{"id":"https://openalex.org/W2794626944","doi":"https://doi.org/10.1080/10864415.2018.1441784","title":"Effects of Customer Heterogeneity on Participation Performance in Virtual Brand Community: A Two-Stage Semiparametric Approach","display_name":"Effects of Customer Heterogeneity on Participation Performance in Virtual Brand Community: A Two-Stage Semiparametric Approach","publication_year":2018,"publication_date":"2018-03-27","ids":{"openalex":"https://openalex.org/W2794626944","doi":"https://doi.org/10.1080/10864415.2018.1441784","mag":"2794626944"},"language":"en","primary_location":{"id":"doi:10.1080/10864415.2018.1441784","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2018.1441784","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041630277","display_name":"Ji Wu","orcid":"https://orcid.org/0000-0002-3417-635X"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ji Wu","raw_affiliation_strings":["View further author information"],"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049533407","display_name":"Kang Xie","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kang Xie","raw_affiliation_strings":["View further author information"],"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060198122","display_name":"Jinghua Xiao","orcid":"https://orcid.org/0000-0003-1292-3403"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jinghua Xiao","raw_affiliation_strings":["View further author information"],"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101541710","display_name":"Jianhui Xie","orcid":"https://orcid.org/0000-0001-5350-3689"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jianhui Xie","raw_affiliation_strings":["View further author information"],"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5041630277"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.9917,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.93904925,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"22","issue":"2","first_page":"289","last_page":"321"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tobit-model","display_name":"Tobit model","score":0.8448209762573242},{"id":"https://openalex.org/keywords/measure","display_name":"Measure (data warehouse)","score":0.5258218050003052},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5214049816131592},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.44347238540649414},{"id":"https://openalex.org/keywords/econometrics","display_name":"Econometrics","score":0.43819957971572876},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.27659857273101807},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.21543651819229126},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.09166774153709412}],"concepts":[{"id":"https://openalex.org/C166866094","wikidata":"https://www.wikidata.org/wiki/Q1307251","display_name":"Tobit model","level":2,"score":0.8448209762573242},{"id":"https://openalex.org/C2780009758","wikidata":"https://www.wikidata.org/wiki/Q6804172","display_name":"Measure (data warehouse)","level":2,"score":0.5258218050003052},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5214049816131592},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44347238540649414},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.43819957971572876},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.27659857273101807},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.21543651819229126},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.09166774153709412}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10864415.2018.1441784","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2018.1441784","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","score":0.7099999785423279,"display_name":"Gender equality"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320322170","display_name":"University of Hong Kong","ror":"https://ror.org/02zhqgq86"},{"id":"https://openalex.org/F4320335787","display_name":"Fundamental Research Funds for the Central Universities","ror":null}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":77,"referenced_works":["https://openalex.org/W279463183","https://openalex.org/W311345593","https://openalex.org/W638710504","https://openalex.org/W1505692943","https://openalex.org/W1507787960","https://openalex.org/W1535271175","https://openalex.org/W1574527589","https://openalex.org/W1963585468","https://openalex.org/W1964112405","https://openalex.org/W1972978214","https://openalex.org/W1976362794","https://openalex.org/W1979286447","https://openalex.org/W1980675977","https://openalex.org/W1988632744","https://openalex.org/W1989741962","https://openalex.org/W1991499703","https://openalex.org/W1997176931","https://openalex.org/W1997254581","https://openalex.org/W2003374177","https://openalex.org/W2010061105","https://openalex.org/W2012472211","https://openalex.org/W2014628524","https://openalex.org/W2019507850","https://openalex.org/W2023036738","https://openalex.org/W2025348367","https://openalex.org/W2026496668","https://openalex.org/W2027328151","https://openalex.org/W2028218958","https://openalex.org/W2029615609","https://openalex.org/W2030006350","https://openalex.org/W2041913912","https://openalex.org/W2046752514","https://openalex.org/W2051335149","https://openalex.org/W2052232726","https://openalex.org/W2053441572","https://openalex.org/W2053607580","https://openalex.org/W2053768216","https://openalex.org/W2064775945","https://openalex.org/W2066061125","https://openalex.org/W2067328260","https://openalex.org/W2076452041","https://openalex.org/W2089936895","https://openalex.org/W2097978649","https://openalex.org/W2100379340","https://openalex.org/W2108860923","https://openalex.org/W2110940731","https://openalex.org/W2113880421","https://openalex.org/W2115867245","https://openalex.org/W2117356399","https://openalex.org/W2125099709","https://openalex.org/W2125326971","https://openalex.org/W2128186074","https://openalex.org/W2129763896","https://openalex.org/W2130801612","https://openalex.org/W2132663861","https://openalex.org/W2133977168","https://openalex.org/W2134838115","https://openalex.org/W2138438384","https://openalex.org/W2142863367","https://openalex.org/W2150461333","https://openalex.org/W2160337394","https://openalex.org/W2166385492","https://openalex.org/W2318185892","https://openalex.org/W2323482000","https://openalex.org/W2510799815","https://openalex.org/W2575944964","https://openalex.org/W2585206336","https://openalex.org/W2891761690","https://openalex.org/W3122080363","https://openalex.org/W3125077677","https://openalex.org/W3125774461","https://openalex.org/W3125976894","https://openalex.org/W3126059685","https://openalex.org/W4230042836","https://openalex.org/W4234042746","https://openalex.org/W4238292950","https://openalex.org/W4249951918"],"related_works":["https://openalex.org/W2907255607","https://openalex.org/W801259463","https://openalex.org/W3125938234","https://openalex.org/W2314672831","https://openalex.org/W2084169605","https://openalex.org/W1499056424","https://openalex.org/W3123335406","https://openalex.org/W1979076162","https://openalex.org/W1600424854","https://openalex.org/W1488228902"],"abstract_inverted_index":{"Studies":[0],"have":[1],"employed":[2],"various":[3],"performance":[4,34,90,140,160],"measures":[5,22,106,108],"to":[6,25],"determine":[7,76],"the":[8,61,77,80,132,171],"effect":[9,78,133],"of":[10,44,49,79,134,173,186],"virtual":[11],"brand":[12],"community":[13,63],"(VBC)":[14],"participation":[15,33,37,89,139,159],"on":[16,87,110,137,167],"customer":[17,45,50,168,187],"values.":[18],"However,":[19],"different":[20],"single-factor":[21,105],"usually":[23],"lead":[24],"conflicting":[26],"results.":[27],"This":[28,176],"study":[29,177],"proposes":[30],"an":[31,157],"overall":[32,62,158],"measure,":[35],"VBC":[36,88,120,138,163,174,190],"performance,":[38],"which":[39],"follows":[40],"a":[41],"holistic-view":[42],"definition":[43],"values,":[46],"including":[47],"frequency":[48],"visit,":[51],"purchase":[52,54],"frequency,":[53,58],"expenditure,":[55],"and":[56,65,85,126,131,164,189],"word-of-mouth":[57],"obtain":[59],"from":[60],"activities,":[64],"it":[66],"is":[67,121],"evaluated":[68],"through":[69],"data":[70],"envelopment":[71],"analysis":[72],"(DEA).":[73],"We":[74],"further":[75],"customer's":[81],"gender,":[82],"age,":[83],"tenure,":[84,130],"interactions":[86],"by":[91,155],"using":[92],"Tobit":[93],"regression":[94],"models.":[95],"The":[96,150],"results":[97],"show":[98],"that":[99,119],"our":[100],"proposed":[101],"measure":[102,161],"outperforms":[103],"either":[104],"or":[107],"based":[109],"other":[111],"multicriteria":[112],"decision":[113],"analyses.":[114],"Our":[115],"findings":[116,151],"also":[117,178],"reveal":[118],"less":[122],"efficient":[123],"for":[124,182],"females":[125],"customers":[127],"with":[128,146],"long":[129],"gender":[135],"difference":[136],"will":[141],"be":[142],"more":[143],"(less)":[144],"significant":[145],"increasing":[147],"age":[148],"(tenure).":[149],"extend":[152],"existing":[153],"research":[154],"suggesting":[156],"in":[162,170,184],"providing":[165],"insights":[166],"heterogeneity":[169],"efficacy":[172],"participation.":[175],"offers":[179],"actionable":[180],"recommendations":[181],"managers":[183],"term":[185],"segmentation":[188],"design.":[191]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}