{"id":"https://openalex.org/W4409459906","doi":"https://doi.org/10.1080/10447318.2025.2488597","title":"Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective","display_name":"Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective","publication_year":2025,"publication_date":"2025-04-15","ids":{"openalex":"https://openalex.org/W4409459906","doi":"https://doi.org/10.1080/10447318.2025.2488597"},"language":"en","primary_location":{"id":"doi:10.1080/10447318.2025.2488597","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2025.2488597","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100351955","display_name":"Lin Zhang","orcid":"https://orcid.org/0000-0003-3985-1374"},"institutions":[{"id":"https://openalex.org/I17145004","display_name":"Northwestern Polytechnical University","ror":"https://ror.org/01y0j0j86","country_code":"CN","type":"education","lineage":["https://openalex.org/I17145004"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Lin Zhang","raw_affiliation_strings":["School of Management, Northwestern Polytechnical University"],"raw_orcid":"https://orcid.org/0000-0003-3985-1374","affiliations":[{"raw_affiliation_string":"School of Management, Northwestern Polytechnical University","institution_ids":["https://openalex.org/I17145004"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100760633","display_name":"Zhen Shao","orcid":"https://orcid.org/0000-0002-6264-2469"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Zhen Shao","raw_affiliation_strings":["School of Management, Harbin Institute of Technology"],"raw_orcid":"https://orcid.org/0000-0002-6264-2469","affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology","institution_ids":["https://openalex.org/I204983213"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100427335","display_name":"Bin Chen","orcid":"https://orcid.org/0000-0002-3979-021X"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Bin Chen","raw_affiliation_strings":["School of Management, Harbin Institute of Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology","institution_ids":["https://openalex.org/I204983213"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5100760633"],"corresponding_institution_ids":["https://openalex.org/I204983213"],"apc_list":null,"apc_paid":null,"fwci":17.7326,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.98755676,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"42","issue":"9","first_page":"6716","last_page":"6732"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9653000235557556,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/immersion","display_name":"Immersion (mathematics)","score":0.8045763373374939},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.6570245623588562},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5464802980422974},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5424813032150269},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.5032376646995544},{"id":"https://openalex.org/keywords/intrinsic-motivation","display_name":"Intrinsic motivation","score":0.42048919200897217},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.2831437587738037},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2025739550590515},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.15596851706504822},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.06821829080581665}],"concepts":[{"id":"https://openalex.org/C199068039","wikidata":"https://www.wikidata.org/wiki/Q574523","display_name":"Immersion (mathematics)","level":2,"score":0.8045763373374939},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.6570245623588562},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5464802980422974},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5424813032150269},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.5032376646995544},{"id":"https://openalex.org/C2985564149","wikidata":"https://www.wikidata.org/wiki/Q644302","display_name":"Intrinsic motivation","level":2,"score":0.42048919200897217},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2831437587738037},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2025739550590515},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.15596851706504822},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.06821829080581665},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C201995342","wikidata":"https://www.wikidata.org/wiki/Q682496","display_name":"Systems engineering","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10447318.2025.2488597","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2025.2488597","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320335787","display_name":"Fundamental Research Funds for the Central Universities","ror":null}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":84,"referenced_works":["https://openalex.org/W1545460766","https://openalex.org/W1578907434","https://openalex.org/W1587451402","https://openalex.org/W1970896857","https://openalex.org/W1991322805","https://openalex.org/W1997427691","https://openalex.org/W2000380427","https://openalex.org/W2025294117","https://openalex.org/W2038139679","https://openalex.org/W2039691505","https://openalex.org/W2040165374","https://openalex.org/W2048893890","https://openalex.org/W2057242246","https://openalex.org/W2063077274","https://openalex.org/W2065148153","https://openalex.org/W2065798333","https://openalex.org/W2068533618","https://openalex.org/W2084243060","https://openalex.org/W2086642814","https://openalex.org/W2098685541","https://openalex.org/W2105846236","https://openalex.org/W2110603802","https://openalex.org/W2121188597","https://openalex.org/W2126512988","https://openalex.org/W2133209881","https://openalex.org/W2139808242","https://openalex.org/W2196633743","https://openalex.org/W2260967172","https://openalex.org/W2343413709","https://openalex.org/W2344652170","https://openalex.org/W2347058615","https://openalex.org/W2495001861","https://openalex.org/W2605784893","https://openalex.org/W2699091915","https://openalex.org/W2756598121","https://openalex.org/W2761187041","https://openalex.org/W2765506499","https://openalex.org/W2778531487","https://openalex.org/W2888190061","https://openalex.org/W2898410668","https://openalex.org/W2901050523","https://openalex.org/W2903986723","https://openalex.org/W2904416484","https://openalex.org/W2906637688","https://openalex.org/W2912175146","https://openalex.org/W2914711619","https://openalex.org/W2920596950","https://openalex.org/W2945049087","https://openalex.org/W2954457885","https://openalex.org/W2965429390","https://openalex.org/W2981602806","https://openalex.org/W2998150498","https://openalex.org/W3000185263","https://openalex.org/W3041719577","https://openalex.org/W3082253887","https://openalex.org/W3089771507","https://openalex.org/W3105943617","https://openalex.org/W3106028895","https://openalex.org/W3106340671","https://openalex.org/W3109166057","https://openalex.org/W3121859504","https://openalex.org/W3123811346","https://openalex.org/W3125976894","https://openalex.org/W3149048782","https://openalex.org/W3211453405","https://openalex.org/W3214923421","https://openalex.org/W4210533748","https://openalex.org/W4210741141","https://openalex.org/W4220956623","https://openalex.org/W4221003090","https://openalex.org/W4221067517","https://openalex.org/W4234993303","https://openalex.org/W4237826058","https://openalex.org/W4320179589","https://openalex.org/W4362703696","https://openalex.org/W4367298969","https://openalex.org/W4389738235","https://openalex.org/W4389938255","https://openalex.org/W4393233953","https://openalex.org/W4404634253","https://openalex.org/W4405180030","https://openalex.org/W4405249556","https://openalex.org/W6732283564","https://openalex.org/W7030239333"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W3173555531","https://openalex.org/W2018871932","https://openalex.org/W641279757","https://openalex.org/W2808441032","https://openalex.org/W370975646","https://openalex.org/W4220927879","https://openalex.org/W2555031447","https://openalex.org/W3213003714","https://openalex.org/W2373985479"],"abstract_inverted_index":{"How":[0],"to":[1,37,70,116],"effectively":[2],"implement":[3],"commercial":[4],"gamification":[5,44,80,106,122],"in":[6,12],"digital":[7],"commerce":[8],"has":[9,81],"become":[10],"crucial":[11],"both":[13],"academic":[14],"research":[15,73,123],"and":[16,52,75,95,111,121,126,136,143],"marketing":[17],"practice,":[18],"with":[19],"increasing":[20],"attention":[21],"directed":[22],"towards":[23,98],"immersion-based":[24,43,79,105],"gamification.":[25],"Drawing":[26],"upon":[27],"the":[28,39,72,102,117,129],"task-technology":[29],"fit":[30],"framework,":[31],"we":[32],"developed":[33],"a":[34,82],"theoretical":[35],"model":[36,74],"examine":[38],"joint":[40],"influences":[41,131],"of":[42,104,132],"(technology":[45],"characteristic),":[46,51],"game":[47],"task":[48,134],"modularity":[49,110],"(task":[50],"self-efficacy":[53],"(individual":[54],"characteristic)":[55],"on":[56,86,108,139],"consumer":[57,87,92,140,145],"perceived":[58,88,141],"value,":[59,89],"which":[60],"subsequently":[61],"affect":[62],"behavioral":[63,146],"intentions.":[64,147],"We":[65],"conducted":[66],"an":[67],"experimental":[68],"study":[69,114],"test":[71],"found":[76],"that":[77],"(1)":[78],"significant":[83],"dominant":[84],"impact":[85],"thus":[90],"facilitating":[91],"use":[93],"intention":[94,97],"purchase":[96],"gamified":[99],"systems;":[100],"(2)":[101],"effectiveness":[103],"depends":[107],"game-task":[109],"self-efficacy.":[112],"This":[113],"contributes":[115],"human-computer":[118],"interaction":[119,130],"literature":[120],"by":[124],"theoretically":[125],"empirically":[127],"explicating":[128],"gamification,":[133],"characteristics,":[135],"user":[137],"characteristics":[138],"value":[142],"desired":[144]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3}],"updated_date":"2026-06-15T08:34:33.830935","created_date":"2025-10-10T00:00:00"}