{"id":"https://openalex.org/W4411423465","doi":"https://doi.org/10.1080/10447318.2025.2514729","title":"Determinants of Retailers\u2019 Trust in Live-Stream Selling on Social Commerce Platforms: Evidence Using PLS-SEM and FsQCA","display_name":"Determinants of Retailers\u2019 Trust in Live-Stream Selling on Social Commerce Platforms: Evidence Using PLS-SEM and FsQCA","publication_year":2025,"publication_date":"2025-06-18","ids":{"openalex":"https://openalex.org/W4411423465","doi":"https://doi.org/10.1080/10447318.2025.2514729"},"language":"en","primary_location":{"id":"doi:10.1080/10447318.2025.2514729","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2025.2514729","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5083259460","display_name":"Alhamzah Alnoor","orcid":"https://orcid.org/0000-0003-2873-2054"},"institutions":[{"id":"https://openalex.org/I139322472","display_name":"Universiti Sains Malaysia","ror":"https://ror.org/02rgb2k63","country_code":"MY","type":"education","lineage":["https://openalex.org/I139322472"]},{"id":"https://openalex.org/I206935292","display_name":"Shaqra University","ror":"https://ror.org/05hawb687","country_code":"SA","type":"education","lineage":["https://openalex.org/I206935292"]},{"id":"https://openalex.org/I4210114546","display_name":"College of Applied Sciences, Nizwa","ror":"https://ror.org/01xf31a71","country_code":"OM","type":"education","lineage":["https://openalex.org/I4210114546"]},{"id":"https://openalex.org/I4210165529","display_name":"University of Business and Technology","ror":"https://ror.org/05tcr1n44","country_code":"SA","type":"education","lineage":["https://openalex.org/I4210165529"]},{"id":"https://openalex.org/I4387152582","display_name":"A'Sharqiyah University","ror":"https://ror.org/044v96v72","country_code":null,"type":"education","lineage":["https://openalex.org/I4387152582"]},{"id":"https://openalex.org/I931278978","display_name":"College of Business Administration","ror":"https://ror.org/03x1zq178","country_code":"LV","type":"education","lineage":["https://openalex.org/I931278978"]}],"countries":["LV","MY","OM","SA"],"is_corresponding":true,"raw_author_name":"Alhamzah Alnoor","raw_affiliation_strings":["College of Business Administration, A\u2019Sharqiyah University","School of Computer Sciences, Universiti Sains Malaysia","College of Business Administration, A'Sharqiyah University, Ibra, Oman","School of Computer Sciences, Universiti Sains Malaysia, Pulau Pinang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, A\u2019Sharqiyah University","institution_ids":["https://openalex.org/I206935292","https://openalex.org/I4210165529","https://openalex.org/I4387152582","https://openalex.org/I931278978"]},{"raw_affiliation_string":"School of Computer Sciences, Universiti Sains Malaysia","institution_ids":["https://openalex.org/I139322472"]},{"raw_affiliation_string":"College of Business Administration, A'Sharqiyah University, Ibra, Oman","institution_ids":["https://openalex.org/I4210114546","https://openalex.org/I4387152582"]},{"raw_affiliation_string":"School of Computer Sciences, Universiti Sains Malaysia, Pulau Pinang, Malaysia","institution_ids":["https://openalex.org/I139322472"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007178522","display_name":"Mohammed Salah","orcid":"https://orcid.org/0000-0002-1742-2790"},"institutions":[{"id":"https://openalex.org/I206935292","display_name":"Shaqra University","ror":"https://ror.org/05hawb687","country_code":"SA","type":"education","lineage":["https://openalex.org/I206935292"]},{"id":"https://openalex.org/I4210114546","display_name":"College of Applied Sciences, Nizwa","ror":"https://ror.org/01xf31a71","country_code":"OM","type":"education","lineage":["https://openalex.org/I4210114546"]},{"id":"https://openalex.org/I4210165529","display_name":"University of Business and Technology","ror":"https://ror.org/05tcr1n44","country_code":"SA","type":"education","lineage":["https://openalex.org/I4210165529"]},{"id":"https://openalex.org/I4387152582","display_name":"A'Sharqiyah University","ror":"https://ror.org/044v96v72","country_code":null,"type":"education","lineage":["https://openalex.org/I4387152582"]},{"id":"https://openalex.org/I931278978","display_name":"College of Business Administration","ror":"https://ror.org/03x1zq178","country_code":"LV","type":"education","lineage":["https://openalex.org/I931278978"]}],"countries":["LV","OM","SA"],"is_corresponding":false,"raw_author_name":"Mohammed Salah","raw_affiliation_strings":["College of Business Administration, A\u2019Sharqiyah University","College of Business Administration, A'Sharqiyah University, Ibra, Oman"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, A\u2019Sharqiyah University","institution_ids":["https://openalex.org/I206935292","https://openalex.org/I4210165529","https://openalex.org/I4387152582","https://openalex.org/I931278978"]},{"raw_affiliation_string":"College of Business Administration, A'Sharqiyah University, Ibra, Oman","institution_ids":["https://openalex.org/I4210114546","https://openalex.org/I4387152582"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5118333475","display_name":"Abbas Sammar","orcid":null},"institutions":[{"id":"https://openalex.org/I179311214","display_name":"Gulf University for Science & Technology","ror":"https://ror.org/04d9rzd67","country_code":"KW","type":"education","lineage":["https://openalex.org/I179311214"]}],"countries":["KW"],"is_corresponding":false,"raw_author_name":"Abbas Sammar","raw_affiliation_strings":["College of Business & Entrepreneurship, Abdullah Al Salem University","College of Business & Entrepreneurship, Abdullah Al Salem University, Kuwait City, Kuwait"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business & Entrepreneurship, Abdullah Al Salem University","institution_ids":[]},{"raw_affiliation_string":"College of Business & Entrepreneurship, Abdullah Al Salem University, Kuwait City, Kuwait","institution_ids":["https://openalex.org/I179311214"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037909347","display_name":"Yousif Raad Muhsen","orcid":"https://orcid.org/0000-0002-4765-4189"},"institutions":[{"id":"https://openalex.org/I202735123","display_name":"Thi Qar University","ror":"https://ror.org/02ypa8k59","country_code":"IQ","type":"education","lineage":["https://openalex.org/I202735123"]},{"id":"https://openalex.org/I39498419","display_name":"University of Wasit","ror":"https://ror.org/02ee2t316","country_code":"IQ","type":"education","lineage":["https://openalex.org/I39498419"]},{"id":"https://openalex.org/I4387154453","display_name":"Al-Ayen Iraqi University","ror":"https://ror.org/02t6wt791","country_code":"IQ","type":"education","lineage":["https://openalex.org/I4387154453"]}],"countries":["IQ"],"is_corresponding":false,"raw_author_name":"Yousif Raad Muhsen","raw_affiliation_strings":["Department of Civil, College of Engineering, Wasit University","Technical Engineering College, Al-Ayen University","Department of Civil, College of Engineering, Wasit University, Wasit, Iraq","Technical Engineering College, Al-Ayen University, Thi-Qar, Iraq"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Civil, College of Engineering, Wasit University","institution_ids":["https://openalex.org/I39498419"]},{"raw_affiliation_string":"Technical Engineering College, Al-Ayen University","institution_ids":[]},{"raw_affiliation_string":"Department of Civil, College of Engineering, Wasit University, Wasit, Iraq","institution_ids":["https://openalex.org/I39498419"]},{"raw_affiliation_string":"Technical Engineering College, Al-Ayen University, Thi-Qar, Iraq","institution_ids":["https://openalex.org/I202735123","https://openalex.org/I4387154453"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009271513","display_name":"Abdullah Mohammed Sadaa","orcid":"https://orcid.org/0000-0001-6060-7814"},"institutions":[{"id":"https://openalex.org/I27768575","display_name":"University of Anbar","ror":"https://ror.org/055a6gk50","country_code":"IQ","type":"education","lineage":["https://openalex.org/I27768575"]}],"countries":["IQ"],"is_corresponding":false,"raw_author_name":"Abdullah Mohammed Sadaa","raw_affiliation_strings":["College of Administration & Economic, University of Anbar","College of Administration & Economic, University of Anbar, Ramadi, Iraq"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Administration & Economic, University of Anbar","institution_ids":["https://openalex.org/I27768575"]},{"raw_affiliation_string":"College of Administration & Economic, University of Anbar, Ramadi, Iraq","institution_ids":["https://openalex.org/I27768575"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083356789","display_name":"XinYing Chew","orcid":"https://orcid.org/0000-0001-5539-1959"},"institutions":[{"id":"https://openalex.org/I139322472","display_name":"Universiti Sains Malaysia","ror":"https://ror.org/02rgb2k63","country_code":"MY","type":"education","lineage":["https://openalex.org/I139322472"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"XinYing Chew","raw_affiliation_strings":["School of Computer Sciences, Universiti Sains Malaysia","School of Computer Sciences, Universiti Sains Malaysia, Pulau Pinang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Computer Sciences, Universiti Sains Malaysia","institution_ids":["https://openalex.org/I139322472"]},{"raw_affiliation_string":"School of Computer Sciences, Universiti Sains Malaysia, Pulau Pinang, Malaysia","institution_ids":["https://openalex.org/I139322472"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5030693971","display_name":"G\u00fcl Erkol Bayram","orcid":"https://orcid.org/0000-0001-9764-2883"},"institutions":[{"id":"https://openalex.org/I76257594","display_name":"Sinop University","ror":"https://ror.org/004ah3r71","country_code":"TR","type":"education","lineage":["https://openalex.org/I76257594"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"G\u00fcl Erkol Bayram","raw_affiliation_strings":["School of Tourism and Hospitality Management Department of Tour Guiding, Sinop University","School of Tourism and Hospitality Management Department of Tour Guiding, Sinop University, Sinop, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Tourism and Hospitality Management Department of Tour Guiding, Sinop University","institution_ids":["https://openalex.org/I76257594"]},{"raw_affiliation_string":"School of Tourism and Hospitality Management Department of Tour Guiding, Sinop University, Sinop, Turkey","institution_ids":["https://openalex.org/I76257594"]}]}],"institutions":[],"countries_distinct_count":7,"institutions_distinct_count":12,"corresponding_author_ids":["https://openalex.org/A5083259460"],"corresponding_institution_ids":["https://openalex.org/I139322472","https://openalex.org/I206935292","https://openalex.org/I4210114546","https://openalex.org/I4210165529","https://openalex.org/I4387152582","https://openalex.org/I931278978"],"apc_list":null,"apc_paid":null,"fwci":16.0729,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.98627252,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"42","issue":"2","first_page":"870","last_page":"890"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14064","display_name":"Organizational and Employee Performance","score":0.9912999868392944,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-commerce","display_name":"Social commerce","score":0.7211694121360779},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6493949294090271},{"id":"https://openalex.org/keywords/commerce","display_name":"Commerce","score":0.3669213056564331},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.3659161627292633},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3444440960884094},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3228801488876343},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.22331038117408752},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1643344759941101}],"concepts":[{"id":"https://openalex.org/C2987325470","wikidata":"https://www.wikidata.org/wiki/Q327627","display_name":"Social commerce","level":3,"score":0.7211694121360779},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6493949294090271},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.3669213056564331},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.3659161627292633},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3444440960884094},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3228801488876343},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22331038117408752},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1643344759941101}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10447318.2025.2514729","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2025.2514729","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.5199999809265137,"display_name":"Decent work and economic growth"}],"awards":[{"id":"https://openalex.org/G8588225811","display_name":null,"funder_award_id":"R501-LR-RND003-0000000913-0000","funder_id":"https://openalex.org/F4320322757","funder_display_name":"Universiti Sains Malaysia"}],"funders":[{"id":"https://openalex.org/F4320322757","display_name":"Universiti Sains Malaysia","ror":"https://ror.org/02rgb2k63"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":153,"referenced_works":["https://openalex.org/W33714547","https://openalex.org/W1656810637","https://openalex.org/W1965278021","https://openalex.org/W1988050849","https://openalex.org/W1999624853","https://openalex.org/W2001974832","https://openalex.org/W2003470457","https://openalex.org/W2017574746","https://openalex.org/W2046729401","https://openalex.org/W2046828035","https://openalex.org/W2049801154","https://openalex.org/W2052526802","https://openalex.org/W2065250620","https://openalex.org/W2081973090","https://openalex.org/W2086642814","https://openalex.org/W2100411243","https://openalex.org/W2105846236","https://openalex.org/W2106096361","https://openalex.org/W2120708842","https://openalex.org/W2122912498","https://openalex.org/W2128991589","https://openalex.org/W2135870748","https://openalex.org/W2137705772","https://openalex.org/W2141452424","https://openalex.org/W2143573737","https://openalex.org/W2167325287","https://openalex.org/W2167422369","https://openalex.org/W2240680473","https://openalex.org/W2296155993","https://openalex.org/W2346136024","https://openalex.org/W2416868893","https://openalex.org/W2511263165","https://openalex.org/W2513577383","https://openalex.org/W2605299356","https://openalex.org/W2606292639","https://openalex.org/W2616467086","https://openalex.org/W2624347722","https://openalex.org/W2732222584","https://openalex.org/W2765869913","https://openalex.org/W2770668744","https://openalex.org/W2778083273","https://openalex.org/W2783817214","https://openalex.org/W2889036345","https://openalex.org/W2891810147","https://openalex.org/W2891876404","https://openalex.org/W2893493515","https://openalex.org/W2904416484","https://openalex.org/W2905811773","https://openalex.org/W2906022538","https://openalex.org/W2912604399","https://openalex.org/W2922064325","https://openalex.org/W2926745323","https://openalex.org/W2941043621","https://openalex.org/W2945580743","https://openalex.org/W2947031352","https://openalex.org/W2951252135","https://openalex.org/W2968719209","https://openalex.org/W2971404789","https://openalex.org/W2971505759","https://openalex.org/W2972982607","https://openalex.org/W2984834038","https://openalex.org/W2985127623","https://openalex.org/W2987637913","https://openalex.org/W2994873764","https://openalex.org/W2999007152","https://openalex.org/W3004980206","https://openalex.org/W3006410669","https://openalex.org/W3015182824","https://openalex.org/W3025235318","https://openalex.org/W3085940513","https://openalex.org/W3090298113","https://openalex.org/W3091838007","https://openalex.org/W3093242535","https://openalex.org/W3094248070","https://openalex.org/W3095170731","https://openalex.org/W3108213199","https://openalex.org/W3109401282","https://openalex.org/W3114819769","https://openalex.org/W3119374596","https://openalex.org/W3120494736","https://openalex.org/W3127732266","https://openalex.org/W3128415798","https://openalex.org/W3131573152","https://openalex.org/W3148892552","https://openalex.org/W3155892397","https://openalex.org/W3157200701","https://openalex.org/W3167850498","https://openalex.org/W3185836854","https://openalex.org/W3186735570","https://openalex.org/W3195556436","https://openalex.org/W3197209125","https://openalex.org/W3197572566","https://openalex.org/W3197668014","https://openalex.org/W3201725585","https://openalex.org/W3202410996","https://openalex.org/W3202488411","https://openalex.org/W3204477256","https://openalex.org/W3204486714","https://openalex.org/W3211476750","https://openalex.org/W3213057131","https://openalex.org/W3215457160","https://openalex.org/W4205550583","https://openalex.org/W4210388251","https://openalex.org/W4210699788","https://openalex.org/W4210723861","https://openalex.org/W4210737826","https://openalex.org/W4210812785","https://openalex.org/W4210908005","https://openalex.org/W4213349540","https://openalex.org/W4220945332","https://openalex.org/W4221021291","https://openalex.org/W4223903930","https://openalex.org/W4223948034","https://openalex.org/W4224257787","https://openalex.org/W4224262258","https://openalex.org/W4226055907","https://openalex.org/W4231392216","https://openalex.org/W4280563314","https://openalex.org/W4280632593","https://openalex.org/W4281294379","https://openalex.org/W4281984877","https://openalex.org/W4281995483","https://openalex.org/W4286630230","https://openalex.org/W4292820742","https://openalex.org/W4293830397","https://openalex.org/W4294723949","https://openalex.org/W4303453272","https://openalex.org/W4307151656","https://openalex.org/W4309048083","https://openalex.org/W4310071601","https://openalex.org/W4311355482","https://openalex.org/W4311680569","https://openalex.org/W4312365035","https://openalex.org/W4321010095","https://openalex.org/W4361215424","https://openalex.org/W4362735199","https://openalex.org/W4365519990","https://openalex.org/W4366817523","https://openalex.org/W4376878911","https://openalex.org/W4378800611","https://openalex.org/W4383913316","https://openalex.org/W4385253638","https://openalex.org/W4385427877","https://openalex.org/W4386299398","https://openalex.org/W4386421763","https://openalex.org/W4387474051","https://openalex.org/W4388908180","https://openalex.org/W4389750092","https://openalex.org/W4398236192","https://openalex.org/W4400944542","https://openalex.org/W4401983704","https://openalex.org/W4406916976","https://openalex.org/W4408067077"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2898542211","https://openalex.org/W2335646502","https://openalex.org/W2943099037","https://openalex.org/W2772580377","https://openalex.org/W2908364646","https://openalex.org/W2275271759","https://openalex.org/W3204506452","https://openalex.org/W2786700045","https://openalex.org/W4376472921"],"abstract_inverted_index":{"The":[0,102,133,165],"social":[1,78,95,179],"commerce":[2,79,96,180],"live-streaming":[3],"feature":[4],"has":[5],"propelled":[6],"the":[7,11,21,31,43,54,58,69,119,122,139,173],"business":[8,41],"model":[9],"into":[10],"global":[12],"spotlight":[13],"by":[14,56],"generating":[15],"huge":[16],"profits.":[17],"Numerous":[18],"studies":[19],"in":[20,63,74,178],"past":[22],"have":[23],"evaluated":[24],"different":[25],"dimensions":[26],"of":[27,45,60,71,121,135,141,155,175],"live-stream":[28,40,64,75,99,182],"selling":[29,76,100],"from":[30,42],"consumer\u2019s":[32],"perspective,":[33],"however,":[34],"there":[35],"is":[36],"little":[37],"research":[38],"on":[39,148],"viewpoint":[44],"online":[46,82,123],"retailers.":[47],"Accordingly,":[48],"this":[49,163],"study":[50,67],"aimed":[51],"to":[52,171],"address":[53],"gap":[55],"evaluating":[57],"determinants":[59,70],"retailers\u2019":[61,72,149,176],"trust":[62,73,177],"selling.":[65,183],"This":[66],"explores":[68],"via":[77],"platforms.":[80],"An":[81],"questionnaire":[83],"was":[84,87],"developed,":[85],"which":[86,161],"distributed":[88],"among":[89,104],"572":[90],"Malaysian":[91],"retailers":[92],"who":[93],"utilize":[94],"platforms":[97],"for":[98],"purposes.":[101],"determinants,":[103],"others,":[105],"include":[106],"cost":[107],"perception,":[108],"scarcity":[109],"persuasion,":[110],"vicarious":[111],"experience,":[112],"anchor":[113],"(parasocial":[114],"interaction),":[115],"audience":[116],"(social":[117],"contagion,":[118],"attractiveness":[120],"store),":[124],"and":[125,145,158],"situational":[126,146],"(selling":[127],"motivation,":[128],"time":[129],"pressure,":[130],"product":[131],"involvement).":[132],"results":[134,166],"causal":[136],"relationships":[137],"revealed":[138],"influence":[140],"content,":[142],"anchor,":[143],"audience,":[144],"factors":[147],"trustworthiness":[150],"along":[151],"with":[152],"multi-way":[153],"interactions":[154],"platform":[156],"assistance":[157],"anchors\u2019":[159],"professionalism":[160],"strengthen":[162],"relationship.":[164],"provided":[167],"eight":[168],"fundamental":[169],"solutions":[170],"tackle":[172],"concern":[174],"platforms\u2019":[181]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":3}],"updated_date":"2026-07-28T07:46:37.118299","created_date":"2025-10-10T00:00:00"}
