{"id":"https://openalex.org/W4390967530","doi":"https://doi.org/10.1080/09537325.2024.2306636","title":"Agtech platforms: complementors and value propositions","display_name":"Agtech platforms: complementors and value propositions","publication_year":2024,"publication_date":"2024-01-18","ids":{"openalex":"https://openalex.org/W4390967530","doi":"https://doi.org/10.1080/09537325.2024.2306636"},"language":"en","primary_location":{"id":"doi:10.1080/09537325.2024.2306636","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09537325.2024.2306636","pdf_url":null,"source":{"id":"https://openalex.org/S130699561","display_name":"Technology Analysis and Strategic Management","issn_l":"0953-7325","issn":["0953-7325","1465-3990"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Technology Analysis & Strategic Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020615435","display_name":"Neeraj Singh","orcid":"https://orcid.org/0000-0002-7494-6152"},"institutions":[{"id":"https://openalex.org/I56308077","display_name":"Indian Institute of Management Rohtak","ror":"https://ror.org/018gn0t60","country_code":"IN","type":"education","lineage":["https://openalex.org/I56308077"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Neeraj Singh","raw_affiliation_strings":["Marketing and Strategy Area, Indian Institute of Management Rohtak","Marketing and Strategy Area, Indian Institute of Management Rohtak, Rohtak, India"],"raw_orcid":"https://orcid.org/0000-0002-7494-6152","affiliations":[{"raw_affiliation_string":"Marketing and Strategy Area, Indian Institute of Management Rohtak","institution_ids":["https://openalex.org/I56308077"]},{"raw_affiliation_string":"Marketing and Strategy Area, Indian Institute of Management Rohtak, Rohtak, India","institution_ids":["https://openalex.org/I56308077"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003074196","display_name":"Sanjeev Kapoor","orcid":null},"institutions":[{"id":"https://openalex.org/I91699865","display_name":"Indian Institute of Management Lucknow","ror":"https://ror.org/05gfjrx96","country_code":"IN","type":"education","lineage":["https://openalex.org/I91699865"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sanjeev Kapoor","raw_affiliation_strings":["Centre for Food and Agribusiness Management, Indian Institute of Management Lucknow","Centre for Food and Agribusiness Management, Indian Institute of Management Lucknow, Lucknow, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for Food and Agribusiness Management, Indian Institute of Management Lucknow","institution_ids":["https://openalex.org/I91699865"]},{"raw_affiliation_string":"Centre for Food and Agribusiness Management, Indian Institute of Management Lucknow, Lucknow, India","institution_ids":["https://openalex.org/I91699865"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5020615435"],"corresponding_institution_ids":["https://openalex.org/I56308077"],"apc_list":null,"apc_paid":null,"fwci":1.7954,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.87431889,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":97},"biblio":{"volume":"37","issue":"11","first_page":"1294","last_page":"1309"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.9754999876022339,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.9689000248908997,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/value-proposition","display_name":"Value proposition","score":0.601722002029419},{"id":"https://openalex.org/keywords/value-network","display_name":"Value network","score":0.5473660230636597},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5385059118270874},{"id":"https://openalex.org/keywords/complementary-good","display_name":"Complementary good","score":0.5133218169212341},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4977727234363556},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.4951087534427643},{"id":"https://openalex.org/keywords/ambiguity","display_name":"Ambiguity","score":0.48342573642730713},{"id":"https://openalex.org/keywords/transaction-cost","display_name":"Transaction cost","score":0.47647330164909363},{"id":"https://openalex.org/keywords/network-effect","display_name":"Network effect","score":0.4706993103027344},{"id":"https://openalex.org/keywords/proposition","display_name":"Proposition","score":0.42052406072616577},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.41959989070892334},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3887852728366852},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.37780651450157166},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.31939786672592163},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.29401957988739014},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.2389460802078247}],"concepts":[{"id":"https://openalex.org/C68991459","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value proposition","level":2,"score":0.601722002029419},{"id":"https://openalex.org/C89249532","wikidata":"https://www.wikidata.org/wiki/Q7912758","display_name":"Value network","level":3,"score":0.5473660230636597},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5385059118270874},{"id":"https://openalex.org/C125258956","wikidata":"https://www.wikidata.org/wiki/Q1049496","display_name":"Complementary good","level":2,"score":0.5133218169212341},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4977727234363556},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4951087534427643},{"id":"https://openalex.org/C2780522230","wikidata":"https://www.wikidata.org/wiki/Q1140419","display_name":"Ambiguity","level":2,"score":0.48342573642730713},{"id":"https://openalex.org/C98965940","wikidata":"https://www.wikidata.org/wiki/Q877496","display_name":"Transaction cost","level":2,"score":0.47647330164909363},{"id":"https://openalex.org/C96219163","wikidata":"https://www.wikidata.org/wiki/Q649124","display_name":"Network effect","level":2,"score":0.4706993103027344},{"id":"https://openalex.org/C2777152325","wikidata":"https://www.wikidata.org/wiki/Q108163","display_name":"Proposition","level":2,"score":0.42052406072616577},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.41959989070892334},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3887852728366852},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.37780651450157166},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.31939786672592163},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.29401957988739014},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.2389460802078247},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/09537325.2024.2306636","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09537325.2024.2306636","pdf_url":null,"source":{"id":"https://openalex.org/S130699561","display_name":"Technology Analysis and Strategic Management","issn_l":"0953-7325","issn":["0953-7325","1465-3990"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Technology Analysis & Strategic Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Zero hunger","score":0.6100000143051147,"id":"https://metadata.un.org/sdg/2"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W1430808299","https://openalex.org/W1663638353","https://openalex.org/W1793135646","https://openalex.org/W1976620859","https://openalex.org/W1988255716","https://openalex.org/W2017810645","https://openalex.org/W2021930613","https://openalex.org/W2052419127","https://openalex.org/W2167928095","https://openalex.org/W2170353571","https://openalex.org/W2416446527","https://openalex.org/W2605821496","https://openalex.org/W2799670133","https://openalex.org/W2804990926","https://openalex.org/W2946042738","https://openalex.org/W2985680329","https://openalex.org/W2989875628","https://openalex.org/W3034242330","https://openalex.org/W3087237957","https://openalex.org/W3091267883","https://openalex.org/W3094288388","https://openalex.org/W3127663722","https://openalex.org/W3152099341","https://openalex.org/W3194733659","https://openalex.org/W4281746011","https://openalex.org/W4285388549","https://openalex.org/W4366994311","https://openalex.org/W4386097895","https://openalex.org/W6781391531","https://openalex.org/W6784117196"],"related_works":["https://openalex.org/W4236056641","https://openalex.org/W2368543480","https://openalex.org/W2070669899","https://openalex.org/W1275391679","https://openalex.org/W4366823160","https://openalex.org/W2127535461","https://openalex.org/W2386409082","https://openalex.org/W4387300740","https://openalex.org/W2007876081","https://openalex.org/W2475887054"],"abstract_inverted_index":{"Traditionally":[0],"regarded":[1],"as":[2,27,70],"one":[3],"of":[4,17,31,51,61,65],"the":[5,15,57,62,112],"least":[6],"digitised":[7],"industries,":[8],"agriculture":[9],"is":[10],"now":[11],"transforming":[12],"due":[13],"to":[14,69,94],"emergence":[16],"digital":[18],"platforms":[19,26,105],"and":[20,47,59,86,100,106,120,134,148,158],"ecosystems.":[21],"Extant":[22],"literature":[23,119],"underscores":[24],"Agtech":[25,104,162],"business":[28],"solutions":[29],"capable":[30],"remedying":[32],"operational":[33],"inefficiencies,":[34],"diminishing":[35],"transaction":[36],"costs,":[37],"enhancing":[38],"information":[39],"exchange,":[40],"mitigating":[41],"spatiotemporal":[42],"disparities,":[43],"facilitating":[44,146],"market":[45],"integration,":[46],"generating":[48],"novel":[49],"forms":[50],"value.":[52],"Nevertheless,":[53],"persistent":[54],"ambiguity":[55],"surrounds":[56],"identification":[58],"assessment":[60],"functional":[63],"roles":[64],"peripheral":[66],"actors,":[67],"referred":[68],"complementors,":[71,97],"who":[72],"play":[73],"a":[74],"pivotal":[75],"role":[76],"in":[77,82],"engendering":[78],"network":[79,83],"effects.":[80],"Grounded":[81],"externality":[84],"theory":[85],"platform":[87],"value":[88,109],"proposition":[89],"framework,":[90],"this":[91],"study":[92,151],"seeks":[93],"comprehensively":[95],"discern":[96],"lead":[98,156],"firms,":[99],"end-users":[101],"associated":[102],"with":[103,143],"their":[107],"overarching":[108],"propositions.":[110],"Employing":[111],"case":[113],"research":[114],"method,":[115],"we":[116],"synthesise":[117],"existing":[118],"review":[121],"archival":[122],"sources":[123],"while":[124],"focusing":[125],"on":[126],"four":[127],"illustrative":[128],"cases:":[129],"Dehaat,":[130],"Agrielevate,":[131],"IFFCO":[132],"Bazar,":[133],"KRIBHCO-CSC-eGov.":[135],"The":[136],"analysis":[137],"was":[138],"further":[139],"strengthened":[140],"through":[141],"consultation":[142],"domain":[144],"experts,":[145],"triangulation":[147],"validation.":[149],"This":[150],"offers":[152],"insights":[153],"into":[154],"complementor-core,":[155],"firm,":[157],"end-user":[159],"groups":[160],"within":[161],"platforms,":[163],"thus":[164],"deepening":[165],"our":[166],"epistemic":[167],"comprehension.":[168]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2}],"updated_date":"2026-06-14T06:11:07.267592","created_date":"2025-10-10T00:00:00"}