{"id":"https://openalex.org/W3009165659","doi":"https://doi.org/10.1080/10864415.2020.1715532","title":"Building Brand Community Relationships on Facebook Fan Pages: The Role of Perceived Interactivity","display_name":"Building Brand Community Relationships on Facebook Fan Pages: The Role of Perceived Interactivity","publication_year":2020,"publication_date":"2020-03-01","ids":{"openalex":"https://openalex.org/W3009165659","doi":"https://doi.org/10.1080/10864415.2020.1715532","mag":"3009165659"},"language":"en","primary_location":{"id":"doi:10.1080/10864415.2020.1715532","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2020.1715532","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100626240","display_name":"Kaiyu Wang","orcid":"https://orcid.org/0000-0003-1474-8936"},"institutions":[{"id":"https://openalex.org/I186803428","display_name":"Brock University","ror":"https://ror.org/056am2717","country_code":"CA","type":"education","lineage":["https://openalex.org/I186803428"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Kai-Yu Wang","raw_affiliation_strings":["Brock University, St. Catharines, Canada"],"affiliations":[{"raw_affiliation_string":"Brock University, St. Catharines, Canada","institution_ids":["https://openalex.org/I186803428"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031396376","display_name":"Wen\u2010Hai Chih","orcid":"https://orcid.org/0000-0001-8388-2499"},"institutions":[{"id":"https://openalex.org/I33096239","display_name":"National Dong Hwa University","ror":"https://ror.org/00mng9617","country_code":"TW","type":"education","lineage":["https://openalex.org/I33096239"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Wen-Hai Chih","raw_affiliation_strings":["National Dong Hwa University, Shoufeng, Taiwan"],"affiliations":[{"raw_affiliation_string":"National Dong Hwa University, Shoufeng, Taiwan","institution_ids":["https://openalex.org/I33096239"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5008551641","display_name":"Li\u2010Chun Hsu","orcid":null},"institutions":[{"id":"https://openalex.org/I178613991","display_name":"National Taitung University","ror":"https://ror.org/05j9d8v51","country_code":"TW","type":"education","lineage":["https://openalex.org/I178613991"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Li-Chun Hsu","raw_affiliation_strings":["Department of Cultural Resources and Leisure Industries, National Taitung University, Taitung, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Cultural Resources and Leisure Industries, National Taitung University, Taitung, Taiwan","institution_ids":["https://openalex.org/I178613991"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5100626240"],"corresponding_institution_ids":["https://openalex.org/I186803428"],"apc_list":null,"apc_paid":null,"fwci":12.5564,"has_fulltext":false,"cited_by_count":48,"citation_normalized_percentile":{"value":0.98555227,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"24","issue":"2","first_page":"211","last_page":"231"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9944999814033508,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9943000078201294,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/interactivity","display_name":"Interactivity","score":0.938278317451477},{"id":"https://openalex.org/keywords/brand-community","display_name":"Brand community","score":0.743942141532898},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.6360235214233398},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5177587866783142},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5156204104423523},{"id":"https://openalex.org/keywords/virtual-community","display_name":"Virtual community","score":0.4124346971511841},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3830869495868683},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.34697335958480835},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3060028553009033},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.19343915581703186},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.15357667207717896},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.12425079941749573}],"concepts":[{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.938278317451477},{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.743942141532898},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6360235214233398},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5177587866783142},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5156204104423523},{"id":"https://openalex.org/C2777756574","wikidata":"https://www.wikidata.org/wiki/Q210980","display_name":"Virtual community","level":3,"score":0.4124346971511841},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3830869495868683},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.34697335958480835},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3060028553009033},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19343915581703186},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.15357667207717896},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.12425079941749573},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10864415.2020.1715532","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2020.1715532","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":110,"referenced_works":["https://openalex.org/W99438929","https://openalex.org/W135937909","https://openalex.org/W166322005","https://openalex.org/W187813071","https://openalex.org/W626742029","https://openalex.org/W958481831","https://openalex.org/W1510070215","https://openalex.org/W1517701247","https://openalex.org/W1600462844","https://openalex.org/W1777859530","https://openalex.org/W1849190772","https://openalex.org/W1968755157","https://openalex.org/W1970000807","https://openalex.org/W1977736869","https://openalex.org/W1978296232","https://openalex.org/W1978360380","https://openalex.org/W1979081691","https://openalex.org/W1981764226","https://openalex.org/W1987258130","https://openalex.org/W1991091605","https://openalex.org/W1993289959","https://openalex.org/W1994373531","https://openalex.org/W1996515083","https://openalex.org/W1997119862","https://openalex.org/W1997254581","https://openalex.org/W2003382524","https://openalex.org/W2004400415","https://openalex.org/W2006992911","https://openalex.org/W2007897826","https://openalex.org/W2008529774","https://openalex.org/W2010061105","https://openalex.org/W2012557755","https://openalex.org/W2013169114","https://openalex.org/W2014335891","https://openalex.org/W2014350505","https://openalex.org/W2017356504","https://openalex.org/W2018524884","https://openalex.org/W2021856947","https://openalex.org/W2024990688","https://openalex.org/W2028560094","https://openalex.org/W2034873408","https://openalex.org/W2037577792","https://openalex.org/W2040716619","https://openalex.org/W2059543902","https://openalex.org/W2060917072","https://openalex.org/W2068143691","https://openalex.org/W2069206189","https://openalex.org/W2073264150","https://openalex.org/W2080156268","https://openalex.org/W2080732127","https://openalex.org/W2081839803","https://openalex.org/W2086157089","https://openalex.org/W2091410916","https://openalex.org/W2092401734","https://openalex.org/W2104884828","https://openalex.org/W2106096361","https://openalex.org/W2106998212","https://openalex.org/W2110638361","https://openalex.org/W2113135891","https://openalex.org/W2114430050","https://openalex.org/W2115867245","https://openalex.org/W2117356399","https://openalex.org/W2119681300","https://openalex.org/W2122912498","https://openalex.org/W2123705188","https://openalex.org/W2125178435","https://openalex.org/W2132663861","https://openalex.org/W2133191429","https://openalex.org/W2133977168","https://openalex.org/W2134049139","https://openalex.org/W2139808242","https://openalex.org/W2141150971","https://openalex.org/W2157806510","https://openalex.org/W2158131764","https://openalex.org/W2166500718","https://openalex.org/W2171696690","https://openalex.org/W2255497981","https://openalex.org/W2264067869","https://openalex.org/W2320979925","https://openalex.org/W2326837132","https://openalex.org/W2342187983","https://openalex.org/W2345931649","https://openalex.org/W2418127650","https://openalex.org/W2471615163","https://openalex.org/W2473490858","https://openalex.org/W2520903847","https://openalex.org/W2523376554","https://openalex.org/W2554433381","https://openalex.org/W2556477649","https://openalex.org/W2561675875","https://openalex.org/W2574464591","https://openalex.org/W2589167453","https://openalex.org/W2591052300","https://openalex.org/W2613779908","https://openalex.org/W2783044335","https://openalex.org/W2790120702","https://openalex.org/W2900994994","https://openalex.org/W2902225836","https://openalex.org/W2992310966","https://openalex.org/W3125851473","https://openalex.org/W3210871028","https://openalex.org/W4211068185","https://openalex.org/W4235678817","https://openalex.org/W4243014088","https://openalex.org/W4245238373","https://openalex.org/W4254994113","https://openalex.org/W4255704419","https://openalex.org/W4285719527","https://openalex.org/W4292808503","https://openalex.org/W4388457710"],"related_works":["https://openalex.org/W3157365306","https://openalex.org/W2379746538","https://openalex.org/W4283376489","https://openalex.org/W2348796232","https://openalex.org/W4206767365","https://openalex.org/W3127206234","https://openalex.org/W2355712577","https://openalex.org/W2138899949","https://openalex.org/W3119271581","https://openalex.org/W2929024829"],"abstract_inverted_index":{"Based":[0],"on":[1,17,91,115],"the":[2,12,23,50,89,108],"stimulus-organism-response":[3],"model,":[4],"this":[5],"research":[6,30,51,87],"proposes":[7],"a":[8,39],"model":[9],"that":[10,56],"illustrates":[11],"effect":[13],"of":[14,110],"perceived":[15,57,60,62,65,100],"interactivity":[16,58,101],"brand":[18,26,95,116,132],"community":[19,27,117,133],"members\u2019":[20],"attitudes":[21,70,104,112],"toward":[22,71,105,113],"site":[24],"and":[25,42,64,82,94,107,130],"relationships.":[28,85,118,134],"This":[29,86],"recruited":[31],"425":[32],"Facebook":[33],"Fan":[34],"Page":[35],"(FBFP)":[36],"users":[37],"for":[38],"survey":[40],"study,":[41],"structural":[43],"equation":[44],"modeling":[45],"was":[46],"used":[47],"to":[48,126],"test":[49],"hypotheses.":[52],"The":[53,119],"results":[54],"show":[55],"(i.e.,":[59],"control,":[61],"responsiveness,":[63],"communication)":[66],"positively":[67,77],"influences":[68,78],"users\u2019":[69,103,111],"using":[72],"an":[73],"FBFP,":[74],"which":[75],"subsequently":[76],"customer\u2013brand,":[79],"customer\u2013product,":[80],"customer\u2013company,":[81],"customer\u2013other":[83],"customer":[84],"advances":[88],"literature":[90],"virtual":[92],"communities":[93,96],"by":[97],"demonstrating":[98],"how":[99],"affects":[102],"FBFPs":[106,114],"impact":[109],"findings":[120],"provide":[121],"managerial":[122],"implications":[123],"in":[124],"regard":[125],"interacting":[127],"with":[128],"members":[129],"building":[131]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":11},{"year":2022,"cited_by_count":13},{"year":2021,"cited_by_count":11},{"year":2020,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}