{"id":"https://openalex.org/W2267901397","doi":"https://doi.org/10.1080/13614568.2015.1052101","title":"Predicting user click behaviour in search engine advertisements","display_name":"Predicting user click behaviour in search engine advertisements","publication_year":2015,"publication_date":"2015-10-02","ids":{"openalex":"https://openalex.org/W2267901397","doi":"https://doi.org/10.1080/13614568.2015.1052101","mag":"2267901397"},"language":"en","primary_location":{"id":"doi:10.1080/13614568.2015.1052101","is_oa":false,"landing_page_url":"https://doi.org/10.1080/13614568.2015.1052101","pdf_url":null,"source":{"id":"https://openalex.org/S5817663","display_name":"New Review of Hypermedia and Multimedia","issn_l":"1361-4568","issn":["1361-4568","1740-7842"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Review of Hypermedia and Multimedia","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029168021","display_name":"Mohammad Zanjani","orcid":"https://orcid.org/0000-0001-9114-4269"},"institutions":[{"id":"https://openalex.org/I158248296","display_name":"Amirkabir University of Technology","ror":"https://ror.org/04gzbav43","country_code":"IR","type":"education","lineage":["https://openalex.org/I158248296"]}],"countries":["IR"],"is_corresponding":true,"raw_author_name":"Mohammad Daryaie Zanjani","raw_affiliation_strings":["Department of Computer Engineering, Amirkabir University of Technology, Tehran, Iran"],"affiliations":[{"raw_affiliation_string":"Department of Computer Engineering, Amirkabir University of Technology, Tehran, Iran","institution_ids":["https://openalex.org/I158248296"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5047428600","display_name":"Shahram Khadivi","orcid":"https://orcid.org/0000-0001-5499-6542"},"institutions":[{"id":"https://openalex.org/I158248296","display_name":"Amirkabir University of Technology","ror":"https://ror.org/04gzbav43","country_code":"IR","type":"education","lineage":["https://openalex.org/I158248296"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Shahram Khadivi","raw_affiliation_strings":["Department of Computer Engineering, Amirkabir University of Technology, Tehran, Iran"],"affiliations":[{"raw_affiliation_string":"Department of Computer Engineering, Amirkabir University of Technology, Tehran, Iran","institution_ids":["https://openalex.org/I158248296"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5029168021"],"corresponding_institution_ids":["https://openalex.org/I158248296"],"apc_list":null,"apc_paid":null,"fwci":0.5658,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.79939074,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"21","issue":"3-4","first_page":"301","last_page":"319"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9840999841690063,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7280634641647339},{"id":"https://openalex.org/keywords/object","display_name":"Object (grammar)","score":0.6813771724700928},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6428258419036865},{"id":"https://openalex.org/keywords/similarity","display_name":"Similarity (geometry)","score":0.6175714135169983},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.572146475315094},{"id":"https://openalex.org/keywords/relation","display_name":"Relation (database)","score":0.545985758304596},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4673125445842743},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.4657585918903351},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.4463731050491333},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.3276057243347168},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.1834728717803955},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.15380433201789856},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.12129345536231995},{"id":"https://openalex.org/keywords/image","display_name":"Image (mathematics)","score":0.11859935522079468},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.11035281419754028}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7280634641647339},{"id":"https://openalex.org/C2781238097","wikidata":"https://www.wikidata.org/wiki/Q175026","display_name":"Object (grammar)","level":2,"score":0.6813771724700928},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6428258419036865},{"id":"https://openalex.org/C103278499","wikidata":"https://www.wikidata.org/wiki/Q254465","display_name":"Similarity (geometry)","level":3,"score":0.6175714135169983},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.572146475315094},{"id":"https://openalex.org/C25343380","wikidata":"https://www.wikidata.org/wiki/Q277521","display_name":"Relation (database)","level":2,"score":0.545985758304596},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4673125445842743},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.4657585918903351},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.4463731050491333},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.3276057243347168},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.1834728717803955},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.15380433201789856},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.12129345536231995},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.11859935522079468},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.11035281419754028}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/13614568.2015.1052101","is_oa":false,"landing_page_url":"https://doi.org/10.1080/13614568.2015.1052101","pdf_url":null,"source":{"id":"https://openalex.org/S5817663","display_name":"New Review of Hypermedia and Multimedia","issn_l":"1361-4568","issn":["1361-4568","1740-7842"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Review of Hypermedia and Multimedia","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W1521843029","https://openalex.org/W1975292433","https://openalex.org/W1976298608","https://openalex.org/W1995609428","https://openalex.org/W2000069368","https://openalex.org/W2012971209","https://openalex.org/W2018501567","https://openalex.org/W2019351358","https://openalex.org/W2030978506","https://openalex.org/W2072828027","https://openalex.org/W2088046516","https://openalex.org/W2106728444","https://openalex.org/W2140018977","https://openalex.org/W2142989304","https://openalex.org/W2151153134","https://openalex.org/W2154463588","https://openalex.org/W2157829758","https://openalex.org/W2186377532","https://openalex.org/W2215585074","https://openalex.org/W2225475446","https://openalex.org/W2338406834","https://openalex.org/W3123656730","https://openalex.org/W4246114555"],"related_works":["https://openalex.org/W2083944315","https://openalex.org/W2913055349","https://openalex.org/W1551421219","https://openalex.org/W3150755883","https://openalex.org/W2462982227","https://openalex.org/W2067842160","https://openalex.org/W2569429894","https://openalex.org/W2334894004","https://openalex.org/W4235029407","https://openalex.org/W4244151194"],"abstract_inverted_index":{"According":[0],"to":[1,50,72,109,124,155,175,187],"the":[2,61,73,83,105,110],"specific":[3,188],"requirements":[4],"and":[5,12,19,76,102,165],"interests":[6],"of":[7,23,44,53,63,85],"users,":[8],"search":[9,31],"engines":[10],"select":[11,126],"display":[13],"advertisements":[14,128],"that":[15,138,148,161],"match":[16],"user":[17,101],"needs":[18],"have":[20,192],"higher":[21],"probability":[22],"attracting":[24],"users\u2019":[25,130],"attention":[26,174,186],"based":[27,93],"on":[28,94],"their":[29,51,80],"previous":[30],"history.":[32,54],"New":[33],"objects":[34,71,90],"such":[35],"as":[36,82],"user,":[37],"advertisement":[38,103,106],"or":[39],"query":[40],"cause":[41],"a":[42,98,143],"deterioration":[43],"precision":[45],"in":[46,142],"targeted":[47],"advertising":[48],"due":[49],"lack":[52],"This":[55,112],"article":[56],"surveys":[57],"this":[58],"challenge.":[59],"In":[60,132,181],"case":[62],"new":[64,74,86,156],"objects,":[65,118],"we":[66,78,136],"first":[67],"extract":[68],"similar":[69,139,144,154,179,193],"observed":[70],"object":[75],"then":[77],"use":[79],"history":[81,84],"object.":[87],"Similarity":[88],"between":[89,100,163],"is":[91,97,107,114,168],"measured":[92],"correlation,":[95],"which":[96],"relation":[99],"when":[104],"displayed":[108],"user.":[111],"method":[113],"used":[115],"for":[116,129],"all":[117],"so":[119],"it":[120],"has":[121],"helped":[122],"us":[123],"accurately":[125],"relevant":[127],"queries.":[131],"our":[133],"proposed":[134],"model,":[135],"assume":[137],"users":[140,149,164,171,183],"behave":[141],"manner.":[145],"We":[146,158],"find":[147],"with":[150],"few":[151],"queries":[152],"are":[153],"users.":[157],"will":[159],"show":[160],"correlation":[162],"advertisements\u2019":[166,176],"keywords":[167],"high.":[169],"Thus,":[170],"who":[172,184],"pay":[173,185],"keywords,":[177],"click":[178],"advertisements.":[180],"addition,":[182],"brand":[189],"names":[190],"might":[191],"behaviours":[194],"too.":[195]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}