{"id":"https://openalex.org/W2337990142","doi":"https://doi.org/10.1080/17517575.2016.1177205","title":"The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective","display_name":"The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective","publication_year":2016,"publication_date":"2016-04-18","ids":{"openalex":"https://openalex.org/W2337990142","doi":"https://doi.org/10.1080/17517575.2016.1177205","mag":"2337990142"},"language":"en","primary_location":{"id":"doi:10.1080/17517575.2016.1177205","is_oa":false,"landing_page_url":"https://doi.org/10.1080/17517575.2016.1177205","pdf_url":null,"source":{"id":"https://openalex.org/S24861202","display_name":"Enterprise Information Systems","issn_l":"1751-7575","issn":["1751-7575","1751-7583"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Enterprise Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061127930","display_name":"Woon Kian Chong","orcid":null},"institutions":[{"id":"https://openalex.org/I69356397","display_name":"Xi\u2019an Jiaotong-Liverpool University","ror":"https://ror.org/03zmrmn05","country_code":"CN","type":"education","lineage":["https://openalex.org/I69356397"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Woon Kian Chong","raw_affiliation_strings":["International Business School Suzhou, Xi\u2019an Jiaotong-Liverpool University, Suzhou, P R China","International Business School Suzhou, Xi'an Jiaotong-Liverpool University, Suzhou, P R China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"International Business School Suzhou, Xi\u2019an Jiaotong-Liverpool University, Suzhou, P R China","institution_ids":["https://openalex.org/I69356397"]},{"raw_affiliation_string":"International Business School Suzhou, Xi'an Jiaotong-Liverpool University, Suzhou, P R China","institution_ids":["https://openalex.org/I69356397"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075116069","display_name":"Ka Lok Man","orcid":"https://orcid.org/0000-0002-5787-4716"},"institutions":[{"id":"https://openalex.org/I69356397","display_name":"Xi\u2019an Jiaotong-Liverpool University","ror":"https://ror.org/03zmrmn05","country_code":"CN","type":"education","lineage":["https://openalex.org/I69356397"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ka Lok Man","raw_affiliation_strings":["Department of Computer Science and Software Engineering, Xi\u2019an Jiaotong-Liverpool University, Suzhou, P R China","Department of Computer Science and Software Engineering, Xi'an Jiaotong-Liverpool University, Suzhou, P R China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Software Engineering, Xi\u2019an Jiaotong-Liverpool University, Suzhou, P R China","institution_ids":["https://openalex.org/I69356397"]},{"raw_affiliation_string":"Department of Computer Science and Software Engineering, Xi'an Jiaotong-Liverpool University, Suzhou, P R China","institution_ids":["https://openalex.org/I69356397"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5000615413","display_name":"Mucheol Kim","orcid":"https://orcid.org/0000-0003-2682-2195"},"institutions":[{"id":"https://openalex.org/I4210117332","display_name":"Sungkyul University","ror":"https://ror.org/02dzzka09","country_code":"KR","type":"education","lineage":["https://openalex.org/I4210117332"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Mucheol Kim","raw_affiliation_strings":["Department of Multimedia, Sungkyul University, Anyang-si, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Multimedia, Sungkyul University, Anyang-si, Republic of Korea","institution_ids":["https://openalex.org/I4210117332"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5061127930"],"corresponding_institution_ids":["https://openalex.org/I69356397"],"apc_list":null,"apc_paid":null,"fwci":5.6832,"has_fulltext":false,"cited_by_count":43,"citation_normalized_percentile":{"value":0.95834718,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"12","issue":"1","first_page":"4","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9923999905586243,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9923999905586243,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9739000201225281,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9563000202178955,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.7742301821708679},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6021936535835266},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6011769771575928},{"id":"https://openalex.org/keywords/dimension","display_name":"Dimension (graph theory)","score":0.5393556952476501},{"id":"https://openalex.org/keywords/business-to-business","display_name":"Business-to-business","score":0.5003962516784668},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"Small and medium-sized enterprises","score":0.4664098024368286},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.45525866746902466},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"Competitive advantage","score":0.4475751221179962},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.4203932285308838},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.4160478413105011},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.07732540369033813}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7742301821708679},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6021936535835266},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6011769771575928},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.5393556952476501},{"id":"https://openalex.org/C2778121033","wikidata":"https://www.wikidata.org/wiki/Q325421","display_name":"Business-to-business","level":2,"score":0.5003962516784668},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.4664098024368286},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.45525866746902466},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.4475751221179962},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.4203932285308838},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4160478413105011},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07732540369033813},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/17517575.2016.1177205","is_oa":false,"landing_page_url":"https://doi.org/10.1080/17517575.2016.1177205","pdf_url":null,"source":{"id":"https://openalex.org/S24861202","display_name":"Enterprise Information Systems","issn_l":"1751-7575","issn":["1751-7575","1751-7583"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Enterprise Information Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5799999833106995,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[{"id":"https://openalex.org/G2278371846","display_name":null,"funder_award_id":"71402143","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":79,"referenced_works":["https://openalex.org/W52700763","https://openalex.org/W77089696","https://openalex.org/W1493697127","https://openalex.org/W1504022819","https://openalex.org/W1541708487","https://openalex.org/W1560175744","https://openalex.org/W1578682047","https://openalex.org/W1588279853","https://openalex.org/W1603504818","https://openalex.org/W1947839925","https://openalex.org/W1970295929","https://openalex.org/W1970306167","https://openalex.org/W1972145348","https://openalex.org/W1972956186","https://openalex.org/W1973370790","https://openalex.org/W1983573770","https://openalex.org/W1983862988","https://openalex.org/W1990778243","https://openalex.org/W1991408562","https://openalex.org/W1994329373","https://openalex.org/W1997518859","https://openalex.org/W2000045654","https://openalex.org/W2003502546","https://openalex.org/W2007711542","https://openalex.org/W2011376647","https://openalex.org/W2011896860","https://openalex.org/W2012899943","https://openalex.org/W2014511009","https://openalex.org/W2016362211","https://openalex.org/W2017236371","https://openalex.org/W2021976151","https://openalex.org/W2025504375","https://openalex.org/W2026262524","https://openalex.org/W2026331588","https://openalex.org/W2031478406","https://openalex.org/W2036899297","https://openalex.org/W2051932184","https://openalex.org/W2052823171","https://openalex.org/W2055570665","https://openalex.org/W2056375441","https://openalex.org/W2058470678","https://openalex.org/W2058581050","https://openalex.org/W2060652756","https://openalex.org/W2062915642","https://openalex.org/W2063133573","https://openalex.org/W2065523799","https://openalex.org/W2067176965","https://openalex.org/W2068819141","https://openalex.org/W2071489993","https://openalex.org/W2076344621","https://openalex.org/W2077572964","https://openalex.org/W2079240946","https://openalex.org/W2080268184","https://openalex.org/W2086430764","https://openalex.org/W2089966936","https://openalex.org/W2092886711","https://openalex.org/W2096914080","https://openalex.org/W2102007298","https://openalex.org/W2104207239","https://openalex.org/W2112803487","https://openalex.org/W2140879657","https://openalex.org/W2151006535","https://openalex.org/W2160361763","https://openalex.org/W2160584833","https://openalex.org/W2164993059","https://openalex.org/W2265246024","https://openalex.org/W2335705819","https://openalex.org/W2340404085","https://openalex.org/W2413817321","https://openalex.org/W2489041443","https://openalex.org/W3004665333","https://openalex.org/W3005927517","https://openalex.org/W3123317243","https://openalex.org/W3123967686","https://openalex.org/W3126094737","https://openalex.org/W4232322060","https://openalex.org/W4243031514","https://openalex.org/W4285719527","https://openalex.org/W4301377693"],"related_works":["https://openalex.org/W2478484903","https://openalex.org/W1538147074","https://openalex.org/W2075263824","https://openalex.org/W3010845120","https://openalex.org/W1977962004","https://openalex.org/W2113102303","https://openalex.org/W2781195176","https://openalex.org/W2953753944","https://openalex.org/W2367205463","https://openalex.org/W2115851636"],"abstract_inverted_index":{"Business-to-business":[0],"(B2B)":[1],"organisations":[2,53],"are":[3],"increasingly":[4,17],"utilising":[5],"electronic":[6],"devices":[7],"in":[8,12,16,24,30,46,54,70,89],"their":[9],"business":[10],"operations":[11],"order":[13],"to":[14,77],"succeed":[15],"competitive":[18],"markets.":[19],"This":[20,74],"trend":[21],"is":[22,97,125],"prevalent":[23],"the":[25,31,47,67,71,90,98,108,123],"growing":[26],"Asian":[27,91,143],"markets,":[28],"especially":[29],"small":[32],"and":[33,129,133,139],"medium-sized":[34],"enterprises":[35],"(SMEs)":[36],"sector.":[37],"While":[38],"prior":[39],"research":[40],"has":[41,130],"focused":[42],"on":[43,66,136],"this":[44],"issue":[45],"context":[48],"of":[49,100,110],"large":[50],"business-to-customer":[51],"(B2C)":[52],"Asia,":[55],"there":[56],"have":[57,63],"hardly":[58],"been":[59],"any":[60],"studies":[61],"that":[62,120],"shed":[64],"light":[65],"B2B":[68,80,92],"sector":[69],"SME":[72],"setting.":[73],"study":[75,118],"aims":[76],"critically":[78],"explore":[79],"e-marketing":[81],"critical":[82],"success":[83],"factors":[84],"(B2B-eM-CSFs)":[85],"for":[86,104,142],"SMEs":[87],"operating":[88],"marketplace.":[93],"A":[94],"key":[95],"finding":[96],"development":[99],"a":[101,131],"theoretical":[102],"framework":[103],"SMEs,":[105],"emerging":[106],"from":[107,113],"analysis":[109],"406":[111],"companies":[112],"various":[114],"industrial":[115],"sectors.":[116],"The":[117],"shows":[119],"interaction":[121],"with":[122],"B2B-eM-CSFs":[124],"an":[126],"important":[127],"dimension":[128],"positive":[132],"significant":[134],"impact":[135],"e-business":[137],"efficiency":[138],"marketing":[140],"improvements":[141],"SMEs.":[144]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2026-05-02T08:42:23.175194","created_date":"2025-10-10T00:00:00"}
