{"id":"https://openalex.org/W4387671493","doi":"https://doi.org/10.1080/10447318.2023.2266243","title":"Can Skip Control Always Increase the Effectiveness of Splash Advertisements in Mobile Apps? The Moderating Effect of User Habits","display_name":"Can Skip Control Always Increase the Effectiveness of Splash Advertisements in Mobile Apps? The Moderating Effect of User Habits","publication_year":2023,"publication_date":"2023-10-15","ids":{"openalex":"https://openalex.org/W4387671493","doi":"https://doi.org/10.1080/10447318.2023.2266243"},"language":"en","primary_location":{"id":"doi:10.1080/10447318.2023.2266243","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2023.2266243","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070119796","display_name":"Renee Rui Chen","orcid":"https://orcid.org/0000-0002-7022-7943"},"institutions":[{"id":"https://openalex.org/I180726961","display_name":"Shenzhen University","ror":"https://ror.org/01vy4gh70","country_code":"CN","type":"education","lineage":["https://openalex.org/I180726961"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Renee Rui Chen","raw_affiliation_strings":["College of Management, Shenzhen University, Shenzhen, China"],"affiliations":[{"raw_affiliation_string":"College of Management, Shenzhen University, Shenzhen, China","institution_ids":["https://openalex.org/I180726961"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100605470","display_name":"Jifan Ren","orcid":"https://orcid.org/0000-0003-4593-802X"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jifan Ren","raw_affiliation_strings":["School of Economics and Management, Harbin Institute of Technology, Shenzhen, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Harbin Institute of Technology, Shenzhen, China","institution_ids":["https://openalex.org/I204983213"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091670229","display_name":"Yingsi Tan","orcid":"https://orcid.org/0000-0001-8310-0194"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yingsi Tan","raw_affiliation_strings":["School of Economics and Management, Harbin Institute of Technology, Shenzhen, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Harbin Institute of Technology, Shenzhen, China","institution_ids":["https://openalex.org/I204983213"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088449827","display_name":"An Han","orcid":"https://orcid.org/0000-0003-2803-5670"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Han An","raw_affiliation_strings":["School of Economics and Management, Harbin Institute of Technology, Shenzhen, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Harbin Institute of Technology, Shenzhen, China","institution_ids":["https://openalex.org/I204983213"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5100605470"],"corresponding_institution_ids":["https://openalex.org/I204983213"],"apc_list":null,"apc_paid":null,"fwci":2.8991,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.91912595,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":97},"biblio":{"volume":"40","issue":"22","first_page":"7431","last_page":"7450"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/splash","display_name":"Splash","score":0.7382675409317017},{"id":"https://openalex.org/keywords/intrusiveness","display_name":"Intrusiveness","score":0.6513524651527405},{"id":"https://openalex.org/keywords/control","display_name":"Control (management)","score":0.5978496074676514},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5930224657058716},{"id":"https://openalex.org/keywords/mobile-apps","display_name":"Mobile apps","score":0.4558284878730774},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4262129068374634},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.4248579740524292},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.39055395126342773},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.2130114734172821},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.159659743309021},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.15208670496940613},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.10411682724952698}],"concepts":[{"id":"https://openalex.org/C2780644530","wikidata":"https://www.wikidata.org/wiki/Q656906","display_name":"Splash","level":2,"score":0.7382675409317017},{"id":"https://openalex.org/C2781390367","wikidata":"https://www.wikidata.org/wiki/Q17098321","display_name":"Intrusiveness","level":2,"score":0.6513524651527405},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.5978496074676514},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5930224657058716},{"id":"https://openalex.org/C2988145974","wikidata":"https://www.wikidata.org/wiki/Q620615","display_name":"Mobile apps","level":2,"score":0.4558284878730774},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4262129068374634},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.4248579740524292},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.39055395126342773},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2130114734172821},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.159659743309021},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.15208670496940613},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10411682724952698},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10447318.2023.2266243","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2023.2266243","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G5228579579","display_name":null,"funder_award_id":"71831005","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":89,"referenced_works":["https://openalex.org/W1509113417","https://openalex.org/W1546823994","https://openalex.org/W1723718611","https://openalex.org/W1955661527","https://openalex.org/W1958658927","https://openalex.org/W1970340312","https://openalex.org/W1981502090","https://openalex.org/W1981610071","https://openalex.org/W1987879012","https://openalex.org/W1993882097","https://openalex.org/W1996971240","https://openalex.org/W2009443163","https://openalex.org/W2022651117","https://openalex.org/W2033490146","https://openalex.org/W2039630683","https://openalex.org/W2046037438","https://openalex.org/W2048694465","https://openalex.org/W2068597517","https://openalex.org/W2090270566","https://openalex.org/W2094025873","https://openalex.org/W2109706498","https://openalex.org/W2110506823","https://openalex.org/W2112256230","https://openalex.org/W2115747715","https://openalex.org/W2132725536","https://openalex.org/W2141063224","https://openalex.org/W2141669903","https://openalex.org/W2145215397","https://openalex.org/W2158588286","https://openalex.org/W2158879468","https://openalex.org/W2197341611","https://openalex.org/W2267858461","https://openalex.org/W2299176835","https://openalex.org/W2404767443","https://openalex.org/W2417457283","https://openalex.org/W2552646986","https://openalex.org/W2558685920","https://openalex.org/W2605483535","https://openalex.org/W2606292639","https://openalex.org/W2624366331","https://openalex.org/W2694806686","https://openalex.org/W2735130345","https://openalex.org/W2765439571","https://openalex.org/W2774568488","https://openalex.org/W2791022863","https://openalex.org/W2792103116","https://openalex.org/W2890133304","https://openalex.org/W2900073186","https://openalex.org/W2919977183","https://openalex.org/W2945964635","https://openalex.org/W2950359317","https://openalex.org/W2952336462","https://openalex.org/W2953068755","https://openalex.org/W2954038896","https://openalex.org/W2963111275","https://openalex.org/W2973608376","https://openalex.org/W3000476390","https://openalex.org/W3003355110","https://openalex.org/W3004041021","https://openalex.org/W3004834319","https://openalex.org/W3018799886","https://openalex.org/W3034412029","https://openalex.org/W3041425090","https://openalex.org/W3046424180","https://openalex.org/W3081513490","https://openalex.org/W3097139627","https://openalex.org/W3108139665","https://openalex.org/W3112032938","https://openalex.org/W3124817870","https://openalex.org/W3125107665","https://openalex.org/W3132618476","https://openalex.org/W3132954077","https://openalex.org/W3160773839","https://openalex.org/W3177465322","https://openalex.org/W3182100690","https://openalex.org/W3201962760","https://openalex.org/W3207005142","https://openalex.org/W3211298630","https://openalex.org/W4205536747","https://openalex.org/W4238019501","https://openalex.org/W4281671505","https://openalex.org/W4282972686","https://openalex.org/W4283639707","https://openalex.org/W4283815215","https://openalex.org/W4289766486","https://openalex.org/W4306174829","https://openalex.org/W4311111985","https://openalex.org/W4372313948","https://openalex.org/W7073867479"],"related_works":["https://openalex.org/W2372022186","https://openalex.org/W2347754069","https://openalex.org/W2206384793","https://openalex.org/W3204746579","https://openalex.org/W2902270240","https://openalex.org/W3154144296","https://openalex.org/W2969687117","https://openalex.org/W2836256299","https://openalex.org/W3026678015","https://openalex.org/W317483007"],"abstract_inverted_index":{"AbstractSplash":[0],"advertisements":[1,20,45],"have":[2,341],"been":[3,265],"one":[4],"of":[5,16,43,53,106,121,132,140,159,175,186,232,247,254,261,271,288,294,316,326,359,374,377,388,425,431,464,486,494,517,523,539,556,562],"the":[6,14,50,104,138,154,168,173,176,199,245,252,292,354,362,423,515,545,554],"most":[7],"fastest-growing":[8],"advertising":[9,473],"in":[10,33,112,130,273,319,329,449,480,498,511,529,548],"mobile":[11,18,67,108],"apps.":[12],"Given":[13],"intrusiveness":[15],"ads,":[17],"splash":[19,44,77,274],"introduced":[21],"skip":[22,41,87,91,122,160],"control":[23,42,123,161],"as":[24,205,207,267,313],"an":[25,60,268,411,458],"interactive":[26],"design":[27,120,178],"to":[28,38,171,223,242,334,570],"increase":[29],"users'":[30],"active":[31],"role":[32,52],"advertising.":[34],"This":[35,56,165],"study":[36,70,166],"aims":[37],"explore":[39],"how":[40],"affects":[46],"ad":[47,82,128,133,163,180],"effectiveness,":[48],"given":[49],"moderating":[51,151],"user":[54,141,187,229,233,281,286],"habit.":[55],"research":[57,436,469],"opted":[58],"for":[59,211,237,491,536],"experimental":[61],"approach":[62],"by":[63,74,183,301,353],"using":[64],"a":[65,508,574],"self-developed":[66],"app.":[68],"The":[69,115,259],"conducted":[71],"three":[72,113,238],"experiments":[73],"randomly":[75],"launching":[76],"advertisement":[78],"conditions":[79],"(i.e.,":[80,143],"skippable":[81],"vs.":[83,89,96],"non-skippable":[84],"ad,":[85],"top":[86],"button":[88],"bottom":[90],"button,":[92],"and":[93,135,146,162,202,297,304,308,365,386,391,442,474,501,519,533,551,558],"countdown":[94],"timer":[95],"non-countdown":[97],"timer).":[98],"In":[99,332],"total,":[100],"505":[101],"participants":[102],"representing":[103],"characteristics":[105,246,270],"Chinese":[107],"users":[109,272],"were":[110],"recruited":[111],"experiments.":[114],"findings":[116],"show":[117],"that":[118],"each":[119],"has":[124,149,264,447],"different":[125,157,184],"effects":[126,152],"on":[127,153,179,251,337,346,404,439,576],"effectiveness":[129,181,253,318,328],"terms":[131],"acceptance":[134],"avoidance.":[136],"Additionally,":[137],"type":[139,260],"habits":[142,263],"clicking,":[144],"watching,":[145],"skipping":[147,177],"habits)":[148],"positive":[150],"relationship":[155],"between":[156],"designs":[158],"effectiveness.":[164],"fulfills":[167],"urgent":[169],"need":[170],"investigate":[172],"impact":[174,250],"moderated":[182],"types":[185],"habits.Keywords:":[188],"Ad":[189],"effectivenesssplash":[190],"advertisementsskippable":[191],"advertisementsskip":[192],"controluser":[193],"habitsad":[194],"acceptancead":[195],"avoidance":[196],"AcknowledgementsWe":[197],"thank":[198],"journal's":[200],"Editor-in-Chief":[201],"Associate":[203],"Editor,":[204],"well":[206],"several":[208],"anonymous":[209],"reviewers":[210],"their":[212],"valuable":[213],"comments.Disclosure":[214],"statementThe":[215],"authors":[216],"report":[217],"there":[218],"are":[219,310],"no":[220],"competing":[221],"interests":[222,437],"declare.Notes1":[224],"https://www.163.com/dy/article/I3M59GKO053469KC.html2":[225],"https://baijiahao.baidu.com/s?id=1729415923789302185&wfr=spider&for=pc3":[226],"We":[227,322],"choose":[228],"habit":[230],"instead":[231],"perception":[234,282],"or":[235,283],"attitudes":[236,284,309],"reasons.":[239],"First,":[240],"according":[241],"signaling":[243,255,295],"theory,":[244],"signal":[248],"receiver":[249],"process":[256,296],"besides":[257],"signals.":[258],"viewing":[262],"demonstrated":[266],"important":[269],"ads":[275,317,327],"(Belanche":[276],"et":[277],"al.":[278],"Citation2020a).":[279],"Second,":[280],"capture":[285],"evaluation":[287],"signals,":[289],"which":[290],"is":[291,410,457,506,527],"result":[293],"could":[298],"be":[299],"impacted":[300],"both":[302],"signals":[303],"receivers.":[305],"Third,":[306],"perceptions":[307],"widely":[311],"adopted":[312],"subjective":[314],"measures":[315,325],"previous":[320],"studies.":[321],"adopt":[323],"objective":[324],"this":[330,338,347],"study.":[331],"order":[333],"enhance":[335],"clarity":[336],"issue,":[339],"we":[340],"also":[342],"provided":[343],"detailed":[344],"explanation":[345],"issue.Additional":[348],"informationFundingThis":[349],"work":[350,446,478],"was":[351],"supported":[352],"National":[355],"Natural":[356],"Science":[357,390],"Foundation":[358],"China":[360,395],"(71831005),":[361],"Shenzhen":[363,415],"Humanities":[364],"Social":[366],"Sciences":[367],"Key":[368],"Research":[369,398],"Base":[370],"Project":[371],"(KP191001),":[372],"Ministry":[373,387],"Education":[375,379,383,389],"Department":[376,424],"Higher":[378],"Industry-University":[380,397],"Cooperation":[381],"Collaborative":[382],"Program":[384],"(202002311029),":[385],"Technology":[392,490,524,563],"Development":[393],"Center":[394],"University":[396,430],"Innovation":[399],"Fund":[400],"(2020":[401],"IT":[402],"A03023).Notes":[403],"contributorsRenee":[405],"Rui":[406,408],"ChenRenee":[407],"Chen":[409],"assistant":[412],"professor":[413,460],"at":[414,428,461,514,553],"University.":[416],"She":[417,526,565],"obtained":[418],"her":[419],"PhD":[420,546],"degree":[421,547],"from":[422],"Information":[426,450,489],"Systems":[427,451],"City":[429],"Hong":[432],"Kong.":[433],"Her":[434,445],"current":[435],"focus":[438,575],"digital":[440],"innovation":[441],"human-computer":[443],"interaction.":[444],"appeared":[448],"Journal":[452,485,493],"among":[453],"others.Jifan":[454],"RenJifan":[455],"Ren":[456],"associate":[459],"Harbin":[462,521,560],"Institute":[463,522,561],"Technology,":[465],"Shenzhen.":[466],"His":[467,477],"main":[468],"area":[470],"includes:":[471],"online":[472],"value":[475],"co-creation.":[476],"appears":[479],"international":[481],"journals,":[482],"including":[483],"International":[484],"Production":[487],"Research,":[488,496],"Development,":[492],"Business":[495],"Computers":[497],"Human":[499],"Behavior":[500],"so":[502],"on.Yingsi":[503],"TanYingsi":[504],"Tan":[505],"pursuing":[507],"Master's":[509],"student":[510],"business":[512],"administration":[513],"School":[516,555],"Economics":[518],"Management,":[520,559],"(Shenzhen).":[525,564],"interested":[528],"social":[530],"media":[531],"marketing":[532],"its":[534],"implications":[535],"various":[537,567],"aspects":[538],"human\u2013computer":[540,571],"interaction.Han":[541],"AnHan":[542],"An":[543],"received":[544],"management":[549],"science":[550],"engineering":[552],"Economic":[557],"explores":[566],"topics":[568],"related":[569],"interaction,":[572],"with":[573],"machine":[577],"learning":[578],"applications.":[579]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}