{"id":"https://openalex.org/W2792103116","doi":"https://doi.org/10.1080/10447318.2018.1432162","title":"Attention for Web Directory Advertisements: A Top-Down or Bottom-Up Process?","display_name":"Attention for Web Directory Advertisements: A Top-Down or Bottom-Up Process?","publication_year":2018,"publication_date":"2018-02-02","ids":{"openalex":"https://openalex.org/W2792103116","doi":"https://doi.org/10.1080/10447318.2018.1432162","mag":"2792103116"},"language":"en","primary_location":{"id":"doi:10.1080/10447318.2018.1432162","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2018.1432162","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020641983","display_name":"Yaqin Cao","orcid":"https://orcid.org/0000-0002-2568-2517"},"institutions":[{"id":"https://openalex.org/I70908550","display_name":"Anhui Polytechnic University","ror":"https://ror.org/041sj0284","country_code":"CN","type":"education","lineage":["https://openalex.org/I70908550"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yaqin Cao","raw_affiliation_strings":["Department of Industrial, School of Management Engineering, Anhui Polytechnic University, Wuhu, P.R. China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial, School of Management Engineering, Anhui Polytechnic University, Wuhu, P.R. China","institution_ids":["https://openalex.org/I70908550"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009202035","display_name":"Qing\u2010Xing Qu","orcid":"https://orcid.org/0000-0001-9569-8883"},"institutions":[{"id":"https://openalex.org/I9224756","display_name":"Northeastern University","ror":"https://ror.org/03awzbc87","country_code":"CN","type":"education","lineage":["https://openalex.org/I9224756"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qingxing Qu","raw_affiliation_strings":["School of Business Administration, Northeastern University, Shenyang, P.R. China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business Administration, Northeastern University, Shenyang, P.R. China","institution_ids":["https://openalex.org/I9224756"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090717690","display_name":"Vincent G. Duffy","orcid":null},"institutions":[{"id":"https://openalex.org/I219193219","display_name":"Purdue University West Lafayette","ror":"https://ror.org/02dqehb95","country_code":"US","type":"education","lineage":["https://openalex.org/I219193219"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Vincent G. Duffy","raw_affiliation_strings":["School of Industrial Engineering, Purdue University, West Lafayette, IN, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Industrial Engineering, Purdue University, West Lafayette, IN, USA","institution_ids":["https://openalex.org/I219193219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069144085","display_name":"Yi Ding","orcid":"https://orcid.org/0000-0002-0010-8279"},"institutions":[{"id":"https://openalex.org/I70908550","display_name":"Anhui Polytechnic University","ror":"https://ror.org/041sj0284","country_code":"CN","type":"education","lineage":["https://openalex.org/I70908550"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yi Ding","raw_affiliation_strings":["Department of Industrial, School of Management Engineering, Anhui Polytechnic University, Wuhu, P.R. China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial, School of Management Engineering, Anhui Polytechnic University, Wuhu, P.R. China","institution_ids":["https://openalex.org/I70908550"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5069144085"],"corresponding_institution_ids":["https://openalex.org/I70908550"],"apc_list":null,"apc_paid":null,"fwci":1.4566,"has_fulltext":false,"cited_by_count":27,"citation_normalized_percentile":{"value":0.86531906,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":"35","issue":"1","first_page":"89","last_page":"98"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11605","display_name":"Visual Attention and Saliency Detection","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11605","display_name":"Visual Attention and Saliency Detection","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11707","display_name":"Gaze Tracking and Assistive Technology","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.965499997138977,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/notice","display_name":"Notice","score":0.7357386350631714},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6526408195495605},{"id":"https://openalex.org/keywords/directory","display_name":"Directory","score":0.6004301905632019},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5915087461471558},{"id":"https://openalex.org/keywords/eye-tracking","display_name":"Eye tracking","score":0.5746744871139526},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.46656811237335205},{"id":"https://openalex.org/keywords/fixation","display_name":"Fixation (population genetics)","score":0.4607276916503906},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.38011473417282104},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.18075692653656006},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.1239282488822937},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.06775084137916565}],"concepts":[{"id":"https://openalex.org/C2779913896","wikidata":"https://www.wikidata.org/wiki/Q7063001","display_name":"Notice","level":2,"score":0.7357386350631714},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6526408195495605},{"id":"https://openalex.org/C2777683733","wikidata":"https://www.wikidata.org/wiki/Q201456","display_name":"Directory","level":2,"score":0.6004301905632019},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5915087461471558},{"id":"https://openalex.org/C56461940","wikidata":"https://www.wikidata.org/wiki/Q970687","display_name":"Eye tracking","level":2,"score":0.5746744871139526},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.46656811237335205},{"id":"https://openalex.org/C146249460","wikidata":"https://www.wikidata.org/wiki/Q2914991","display_name":"Fixation (population genetics)","level":3,"score":0.4607276916503906},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38011473417282104},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18075692653656006},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1239282488822937},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.06775084137916565},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10447318.2018.1432162","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2018.1432162","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4000000059604645,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[{"id":"https://openalex.org/G4485330441","display_name":null,"funder_award_id":"71701003,71671001","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":84,"referenced_works":["https://openalex.org/W98199129","https://openalex.org/W897503650","https://openalex.org/W1774659654","https://openalex.org/W1839338473","https://openalex.org/W1927233378","https://openalex.org/W1957713508","https://openalex.org/W1967597798","https://openalex.org/W1979023319","https://openalex.org/W1980251550","https://openalex.org/W1980667529","https://openalex.org/W1983271568","https://openalex.org/W1983498807","https://openalex.org/W1984675928","https://openalex.org/W1985270055","https://openalex.org/W1987750820","https://openalex.org/W1988127427","https://openalex.org/W1994912857","https://openalex.org/W1995667101","https://openalex.org/W1998239056","https://openalex.org/W2000653600","https://openalex.org/W2009006788","https://openalex.org/W2009263579","https://openalex.org/W2011569425","https://openalex.org/W2011826874","https://openalex.org/W2013112874","https://openalex.org/W2013406797","https://openalex.org/W2014510096","https://openalex.org/W2015762759","https://openalex.org/W2015779076","https://openalex.org/W2017912433","https://openalex.org/W2019370496","https://openalex.org/W2019658628","https://openalex.org/W2029604321","https://openalex.org/W2032922898","https://openalex.org/W2036958457","https://openalex.org/W2040048604","https://openalex.org/W2048437343","https://openalex.org/W2048694465","https://openalex.org/W2058837630","https://openalex.org/W2059792214","https://openalex.org/W2065019996","https://openalex.org/W2068764146","https://openalex.org/W2069688249","https://openalex.org/W2071250039","https://openalex.org/W2071667990","https://openalex.org/W2073358272","https://openalex.org/W2076357349","https://openalex.org/W2086345299","https://openalex.org/W2088390785","https://openalex.org/W2090410006","https://openalex.org/W2097700125","https://openalex.org/W2099085575","https://openalex.org/W2100548715","https://openalex.org/W2102770572","https://openalex.org/W2103356780","https://openalex.org/W2106516151","https://openalex.org/W2107657300","https://openalex.org/W2112373115","https://openalex.org/W2113272497","https://openalex.org/W2124442663","https://openalex.org/W2128272608","https://openalex.org/W2145406777","https://openalex.org/W2148202334","https://openalex.org/W2152095380","https://openalex.org/W2156158378","https://openalex.org/W2169700529","https://openalex.org/W2175177695","https://openalex.org/W2177961586","https://openalex.org/W2219216336","https://openalex.org/W2256975651","https://openalex.org/W2267657756","https://openalex.org/W2293542025","https://openalex.org/W2314669514","https://openalex.org/W2320893893","https://openalex.org/W2337719438","https://openalex.org/W2398109649","https://openalex.org/W2398833147","https://openalex.org/W2413566613","https://openalex.org/W2415983483","https://openalex.org/W2610700150","https://openalex.org/W4231561597","https://openalex.org/W4233024919","https://openalex.org/W4240077938","https://openalex.org/W4248366198"],"related_works":["https://openalex.org/W3018282762","https://openalex.org/W3115906952","https://openalex.org/W2558055997","https://openalex.org/W3134811395","https://openalex.org/W2791183434","https://openalex.org/W2353369313","https://openalex.org/W3155196058","https://openalex.org/W4300782058","https://openalex.org/W3207933171","https://openalex.org/W3109540917"],"abstract_inverted_index":{"Web":[0],"directories":[1,24,39],"have":[2,121],"attracted":[3],"many":[4],"advertisers":[5],"with":[6],"their":[7,11],"special":[8],"advantages":[9,123],"in":[10,99,117,137,153],"large":[12],"user":[13,126],"base.":[14],"Until":[15],"recently,":[16],"attention":[17,68],"mechanism":[18],"of":[19,37,60,73,86,92,124],"advertisements":[20],"(ad)":[21],"on":[22,69,104,142],"web":[23,38,75],"is":[25,77,89],"not":[26],"well":[27],"understood.":[28],"To":[29],"investigate":[30],"how":[31],"the":[32,50,58,61,70,90,93,100,105,118,122,138,143,154],"ad":[33,71,132],"location":[34,59,85],"and":[35,57,79,103],"color":[36,116,162],"influence":[40],"users\u2019":[41,87,110,148,165],"attention,":[42],"this":[43],"study":[44],"uses":[45],"eye":[46],"tracking":[47],"to":[48,146,163],"measure":[49],"participants\u2019":[51],"search":[52],"time,":[53],"total":[54],"fixation":[55],"duration":[56],"first":[62],"fixation.":[63],"Results":[64],"reveal":[65],"that":[66,97,114,131],"visual":[67,166],"area":[72,102,120,140,156],"a":[74,81],"directory":[76],"user-driven":[78],"follows":[80],"top-down":[82],"process.":[83],"The":[84],"first-fixations":[88],"center":[91,101,119,139,155],"screen.":[94],"Ad":[95,112,150],"links":[96,113,133,151],"place":[98],"top-left":[106,144],"corner":[107,145],"would":[108],"increase":[109,147],"notice.":[111,149],"change":[115],"attracting":[125],"attention.":[127,167],"Our":[128],"findings":[129],"suggest":[130],"should":[134,157],"be":[135,158],"placed":[136,152],"or":[141],"designed":[159],"using":[160],"salient":[161],"catch":[164]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}