-commerce environment","publication_year":2024,"publication_date":"2024-05-02","ids":{"openalex":"https://openalex.org/W4396622015","doi":"https://doi.org/10.1080/17517575.2024.2345105"},"language":"en","primary_location":{"id":"doi:10.1080/17517575.2024.2345105","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1080/17517575.2024.2345105","pdf_url":null,"source":{"id":"https://openalex.org/S24861202","display_name":"Enterprise Information Systems","issn_l":"1751-7575","issn":["1751-7575","1751-7583"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Enterprise Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015068105","display_name":"Mingyao Hu","orcid":"https://orcid.org/0000-0002-7543-997X"},"institutions":[{"id":"https://openalex.org/I139759216","display_name":"Beijing University of Posts and Telecommunications","ror":"https://ror.org/04w9fbh59","country_code":"CN","type":"education","lineage":["https://openalex.org/I139759216"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Mingyao Hu","raw_affiliation_strings":["School of Modern Post (School of Automation), Beijing University of Posts and Telecommunications, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Modern Post (School of Automation), Beijing University of Posts and Telecommunications, Beijing, China","institution_ids":["https://openalex.org/I139759216"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057997769","display_name":"Peggy E. Chaudhry","orcid":"https://orcid.org/0000-0002-9833-0395"},"institutions":[{"id":"https://openalex.org/I7863295","display_name":"Villanova University","ror":"https://ror.org/02g7kd627","country_code":"US","type":"education","lineage":["https://openalex.org/I7863295"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Peggy E. Chaudhry","raw_affiliation_strings":["Department of Management and Operations, Villanova School of Business, Villanova University, Villanova, PA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management and Operations, Villanova School of Business, Villanova University, Villanova, PA, USA","institution_ids":["https://openalex.org/I7863295"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025980518","display_name":"Sohail S. Chaudhry","orcid":"https://orcid.org/0000-0002-6688-3884"},"institutions":[{"id":"https://openalex.org/I7863295","display_name":"Villanova University","ror":"https://ror.org/02g7kd627","country_code":"US","type":"education","lineage":["https://openalex.org/I7863295"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Sohail S. Chaudhry","raw_affiliation_strings":["Department of Management and Operations, Villanova School of Business, Villanova University, Villanova, PA, USA"],"raw_orcid":"https://orcid.org/0000-0002-6688-3884","affiliations":[{"raw_affiliation_string":"Department of Management and Operations, Villanova School of Business, Villanova University, Villanova, PA, USA","institution_ids":["https://openalex.org/I7863295"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102518561","display_name":"Huawei Han","orcid":null},"institutions":[{"id":"https://openalex.org/I139759216","display_name":"Beijing University of Posts and Telecommunications","ror":"https://ror.org/04w9fbh59","country_code":"CN","type":"education","lineage":["https://openalex.org/I139759216"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Huawei Han","raw_affiliation_strings":["School of Modern Post (School of Automation), Beijing University of Posts and Telecommunications, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Modern Post (School of Automation), Beijing University of Posts and Telecommunications, Beijing, China","institution_ids":["https://openalex.org/I139759216"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102248442","display_name":"Kai Li","orcid":null},"institutions":[{"id":"https://openalex.org/I139759216","display_name":"Beijing University of Posts and Telecommunications","ror":"https://ror.org/04w9fbh59","country_code":"CN","type":"education","lineage":["https://openalex.org/I139759216"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Kai Li","raw_affiliation_strings":["School of Modern Post (School of Automation), Beijing University of Posts and Telecommunications, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Modern Post (School of Automation), Beijing University of Posts and Telecommunications, Beijing, China","institution_ids":["https://openalex.org/I139759216"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041040613","display_name":"Zhenping Wang","orcid":"https://orcid.org/0000-0003-3360-3775"},"institutions":[{"id":"https://openalex.org/I139759216","display_name":"Beijing University of Posts and Telecommunications","ror":"https://ror.org/04w9fbh59","country_code":"CN","type":"education","lineage":["https://openalex.org/I139759216"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhenping Wang","raw_affiliation_strings":["School of Modern Post (School of Automation), Beijing University of Posts and Telecommunications, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Modern Post (School of Automation), Beijing University of Posts and Telecommunications, Beijing, China","institution_ids":["https://openalex.org/I139759216"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5089095312","display_name":"Guanliang Zhao","orcid":"https://orcid.org/0000-0002-2123-6034"},"institutions":[{"id":"https://openalex.org/I139759216","display_name":"Beijing University of Posts and Telecommunications","ror":"https://ror.org/04w9fbh59","country_code":"CN","type":"education","lineage":["https://openalex.org/I139759216"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guanliang Zhao","raw_affiliation_strings":["Institute of Information Photonics and Optical Communications, Beijing University of Posts and Telecommunications, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Information Photonics and Optical Communications, Beijing University of Posts and Telecommunications, Beijing, China","institution_ids":["https://openalex.org/I139759216"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5025980518"],"corresponding_institution_ids":["https://openalex.org/I7863295"],"apc_list":null,"apc_paid":null,"fwci":5.2865,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.95068422,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"18","issue":"6","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9944999814033508,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9919000267982483,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sales-promotion","display_name":"Sales promotion","score":0.6953000426292419},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6925211548805237},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.6223268508911133},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5957860946655273},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.5931299328804016},{"id":"https://openalex.org/keywords/sales-management","display_name":"Sales management","score":0.48521140217781067},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4018673002719879},{"id":"https://openalex.org/keywords/commerce","display_name":"Commerce","score":0.34922316670417786},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.18206465244293213},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.08856898546218872}],"concepts":[{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.6953000426292419},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6925211548805237},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6223268508911133},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5957860946655273},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.5931299328804016},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.48521140217781067},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4018673002719879},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.34922316670417786},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18206465244293213},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.08856898546218872},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/17517575.2024.2345105","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1080/17517575.2024.2345105","pdf_url":null,"source":{"id":"https://openalex.org/S24861202","display_name":"Enterprise Information Systems","issn_l":"1751-7575","issn":["1751-7575","1751-7583"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Enterprise Information Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":56,"referenced_works":["https://openalex.org/W1510070215","https://openalex.org/W1849190772","https://openalex.org/W1979406369","https://openalex.org/W1995031937","https://openalex.org/W2006091427","https://openalex.org/W2043411484","https://openalex.org/W2055696155","https://openalex.org/W2061826797","https://openalex.org/W2093425425","https://openalex.org/W2126164224","https://openalex.org/W2148907137","https://openalex.org/W2170319631","https://openalex.org/W2212415269","https://openalex.org/W2298167451","https://openalex.org/W2511263165","https://openalex.org/W2525632017","https://openalex.org/W2747043480","https://openalex.org/W2767120971","https://openalex.org/W2786975500","https://openalex.org/W2829332999","https://openalex.org/W2886566597","https://openalex.org/W2902307211","https://openalex.org/W2922251687","https://openalex.org/W2940180751","https://openalex.org/W2947455400","https://openalex.org/W2948293295","https://openalex.org/W2967988713","https://openalex.org/W3010137377","https://openalex.org/W3010190843","https://openalex.org/W3084049812","https://openalex.org/W3124561072","https://openalex.org/W3135705913","https://openalex.org/W3199531908","https://openalex.org/W3211112346","https://openalex.org/W4200056929","https://openalex.org/W4205407181","https://openalex.org/W4210321437","https://openalex.org/W4223948034","https://openalex.org/W4283371489","https://openalex.org/W4289766348","https://openalex.org/W4294959234","https://openalex.org/W4295024855","https://openalex.org/W4295296029","https://openalex.org/W4308143799","https://openalex.org/W4315784602","https://openalex.org/W4317933625","https://openalex.org/W4320479144","https://openalex.org/W4360843959","https://openalex.org/W4362611759","https://openalex.org/W4365519990","https://openalex.org/W4367043342","https://openalex.org/W4379203819","https://openalex.org/W4382939047","https://openalex.org/W4384828053","https://openalex.org/W4390558477","https://openalex.org/W4393282866"],"related_works":["https://openalex.org/W811505970","https://openalex.org/W3084067260","https://openalex.org/W2184009457","https://openalex.org/W2146635874","https://openalex.org/W2921270530","https://openalex.org/W2562841988","https://openalex.org/W2586102950","https://openalex.org/W2328897851","https://openalex.org/W1850126523","https://openalex.org/W3185120744"],"abstract_inverted_index":{"Variations":[0],"in":[1,4],"sales":[2,19,26,48],"promotion":[3,27],"e-commerce":[5,12],"impact":[6],"online":[7,65],"purchase":[8,22,52,80],"decisions.":[9,23],"Managers":[10],"of":[11,18,46,58],"marketplaces":[13],"must":[14],"comprehend":[15],"the":[16,35,39,44,55,59],"effects":[17],"deviations":[20],"on":[21,76],"We":[24,37],"categorize":[25],"changes":[28,75],"as":[29],"either":[30],"recognisable":[31,72],"or":[32],"unrecognisable":[33,74],"to":[34,42],"consumer.":[36],"used":[38],"stimulus-organization-response":[40],"model":[41],"assess":[43],"influence":[45,50],"diverse":[47],"promotions":[49],"consumer":[51],"decisions":[53],"via":[54],"perceived":[56,77],"attractiveness":[57,78],"product.":[60],"Using":[61],"data":[62],"from":[63],"587":[64],"consumers":[66],"we":[67],"discovered":[68],"distinct":[69],"impacts":[70],"between":[71],"and":[73,79,96],"intention.":[81],"Additionally,":[82],"product":[83],"value":[84],"moderates":[85],"these":[86],"effects.":[87],"Current":[88],"research":[89],"provides":[90],"valuable":[91],"insights":[92],"with":[93],"interesting":[94],"theoretical":[95],"managerial":[97],"implications.":[98]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1}],"updated_date":"2026-06-15T08:34:33.830935","created_date":"2025-10-10T00:00:00"}
