{"id":"https://openalex.org/W4408954798","doi":"https://doi.org/10.1080/10864415.2025.2471675","title":"How Pricing and Promotion Strategies Influence Customer Satisfaction in Sustainable Fashion","display_name":"How Pricing and Promotion Strategies Influence Customer Satisfaction in Sustainable Fashion","publication_year":2025,"publication_date":"2025-03-27","ids":{"openalex":"https://openalex.org/W4408954798","doi":"https://doi.org/10.1080/10864415.2025.2471675"},"language":"en","primary_location":{"id":"doi:10.1080/10864415.2025.2471675","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2025.2471675","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029133311","display_name":"Jialiang Yang","orcid":"https://orcid.org/0000-0003-2303-8856"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jialiang Yang","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038379308","display_name":"Hai Guo","orcid":"https://orcid.org/0000-0002-7867-0237"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hai Guo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5059160257","display_name":"Shaobo Wei","orcid":"https://orcid.org/0000-0001-7355-7676"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Shaobo Wei","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":18.1854,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.98969949,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"29","issue":"2","first_page":"210","last_page":"234"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.7505843639373779},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.68850177526474},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6193026304244995},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"Customer satisfaction","score":0.5530977249145508},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.41705167293548584},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.37599262595176697}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7505843639373779},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.68850177526474},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6193026304244995},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.5530977249145508},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.41705167293548584},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.37599262595176697},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10864415.2025.2471675","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2025.2471675","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G8866203017","display_name":null,"funder_award_id":"72372153","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":107,"referenced_works":["https://openalex.org/W642348633","https://openalex.org/W1562933495","https://openalex.org/W1580173798","https://openalex.org/W1581083626","https://openalex.org/W1785742855","https://openalex.org/W1799410249","https://openalex.org/W1859393594","https://openalex.org/W1965202160","https://openalex.org/W1984571069","https://openalex.org/W1991920648","https://openalex.org/W1994889752","https://openalex.org/W1997482821","https://openalex.org/W1998964283","https://openalex.org/W2005249702","https://openalex.org/W2018558825","https://openalex.org/W2028220893","https://openalex.org/W2029485242","https://openalex.org/W2030761102","https://openalex.org/W2044449100","https://openalex.org/W2044671394","https://openalex.org/W2048587526","https://openalex.org/W2052316683","https://openalex.org/W2060634980","https://openalex.org/W2063871643","https://openalex.org/W2066521954","https://openalex.org/W2071504322","https://openalex.org/W2076209206","https://openalex.org/W2080268184","https://openalex.org/W2102626394","https://openalex.org/W2105585633","https://openalex.org/W2111426715","https://openalex.org/W2129816724","https://openalex.org/W2130546029","https://openalex.org/W2135276554","https://openalex.org/W2149247241","https://openalex.org/W2157957691","https://openalex.org/W2160671156","https://openalex.org/W2161612565","https://openalex.org/W2166048859","https://openalex.org/W2167325287","https://openalex.org/W2211541196","https://openalex.org/W2223562046","https://openalex.org/W2232717274","https://openalex.org/W2319885324","https://openalex.org/W2346745854","https://openalex.org/W2395089532","https://openalex.org/W2417792703","https://openalex.org/W2486438097","https://openalex.org/W2517542451","https://openalex.org/W2529653009","https://openalex.org/W2542632482","https://openalex.org/W2561330752","https://openalex.org/W2592954918","https://openalex.org/W2602808862","https://openalex.org/W2613938494","https://openalex.org/W2725640569","https://openalex.org/W2790526747","https://openalex.org/W2793754788","https://openalex.org/W2796248480","https://openalex.org/W2810542905","https://openalex.org/W2883202861","https://openalex.org/W2897036111","https://openalex.org/W2919572969","https://openalex.org/W2923648136","https://openalex.org/W2937116191","https://openalex.org/W2957119970","https://openalex.org/W2973005514","https://openalex.org/W3002212064","https://openalex.org/W3010519641","https://openalex.org/W3029844383","https://openalex.org/W3036136861","https://openalex.org/W3046408479","https://openalex.org/W3049151294","https://openalex.org/W3121845706","https://openalex.org/W3122657203","https://openalex.org/W3122795544","https://openalex.org/W3123704382","https://openalex.org/W3123790146","https://openalex.org/W3124615742","https://openalex.org/W3125188022","https://openalex.org/W3126098980","https://openalex.org/W3127673644","https://openalex.org/W4206233818","https://openalex.org/W4214834221","https://openalex.org/W4221027866","https://openalex.org/W4221094004","https://openalex.org/W4225499033","https://openalex.org/W4229742094","https://openalex.org/W4235654700","https://openalex.org/W4236833669","https://openalex.org/W4237333733","https://openalex.org/W4237468537","https://openalex.org/W4238779927","https://openalex.org/W4240547422","https://openalex.org/W4242293675","https://openalex.org/W4248158127","https://openalex.org/W4283528497","https://openalex.org/W4292262835","https://openalex.org/W4295128454","https://openalex.org/W4319602458","https://openalex.org/W4385522711","https://openalex.org/W4386380131","https://openalex.org/W4387721553","https://openalex.org/W4390546971","https://openalex.org/W4391352316","https://openalex.org/W4393947488","https://openalex.org/W4399807315"],"related_works":["https://openalex.org/W2908364646","https://openalex.org/W2368575345","https://openalex.org/W2391557320","https://openalex.org/W2275271759","https://openalex.org/W2014532210","https://openalex.org/W2348961393","https://openalex.org/W1991049437","https://openalex.org/W1992760298","https://openalex.org/W2580397049","https://openalex.org/W1559174590"],"abstract_inverted_index":{"The":[0],"intensifying":[1],"competition":[2],"within":[3],"the":[4,86,123],"online":[5],"sustainable":[6,28,137],"fashion":[7,29,138],"market":[8],"is":[9],"driving":[10],"retailers":[11,30,139],"to":[12,141],"rethink":[13],"their":[14,143],"pricing":[15,39,63,92,102,127],"and":[16,51,64,103,128,146],"promotional":[17,129],"strategies.":[18,130],"Drawing":[19],"on":[20,77,93,118],"optimal":[21,107,119],"distinctiveness":[22,76,83,120],"theory,":[23],"this":[24],"study":[25,115],"investigates":[26],"how":[27],"can":[31,109],"boost":[32],"customer":[33,53,65,78,94,112,148],"satisfaction":[34],"by":[35,121],"strategically":[36],"aligning":[37],"markup":[38,62,91],"with":[40,68],"narrative":[41,74,81],"promotion.":[42],"By":[43],"analyzing":[44],"a":[45,69,100,151],"dataset":[46],"of":[47,73,90,126],"2,056":[48],"product":[49],"listings":[50],"97,089":[52],"reviews,":[54],"we":[55],"uncover":[56],"an":[57],"inverted":[58,87],"U-shaped":[59,88],"relationship":[60],"between":[61],"satisfaction,":[66],"along":[67],"direct":[70],"positive":[71],"effect":[72],"promotion":[75,82,104],"satisfaction.":[79,95,113],"Moreover,":[80],"indirectly":[84],"accentuates":[85],"impact":[89],"These":[96],"findings":[97],"suggest":[98],"that":[99],"well-coordinated":[101],"strategy,":[105],"leveraging":[106],"distinctiveness,":[108],"significantly":[110],"enhance":[111,147],"Our":[114],"elaborates":[116],"theory":[117],"highlighting":[122],"critical":[124],"roles":[125],"We":[131],"also":[132],"offer":[133],"practical":[134],"insights":[135],"for":[136],"seeking":[140],"strengthen":[142],"competitive":[144],"positioning":[145],"engagement":[149],"in":[150],"rapidly":[152],"evolving":[153],"market.":[154]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":5}],"updated_date":"2026-06-13T06:13:01.061226","created_date":"2025-10-10T00:00:00"}
