{"id":"https://openalex.org/W2962304108","doi":"https://doi.org/10.1080/10864415.2019.1619910","title":"An Analysis of Promotional Programs for Cloud Computing: Coupons or Free Trials?","display_name":"An Analysis of Promotional Programs for Cloud Computing: Coupons or Free Trials?","publication_year":2019,"publication_date":"2019-07-03","ids":{"openalex":"https://openalex.org/W2962304108","doi":"https://doi.org/10.1080/10864415.2019.1619910","mag":"2962304108"},"language":"en","primary_location":{"id":"doi:10.1080/10864415.2019.1619910","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2019.1619910","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011441092","display_name":"Liu Yijiang","orcid":"https://orcid.org/0000-0003-0579-6733"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yijiang Liu","raw_affiliation_strings":["View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101399899","display_name":"Shengli Li","orcid":"https://orcid.org/0000-0002-0567-0156"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Shengli Li","raw_affiliation_strings":["View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.1211,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.45941652,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"23","issue":"3","first_page":"405","last_page":"426"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":0.9889000058174133,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":0.9889000058174133,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.988099992275238,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.988099992275238,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/coupon","display_name":"Coupon","score":0.8837043046951294},{"id":"https://openalex.org/keywords/cloud-computing","display_name":"Cloud computing","score":0.8345689177513123},{"id":"https://openalex.org/keywords/service-provider","display_name":"Service provider","score":0.5408047437667847},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4962180256843567},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.4869271516799927},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4714456796646118},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.4619690775871277},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3591885268688202},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.13682493567466736}],"concepts":[{"id":"https://openalex.org/C2779307704","wikidata":"https://www.wikidata.org/wiki/Q11794832","display_name":"Coupon","level":2,"score":0.8837043046951294},{"id":"https://openalex.org/C79974875","wikidata":"https://www.wikidata.org/wiki/Q483639","display_name":"Cloud computing","level":2,"score":0.8345689177513123},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.5408047437667847},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4962180256843567},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4869271516799927},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4714456796646118},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4619690775871277},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3591885268688202},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.13682493567466736},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10864415.2019.1619910","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2019.1619910","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W607774195","https://openalex.org/W826176856","https://openalex.org/W1598833883","https://openalex.org/W1968615215","https://openalex.org/W1977269143","https://openalex.org/W1981353169","https://openalex.org/W1986404160","https://openalex.org/W1991033735","https://openalex.org/W1998017677","https://openalex.org/W2049356982","https://openalex.org/W2067534308","https://openalex.org/W2069438923","https://openalex.org/W2077510633","https://openalex.org/W2087000240","https://openalex.org/W2088246205","https://openalex.org/W2118692224","https://openalex.org/W2131467577","https://openalex.org/W2132818755","https://openalex.org/W2157754910","https://openalex.org/W2201134306","https://openalex.org/W2275949942","https://openalex.org/W2324925384","https://openalex.org/W2338775959","https://openalex.org/W2345068994","https://openalex.org/W2423578865","https://openalex.org/W2518563121","https://openalex.org/W2556828434","https://openalex.org/W2605826741","https://openalex.org/W2718794280","https://openalex.org/W2740288927","https://openalex.org/W2781573377","https://openalex.org/W2794745115","https://openalex.org/W3121613968","https://openalex.org/W3123120761","https://openalex.org/W3124759564","https://openalex.org/W3140764453","https://openalex.org/W4299678552"],"related_works":["https://openalex.org/W2974050152","https://openalex.org/W1481018110","https://openalex.org/W3150641959","https://openalex.org/W2200893828","https://openalex.org/W2606802280","https://openalex.org/W2083573183","https://openalex.org/W2285295461","https://openalex.org/W1537782856","https://openalex.org/W2106608244","https://openalex.org/W4387066559"],"abstract_inverted_index":{"Offering":[0],"promotional":[1,18,34,49,57,72,81,141],"programs":[2,19,35,82,142,170],"is":[3,74],"a":[4,94,102,110,164],"common":[5],"strategy":[6,73],"for":[7,36,143],"firms":[8],"to":[9,12,116,179],"induce":[10],"consumers":[11],"make":[13],"purchases.":[14],"This":[15],"paper":[16,121,148],"investigates":[17],"in":[20,40,59,98,152],"the":[21,28,43,46,54,60,67,90,99,123,131,150,158,161,180],"market":[22,61],"of":[23,33,101,113,125,160],"cloud":[24,37,55,162],"computing.":[25],"We":[26,51,166],"identified":[27,66],"following":[29],"two":[30],"popular":[31],"forms":[32],"computing":[38],"services":[39],"this":[41,120,147],"paper:":[42],"coupon":[44,96],"and":[45,65,109,128],"free":[47],"trial":[48,169],"program.":[50],"first":[52],"studied":[53],"provider\u2019s":[56],"strategies":[58],"with":[62],"complete":[63],"information":[64,127],"conditions":[68],"under":[69,175],"which":[70,153],"each":[71],"optimal.":[75],"The":[76],"results":[77],"show":[78,167],"that":[79,130,168],"targeted":[80,95],"are":[83,155],"more":[84,173],"profitable":[85],"than":[86],"untargeted":[87,135,137],"programs.":[88],"Further,":[89],"provider":[91,132],"should":[92],"offer":[93,134],"program":[97],"case":[100,124],"higher":[103],"usage":[104],"cost,":[105],"weaker":[106],"network":[107],"effects":[108],"lower":[111],"quantity":[112],"clients\u2019":[114],"tasks":[115],"process.":[117],"In":[118],"addition,":[119],"explores":[122],"incomplete":[126],"finds":[129],"will":[133,171],"coupons,":[136],"trials,":[138],"or":[139],"no":[140,185],"optimal":[144],"profits.":[145],"Finally,":[146],"studies":[149],"scenario":[151,177,181],"clients":[154,183],"uncertain":[156],"about":[157],"valuations":[159],"service":[163],"priori.":[165],"be":[172],"advantageous":[174],"such":[176],"compared":[178],"when":[182],"exhibit":[184],"uncertainty.":[186]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
