{"id":"https://openalex.org/W4387179935","doi":"https://doi.org/10.1080/10447318.2023.2260983","title":"Use of Event-Related Potentials to Assess Visual\u2013Auditory Multisensory Information in the Decision-Making Processes Related to Fast-Consuming Behavior","display_name":"Use of Event-Related Potentials to Assess Visual\u2013Auditory Multisensory Information in the Decision-Making Processes Related to Fast-Consuming Behavior","publication_year":2023,"publication_date":"2023-09-28","ids":{"openalex":"https://openalex.org/W4387179935","doi":"https://doi.org/10.1080/10447318.2023.2260983"},"language":"en","primary_location":{"id":"doi:10.1080/10447318.2023.2260983","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2023.2260983","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066974423","display_name":"Zhepeng Rui","orcid":"https://orcid.org/0000-0001-6059-7855"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhepeng Rui","raw_affiliation_strings":["School of Design, Shanghai Jiao Tong University, Shanghai, China"],"raw_orcid":"https://orcid.org/0000-0001-6059-7855","affiliations":[{"raw_affiliation_string":"School of Design, Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5005095014","display_name":"Zhenyu Gu","orcid":"https://orcid.org/0000-0003-3921-5837"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Zhenyu Gu","raw_affiliation_strings":["School of Design, Shanghai Jiao Tong University, Shanghai, China"],"raw_orcid":"https://orcid.org/0000-0003-3921-5837","affiliations":[{"raw_affiliation_string":"School of Design, Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5005095014"],"corresponding_institution_ids":["https://openalex.org/I183067930"],"apc_list":null,"apc_paid":null,"fwci":0.8708,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.75141321,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":97},"biblio":{"volume":"40","issue":"22","first_page":"7019","last_page":"7042"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12032","display_name":"Multisensory perception and integration","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12032","display_name":"Multisensory perception and integration","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10971","display_name":"Olfactory and Sensory Function Studies","score":0.9918000102043152,"subfield":{"id":"https://openalex.org/subfields/2809","display_name":"Sensory Systems"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/p3a","display_name":"P3a","score":0.6962207555770874},{"id":"https://openalex.org/keywords/p3b","display_name":"P3b","score":0.5976783037185669},{"id":"https://openalex.org/keywords/animation","display_name":"Animation","score":0.5902501940727234},{"id":"https://openalex.org/keywords/event-related-potential","display_name":"Event-related potential","score":0.5369489192962646},{"id":"https://openalex.org/keywords/mismatch-negativity","display_name":"Mismatch negativity","score":0.5116222500801086},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5054206848144531},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.45287805795669556},{"id":"https://openalex.org/keywords/multisensory-integration","display_name":"Multisensory integration","score":0.44105789065361023},{"id":"https://openalex.org/keywords/event","display_name":"Event (particle physics)","score":0.4108749330043793},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.3355904519557953},{"id":"https://openalex.org/keywords/sensory-system","display_name":"Sensory system","score":0.31786468625068665},{"id":"https://openalex.org/keywords/electroencephalography","display_name":"Electroencephalography","score":0.1385389268398285},{"id":"https://openalex.org/keywords/neuroscience","display_name":"Neuroscience","score":0.09439578652381897},{"id":"https://openalex.org/keywords/computer-graphics","display_name":"Computer graphics (images)","score":0.08988326787948608}],"concepts":[{"id":"https://openalex.org/C141643422","wikidata":"https://www.wikidata.org/wiki/Q7117898","display_name":"P3a","level":4,"score":0.6962207555770874},{"id":"https://openalex.org/C91831460","wikidata":"https://www.wikidata.org/wiki/Q7117899","display_name":"P3b","level":4,"score":0.5976783037185669},{"id":"https://openalex.org/C502989409","wikidata":"https://www.wikidata.org/wiki/Q11425","display_name":"Animation","level":2,"score":0.5902501940727234},{"id":"https://openalex.org/C67359045","wikidata":"https://www.wikidata.org/wiki/Q14026181","display_name":"Event-related potential","level":3,"score":0.5369489192962646},{"id":"https://openalex.org/C21715850","wikidata":"https://www.wikidata.org/wiki/Q2720968","display_name":"Mismatch negativity","level":3,"score":0.5116222500801086},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5054206848144531},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.45287805795669556},{"id":"https://openalex.org/C2780328332","wikidata":"https://www.wikidata.org/wiki/Q17166073","display_name":"Multisensory integration","level":3,"score":0.44105789065361023},{"id":"https://openalex.org/C2779662365","wikidata":"https://www.wikidata.org/wiki/Q5416694","display_name":"Event (particle physics)","level":2,"score":0.4108749330043793},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.3355904519557953},{"id":"https://openalex.org/C94487597","wikidata":"https://www.wikidata.org/wiki/Q11101","display_name":"Sensory system","level":2,"score":0.31786468625068665},{"id":"https://openalex.org/C522805319","wikidata":"https://www.wikidata.org/wiki/Q179965","display_name":"Electroencephalography","level":2,"score":0.1385389268398285},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.09439578652381897},{"id":"https://openalex.org/C121684516","wikidata":"https://www.wikidata.org/wiki/Q7600677","display_name":"Computer graphics (images)","level":1,"score":0.08988326787948608},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10447318.2023.2260983","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2023.2260983","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G8318186662","display_name":"\u79fb\u52a8\u4e92\u8054\u7f51\u73af\u5883\u4e0b\u7528\u6237\u9700\u6c42\u7684\u6269\u6563\u53d8\u5316\u548c\u52a8\u6001\u8868\u5f81\u5e94\u7528\u7814\u7a76\u2014\u57fa\u4e8e\u7528\u6237\u521b\u65b0\u89c6\u89d2","funder_award_id":"71802132","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":107,"referenced_works":["https://openalex.org/W57900812","https://openalex.org/W104518259","https://openalex.org/W122128499","https://openalex.org/W571841896","https://openalex.org/W762983563","https://openalex.org/W1520795422","https://openalex.org/W1536620489","https://openalex.org/W1541411877","https://openalex.org/W1560079948","https://openalex.org/W1607573915","https://openalex.org/W1649663581","https://openalex.org/W1781035061","https://openalex.org/W1908858510","https://openalex.org/W1950282921","https://openalex.org/W1963727819","https://openalex.org/W1971580074","https://openalex.org/W1971807393","https://openalex.org/W1971936274","https://openalex.org/W1975141160","https://openalex.org/W1975764941","https://openalex.org/W1976276659","https://openalex.org/W1980332117","https://openalex.org/W1980447390","https://openalex.org/W1992484642","https://openalex.org/W1994204779","https://openalex.org/W2003476194","https://openalex.org/W2004416709","https://openalex.org/W2005785183","https://openalex.org/W2010687674","https://openalex.org/W2010836302","https://openalex.org/W2011367516","https://openalex.org/W2021397603","https://openalex.org/W2023164453","https://openalex.org/W2025013988","https://openalex.org/W2025164243","https://openalex.org/W2040666802","https://openalex.org/W2043278166","https://openalex.org/W2047846952","https://openalex.org/W2059603971","https://openalex.org/W2071592165","https://openalex.org/W2077436523","https://openalex.org/W2082844728","https://openalex.org/W2086213036","https://openalex.org/W2087977951","https://openalex.org/W2090052610","https://openalex.org/W2095784025","https://openalex.org/W2104640717","https://openalex.org/W2105732570","https://openalex.org/W2111023797","https://openalex.org/W2113412631","https://openalex.org/W2117691117","https://openalex.org/W2123163997","https://openalex.org/W2127730900","https://openalex.org/W2128495200","https://openalex.org/W2138909819","https://openalex.org/W2150002737","https://openalex.org/W2156824710","https://openalex.org/W2158956772","https://openalex.org/W2161996678","https://openalex.org/W2166645545","https://openalex.org/W2171024980","https://openalex.org/W2171652727","https://openalex.org/W2254169811","https://openalex.org/W2273594328","https://openalex.org/W2336274017","https://openalex.org/W2603811962","https://openalex.org/W2622112001","https://openalex.org/W2766672259","https://openalex.org/W2790276018","https://openalex.org/W2825125525","https://openalex.org/W2891773582","https://openalex.org/W2899558930","https://openalex.org/W2902293506","https://openalex.org/W2905017228","https://openalex.org/W2911891044","https://openalex.org/W2914702138","https://openalex.org/W2942806832","https://openalex.org/W2963173980","https://openalex.org/W2970654342","https://openalex.org/W2976767895","https://openalex.org/W2987021703","https://openalex.org/W2993915260","https://openalex.org/W3011797309","https://openalex.org/W3034637184","https://openalex.org/W3080307302","https://openalex.org/W3097385002","https://openalex.org/W3119422801","https://openalex.org/W3135027244","https://openalex.org/W3168491597","https://openalex.org/W3183286355","https://openalex.org/W3184690375","https://openalex.org/W3201655915","https://openalex.org/W3209549415","https://openalex.org/W3215322551","https://openalex.org/W4200425776","https://openalex.org/W4210343354","https://openalex.org/W4213222955","https://openalex.org/W4234326366","https://openalex.org/W4238992175","https://openalex.org/W4280604815","https://openalex.org/W4285727738","https://openalex.org/W4295664469","https://openalex.org/W4368367181","https://openalex.org/W4388323573","https://openalex.org/W6631417518","https://openalex.org/W6632105830","https://openalex.org/W6799074870"],"related_works":["https://openalex.org/W4366588060","https://openalex.org/W4249986486","https://openalex.org/W3130090677","https://openalex.org/W2312680240","https://openalex.org/W1974604816","https://openalex.org/W2030875051","https://openalex.org/W2315232142","https://openalex.org/W2776528639","https://openalex.org/W2083544388","https://openalex.org/W3030931247"],"abstract_inverted_index":{"People":[0],"are":[1],"accustomed":[2],"to":[3,7,42,60,107,127,226,235,238],"using":[4],"mobile":[5,183,205],"phones":[6],"purchase":[8],"products":[9,176],"online.":[10],"Previous":[11],"studies":[12],"identified":[13],"brain":[14],"activities":[15],"associated":[16],"with":[17,140,172,186],"online":[18,118],"buying":[19],"decisions":[20],"but":[21],"did":[22],"not":[23],"assess":[24],"mismatch":[25],"negativity":[26],"(MMN),":[27],"P300":[28,146],"(P3a":[29,147],"and":[30,32,39,69,97,111,148,157,181,189,214,219],"P3b),":[31],"slow":[33,70,162,220],"waves.":[34,71],"We":[35,72,121],"applied":[36],"visual":[37,79,88,93,98],"animation":[38,77,80],"sound":[40,63,81,85,90,95,100],"effects":[41,64],"test":[43,108],"visual\u2013auditory":[44,76],"multisensory":[45,113,198,241],"concepts":[46],"in":[47,204,243],"product":[48,202],"promotion":[49],"strategies.":[50],"Event-related":[51],"potential":[52],"(ERP)":[53],"responses":[54,150],"from":[55,197,216],"53":[56],"participants":[57],"were":[58,105],"analyzed":[59],"help":[61],"design":[62,128],"based":[65],"on":[66],"MMN,":[67,217],"P300,":[68,218],"designed":[73],"five":[74,103],"short":[75],"videos:":[78],"effect":[82],"(VASE),":[83],"VA":[84],"beep":[86,91],"(VASB),":[87],"standard":[89],"(VSSB),":[92],"animation\u2013no":[94],"(VANS),":[96],"standard\u2013no":[99],"(VSNS).":[101],"These":[102],"apps":[104,184],"used":[106,123],"how":[109],"matched":[110],"unmatched":[112],"user":[114],"experience":[115],"(UX)":[116],"influences":[117],"shopping":[119,207],"decisions.":[120],"also":[122],"Arrow\u2019s":[124],"impossibility":[125],"theorem":[126],"the":[129,144,227,240],"purchasing":[130],"experiment.":[131],"VASE":[132,142,180],"evoked":[133,143,159],"MMN":[134],"(cluster":[135,151,165],"p":[136,152,166],"=":[137,153,167],"0.0184)":[138],"compared":[139,171,185],"VSSB.":[141],"strongest":[145],"P3b)":[149],"1":[154],"\u00d7":[155,169],"10\u22125),":[156],"VASB":[158,188],"more":[160],"negative":[161],"wave":[163],"amplitudes":[164],"1.7":[168],"10\u22124)":[170],"VASE.":[173],"Participants":[174],"buy":[175],"unconsciously":[177],"via":[178,187],"most":[179],"VANS":[182],"VSNS.":[190],"Our":[191],"findings":[192],"suggest":[193],"that":[194],"sensory":[195],"memory":[196,213],"UX":[199],"can":[200,232],"promote":[201],"consumption":[203],"phone":[206],"interfaces.":[208],"This":[209],"study\u2019s":[210],"testing":[211],"of":[212],"attention":[215],"waves":[221],"makes":[222],"a":[223],"novel":[224],"contribution":[225],"marketing":[228],"discipline.":[229],"The":[230],"implications":[231],"motivate":[233],"researchers":[234],"apply":[236],"ERP":[237],"analyze":[239],"concept":[242],"future":[244],"interdisciplinary":[245],"research.":[246]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2}],"updated_date":"2026-06-15T08:34:33.830935","created_date":"2025-10-10T00:00:00"}
