{"id":"https://openalex.org/W4214607805","doi":"https://doi.org/10.1080/10919392.2022.2038526","title":"ADVERGAME FOR PURCHASE INTENTION VIA GAME AND BRAND ATTITUDES FROM ANTECEDENTS OF SYSTEM DESIGN, PSYCHOLOGICAL STATE, AND GAME CONTENT: INTERACTIVE ROLE OF BRAND FAMILIARITY","display_name":"ADVERGAME FOR PURCHASE INTENTION VIA GAME AND BRAND ATTITUDES FROM ANTECEDENTS OF SYSTEM DESIGN, PSYCHOLOGICAL STATE, AND GAME CONTENT: INTERACTIVE ROLE OF BRAND FAMILIARITY","publication_year":2022,"publication_date":"2022-01-02","ids":{"openalex":"https://openalex.org/W4214607805","doi":"https://doi.org/10.1080/10919392.2022.2038526"},"language":"en","primary_location":{"id":"doi:10.1080/10919392.2022.2038526","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10919392.2022.2038526","pdf_url":null,"source":{"id":"https://openalex.org/S128779766","display_name":"Journal of Organizational Computing and Electronic Commerce","issn_l":"1054-1721","issn":["1054-1721","1091-9392","1532-7744"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Organizational Computing and Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039410034","display_name":"Wei\u2010Hung Hsiao","orcid":"https://orcid.org/0000-0002-1938-5444"},"institutions":[{"id":"https://openalex.org/I131948415","display_name":"National Taichung University of Science and Technology","ror":"https://ror.org/05bgcav40","country_code":"TW","type":"education","lineage":["https://openalex.org/I131948415"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Wei-Hung Hsiao","raw_affiliation_strings":["Department of Distribution Management, National Taichung University of Science and Technology, North District, Taichung, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Distribution Management, National Taichung University of Science and Technology, North District, Taichung, Taiwan","institution_ids":["https://openalex.org/I131948415"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014195316","display_name":"Yu\u2010Hsiu Lin","orcid":"https://orcid.org/0000-0002-0049-267X"},"institutions":[{"id":"https://openalex.org/I148099254","display_name":"National Chung Cheng University","ror":"https://ror.org/0028v3876","country_code":"TW","type":"education","lineage":["https://openalex.org/I148099254"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yu-Hsiu Lin","raw_affiliation_strings":["Department of Information Management, National Chung Cheng University, Chiayi, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Management, National Chung Cheng University, Chiayi, Taiwan","institution_ids":["https://openalex.org/I148099254"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5114022205","display_name":"Ing\u2010Long Wu","orcid":null},"institutions":[{"id":"https://openalex.org/I148099254","display_name":"National Chung Cheng University","ror":"https://ror.org/0028v3876","country_code":"TW","type":"education","lineage":["https://openalex.org/I148099254"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Ing-Long Wu","raw_affiliation_strings":["Department of Information Management, National Chung Cheng University, Chiayi, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Management, National Chung Cheng University, Chiayi, Taiwan","institution_ids":["https://openalex.org/I148099254"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5114022205"],"corresponding_institution_ids":["https://openalex.org/I148099254"],"apc_list":null,"apc_paid":null,"fwci":4.4684,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.94260633,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"32","issue":"1","first_page":"45","last_page":"68"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/moderation","display_name":"Moderation","score":0.8103999495506287},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.6942052841186523},{"id":"https://openalex.org/keywords/interactivity","display_name":"Interactivity","score":0.5399968028068542},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4912833571434021},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.4435618221759796},{"id":"https://openalex.org/keywords/entertainment","display_name":"Entertainment","score":0.4266108274459839},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.42436540126800537},{"id":"https://openalex.org/keywords/pleasure","display_name":"Pleasure","score":0.417266845703125},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.16305330395698547},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.11640197038650513},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.07857951521873474}],"concepts":[{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.8103999495506287},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6942052841186523},{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.5399968028068542},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4912833571434021},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4435618221759796},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.4266108274459839},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.42436540126800537},{"id":"https://openalex.org/C2777113389","wikidata":"https://www.wikidata.org/wiki/Q208195","display_name":"Pleasure","level":2,"score":0.417266845703125},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16305330395698547},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11640197038650513},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.07857951521873474},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10919392.2022.2038526","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10919392.2022.2038526","pdf_url":null,"source":{"id":"https://openalex.org/S128779766","display_name":"Journal of Organizational Computing and Electronic Commerce","issn_l":"1054-1721","issn":["1054-1721","1091-9392","1532-7744"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Organizational Computing and Electronic Commerce","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":76,"referenced_works":["https://openalex.org/W412678622","https://openalex.org/W1593896663","https://openalex.org/W2000380427","https://openalex.org/W2010199015","https://openalex.org/W2023200119","https://openalex.org/W2027324299","https://openalex.org/W2033490146","https://openalex.org/W2036389121","https://openalex.org/W2061227283","https://openalex.org/W2090552208","https://openalex.org/W2098685541","https://openalex.org/W2106054208","https://openalex.org/W2106096361","https://openalex.org/W2115981184","https://openalex.org/W2116305749","https://openalex.org/W2132568829","https://openalex.org/W2146410840","https://openalex.org/W2159759566","https://openalex.org/W2236697472","https://openalex.org/W2287998961","https://openalex.org/W2299639491","https://openalex.org/W2325627778","https://openalex.org/W2330336867","https://openalex.org/W2504757974","https://openalex.org/W2511316184","https://openalex.org/W2525535720","https://openalex.org/W2553991776","https://openalex.org/W2558685920","https://openalex.org/W2575611866","https://openalex.org/W2594828525","https://openalex.org/W2606304935","https://openalex.org/W2607060719","https://openalex.org/W2618443240","https://openalex.org/W2626267162","https://openalex.org/W2773653151","https://openalex.org/W2773931302","https://openalex.org/W2780687806","https://openalex.org/W2792449442","https://openalex.org/W2796183683","https://openalex.org/W2804444475","https://openalex.org/W2804723463","https://openalex.org/W2892121402","https://openalex.org/W2895775694","https://openalex.org/W2900805665","https://openalex.org/W2900832883","https://openalex.org/W2905811773","https://openalex.org/W2912474248","https://openalex.org/W2913055349","https://openalex.org/W2913276643","https://openalex.org/W2921425936","https://openalex.org/W2922550767","https://openalex.org/W2947207721","https://openalex.org/W2955668546","https://openalex.org/W2958809034","https://openalex.org/W2964304506","https://openalex.org/W2973457394","https://openalex.org/W2996623106","https://openalex.org/W2996840772","https://openalex.org/W3004275730","https://openalex.org/W3005562150","https://openalex.org/W3006002625","https://openalex.org/W3013099321","https://openalex.org/W3025116266","https://openalex.org/W3035112169","https://openalex.org/W3036382821","https://openalex.org/W3082732336","https://openalex.org/W3088689890","https://openalex.org/W3090914056","https://openalex.org/W3121641730","https://openalex.org/W3121668274","https://openalex.org/W3146631126","https://openalex.org/W3152997842","https://openalex.org/W4230637740","https://openalex.org/W4232794786","https://openalex.org/W4233789195","https://openalex.org/W4300870773"],"related_works":["https://openalex.org/W2121983536","https://openalex.org/W2772375679","https://openalex.org/W3197346856","https://openalex.org/W4244915563","https://openalex.org/W2016727237","https://openalex.org/W1580797668","https://openalex.org/W3093893337","https://openalex.org/W3042749926","https://openalex.org/W2038868688","https://openalex.org/W2784781852"],"abstract_inverted_index":{"Advergame":[0],"is":[1,60,82,92],"important":[2],"as":[3,62,94,165],"a":[4,15,40,63,95,107],"new":[5],"form":[6],"of":[7,24,32,100,115,119,126],"digital":[8],"marketing":[9],"and":[10,34,52,75,102,141],"few":[11],"studies":[12],"have":[13],"shown":[14,93],"complete":[16],"model":[17,42,58],"structure":[18],"along":[19],"with":[20,43,158],"understanding":[21],"the":[22,30,98,166],"antecedents":[23],"online":[25,117],"purchase":[26,53,159],"intention.":[27,54,160],"Based":[28],"on":[29,147],"hierarchy":[31],"effective":[33],"relevant":[35],"behavioral":[36,110],"theories,":[37],"we":[38],"propose":[39],"research":[41],"four":[44],"components:":[45],"consumer":[46],"beliefs,":[47,133],"advergame":[48,71,76,101,127,148,151],"attitude,":[49,51],"brand":[50,103],"The":[55],"elaboration":[56],"likelihood":[57],"(ELM)":[59],"used":[61],"complementary":[64],"lens":[65],"to":[66,85,106,109],"define":[67,86],"three":[68],"game":[69,132],"beliefs:":[70],"design,":[72],"psychological":[73],"state,":[74],"content.":[77],"A":[78],"comprehensive":[79],"literature":[80],"review":[81],"further":[83],"classified":[84],"their":[87],"comprised":[88],"elements.":[89],"Brand":[90,161],"familiarity":[91,162],"moderator":[96],"for":[97,131],"link":[99,157],"attitude":[104,152],"due":[105],"connection":[108],"theories.":[111],"Empirical":[112],"study":[113],"consists":[114],"an":[116,154],"survey":[118],"477":[120],"consumers":[121],"who":[122],"had":[123],"recent":[124],"experience":[125],"playing.":[128],"Most":[129],"variables":[130],"including":[134],"game-brand":[135],"fit,":[136],"perceived":[137],"interactivity,":[138],"involvement,":[139],"entertainment,":[140],"receptiveness,":[142],"show":[143],"significant,":[144],"positive":[145],"effects":[146],"attitude.":[149],"Besides,":[150],"reports":[153],"important,":[155],"direct":[156],"indicates":[163],"importance":[164],"moderator.":[167]},"counts_by_year":[{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
