{"id":"https://openalex.org/W2724541565","doi":"https://doi.org/10.1080/10864415.2016.1355654","title":"Learning the Models of Customer Behavior: From Television Advertising to Online Marketing","display_name":"Learning the Models of Customer Behavior: From Television Advertising to Online Marketing","publication_year":2017,"publication_date":"2017-09-25","ids":{"openalex":"https://openalex.org/W2724541565","doi":"https://doi.org/10.1080/10864415.2016.1355654","mag":"2724541565"},"language":"en","primary_location":{"id":"doi:10.1080/10864415.2016.1355654","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2016.1355654","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072899577","display_name":"Clara Bassano","orcid":"https://orcid.org/0000-0002-0517-8137"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Clara Bassano","raw_affiliation_strings":["View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009089390","display_name":"Matteo Gaeta","orcid":"https://orcid.org/0000-0001-7209-3355"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Matteo Gaeta","raw_affiliation_strings":["View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047630200","display_name":"Paolo Piciocchi","orcid":"https://orcid.org/0000-0001-6064-0219"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Paolo Piciocchi","raw_affiliation_strings":["View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5005597610","display_name":"Jim Spohrer","orcid":"https://orcid.org/0000-0002-9864-2735"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"James C. Spohrer","raw_affiliation_strings":["View further author information"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.2683,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.95406279,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"21","issue":"4","first_page":"572","last_page":"604"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.993399977684021,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.6370118260383606},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5716316103935242},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5331980586051941},{"id":"https://openalex.org/keywords/resource","display_name":"Resource (disambiguation)","score":0.49886012077331543},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4831966161727905},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4616260826587677},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.4333247244358063},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.432603120803833},{"id":"https://openalex.org/keywords/space","display_name":"Space (punctuation)","score":0.4193943738937378},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4005107283592224},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.34889185428619385},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.12179803848266602}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6370118260383606},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5716316103935242},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5331980586051941},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.49886012077331543},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4831966161727905},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4616260826587677},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4333247244358063},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.432603120803833},{"id":"https://openalex.org/C2778572836","wikidata":"https://www.wikidata.org/wiki/Q380933","display_name":"Space (punctuation)","level":2,"score":0.4193943738937378},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4005107283592224},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.34889185428619385},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.12179803848266602},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/10864415.2016.1355654","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2016.1355654","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},{"id":"pmh:oai:ricerca.uniparthenope.it:11367/59639","is_oa":false,"landing_page_url":"http://hdl.handle.net/11367/59639","pdf_url":null,"source":{"id":"https://openalex.org/S4377196432","display_name":"CINECA IRIS Institutial research information system (Parthenope University of Naples)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I183638586","host_organization_name":"Parthenope University of Naples","host_organization_lineage":["https://openalex.org/I183638586"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":49,"referenced_works":["https://openalex.org/W205870223","https://openalex.org/W600456260","https://openalex.org/W630924275","https://openalex.org/W816776785","https://openalex.org/W1495419098","https://openalex.org/W1506398395","https://openalex.org/W1524730382","https://openalex.org/W1550663109","https://openalex.org/W1566851511","https://openalex.org/W1574172286","https://openalex.org/W1591956778","https://openalex.org/W1755266778","https://openalex.org/W1876529353","https://openalex.org/W1884839283","https://openalex.org/W1968794752","https://openalex.org/W1970891451","https://openalex.org/W1983154219","https://openalex.org/W1990328124","https://openalex.org/W1991446681","https://openalex.org/W2005309592","https://openalex.org/W2046500054","https://openalex.org/W2049314901","https://openalex.org/W2067779312","https://openalex.org/W2067889427","https://openalex.org/W2101582137","https://openalex.org/W2115867245","https://openalex.org/W2133977168","https://openalex.org/W2135526934","https://openalex.org/W2136274228","https://openalex.org/W2139949779","https://openalex.org/W2143330854","https://openalex.org/W2156665851","https://openalex.org/W2158393623","https://openalex.org/W2162040794","https://openalex.org/W2252834778","https://openalex.org/W2328364524","https://openalex.org/W2484809223","https://openalex.org/W2517142559","https://openalex.org/W2595519040","https://openalex.org/W2770125087","https://openalex.org/W3022023470","https://openalex.org/W3031584800","https://openalex.org/W4229587902","https://openalex.org/W4231603145","https://openalex.org/W4244922264","https://openalex.org/W4249244777","https://openalex.org/W4253225071","https://openalex.org/W4292542163","https://openalex.org/W4388147587"],"related_works":["https://openalex.org/W2380988690","https://openalex.org/W2008815286","https://openalex.org/W1581246342","https://openalex.org/W1972175325","https://openalex.org/W2020511092","https://openalex.org/W1969188889","https://openalex.org/W2047195236","https://openalex.org/W3015082190","https://openalex.org/W2409206996","https://openalex.org/W2033916052"],"abstract_inverted_index":{"Marketing,":[0],"advertising,":[1],"and":[2,43,81,111,157,188],"communications":[3,158],"processes":[4],"have":[5],"changed":[6],"to":[7,25,45,126,186],"strategically":[8,173],"capitalize":[9],"on":[10,74,102,109,119,145,181],"an":[11,55,133],"increasingly":[12],"digitally":[13],"transformed,":[14],"technologically":[15],"empowered,":[16],"globally":[17],"interconnected":[18],"consumer,":[19],"or":[20,40],"what":[21],"service-dominant":[22],"logic":[23],"refers":[24],"as":[26],"actors":[27],"that":[28],"are":[29,33],"resource":[30],"integrators.":[31],"Customers":[32],"co-creators":[34],"of":[35,50,61,67,71,78,95,98,105,114,154,168,177,179],"value":[36],"in":[37,132],"the":[38,48,65,75,96,103,112,120,146,175],"collaborative":[39],"sharing":[41],"economy,":[42],"seek":[44],"actively":[46],"reap":[47],"benefits":[49],"new":[51,69,152],"knowledge":[52],"growing":[53],"at":[54],"exponential":[56],"rate.":[57],"However,":[58],"developing":[59],"models":[60,169],"customer":[62],"behavior,":[63],"especially":[64],"influence":[66],"a":[68,85,91,151,162],"kind":[70],"advertising":[72],"based":[73],"integrated":[76],"use":[77],"television,":[79],"web,":[80],"social":[82],"networks,":[83],"is":[84],"challenge.":[86],"Our":[87],"study":[88],"starts":[89],"from":[90],"preliminary":[92],"empirical":[93],"observation":[94],"impact":[97,143],"television":[99,182],"cooking":[100],"shows":[101],"variations":[104],"potential":[106],"demand":[107],"(queries":[108],"Google)":[110],"purchase":[113],"branded/unbranded":[115],"culinary":[116],"products":[117,178],"used":[118,125],"show.":[121],"Neural":[122],"networks":[123],"were":[124],"determine":[127],"significant":[128],"correlations,":[129],"which":[130],"resulted":[131],"operative":[134],"Marketing":[135],"3.0":[136],"model.":[137],"This":[138],"model":[139,193],"clearly":[140],"explicates":[141],"this":[142],"factor":[144],"consumer-purchasing":[147],"process":[148],"generated":[149],"by":[150,164],"mode":[153],"creating":[155],"information":[156],"technology\u2013based":[159],"communication.":[160],"As":[161],"result,":[163],"using":[165],"these":[166],"types":[167],"businesses":[170],"can":[171],"more":[172],"plan":[174],"presence":[176],"interest":[180],"programs":[183],"designed":[184],"according":[185],"M@SECI":[187],"M@BA":[189],"(a":[190],"pervasive":[191],"smart-space":[192],"for":[194],"online":[195],"marketing).":[196]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}