{"id":"https://openalex.org/W4414451599","doi":"https://doi.org/10.1080/10447318.2025.2561771","title":"Going Green with AI-Powered Virtual Influencers: The Role of Social Cues, Source Credibility and Environmental Identity","display_name":"Going Green with AI-Powered Virtual Influencers: The Role of Social Cues, Source Credibility and Environmental Identity","publication_year":2025,"publication_date":"2025-09-24","ids":{"openalex":"https://openalex.org/W4414451599","doi":"https://doi.org/10.1080/10447318.2025.2561771"},"language":"en","primary_location":{"id":"doi:10.1080/10447318.2025.2561771","is_oa":true,"landing_page_url":"https://doi.org/10.1080/10447318.2025.2561771","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/10447318.2025.2561771?needAccess=true","source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.tandfonline.com/doi/pdf/10.1080/10447318.2025.2561771?needAccess=true","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020940482","display_name":"Calvin Wan","orcid":"https://orcid.org/0000-0001-5750-0610"},"institutions":[{"id":"https://openalex.org/I71052956","display_name":"University of Reading","ror":"https://ror.org/05v62cm79","country_code":"GB","type":"education","lineage":["https://openalex.org/I71052956"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Calvin Wan","raw_affiliation_strings":["Henley Business School, University of Reading","Henley Business School, University of Reading, Reading, United Kingdom"],"raw_orcid":"https://orcid.org/0000-0001-5750-0610","affiliations":[{"raw_affiliation_string":"Henley Business School, University of Reading","institution_ids":["https://openalex.org/I71052956"]},{"raw_affiliation_string":"Henley Business School, University of Reading, Reading, United Kingdom","institution_ids":["https://openalex.org/I71052956"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035446827","display_name":"Daisy Lee","orcid":"https://orcid.org/0000-0002-9630-1689"},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Daisy Lee","raw_affiliation_strings":["School of Professional Education and Executive Development, The Hong Kong Polytechnic University","School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong, China"],"raw_orcid":"https://orcid.org/0000-0002-9630-1689","affiliations":[{"raw_affiliation_string":"School of Professional Education and Executive Development, The Hong Kong Polytechnic University","institution_ids":["https://openalex.org/I14243506"]},{"raw_affiliation_string":"School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong, China","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052074510","display_name":"Peggy M. L. Ng","orcid":"https://orcid.org/0000-0001-8659-5700"},"institutions":[{"id":"https://openalex.org/I16518940","display_name":"Hong Kong Institute of Vocational Education","ror":"https://ror.org/01dmaez27","country_code":"CN","type":"education","lineage":["https://openalex.org/I16518940"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Peggy M. L. Ng","raw_affiliation_strings":["Department of Business, Hong Kong Institute of Vocational Education","Department of Business, Hong Kong Institute of Vocational Education, Hong Kong, China"],"raw_orcid":"https://orcid.org/0000-0001-8659-5700","affiliations":[{"raw_affiliation_string":"Department of Business, Hong Kong Institute of Vocational Education","institution_ids":["https://openalex.org/I16518940"]},{"raw_affiliation_string":"Department of Business, Hong Kong Institute of Vocational Education, Hong Kong, China","institution_ids":["https://openalex.org/I16518940"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018668868","display_name":"Tiffany C. H. Leung","orcid":"https://orcid.org/0000-0002-0370-3874"},"institutions":[{"id":"https://openalex.org/I6469544","display_name":"City University of Macau","ror":"https://ror.org/04gpd4q15","country_code":"MO","type":"education","lineage":["https://openalex.org/I6469544"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"Tiffany Cheng Han Leung","raw_affiliation_strings":["Faculty of Business, City University of Macau","Faculty of Business, City University of Macau, Macau, China"],"raw_orcid":"https://orcid.org/0000-0002-0370-3874","affiliations":[{"raw_affiliation_string":"Faculty of Business, City University of Macau","institution_ids":["https://openalex.org/I6469544"]},{"raw_affiliation_string":"Faculty of Business, City University of Macau, Macau, China","institution_ids":["https://openalex.org/I6469544"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5020940482"],"corresponding_institution_ids":["https://openalex.org/I71052956"],"apc_list":null,"apc_paid":null,"fwci":26.7608,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.9957694,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":100},"biblio":{"volume":"42","issue":"11","first_page":"7974","last_page":"7996"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9765999913215637,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.9697999954223633,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.9092000126838684},{"id":"https://openalex.org/keywords/credibility","display_name":"Credibility","score":0.7864999771118164},{"id":"https://openalex.org/keywords/attractiveness","display_name":"Attractiveness","score":0.7098000049591064},{"id":"https://openalex.org/keywords/source-credibility","display_name":"Source credibility","score":0.6499000191688538},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5350000262260437},{"id":"https://openalex.org/keywords/sustainability","display_name":"Sustainability","score":0.4855000078678131},{"id":"https://openalex.org/keywords/greenwashing","display_name":"Greenwashing","score":0.41589999198913574},{"id":"https://openalex.org/keywords/social-identity-theory","display_name":"Social identity theory","score":0.4120999872684479}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9092000126838684},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.7864999771118164},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.7098000049591064},{"id":"https://openalex.org/C2776620684","wikidata":"https://www.wikidata.org/wiki/Q7565144","display_name":"Source credibility","level":3,"score":0.6499000191688538},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5350000262260437},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.4855000078678131},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.47040000557899475},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4643000066280365},{"id":"https://openalex.org/C2778815883","wikidata":"https://www.wikidata.org/wiki/Q983063","display_name":"Greenwashing","level":3,"score":0.41589999198913574},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.4120999872684479},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.3903000056743622},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.37940001487731934},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3612000048160553},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.35740000009536743},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3285999894142151},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.27959999442100525},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2777000069618225},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2736999988555908},{"id":"https://openalex.org/C2983685735","wikidata":"https://www.wikidata.org/wiki/Q5227355","display_name":"Data source","level":2,"score":0.26919999718666077},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.26570001244544983},{"id":"https://openalex.org/C130064352","wikidata":"https://www.wikidata.org/wiki/Q853725","display_name":"Social relation","level":2,"score":0.2632000148296356},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.25949999690055847},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.250900000333786},{"id":"https://openalex.org/C110379092","wikidata":"https://www.wikidata.org/wiki/Q1571836","display_name":"Social environment","level":2,"score":0.25060001015663147}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/10447318.2025.2561771","is_oa":true,"landing_page_url":"https://doi.org/10.1080/10447318.2025.2561771","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/10447318.2025.2561771?needAccess=true","source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"},{"id":"pmh:oai:centaur.reading.ac.uk:124265","is_oa":false,"landing_page_url":"https://centaur.reading.ac.uk/view/creators/90012908.html>,","pdf_url":null,"source":{"id":"https://openalex.org/S4306402273","display_name":"CentAUR (University of Reading)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I71052956","host_organization_name":"University of Reading","host_organization_lineage":["https://openalex.org/I71052956"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"doi:10.1080/10447318.2025.2561771","is_oa":true,"landing_page_url":"https://doi.org/10.1080/10447318.2025.2561771","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/10447318.2025.2561771?needAccess=true","source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320322598","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4414451599.pdf","grobid_xml":"https://content.openalex.org/works/W4414451599.grobid-xml"},"referenced_works_count":140,"referenced_works":["https://openalex.org/W42250804","https://openalex.org/W1524072062","https://openalex.org/W1854663754","https://openalex.org/W1987654098","https://openalex.org/W2014134373","https://openalex.org/W2027757106","https://openalex.org/W2032568497","https://openalex.org/W2038446658","https://openalex.org/W2038682635","https://openalex.org/W2049242559","https://openalex.org/W2052152090","https://openalex.org/W2053168606","https://openalex.org/W2055251740","https://openalex.org/W2072500831","https://openalex.org/W2076206227","https://openalex.org/W2082116732","https://openalex.org/W2083861522","https://openalex.org/W2084399600","https://openalex.org/W2087409616","https://openalex.org/W2093297278","https://openalex.org/W2099697766","https://openalex.org/W2105846236","https://openalex.org/W2120061261","https://openalex.org/W2142102135","https://openalex.org/W2156897926","https://openalex.org/W2163370709","https://openalex.org/W2170808519","https://openalex.org/W2209976290","https://openalex.org/W2297612823","https://openalex.org/W2482473633","https://openalex.org/W2499526086","https://openalex.org/W2578897752","https://openalex.org/W2604647476","https://openalex.org/W2610196913","https://openalex.org/W2732841008","https://openalex.org/W2797364217","https://openalex.org/W2893560113","https://openalex.org/W2899351518","https://openalex.org/W2905811773","https://openalex.org/W2907789536","https://openalex.org/W2914188784","https://openalex.org/W2921105016","https://openalex.org/W2923877615","https://openalex.org/W2950750906","https://openalex.org/W2955829435","https://openalex.org/W2963341140","https://openalex.org/W2995576379","https://openalex.org/W2996350641","https://openalex.org/W2996863103","https://openalex.org/W2999899591","https://openalex.org/W3006245018","https://openalex.org/W3020548737","https://openalex.org/W3026042980","https://openalex.org/W3082463715","https://openalex.org/W3085154314","https://openalex.org/W3086539547","https://openalex.org/W3089174786","https://openalex.org/W3093070052","https://openalex.org/W3109621327","https://openalex.org/W3116106880","https://openalex.org/W3123158399","https://openalex.org/W3134835364","https://openalex.org/W3139481321","https://openalex.org/W3166801065","https://openalex.org/W3183300962","https://openalex.org/W3185485525","https://openalex.org/W3193957101","https://openalex.org/W3197812603","https://openalex.org/W3203015958","https://openalex.org/W3204378586","https://openalex.org/W3216244312","https://openalex.org/W3216642269","https://openalex.org/W4229082472","https://openalex.org/W4235678817","https://openalex.org/W4281749889","https://openalex.org/W4281887583","https://openalex.org/W4283724181","https://openalex.org/W4289732046","https://openalex.org/W4293503758","https://openalex.org/W4295979854","https://openalex.org/W4300818828","https://openalex.org/W4303649269","https://openalex.org/W4313419146","https://openalex.org/W4313554844","https://openalex.org/W4320730623","https://openalex.org/W4321459741","https://openalex.org/W4321770111","https://openalex.org/W4377233208","https://openalex.org/W4382316532","https://openalex.org/W4385218034","https://openalex.org/W4386001327","https://openalex.org/W4386012078","https://openalex.org/W4387600578","https://openalex.org/W4388000206","https://openalex.org/W4390172231","https://openalex.org/W4390295933","https://openalex.org/W4390582358","https://openalex.org/W4390984290","https://openalex.org/W4391448466","https://openalex.org/W4391508894","https://openalex.org/W4391683151","https://openalex.org/W4392203958","https://openalex.org/W4393341943","https://openalex.org/W4396592227","https://openalex.org/W4398145601","https://openalex.org/W4399013013","https://openalex.org/W4399245479","https://openalex.org/W4399672405","https://openalex.org/W4400327974","https://openalex.org/W4400919152","https://openalex.org/W4401100998","https://openalex.org/W4401391124","https://openalex.org/W4401506338","https://openalex.org/W4401585897","https://openalex.org/W4403093275","https://openalex.org/W4403238867","https://openalex.org/W4403371584","https://openalex.org/W4403502759","https://openalex.org/W4403537315","https://openalex.org/W4403585809","https://openalex.org/W4403703423","https://openalex.org/W4404387961","https://openalex.org/W4404626915","https://openalex.org/W4404657312","https://openalex.org/W4405765251","https://openalex.org/W4405970054","https://openalex.org/W4406000271","https://openalex.org/W4406021394","https://openalex.org/W4406676993","https://openalex.org/W4406768667","https://openalex.org/W4406919766","https://openalex.org/W4407017089","https://openalex.org/W4407295465","https://openalex.org/W4407900486","https://openalex.org/W4408943943","https://openalex.org/W4409714430","https://openalex.org/W4410378057","https://openalex.org/W4410485337","https://openalex.org/W4411816456","https://openalex.org/W4413855925"],"related_works":[],"abstract_inverted_index":{"This":[0],"study":[1,30],"examines":[2],"how":[3],"AI-powered":[4],"virtual":[5,44],"influencers":[6,45],"(VIs)":[7,46],"encouraging":[8],"green":[9],"behavior":[10,125],"among":[11],"social":[12,86,102],"media":[13],"users.":[14],"Drawing":[15],"on":[16,113],"the":[17,39,99,109],"Computers-Are-Social-Actors":[18],"(CASA)":[19],"paradigm":[20],"and":[21,25,74,76,82,88,104,126],"integrating":[22],"Source":[23,26],"Attractiveness":[24],"Credibility":[27],"models,":[28],"this":[29],"proposes":[31],"a":[32],"framework":[33],"that":[34],"offers":[35],"comprehensive":[36],"insights":[37,129],"into":[38],"psychological":[40],"mechanisms":[41],"through":[42],"which":[43,90],"impact":[47],"their":[48],"followers\u2019":[49],"pro-environmental":[50,94,105],"intentions.":[51,95,115],"An":[52],"online":[53],"survey":[54],"collected":[55],"603":[56],"valid":[57],"responses":[58],"from":[59],"users":[60],"who":[61],"had":[62],"interacted":[63],"with":[64],"sustainability":[65],"content":[66],"shared":[67],"by":[68],"VIs.":[69],"Social":[70],"cues":[71],"(anthropomorphism,":[72],"warmth,":[73],"competence)":[75],"source":[77],"credibility":[78,112],"(attractiveness,":[79],"homophily,":[80],"authenticity,":[81],"expertise)":[83],"positively":[84],"influenced":[85],"presence":[87,103],"trust,":[89],"in":[91,123],"turn":[92],"shaped":[93],"Environmental":[96],"self-identity":[97],"strengthens":[98],"relationship":[100],"between":[101],"intention":[106],"but":[107],"attenuates":[108],"effect":[110],"of":[111,120],"these":[114],"These":[116],"findings":[117],"advance":[118],"understanding":[119],"VIs\u2019":[121],"role":[122],"sustainable":[124],"offer":[127],"actionable":[128],"for":[130],"designing":[131],"VI-driven":[132],"campaigns":[133],"to":[134],"foster":[135],"greener":[136],"consumer":[137],"practices.":[138]},"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":1}],"updated_date":"2026-07-02T09:51:11.867554","created_date":"2025-10-10T00:00:00"}