{"id":"https://openalex.org/W2161115428","doi":"https://doi.org/10.1080/10864415.2003.11044292","title":"Microproducts in a Digital Economy: Trading Small, Gaining Large","display_name":"Microproducts in a Digital Economy: Trading Small, Gaining Large","publication_year":2003,"publication_date":"2003-12-01","ids":{"openalex":"https://openalex.org/W2161115428","doi":"https://doi.org/10.1080/10864415.2003.11044292","mag":"2161115428"},"language":"en","primary_location":{"id":"doi:10.1080/10864415.2003.11044292","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2003.11044292","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5083265781","display_name":"Ram D. Gopal","orcid":"https://orcid.org/0000-0003-4241-9355"},"institutions":[{"id":"https://openalex.org/I140172145","display_name":"University of Connecticut","ror":"https://ror.org/02der9h97","country_code":"US","type":"education","lineage":["https://openalex.org/I140172145"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Ram D. Gopal","raw_affiliation_strings":["a  University of Connecticut","University of Connecticut"],"affiliations":[{"raw_affiliation_string":"a  University of Connecticut","institution_ids":["https://openalex.org/I140172145"]},{"raw_affiliation_string":"University of Connecticut","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061426228","display_name":"Ram Ramesh","orcid":"https://orcid.org/0000-0002-6232-1841"},"institutions":[{"id":"https://openalex.org/I63190737","display_name":"University at Buffalo, State University of New York","ror":"https://ror.org/01y64my43","country_code":"US","type":"education","lineage":["https://openalex.org/I63190737"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"R. Ramesh","raw_affiliation_strings":["b  School of Management, State University of New York at Buffalo","School of Management, State University of New York at Buffalo"],"affiliations":[{"raw_affiliation_string":"b  School of Management, State University of New York at Buffalo","institution_ids":["https://openalex.org/I63190737"]},{"raw_affiliation_string":"School of Management, State University of New York at Buffalo","institution_ids":["https://openalex.org/I63190737"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5041944945","display_name":"Andrew B. Whinston","orcid":"https://orcid.org/0000-0002-8580-4088"},"institutions":[{"id":"https://openalex.org/I86519309","display_name":"The University of Texas at Austin","ror":"https://ror.org/00hj54h04","country_code":"US","type":"education","lineage":["https://openalex.org/I86519309"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Andrew B. Whinston","raw_affiliation_strings":["c  University of Texas at Austin","University of Texas at Austin"],"affiliations":[{"raw_affiliation_string":"c  University of Texas at Austin","institution_ids":["https://openalex.org/I86519309"]},{"raw_affiliation_string":"University of Texas at Austin","institution_ids":["https://openalex.org/I86519309"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5083265781"],"corresponding_institution_ids":["https://openalex.org/I140172145"],"apc_list":null,"apc_paid":null,"fwci":0.8172,"has_fulltext":false,"cited_by_count":23,"citation_normalized_percentile":{"value":0.84601477,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"8","issue":"2","first_page":"9","last_page":"30"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9818000197410583,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9664999842643738,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/commoditization","display_name":"Commoditization","score":0.8067575097084045},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5947742462158203},{"id":"https://openalex.org/keywords/consumption","display_name":"Consumption (sociology)","score":0.5852550864219666},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.5781965255737305},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.567395031452179},{"id":"https://openalex.org/keywords/commerce","display_name":"Commerce","score":0.5276447534561157},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5197531580924988},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.5029484629631042},{"id":"https://openalex.org/keywords/digital-economy","display_name":"Digital economy","score":0.48991793394088745},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.473096638917923},{"id":"https://openalex.org/keywords/emerging-markets","display_name":"Emerging markets","score":0.4175029397010803},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.354254812002182},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.2747266888618469},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2510974407196045},{"id":"https://openalex.org/keywords/market-economy","display_name":"Market economy","score":0.20379620790481567}],"concepts":[{"id":"https://openalex.org/C165942954","wikidata":"https://www.wikidata.org/wiki/Q5153139","display_name":"Commoditization","level":2,"score":0.8067575097084045},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5947742462158203},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5852550864219666},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.5781965255737305},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.567395031452179},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.5276447534561157},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5197531580924988},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.5029484629631042},{"id":"https://openalex.org/C203043789","wikidata":"https://www.wikidata.org/wiki/Q138461","display_name":"Digital economy","level":2,"score":0.48991793394088745},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.473096638917923},{"id":"https://openalex.org/C121087249","wikidata":"https://www.wikidata.org/wiki/Q546395","display_name":"Emerging markets","level":2,"score":0.4175029397010803},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.354254812002182},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2747266888618469},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2510974407196045},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.20379620790481567},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10864415.2003.11044292","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10864415.2003.11044292","pdf_url":null,"source":{"id":"https://openalex.org/S18436875","display_name":"International Journal of Electronic Commerce","issn_l":"1086-4415","issn":["1086-4415","1557-9301"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Commerce","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W622266756","https://openalex.org/W1521310578","https://openalex.org/W1592606090","https://openalex.org/W1593228579","https://openalex.org/W1996343284","https://openalex.org/W2003217648","https://openalex.org/W2004688441","https://openalex.org/W2054682703","https://openalex.org/W2064062304","https://openalex.org/W2086071535","https://openalex.org/W2088801880","https://openalex.org/W2132786412","https://openalex.org/W2144473041","https://openalex.org/W3021526694","https://openalex.org/W3121339515","https://openalex.org/W3123294608"],"related_works":["https://openalex.org/W2470130930","https://openalex.org/W1505941314","https://openalex.org/W3185120744","https://openalex.org/W3215169010","https://openalex.org/W3120487381","https://openalex.org/W3184667515","https://openalex.org/W2373170300","https://openalex.org/W628977254","https://openalex.org/W4220907115","https://openalex.org/W4383620198"],"abstract_inverted_index":{"The":[0,61],"synergies":[1],"between":[2],"technological":[3],"developments":[4],"and":[5,15,25,53,119,122],"market-exchange":[6],"mechanisms":[7],"hold":[8],"considerable":[9],"promise":[10],"to":[11,44,56,69,75,85],"unlock":[12],"market":[13,105,129],"inefficiencies":[14],"unleash":[16],"a":[17,42,46,59,77,124],"new":[18],"era":[19],"of":[20,41,67,95,102,113,131],"digital":[21,91,117],"commerce.":[22,35],"Two":[23],"powerful":[24],"fundamental":[26],"techno-economic":[27],"forces":[28],"are":[29,83],"already":[30],"in":[31,33,58,89],"motion":[32],"Internet":[34],"One,":[36],"micro-commoditization,":[37],"is":[38,64,107],"the":[39,65,90,96,99,111,132],"ability":[40,66],"producer":[43],"disaggregate":[45],"product":[47],"or":[48],"service":[49],"into":[50],"granular":[51],"components":[52,72,101],"deliver":[54],"it":[55],"consumers":[57],"sequence.":[60],"other,":[62],"micro-consumption,":[63],"users":[68],"consume":[70],"such":[71],"over":[73],"time":[74],"satisfy":[76],"specific":[78],"need.":[79],"These":[80],"emerging":[81,104],"phenomena":[82],"likely":[84],"revolutionize":[86],"trade":[87],"practices":[88],"world.":[92],"A":[93],"model":[94],"interactions":[97],"among":[98],"underlying":[100],"this":[103],"structure":[106],"developed":[108],"that":[109],"envisions":[110],"consequents":[112],"their":[114],"behavior":[115],"on":[116],"markets":[118],"consumer":[120],"behavior,":[121],"derives":[123],"visionary":[125],"framework":[126],"for":[127],"micro-product":[128],"structures":[130],"future.":[133]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}