{"id":"https://openalex.org/W4412424103","doi":"https://doi.org/10.1080/10447318.2025.2526568","title":"Do Monetary Gifts Influence User Engagement on Social Media? An Empirical Study About Red Packets on the WeChat Interest-Based Groups","display_name":"Do Monetary Gifts Influence User Engagement on Social Media? An Empirical Study About Red Packets on the WeChat Interest-Based Groups","publication_year":2025,"publication_date":"2025-07-15","ids":{"openalex":"https://openalex.org/W4412424103","doi":"https://doi.org/10.1080/10447318.2025.2526568"},"language":"en","primary_location":{"id":"doi:10.1080/10447318.2025.2526568","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2025.2526568","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":null,"any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037799222","display_name":"Yi Mei","orcid":"https://orcid.org/0000-0002-0136-6624"},"institutions":[{"id":"https://openalex.org/I90727586","display_name":"Zhejiang University of Finance and Economics","ror":"https://ror.org/055vj5234","country_code":"CN","type":"education","lineage":["https://openalex.org/I90727586"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yi Mei","raw_affiliation_strings":["School of Finance, Zhejiang University of Finance & Economics"],"raw_orcid":"https://orcid.org/0000-0002-0136-6624","affiliations":[{"raw_affiliation_string":"School of Finance, Zhejiang University of Finance & Economics","institution_ids":["https://openalex.org/I90727586"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5005694607","display_name":"Nianqi Deng","orcid":"https://orcid.org/0000-0001-5941-2999"},"institutions":[{"id":"https://openalex.org/I24943067","display_name":"Fudan University","ror":"https://ror.org/013q1eq08","country_code":"CN","type":"education","lineage":["https://openalex.org/I24943067"]},{"id":"https://openalex.org/I90727586","display_name":"Zhejiang University of Finance and Economics","ror":"https://ror.org/055vj5234","country_code":"CN","type":"education","lineage":["https://openalex.org/I90727586"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Nianqi Deng","raw_affiliation_strings":["School of Management, Fudan University","School of Management, Zhejiang University of Finance & Economics"],"raw_orcid":"https://orcid.org/0000-0001-5941-2999","affiliations":[{"raw_affiliation_string":"School of Management, Fudan University","institution_ids":["https://openalex.org/I24943067"]},{"raw_affiliation_string":"School of Management, Zhejiang University of Finance & Economics","institution_ids":["https://openalex.org/I90727586"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5005694607"],"corresponding_institution_ids":["https://openalex.org/I24943067","https://openalex.org/I90727586"],"apc_list":null,"apc_paid":null,"fwci":11.1695,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.97966526,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":"42","issue":"3","first_page":"1615","last_page":"1633"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/network-packet","display_name":"Network packet","score":0.7008659839630127},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6732348799705505},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.5300428867340088},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.40596771240234375},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4017221927642822},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3781154751777649},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.37670016288757324},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.331664502620697},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2940407395362854},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.12907710671424866},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.06851547956466675}],"concepts":[{"id":"https://openalex.org/C158379750","wikidata":"https://www.wikidata.org/wiki/Q214111","display_name":"Network packet","level":2,"score":0.7008659839630127},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6732348799705505},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.5300428867340088},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40596771240234375},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4017221927642822},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3781154751777649},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.37670016288757324},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.331664502620697},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2940407395362854},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.12907710671424866},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.06851547956466675},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/10447318.2025.2526568","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2025.2526568","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"},{"id":"pmh:doi:10.6084/m9.figshare.29571958","is_oa":true,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4406922384","display_name":"Open MIND","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal contribution"}],"best_oa_location":{"id":"pmh:doi:10.6084/m9.figshare.29571958","is_oa":true,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4406922384","display_name":"Open MIND","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal contribution"},"sustainable_development_goals":[{"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10","score":0.41999998688697815}],"awards":[{"id":"https://openalex.org/G6633823415","display_name":null,"funder_award_id":"72301238","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G7981910568","display_name":null,"funder_award_id":"72302210","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":116,"referenced_works":["https://openalex.org/W62824994","https://openalex.org/W1992180474","https://openalex.org/W2108401663","https://openalex.org/W2123078987","https://openalex.org/W2134049161","https://openalex.org/W2147207772","https://openalex.org/W2338110043","https://openalex.org/W2345931649","https://openalex.org/W2465021903","https://openalex.org/W2479689462","https://openalex.org/W2520903847","https://openalex.org/W2562206305","https://openalex.org/W2569318312","https://openalex.org/W2596243603","https://openalex.org/W2622732632","https://openalex.org/W2626931015","https://openalex.org/W2674091491","https://openalex.org/W2724365732","https://openalex.org/W2724507101","https://openalex.org/W2765960018","https://openalex.org/W2766614848","https://openalex.org/W2777249745","https://openalex.org/W2792423832","https://openalex.org/W2797261458","https://openalex.org/W2803904741","https://openalex.org/W2883535904","https://openalex.org/W2896771655","https://openalex.org/W2897212711","https://openalex.org/W2908146178","https://openalex.org/W2910175348","https://openalex.org/W2913626049","https://openalex.org/W2915852941","https://openalex.org/W2927995096","https://openalex.org/W2928135755","https://openalex.org/W2935401504","https://openalex.org/W2941681448","https://openalex.org/W2964352178","https://openalex.org/W2972349412","https://openalex.org/W2979808655","https://openalex.org/W2994341512","https://openalex.org/W2999573005","https://openalex.org/W3003436505","https://openalex.org/W3005009526","https://openalex.org/W3006177440","https://openalex.org/W3010906346","https://openalex.org/W3015915180","https://openalex.org/W3031477261","https://openalex.org/W3032928693","https://openalex.org/W3034477059","https://openalex.org/W3034792594","https://openalex.org/W3035152183","https://openalex.org/W3041122239","https://openalex.org/W3085536699","https://openalex.org/W3088590462","https://openalex.org/W3105943617","https://openalex.org/W3107480715","https://openalex.org/W3112638664","https://openalex.org/W3120305244","https://openalex.org/W3122785664","https://openalex.org/W3123340633","https://openalex.org/W3125930628","https://openalex.org/W3126505498","https://openalex.org/W3138341569","https://openalex.org/W3164491612","https://openalex.org/W3179515334","https://openalex.org/W3183300962","https://openalex.org/W3183412993","https://openalex.org/W3199316032","https://openalex.org/W3200640767","https://openalex.org/W3201654262","https://openalex.org/W3202970890","https://openalex.org/W3206093663","https://openalex.org/W3207862619","https://openalex.org/W3210266568","https://openalex.org/W3215062168","https://openalex.org/W3215357438","https://openalex.org/W3215453060","https://openalex.org/W4206699259","https://openalex.org/W4214918464","https://openalex.org/W4220892214","https://openalex.org/W4280561290","https://openalex.org/W4283725647","https://openalex.org/W4294934896","https://openalex.org/W4296903162","https://openalex.org/W4311564109","https://openalex.org/W4311993295","https://openalex.org/W4313419151","https://openalex.org/W4319836562","https://openalex.org/W4320179589","https://openalex.org/W4324355150","https://openalex.org/W4362577001","https://openalex.org/W4376871521","https://openalex.org/W4377943412","https://openalex.org/W4378189177","https://openalex.org/W4382560004","https://openalex.org/W4386510860","https://openalex.org/W4387741249","https://openalex.org/W4388464161","https://openalex.org/W4389827586","https://openalex.org/W4391095908","https://openalex.org/W4391842021","https://openalex.org/W4392402628","https://openalex.org/W4392592731","https://openalex.org/W4392710621","https://openalex.org/W4393944538","https://openalex.org/W4398145463","https://openalex.org/W4399541599","https://openalex.org/W4399560825","https://openalex.org/W4399780236","https://openalex.org/W4400768759","https://openalex.org/W4400803132","https://openalex.org/W4401397740","https://openalex.org/W4402573216","https://openalex.org/W4402934906","https://openalex.org/W4402965447","https://openalex.org/W4406808762"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2908364646","https://openalex.org/W2275271759","https://openalex.org/W2014532210","https://openalex.org/W4312622923","https://openalex.org/W1977056376","https://openalex.org/W2728430307","https://openalex.org/W1990545028","https://openalex.org/W1992760298","https://openalex.org/W2107786128"],"abstract_inverted_index":{"In":[0],"our":[1,76],"daily":[2],"lives,":[3],"we":[4],"are":[5],"active":[6],"in":[7,28,63,109],"various":[8],"WeChat":[9,64,80],"acquaintance":[10,111,131],"communities,":[11,132],"and":[12,48,75,87,90,106,127,136,141],"members":[13],"of":[14,40,56,130],"these":[15],"interest-based":[16,65],"groups":[17],"often":[18],"use":[19],"red":[20,57,81,91],"packets":[21,58],"to":[22,26,120],"attract":[23],"other":[24],"users":[25,140],"engage":[27],"community":[29,137],"activities.":[30],"However,":[31],"existing":[32],"research":[33,118],"has":[34],"not":[35],"revealed":[36],"the":[37,54,110,121,128],"underlying":[38],"mechanism":[39],"this":[41],"phenomenon.":[42],"Drawing":[43],"on":[44,59,123],"social":[45,88],"exchange":[46],"theory":[47],"Chinese":[49],"gift-giving":[50],"culture,":[51],"We":[52,67],"examined":[53],"impact":[55],"members\u2019":[60],"engagement":[61],"behaviors":[62],"groups.":[66],"conducted":[68],"an":[69],"online":[70],"survey":[71],"with":[72],"770":[73],"participants,":[74],"results":[77],"verified":[78],"that":[79],"packet":[82,92],"features":[83],"(i.e.,":[84,95,102],"monetary":[85,125],"incentives":[86],"visibility)":[89],"givers\u2019":[93],"feature":[94],"prior":[96],"image)":[97],"facilitated":[98],"swift":[99],"guanxi":[100],"formation":[101],"mutual":[103],"understanding,":[104],"reciprocity,":[105],"relational":[107],"harmony)":[108],"community,":[112],"which":[113],"enhanced":[114],"users\u2019":[115],"engagement.":[116],"Our":[117],"contributes":[119],"literature":[122],"digital":[124],"gifts":[126],"usage":[129],"helping":[133],"platform":[134],"providers":[135],"managers":[138],"activate":[139],"establish":[142],"a":[143],"harmonious":[144],"intra-community":[145],"atmosphere.":[146]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1}],"updated_date":"2026-02-02T03:55:41.653505","created_date":"2025-10-10T00:00:00"}