{"id":"https://openalex.org/W2883882320","doi":"https://doi.org/10.1080/10919392.2018.1482604","title":"An empirical study on the effects of an enterprise fan page","display_name":"An empirical study on the effects of an enterprise fan page","publication_year":2018,"publication_date":"2018-07-03","ids":{"openalex":"https://openalex.org/W2883882320","doi":"https://doi.org/10.1080/10919392.2018.1482604","mag":"2883882320"},"language":"en","primary_location":{"id":"doi:10.1080/10919392.2018.1482604","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10919392.2018.1482604","pdf_url":null,"source":{"id":"https://openalex.org/S128779766","display_name":"Journal of Organizational Computing and Electronic Commerce","issn_l":"1054-1721","issn":["1054-1721","1091-9392","1532-7744"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Organizational Computing and Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114061875","display_name":"Shari S. C. Shang","orcid":null},"institutions":[{"id":"https://openalex.org/I87354575","display_name":"National Chengchi University","ror":"https://ror.org/03rqk8h36","country_code":"TW","type":"education","lineage":["https://openalex.org/I87354575"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Shari S.C. Shang","raw_affiliation_strings":["Department of Information Management, National Chengchi University, Taipei, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Management, National Chengchi University, Taipei, Taiwan","institution_ids":["https://openalex.org/I87354575"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042420817","display_name":"Wei\u2010Yen Hsu","orcid":"https://orcid.org/0000-0002-4599-0744"},"institutions":[{"id":"https://openalex.org/I148099254","display_name":"National Chung Cheng University","ror":"https://ror.org/0028v3876","country_code":"TW","type":"education","lineage":["https://openalex.org/I148099254"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Wei-Yen Hsu","raw_affiliation_strings":["Center for Innovative Research on Aging Society (CIRAS), National Chung Cheng University, Chia-Yi, Taiwan","Department of Information Management, National Chung Cheng University, Chia-Yi, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Center for Innovative Research on Aging Society (CIRAS), National Chung Cheng University, Chia-Yi, Taiwan","institution_ids":["https://openalex.org/I148099254"]},{"raw_affiliation_string":"Department of Information Management, National Chung Cheng University, Chia-Yi, Taiwan","institution_ids":["https://openalex.org/I148099254"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015415097","display_name":"Hsiao\u2010Ting Tseng","orcid":"https://orcid.org/0000-0002-8289-5236"},"institutions":[{"id":"https://openalex.org/I148366613","display_name":"National Yang Ming Chiao Tung University","ror":"https://ror.org/00se2k293","country_code":"TW","type":"education","lineage":["https://openalex.org/I148366613"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Hsiao-Ting Tseng","raw_affiliation_strings":["Department of Information Management, National Chiao Tung University, Hsinchu, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Management, National Chiao Tung University, Hsinchu, Taiwan","institution_ids":["https://openalex.org/I148366613"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075859757","display_name":"Jen Jen Jiang","orcid":null},"institutions":[{"id":"https://openalex.org/I87354575","display_name":"National Chengchi University","ror":"https://ror.org/03rqk8h36","country_code":"TW","type":"education","lineage":["https://openalex.org/I87354575"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Jen Jen Jiang","raw_affiliation_strings":["Department of Information Management, National Chengchi University, Taipei, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Management, National Chengchi University, Taipei, Taiwan","institution_ids":["https://openalex.org/I87354575"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5070616630","display_name":"Chieh-Jen Chiang","orcid":null},"institutions":[{"id":"https://openalex.org/I148099254","display_name":"National Chung Cheng University","ror":"https://ror.org/0028v3876","country_code":"TW","type":"education","lineage":["https://openalex.org/I148099254"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chieh-Jen Chiang","raw_affiliation_strings":["Department of Information Management, National Chung Cheng University, Chia-Yi, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Management, National Chung Cheng University, Chia-Yi, Taiwan","institution_ids":["https://openalex.org/I148099254"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5042420817"],"corresponding_institution_ids":["https://openalex.org/I148099254"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.12216547,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"28","issue":"3","first_page":"252","last_page":"268"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9860000014305115,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6873892545700073},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5603543519973755},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5521409511566162},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.5400837659835815},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.5208683013916016},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.505268394947052},{"id":"https://openalex.org/keywords/page-view","display_name":"Page view","score":0.43063271045684814},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.38003474473953247},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.37927985191345215},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.320838987827301},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.3007885217666626},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2409379780292511}],"concepts":[{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6873892545700073},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5603543519973755},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5521409511566162},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.5400837659835815},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.5208683013916016},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.505268394947052},{"id":"https://openalex.org/C103645729","wikidata":"https://www.wikidata.org/wiki/Q911187","display_name":"Page view","level":5,"score":0.43063271045684814},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.38003474473953247},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.37927985191345215},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.320838987827301},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.3007885217666626},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2409379780292511},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C61096286","wikidata":"https://www.wikidata.org/wiki/Q7978592","display_name":"Web navigation","level":3,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C173576120","wikidata":"https://www.wikidata.org/wiki/Q2641220","display_name":"Static web page","level":4,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10919392.2018.1482604","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10919392.2018.1482604","pdf_url":null,"source":{"id":"https://openalex.org/S128779766","display_name":"Journal of Organizational Computing and Electronic Commerce","issn_l":"1054-1721","issn":["1054-1721","1091-9392","1532-7744"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Organizational Computing and Electronic Commerce","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G4403386385","display_name":"Decision Support System Combining Echocardiographic Images and Crp Factors to the Detection of Cardiac Structural Abnormality","funder_award_id":"MOST105-2410-H194-059-MY3","funder_id":"https://openalex.org/F4320322795","funder_display_name":"Ministry of Science and Technology, Taiwan"}],"funders":[{"id":"https://openalex.org/F4320322795","display_name":"Ministry of Science and Technology, Taiwan","ror":"https://ror.org/02kv4zf79"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W137110188","https://openalex.org/W237234726","https://openalex.org/W1595979313","https://openalex.org/W1964187566","https://openalex.org/W1978763657","https://openalex.org/W1983296383","https://openalex.org/W1989351857","https://openalex.org/W1996615176","https://openalex.org/W1997603961","https://openalex.org/W2029260103","https://openalex.org/W2040993561","https://openalex.org/W2046341152","https://openalex.org/W2053058317","https://openalex.org/W2064259223","https://openalex.org/W2075968253","https://openalex.org/W2077018761","https://openalex.org/W2077627952","https://openalex.org/W2078496076","https://openalex.org/W2104501336","https://openalex.org/W2111995023","https://openalex.org/W2112035181","https://openalex.org/W2121583048","https://openalex.org/W2137092921","https://openalex.org/W2141110600","https://openalex.org/W2149142441","https://openalex.org/W2156858831","https://openalex.org/W2159347390","https://openalex.org/W2208609529","https://openalex.org/W3121703968","https://openalex.org/W3123679541","https://openalex.org/W4207014596","https://openalex.org/W4230892796","https://openalex.org/W4234339086"],"related_works":["https://openalex.org/W2166269909","https://openalex.org/W2734818785","https://openalex.org/W2112161338","https://openalex.org/W4200180345","https://openalex.org/W1998900697","https://openalex.org/W2552270810","https://openalex.org/W158130761","https://openalex.org/W2346384915","https://openalex.org/W2045069236","https://openalex.org/W1979144454"],"abstract_inverted_index":{"Most":[0],"major":[1],"enterprises":[2],"have":[3],"invested":[4],"in":[5,56],"social":[6,27,47,58,106],"networking":[7],"to":[8,18,45,76,125],"provide":[9,185],"services,":[10],"promote":[11],"products,":[12],"or":[13],"communicate":[14],"with":[15,189],"customers.":[16],"However,":[17],"date,":[19],"no":[20],"clear":[21],"understanding":[22,129,171],"on":[23,29,63,142,153,178],"the":[24,37,40,43,50,57,66,73,83,101,131,134,145,148,151,164,203],"effects":[25,177],"of":[26,42,53,69,90,100,130,136,144,160,191,205],"networks":[28,48],"business":[30,111,139],"performance":[31],"has":[32],"emerged.":[33],"This":[34,167],"study":[35,114,149,168],"examines":[36],"relationship":[38,103,132],"between":[39,104,133],"capability":[41,86,109],"enterprise":[44],"manage":[46,77],"and":[49,110,119,138,157,180,187,196],"resultant":[51],"benefits":[52,161],"their":[54,206],"investing":[55],"network.":[59],"A":[60],"fan":[61,79,165,207],"page":[62],"Facebook":[64],"is":[65,124],"selected":[67,154],"target":[68],"study.":[70],"By":[71],"analyzing":[72],"effort":[74],"required":[75],"a":[78,127],"page,":[80],"we":[81,93],"measured":[82],"fan-page":[84,176],"managing":[85,108],"by":[87,202],"its":[88],"number":[89,135],"fans.":[91],"Then,":[92],"proposed":[94],"six":[95],"hypotheses":[96,152],"for":[97],"empirical":[98],"examination":[99],"causal":[102],"enterprises\u2019":[105],"network":[107],"benefits.":[112],"The":[113,121],"applied":[115],"two-stage":[116],"data":[117],"collection":[118],"testing.":[120],"first":[122,146],"stage":[123],"build":[126],"general":[128],"fans":[137],"revenue.":[140],"Based":[141],"findings":[143],"stage,":[147],"tested":[150],"global":[155],"firms":[156,183],"sought":[158],"patterns":[159],"generated":[162],"from":[163,172],"page.":[166],"builds":[169],"deep":[170],"various":[173],"aspects":[174],"about":[175],"enterprises,":[179],"proposes":[181],"that":[182,184],"products":[186],"services":[188],"characteristics":[190],"low-product":[192],"price,":[193],"short-product":[194],"durability,":[195],"low-customer":[197],"involvement":[198],"are":[199],"empirically":[200],"influenced":[201],"management":[204],"pages.":[208]},"counts_by_year":[{"year":2022,"cited_by_count":1}],"updated_date":"2026-08-01T09:00:35.917206","created_date":"2025-10-10T00:00:00"}
