{"id":"https://openalex.org/W4211069642","doi":"https://doi.org/10.1080/14626268.2022.2033272","title":"Role of engagement in online gaming: a study of generation Z customers","display_name":"Role of engagement in online gaming: a study of generation Z customers","publication_year":2022,"publication_date":"2022-01-02","ids":{"openalex":"https://openalex.org/W4211069642","doi":"https://doi.org/10.1080/14626268.2022.2033272"},"language":"en","primary_location":{"id":"doi:10.1080/14626268.2022.2033272","is_oa":false,"landing_page_url":"https://doi.org/10.1080/14626268.2022.2033272","pdf_url":null,"source":{"id":"https://openalex.org/S72842422","display_name":"Digital Creativity","issn_l":"1462-6268","issn":["1462-6268","1744-3806"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Digital Creativity","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030246602","display_name":"Sahil Singh Jasrotia","orcid":"https://orcid.org/0000-0002-6775-4486"},"institutions":[{"id":"https://openalex.org/I26771391","display_name":"Jaipuria Institute of Management","ror":"https://ror.org/038dhfq97","country_code":"IN","type":"education","lineage":["https://openalex.org/I26771391"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Sahil Singh Jasrotia","raw_affiliation_strings":["Marketing, Jaipuria Institute of Management, Indore, India"],"affiliations":[{"raw_affiliation_string":"Marketing, Jaipuria Institute of Management, Indore, India","institution_ids":["https://openalex.org/I26771391"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091035037","display_name":"Manoj Kumar Kamila","orcid":"https://orcid.org/0000-0001-8456-5778"},"institutions":[{"id":"https://openalex.org/I33003672","display_name":"Indian Institute of Management Indore","ror":"https://ror.org/02j8pmw82","country_code":"IN","type":"education","lineage":["https://openalex.org/I33003672"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Manoj Kumar Kamila","raw_affiliation_strings":["Indian Institute of Management, Indore, India"],"affiliations":[{"raw_affiliation_string":"Indian Institute of Management, Indore, India","institution_ids":["https://openalex.org/I33003672"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071188755","display_name":"Shagun Chib","orcid":null},"institutions":[{"id":"https://openalex.org/I33003672","display_name":"Indian Institute of Management Indore","ror":"https://ror.org/02j8pmw82","country_code":"IN","type":"education","lineage":["https://openalex.org/I33003672"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Shagun Chib","raw_affiliation_strings":["Indian Institute of Management, Indore, India"],"affiliations":[{"raw_affiliation_string":"Indian Institute of Management, Indore, India","institution_ids":["https://openalex.org/I33003672"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091281017","display_name":"Hari Govind Mishra","orcid":"https://orcid.org/0000-0002-5491-4719"},"institutions":[{"id":"https://openalex.org/I59179055","display_name":"Shri Mata Vaishno Devi University","ror":"https://ror.org/036x6w630","country_code":"IN","type":"education","lineage":["https://openalex.org/I59179055"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Hari Govind Mishra","raw_affiliation_strings":["School of Business, SMVD University, Katra, J&K, India"],"affiliations":[{"raw_affiliation_string":"School of Business, SMVD University, Katra, J&K, India","institution_ids":["https://openalex.org/I59179055"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5030246602"],"corresponding_institution_ids":["https://openalex.org/I26771391"],"apc_list":null,"apc_paid":null,"fwci":4.9275,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.94787375,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":98},"biblio":{"volume":"33","issue":"1","first_page":"64","last_page":"76"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9973999857902527,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9937999844551086,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-engagement","display_name":"Customer engagement","score":0.8469873070716858},{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.7618454098701477},{"id":"https://openalex.org/keywords/construct","display_name":"Construct (python library)","score":0.5953749418258667},{"id":"https://openalex.org/keywords/user-engagement","display_name":"User engagement","score":0.5601863861083984},{"id":"https://openalex.org/keywords/generation-y","display_name":"Generation y","score":0.49667054414749146},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4749448597431183},{"id":"https://openalex.org/keywords/online-participation","display_name":"Online participation","score":0.4144965410232544},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.38273584842681885},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.38136133551597595},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.36567121744155884},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3299211263656616},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.2664724588394165},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.26139575242996216},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.17574381828308105}],"concepts":[{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.8469873070716858},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.7618454098701477},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.5953749418258667},{"id":"https://openalex.org/C2984870255","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"User engagement","level":2,"score":0.5601863861083984},{"id":"https://openalex.org/C3019953515","wikidata":"https://www.wikidata.org/wiki/Q277633","display_name":"Generation y","level":2,"score":0.49667054414749146},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4749448597431183},{"id":"https://openalex.org/C137405303","wikidata":"https://www.wikidata.org/wiki/Q7094107","display_name":"Online participation","level":3,"score":0.4144965410232544},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.38273584842681885},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38136133551597595},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.36567121744155884},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3299211263656616},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.2664724588394165},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.26139575242996216},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.17574381828308105},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/14626268.2022.2033272","is_oa":false,"landing_page_url":"https://doi.org/10.1080/14626268.2022.2033272","pdf_url":null,"source":{"id":"https://openalex.org/S72842422","display_name":"Digital Creativity","issn_l":"1462-6268","issn":["1462-6268","1744-3806"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Digital Creativity","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.47999998927116394,"display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":66,"referenced_works":["https://openalex.org/W119818611","https://openalex.org/W1591013228","https://openalex.org/W1965294900","https://openalex.org/W1974413141","https://openalex.org/W1988050849","https://openalex.org/W1990062627","https://openalex.org/W1992026348","https://openalex.org/W2000380427","https://openalex.org/W2005092827","https://openalex.org/W2013516392","https://openalex.org/W2015056121","https://openalex.org/W2020062078","https://openalex.org/W2021189926","https://openalex.org/W2021438829","https://openalex.org/W2023071763","https://openalex.org/W2049100283","https://openalex.org/W2056596575","https://openalex.org/W2059918681","https://openalex.org/W2060263362","https://openalex.org/W2061289966","https://openalex.org/W2082368698","https://openalex.org/W2086157089","https://openalex.org/W2087246665","https://openalex.org/W2094439750","https://openalex.org/W2100739170","https://openalex.org/W2105846236","https://openalex.org/W2106388603","https://openalex.org/W2114154635","https://openalex.org/W2114633054","https://openalex.org/W2130892515","https://openalex.org/W2132652356","https://openalex.org/W2143948690","https://openalex.org/W2159039231","https://openalex.org/W2165301823","https://openalex.org/W2169273917","https://openalex.org/W2222110934","https://openalex.org/W2223470559","https://openalex.org/W2260849677","https://openalex.org/W2336459293","https://openalex.org/W2416572746","https://openalex.org/W2521333953","https://openalex.org/W2566577514","https://openalex.org/W2583410069","https://openalex.org/W2602311234","https://openalex.org/W2604935499","https://openalex.org/W2759646500","https://openalex.org/W2763606577","https://openalex.org/W2771305196","https://openalex.org/W2780199309","https://openalex.org/W2792731723","https://openalex.org/W2907454985","https://openalex.org/W2917588004","https://openalex.org/W2936912949","https://openalex.org/W2945196384","https://openalex.org/W2992965847","https://openalex.org/W2994053598","https://openalex.org/W3024000769","https://openalex.org/W3093556312","https://openalex.org/W3093953736","https://openalex.org/W3094100569","https://openalex.org/W3123722757","https://openalex.org/W3124507438","https://openalex.org/W3126615207","https://openalex.org/W4251008763","https://openalex.org/W4252961560","https://openalex.org/W4300870773"],"related_works":["https://openalex.org/W2751330839","https://openalex.org/W4311401186","https://openalex.org/W2296411848","https://openalex.org/W4307867937","https://openalex.org/W4385063157","https://openalex.org/W4294704782","https://openalex.org/W4312192618","https://openalex.org/W4379520807","https://openalex.org/W2781725988","https://openalex.org/W3167253067"],"abstract_inverted_index":{"Online":[0],"gaming":[1,29],"has":[2],"become":[3],"a":[4],"recent":[5],"leisure":[6],"time":[7],"activity":[8],"in":[9,26,46,102],"India,":[10],"especially":[11],"among":[12],"the":[13,39,56,68,79,90,96,104],"younger":[14],"generation.":[15],"Hence,":[16],"more":[17,19],"and":[18,60,78],"youngsters,":[20],"specifically":[21],"Generation":[22,108],"Z":[23,43,109],"are":[24],"engaged":[25],"this":[27,34],"virtual":[28],"world.":[30],"In":[31],"response":[32],"to":[33],"scenario,":[35],"our":[36],"paper":[37],"analyzes":[38],"role":[40],"of":[41,70,98,107],"generation":[42],"customers\u2019":[44],"engagement":[45,99],"increasing":[47,67],"online":[48,71],"game":[49,58],"sales.":[50],"We":[51],"found":[52],"that":[53,95],"satisfaction":[54],"from":[55,89],"game,":[57],"personalization,":[59],"social":[61],"interaction":[62],"increases":[63],"customer":[64],"engagement,":[65],"thereby":[66],"sale":[69],"games.":[72],"A":[73],"research":[74],"model":[75,92],"was":[76],"developed,":[77],"results":[80,88],"were":[81],"tested":[82],"using":[83],"266":[84],"valid":[85],"questionnaires.":[86],"The":[87],"conceptual":[91],"testing":[93],"suggests":[94],"construct":[97],"is":[100],"significant":[101],"influencing":[103],"purchase":[105],"decisions":[106],"customers.":[110]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}