{"id":"https://openalex.org/W1935488406","doi":"https://doi.org/10.1080/10864415.2016.1061792","title":"Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews","display_name":"Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews","publication_year":2015,"publication_date":"2015-08-31","ids":{"openalex":"https://openalex.org/W1935488406","doi":"https://doi.org/10.1080/10864415.2016.1061792","mag":"1935488406"},"language":"en","primary_location":{"id":"doi:10.1080/10864415.2016.1061792","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2016.1061792","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084418245","display_name":"Sonja Gensler","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Sonja Gensler","raw_affiliation_strings":["View further author information"],"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109486190","display_name":"Franziska V\u00f6lckner","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Franziska V\u00f6lckner","raw_affiliation_strings":["View further author information"],"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080968820","display_name":"Marc Egger","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marc Egger","raw_affiliation_strings":["View further author information"],"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086923749","display_name":"Kai Fischbach","orcid":"https://orcid.org/0000-0001-5721-5369"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kai Fischbach","raw_affiliation_strings":["View further author information"],"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5010170517","display_name":"Detlef Schoder","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Detlef Schoder","raw_affiliation_strings":["View further author information"],"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5084418245"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":25.7937,"has_fulltext":false,"cited_by_count":121,"citation_normalized_percentile":{"value":0.99341424,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"20","issue":"1","first_page":"112","last_page":"141"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9569000005722046,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6170172095298767},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.5396302938461304},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5185440182685852},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.48865440487861633},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.38530802726745605},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3205364942550659},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2962942123413086}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6170172095298767},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5396302938461304},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5185440182685852},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.48865440487861633},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.38530802726745605},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3205364942550659},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2962942123413086},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1080/10864415.2016.1061792","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2016.1061792","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},{"id":"pmh:oai:USBKOELN.ub.uni-koeln.de:29152","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4306400371","display_name":"K\u00f6lner Universit\u00e4ts PublikationsServer (Universit\u00e4t zu K\u00f6ln)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210115942","host_organization_name":"Rhenish Institute for Environmental Research","host_organization_lineage":["https://openalex.org/I4210115942"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"","raw_type":"doc-type:article"},{"id":"pmh:oai:USBKOELN.ub.uni-koeln.de:73709","is_oa":false,"landing_page_url":"https://orcid.org/0000-0001-5315-5311>,","pdf_url":null,"source":{"id":"https://openalex.org/S4306400371","display_name":"K\u00f6lner Universit\u00e4ts PublikationsServer (Universit\u00e4t zu K\u00f6ln)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210115942","host_organization_name":"Rhenish Institute for Environmental Research","host_organization_lineage":["https://openalex.org/I4210115942"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"PeerReviewed"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":81,"referenced_works":["https://openalex.org/W66373487","https://openalex.org/W66730482","https://openalex.org/W74778027","https://openalex.org/W179005538","https://openalex.org/W858028672","https://openalex.org/W950821216","https://openalex.org/W1498589520","https://openalex.org/W1517701247","https://openalex.org/W1532325895","https://openalex.org/W1964654922","https://openalex.org/W1974407203","https://openalex.org/W1976640313","https://openalex.org/W1979286447","https://openalex.org/W1988540540","https://openalex.org/W1993456978","https://openalex.org/W1994311823","https://openalex.org/W1999624853","https://openalex.org/W2000861745","https://openalex.org/W2004308928","https://openalex.org/W2012662675","https://openalex.org/W2014097054","https://openalex.org/W2024228866","https://openalex.org/W2024300665","https://openalex.org/W2024425823","https://openalex.org/W2028538363","https://openalex.org/W2035411492","https://openalex.org/W2037549468","https://openalex.org/W2039200841","https://openalex.org/W2044053147","https://openalex.org/W2044452299","https://openalex.org/W2046344967","https://openalex.org/W2048658075","https://openalex.org/W2056944867","https://openalex.org/W2061901927","https://openalex.org/W2064332540","https://openalex.org/W2071581170","https://openalex.org/W2075220720","https://openalex.org/W2095119641","https://openalex.org/W2098530874","https://openalex.org/W2099113722","https://openalex.org/W2111771113","https://openalex.org/W2119233164","https://openalex.org/W2121779059","https://openalex.org/W2126763138","https://openalex.org/W2141631351","https://openalex.org/W2141969328","https://openalex.org/W2147412898","https://openalex.org/W2150901716","https://openalex.org/W2155963213","https://openalex.org/W2163623274","https://openalex.org/W2163975393","https://openalex.org/W2166048859","https://openalex.org/W2167482691","https://openalex.org/W2169621740","https://openalex.org/W2259978233","https://openalex.org/W2266639535","https://openalex.org/W2706372065","https://openalex.org/W2902225836","https://openalex.org/W2992906311","https://openalex.org/W3022981850","https://openalex.org/W3121845706","https://openalex.org/W3122319268","https://openalex.org/W3122687407","https://openalex.org/W3123035962","https://openalex.org/W3123091093","https://openalex.org/W3123182650","https://openalex.org/W3123399111","https://openalex.org/W3123432896","https://openalex.org/W3123967386","https://openalex.org/W3124627942","https://openalex.org/W3125399722","https://openalex.org/W3125774461","https://openalex.org/W3125781831","https://openalex.org/W4213009331","https://openalex.org/W4229742094","https://openalex.org/W4234081717","https://openalex.org/W4237214090","https://openalex.org/W4237496336","https://openalex.org/W4239389615","https://openalex.org/W4298028598","https://openalex.org/W4376453151"],"related_works":["https://openalex.org/W2908364646","https://openalex.org/W2275271759","https://openalex.org/W2014532210","https://openalex.org/W1992760298","https://openalex.org/W2767629806","https://openalex.org/W3214344174","https://openalex.org/W2084978036","https://openalex.org/W2390631662","https://openalex.org/W4240703725","https://openalex.org/W381496026"],"abstract_inverted_index":{"Online":[0],"consumer-generated":[1,171],"product":[2,74,104],"reviews":[3,75,105],"are":[4],"a":[5,46,83,94],"growing":[6],"phenomenon":[7],"and":[8,30,34,89,111,119,135,148,151,177],"have":[9],"led":[10],"to":[11,39,44,71,106,117,145,166],"the":[12,22,37,50,57,63,66,100,121,130,133,157,163],"posting":[13],"of":[14,17,49,86,97,123,153,162],"colossal":[15],"amounts":[16],"data":[18,25],"by":[19,173],"consumers":[20,43],"on":[21,42],"Web.":[23],"These":[24],"include":[26],"consumers'":[27,108],"thoughts,":[28],"opinions,":[29],"feelings":[31],"about":[32,53,79],"brands":[33],"offer":[35],"firms":[36],"opportunity":[38],"listen":[40],"in":[41],"get":[45],"better":[47],"understanding":[48,96],"topics":[51],"discussed":[52],"their":[54,112],"brands.":[55],"Using":[56],"human":[58],"associative":[59],"memory":[60],"model":[61],"as":[62,114,116],"theoretical":[64],"framework,":[65],"authors":[67,101,131],"introduce":[68],"an":[69,127],"approach":[70,134,142,159],"convert":[72],"online":[73,103],"into":[76],"meaningful":[77],"information":[78],"brand":[80,98,109,124,154,168],"images":[81],"using":[82,170],"novel":[84],"combination":[85],"text":[87,175],"mining":[88,176],"network":[90,122,178],"analysis":[91],"methodologies.":[92],"Following":[93],"network-based":[95],"image,":[99],"use":[102],"extract":[107],"associations":[110],"interconnections":[113],"well":[115],"depict":[118],"characterize":[120],"associations.":[125],"In":[126],"empirical":[128],"study,":[129],"test":[132],"illustrate":[136],"its":[137],"managerial":[138],"usefulness.":[139],"The":[140],"suggested":[141],"allows":[143],"managers":[144],"effectively":[146],"monitor":[147],"detect":[149],"strengths":[150],"weaknesses":[152],"image.":[155],"Moreover,":[156],"proposed":[158],"is":[160],"one":[161],"first":[164],"attempts":[165],"measure":[167],"image":[169],"content":[172],"applying":[174],"analysis.":[179]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":14},{"year":2023,"cited_by_count":28},{"year":2022,"cited_by_count":11},{"year":2021,"cited_by_count":17},{"year":2020,"cited_by_count":13},{"year":2019,"cited_by_count":10},{"year":2018,"cited_by_count":9},{"year":2017,"cited_by_count":8},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":2}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}