{"id":"https://openalex.org/W4283528892","doi":"https://doi.org/10.1080/10864415.2022.2076195","title":"The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price","display_name":"The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price","publication_year":2022,"publication_date":"2022-06-24","ids":{"openalex":"https://openalex.org/W4283528892","doi":"https://doi.org/10.1080/10864415.2022.2076195"},"language":"en","primary_location":{"id":"doi:10.1080/10864415.2022.2076195","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2022.2076195","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102010077","display_name":"Hamid Shaker","orcid":"https://orcid.org/0000-0001-6570-6512"},"institutions":[{"id":"https://openalex.org/I52590639","display_name":"Nottingham Trent University","ror":"https://ror.org/04xyxjd90","country_code":"GB","type":"education","lineage":["https://openalex.org/I52590639"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Hamid Shaker","raw_affiliation_strings":["Department of Marketing, Nottingham Business School, Nottingham Trent University, Nottingham, UK"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, Nottingham Business School, Nottingham Trent University, Nottingham, UK","institution_ids":["https://openalex.org/I52590639"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089530560","display_name":"Sylvain S\u00e9n\u00e9cal","orcid":"https://orcid.org/0000-0002-5264-4073"},"institutions":[{"id":"https://openalex.org/I108192572","display_name":"HEC Montr\u00e9al","ror":"https://ror.org/05ww3wq27","country_code":"CA","type":"education","lineage":["https://openalex.org/I108192572"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Sylvain S\u00e9n\u00e9cal","raw_affiliation_strings":["Department of Marketing, HEC Montreal, Montreal (Quebec), Canada"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, HEC Montreal, Montreal (Quebec), Canada","institution_ids":["https://openalex.org/I108192572"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032646970","display_name":"Yany Gr\u00e9goire","orcid":"https://orcid.org/0000-0001-6939-4798"},"institutions":[{"id":"https://openalex.org/I108192572","display_name":"HEC Montr\u00e9al","ror":"https://ror.org/05ww3wq27","country_code":"CA","type":"education","lineage":["https://openalex.org/I108192572"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Yany Gr\u00e9goire","raw_affiliation_strings":["Department of Marketing, HEC Montreal, Montreal (Quebec), Canada"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, HEC Montreal, Montreal (Quebec), Canada","institution_ids":["https://openalex.org/I108192572"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5036249777","display_name":"Sihem Taboubi","orcid":"https://orcid.org/0000-0002-2190-9673"},"institutions":[{"id":"https://openalex.org/I108192572","display_name":"HEC Montr\u00e9al","ror":"https://ror.org/05ww3wq27","country_code":"CA","type":"education","lineage":["https://openalex.org/I108192572"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Sihem Taboubi","raw_affiliation_strings":["Department of Marketing, HEC Montreal, Montreal (Quebec), Canada"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, HEC Montreal, Montreal (Quebec), Canada","institution_ids":["https://openalex.org/I108192572"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5089530560"],"corresponding_institution_ids":["https://openalex.org/I108192572"],"apc_list":null,"apc_paid":null,"fwci":0.5645,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.72123123,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":"26","issue":"3","first_page":"279","last_page":"310"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6942099332809448},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6615394353866577},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.5112936496734619},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.47447469830513},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.4731643795967102},{"id":"https://openalex.org/keywords/price-discrimination","display_name":"Price discrimination","score":0.421103298664093},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.41715437173843384},{"id":"https://openalex.org/keywords/reservation-price","display_name":"Reservation price","score":0.4133090376853943},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4061563313007355},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.366957426071167},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.3548191785812378},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.34076493978500366},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.17473015189170837},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.12444856762886047},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.07401436567306519}],"concepts":[{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6942099332809448},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6615394353866577},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.5112936496734619},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47447469830513},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.4731643795967102},{"id":"https://openalex.org/C101472132","wikidata":"https://www.wikidata.org/wiki/Q835678","display_name":"Price discrimination","level":2,"score":0.421103298664093},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.41715437173843384},{"id":"https://openalex.org/C70295763","wikidata":"https://www.wikidata.org/wiki/Q474606","display_name":"Reservation price","level":2,"score":0.4133090376853943},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4061563313007355},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.366957426071167},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.3548191785812378},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.34076493978500366},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.17473015189170837},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.12444856762886047},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.07401436567306519},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/10864415.2022.2076195","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2022.2076195","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},{"id":"pmh:oai:irep.ntu.ac.uk:50631","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4306400559","display_name":"Nottingham Trent University's Institutional Repository (Nottingham Trent Repository)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I52590639","host_organization_name":"Nottingham Trent University","host_organization_lineage":["https://openalex.org/I52590639"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":61,"referenced_works":["https://openalex.org/W1584371777","https://openalex.org/W1671356071","https://openalex.org/W1700132089","https://openalex.org/W1971205045","https://openalex.org/W1980667529","https://openalex.org/W1981334841","https://openalex.org/W1981457167","https://openalex.org/W1987450697","https://openalex.org/W1997095235","https://openalex.org/W2000171724","https://openalex.org/W2009478201","https://openalex.org/W2014423523","https://openalex.org/W2015175681","https://openalex.org/W2017454365","https://openalex.org/W2018888731","https://openalex.org/W2022261539","https://openalex.org/W2030874315","https://openalex.org/W2042134810","https://openalex.org/W2042379996","https://openalex.org/W2051776080","https://openalex.org/W2053830194","https://openalex.org/W2063848250","https://openalex.org/W2083993502","https://openalex.org/W2088640816","https://openalex.org/W2089782058","https://openalex.org/W2090913288","https://openalex.org/W2093163898","https://openalex.org/W2102804490","https://openalex.org/W2103517563","https://openalex.org/W2105103608","https://openalex.org/W2107771764","https://openalex.org/W2108473067","https://openalex.org/W2121563528","https://openalex.org/W2133543177","https://openalex.org/W2140028459","https://openalex.org/W2145390293","https://openalex.org/W2147156975","https://openalex.org/W2153076044","https://openalex.org/W2157247555","https://openalex.org/W2166325560","https://openalex.org/W2168575967","https://openalex.org/W2256889302","https://openalex.org/W2279011257","https://openalex.org/W2415983483","https://openalex.org/W2528234586","https://openalex.org/W2529770445","https://openalex.org/W2745174253","https://openalex.org/W2757379056","https://openalex.org/W2789638849","https://openalex.org/W2802832250","https://openalex.org/W2807576783","https://openalex.org/W2892191716","https://openalex.org/W2979644994","https://openalex.org/W3011865677","https://openalex.org/W3124041748","https://openalex.org/W3124947099","https://openalex.org/W3125090935","https://openalex.org/W4241147604","https://openalex.org/W4243967519","https://openalex.org/W4254177266","https://openalex.org/W4292157289"],"related_works":["https://openalex.org/W1959333116","https://openalex.org/W2765325217","https://openalex.org/W2019140366","https://openalex.org/W3156950967","https://openalex.org/W3122449503","https://openalex.org/W3121217137","https://openalex.org/W2100597815","https://openalex.org/W4389708833","https://openalex.org/W3021811414","https://openalex.org/W2134194808"],"abstract_inverted_index":{"The":[0,23,80,103],"main":[1],"objective":[2],"of":[3,39,52],"this":[4,47,134],"research":[5,30,135,142],"is":[6],"to":[7,43,55,71,137],"investigate":[8],"how":[9],"price":[10,21,44,72,85,98,104,119],"information":[11,73],"in":[12,32,74,88,106,130],"online":[13,75,90,131,140,148],"display":[14,132],"advertisements":[15],"affects":[16],"the":[17,78,84,89,97,123],"consumer\u2019s":[18,124],"internal":[19],"reference":[20],"(IRP).":[22],"internet":[24],"context":[25],"differs":[26],"from":[27],"prior":[28],"pricing":[29,138],"contexts":[31],"which":[33],"consumers":[34,49],"allocate":[35,50],"all":[36],"or":[37,94],"none":[38],"their":[40,53],"conscious":[41],"attention":[42,54],"stimuli.":[45],"In":[46],"context,":[48],"some":[51],"ads,":[56],"but":[57],"they":[58],"do":[59],"so":[60],"incidentally.":[61],"Across":[62],"four":[63],"studies,":[64],"we":[65],"show":[66],"that":[67,83],"these":[68,128],"incidental":[69],"exposures":[70],"ads":[76],"influence":[77],"IRP.":[79,125],"results":[81],"suggest":[82],"magnitude":[86,105],"used":[87],"ad":[91,109,112,116],"(either":[92],"low":[93],"high)":[95],"determines":[96],"anchoring":[99],"mechanism":[100],"at":[101],"play.":[102],"conjunction":[107],"with":[108],"repetition":[110],"and":[111,139,143],"type":[113],"(price":[114],"comparing":[115],"vs.":[117],"single":[118],"ad)":[120],"also":[121],"affect":[122],"By":[126],"uncovering":[127],"effects":[129],"advertising,":[133],"contributes":[136],"advertising":[141],"provides":[144],"specific":[145],"insights":[146],"for":[147],"marketers.":[149]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
