{"id":"https://openalex.org/W4225092925","doi":"https://doi.org/10.1080/14626268.2022.2063903","title":"A proposal of virtual museum metaverse content for the MZ generation","display_name":"A proposal of virtual museum metaverse content for the MZ generation","publication_year":2022,"publication_date":"2022-04-03","ids":{"openalex":"https://openalex.org/W4225092925","doi":"https://doi.org/10.1080/14626268.2022.2063903"},"language":"en","primary_location":{"id":"doi:10.1080/14626268.2022.2063903","is_oa":false,"landing_page_url":"https://doi.org/10.1080/14626268.2022.2063903","pdf_url":null,"source":{"id":"https://openalex.org/S72842422","display_name":"Digital Creativity","issn_l":"1462-6268","issn":["1462-6268","1744-3806"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Digital Creativity","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101969971","display_name":"Hyun-Kyung Lee","orcid":null},"institutions":[{"id":"https://openalex.org/I193775966","display_name":"Yonsei University","ror":"https://ror.org/01wjejq96","country_code":"KR","type":"education","lineage":["https://openalex.org/I193775966"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Hyun-Kyung Lee","raw_affiliation_strings":["Culture & Design Management, UIC, Yonsei University, Seoul, South Korea"],"raw_orcid":"https://orcid.org/0000-0001-5212-2825","affiliations":[{"raw_affiliation_string":"Culture & Design Management, UIC, Yonsei University, Seoul, South Korea","institution_ids":["https://openalex.org/I193775966"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101552237","display_name":"Soobin Park","orcid":"https://orcid.org/0000-0002-5373-2219"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Soobin Park","raw_affiliation_strings":["View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003061191","display_name":"Yeonji Lee","orcid":"https://orcid.org/0000-0002-3633-2985"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yeonji Lee","raw_affiliation_strings":["View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5101969971"],"corresponding_institution_ids":["https://openalex.org/I193775966"],"apc_list":null,"apc_paid":null,"fwci":7.0294,"has_fulltext":false,"cited_by_count":66,"citation_normalized_percentile":{"value":0.97836295,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"33","issue":"2","first_page":"79","last_page":"95"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.9918000102043152,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10709","display_name":"Social Robot Interaction and HRI","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persona","display_name":"Persona","score":0.9610093235969543},{"id":"https://openalex.org/keywords/metaverse","display_name":"Metaverse","score":0.6949669718742371},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5789318084716797},{"id":"https://openalex.org/keywords/cyberspace","display_name":"Cyberspace","score":0.561926007270813},{"id":"https://openalex.org/keywords/content","display_name":"Content (measure theory)","score":0.5100317597389221},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4840609133243561},{"id":"https://openalex.org/keywords/exhibition","display_name":"Exhibition","score":0.43621015548706055},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.36769214272499084},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3618830144405365},{"id":"https://openalex.org/keywords/virtual-reality","display_name":"Virtual reality","score":0.31153547763824463},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.24237582087516785},{"id":"https://openalex.org/keywords/visual-arts","display_name":"Visual arts","score":0.16029363870620728},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.1564469039440155}],"concepts":[{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.9610093235969543},{"id":"https://openalex.org/C53332860","wikidata":"https://www.wikidata.org/wiki/Q2632041","display_name":"Metaverse","level":3,"score":0.6949669718742371},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5789318084716797},{"id":"https://openalex.org/C2781241145","wikidata":"https://www.wikidata.org/wiki/Q204606","display_name":"Cyberspace","level":3,"score":0.561926007270813},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.5100317597389221},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4840609133243561},{"id":"https://openalex.org/C37531588","wikidata":"https://www.wikidata.org/wiki/Q464980","display_name":"Exhibition","level":2,"score":0.43621015548706055},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.36769214272499084},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3618830144405365},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.31153547763824463},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.24237582087516785},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.16029363870620728},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1564469039440155},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/14626268.2022.2063903","is_oa":false,"landing_page_url":"https://doi.org/10.1080/14626268.2022.2063903","pdf_url":null,"source":{"id":"https://openalex.org/S72842422","display_name":"Digital Creativity","issn_l":"1462-6268","issn":["1462-6268","1744-3806"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Digital Creativity","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321314","display_name":"Yonsei University","ror":"https://ror.org/01wjejq96"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":5,"referenced_works":["https://openalex.org/W2166821106","https://openalex.org/W2177381091","https://openalex.org/W2312351503","https://openalex.org/W2318347494","https://openalex.org/W2345548364"],"related_works":["https://openalex.org/W2329413465","https://openalex.org/W2283040859","https://openalex.org/W2302196139","https://openalex.org/W2368745349","https://openalex.org/W4236530506","https://openalex.org/W2364392980","https://openalex.org/W2272957915","https://openalex.org/W2938382098","https://openalex.org/W2370337127","https://openalex.org/W2386021709"],"abstract_inverted_index":{"This":[0,90,138],"paper":[1],"presents":[2],"a":[3,97],"marketing":[4,180],"study":[5,72,139],"of":[6,16,21,37,50,119,129,131,161,174,187],"the":[7,32,38,59,63,80,110,154,172,185],"metaverse's":[8],"potential":[9,132],"audience,":[10],"particularly":[11],"focusing":[12],"on":[13],"museums'":[14],"use":[15],"cyberspace":[17],"and":[18,86,105,113,125,135,145,177],"how":[19],"some":[20],"their":[22,67],"physical":[23],"functions":[24],"can":[25],"be":[26],"replicated":[27],"online.":[28],"Among":[29],"digital":[30],"transformations,":[31],"metaverse":[33,148],"has":[34],"become":[35],"one":[36],"most":[39],"significant":[40],"alternatives":[41],"to":[42,57,74,85,109,123,151,167],"offline":[43],"events,":[44],"with":[45],"museum":[46],"exhibitions":[47],"highly":[48],"representative":[49],"it.":[51],"However,":[52],"existing":[53],"virtual":[54,149],"museums":[55,150],"fail":[56],"attract":[58],"MZ":[60,81,155],"generation":[61,82],"despite":[62],"opportunities":[64],"arising":[65],"from":[66],"contactless":[68],"lifestyle.":[69],"Therefore,":[70],"this":[71],"aims":[73],"create":[75,124],"new":[76],"content":[77,146,166],"suggestions":[78],"that":[79],"positively":[83],"reacts":[84],"becomes":[87],"involved":[88],"in.":[89],"research":[91],"was":[92],"conducted":[93],"through":[94,181],"five":[95],"methods:":[96],"literature":[98],"review,":[99],"case":[100],"studies,":[101],"survey,":[102],"persona":[103],"creation,":[104],"in-depth":[106],"interviews.":[107],"According":[108],"market":[111],"segmentation":[112],"strategy":[114],"(MS&S)":[115],"technique,":[116],"two":[117,127],"types":[118,128],"responses":[120],"were":[121],"used":[122],"target":[126,153],"personas":[130],"users\u2014\u2018explorative":[133],"persona'":[134],"\u2018entertaining":[136],"persona\u2019.":[137],"thus":[140],"suggests":[141],"three":[142],"future":[143],"directions":[144],"for":[147,159,171,184],"better":[152],"generation:":[156],"technical":[157],"development":[158],"users":[160,173,186],"both":[162],"personas,":[163],"user":[164,169],"creation":[165],"enhance":[168],"participation":[170],"explorative":[175],"persona,":[176],"more":[178],"active":[179],"various":[182],"community":[183],"entertaining":[188],"persona.":[189]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":15},{"year":2024,"cited_by_count":23},{"year":2023,"cited_by_count":19},{"year":2022,"cited_by_count":5}],"updated_date":"2026-06-25T08:15:23.626066","created_date":"2025-10-10T00:00:00"}