{"id":"https://openalex.org/W4282569664","doi":"https://doi.org/10.1080/09537325.2022.2088342","title":"Pricing of digital services as an effectual co-creative process","display_name":"Pricing of digital services as an effectual co-creative process","publication_year":2022,"publication_date":"2022-06-12","ids":{"openalex":"https://openalex.org/W4282569664","doi":"https://doi.org/10.1080/09537325.2022.2088342"},"language":"en","primary_location":{"id":"doi:10.1080/09537325.2022.2088342","is_oa":true,"landing_page_url":"https://doi.org/10.1080/09537325.2022.2088342","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/09537325.2022.2088342?needAccess=true","source":{"id":"https://openalex.org/S130699561","display_name":"Technology Analysis and Strategic Management","issn_l":"0953-7325","issn":["0953-7325","1465-3990"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Technology Analysis &amp; Strategic Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.tandfonline.com/doi/pdf/10.1080/09537325.2022.2088342?needAccess=true","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088869055","display_name":"Masoud Karami","orcid":"https://orcid.org/0000-0002-6040-4563"},"institutions":[{"id":"https://openalex.org/I80281795","display_name":"University of Otago","ror":"https://ror.org/01jmxt844","country_code":"NZ","type":"education","lineage":["https://openalex.org/I80281795"]}],"countries":["NZ"],"is_corresponding":true,"raw_author_name":"Masoud Karami","raw_affiliation_strings":["Department of Marketing, Otago Business School, University of Otago, Dunedin, New Zealand"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, Otago Business School, University of Otago, Dunedin, New Zealand","institution_ids":["https://openalex.org/I80281795"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020520440","display_name":"Arto Ojala","orcid":"https://orcid.org/0000-0002-3276-6348"},"institutions":[{"id":"https://openalex.org/I79765343","display_name":"University of Vaasa","ror":"https://ror.org/03769b225","country_code":"FI","type":"education","lineage":["https://openalex.org/I79765343"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Arto Ojala","raw_affiliation_strings":["School of Marketing and Communication, University of Vaasa, Vaasa, Finland"],"affiliations":[{"raw_affiliation_string":"School of Marketing and Communication, University of Vaasa, Vaasa, Finland","institution_ids":["https://openalex.org/I79765343"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048820222","display_name":"Gabriella Laatikainen","orcid":"https://orcid.org/0000-0002-0647-5176"},"institutions":[{"id":"https://openalex.org/I94722563","display_name":"University of Jyv\u00e4skyl\u00e4","ror":"https://ror.org/05n3dz165","country_code":"FI","type":"education","lineage":["https://openalex.org/I94722563"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Gabriella Laatikainen","raw_affiliation_strings":["Faculty of Information Technology, University of Jyv\u00e4skyl\u00e4, Jyv\u00e4skyl\u00e4, Finland"],"affiliations":[{"raw_affiliation_string":"Faculty of Information Technology, University of Jyv\u00e4skyl\u00e4, Jyv\u00e4skyl\u00e4, Finland","institution_ids":["https://openalex.org/I94722563"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5088869055"],"corresponding_institution_ids":["https://openalex.org/I80281795"],"apc_list":null,"apc_paid":null,"fwci":1.1587,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.81525501,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"36","issue":"6","first_page":"1194","last_page":"1205"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13402","display_name":"Business Strategy and Innovation","score":0.974399983882904,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.9718999862670898,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pricing-strategies","display_name":"Pricing strategies","score":0.5914974212646484},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5707337260246277},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5443124771118164},{"id":"https://openalex.org/keywords/variable-pricing","display_name":"Variable pricing","score":0.5424765348434448},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.46752169728279114},{"id":"https://openalex.org/keywords/investment-theory","display_name":"Investment theory","score":0.44929635524749756},{"id":"https://openalex.org/keywords/control","display_name":"Control (management)","score":0.440616637468338},{"id":"https://openalex.org/keywords/dynamic-pricing","display_name":"Dynamic pricing","score":0.4172775149345398},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.3787837624549866},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.3420466184616089},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.32450398802757263},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2485436201095581},{"id":"https://openalex.org/keywords/management","display_name":"Management","score":0.10390037298202515},{"id":"https://openalex.org/keywords/capital-asset-pricing-model","display_name":"Capital asset pricing model","score":0.08112373948097229}],"concepts":[{"id":"https://openalex.org/C2780193402","wikidata":"https://www.wikidata.org/wiki/Q3394670","display_name":"Pricing strategies","level":2,"score":0.5914974212646484},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5707337260246277},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5443124771118164},{"id":"https://openalex.org/C180925905","wikidata":"https://www.wikidata.org/wiki/Q7915726","display_name":"Variable pricing","level":2,"score":0.5424765348434448},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.46752169728279114},{"id":"https://openalex.org/C185632549","wikidata":"https://www.wikidata.org/wiki/Q48967834","display_name":"Investment theory","level":3,"score":0.44929635524749756},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.440616637468338},{"id":"https://openalex.org/C2779391423","wikidata":"https://www.wikidata.org/wiki/Q17009728","display_name":"Dynamic pricing","level":2,"score":0.4172775149345398},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3787837624549866},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3420466184616089},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.32450398802757263},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2485436201095581},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.10390037298202515},{"id":"https://openalex.org/C181236170","wikidata":"https://www.wikidata.org/wiki/Q848354","display_name":"Capital asset pricing model","level":2,"score":0.08112373948097229},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1080/09537325.2022.2088342","is_oa":true,"landing_page_url":"https://doi.org/10.1080/09537325.2022.2088342","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/09537325.2022.2088342?needAccess=true","source":{"id":"https://openalex.org/S130699561","display_name":"Technology Analysis and Strategic Management","issn_l":"0953-7325","issn":["0953-7325","1465-3990"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Technology Analysis &amp; Strategic Management","raw_type":"journal-article"},{"id":"pmh:oai:jyx.jyu.fi:123456789/82133","is_oa":false,"landing_page_url":"http://urn.fi/URN:NBN:fi:jyu-202206303734","pdf_url":null,"source":{"id":"https://openalex.org/S4306400563","display_name":"Jyv\u00e4skyl\u00e4 University Digital Archive (University of Jyv\u00e4skyl\u00e4)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I94722563","host_organization_name":"University of Jyv\u00e4skyl\u00e4","host_organization_lineage":["https://openalex.org/I94722563"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"A1"},{"id":"pmh:oai:osuva.uwasa.fi:10024/14333","is_oa":false,"landing_page_url":"https://osuva.uwasa.fi/handle/10024/14333","pdf_url":null,"source":{"id":"https://openalex.org/S4306400974","display_name":"Osuva (University of Vaasa)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79765343","host_organization_name":"University of Vaasa","host_organization_lineage":["https://openalex.org/I79765343"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1080/09537325.2022.2088342","is_oa":true,"landing_page_url":"https://doi.org/10.1080/09537325.2022.2088342","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/09537325.2022.2088342?needAccess=true","source":{"id":"https://openalex.org/S130699561","display_name":"Technology Analysis and Strategic Management","issn_l":"0953-7325","issn":["0953-7325","1465-3990"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Technology Analysis &amp; Strategic Management","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.6299999952316284,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4282569664.pdf"},"referenced_works_count":37,"referenced_works":["https://openalex.org/W1506324636","https://openalex.org/W1556808170","https://openalex.org/W1981786532","https://openalex.org/W2006479099","https://openalex.org/W2019920685","https://openalex.org/W2027127378","https://openalex.org/W2045017526","https://openalex.org/W2047547657","https://openalex.org/W2049433809","https://openalex.org/W2049770035","https://openalex.org/W2079283339","https://openalex.org/W2079681999","https://openalex.org/W2082253933","https://openalex.org/W2137240809","https://openalex.org/W2140839032","https://openalex.org/W2156236309","https://openalex.org/W2163716318","https://openalex.org/W2164533035","https://openalex.org/W2327222948","https://openalex.org/W2474123378","https://openalex.org/W2530432988","https://openalex.org/W2575921393","https://openalex.org/W2581890441","https://openalex.org/W2621273124","https://openalex.org/W2792586093","https://openalex.org/W2935479549","https://openalex.org/W2936069350","https://openalex.org/W2940549837","https://openalex.org/W2949560916","https://openalex.org/W2953632314","https://openalex.org/W3123397884","https://openalex.org/W3125484976","https://openalex.org/W3153846568","https://openalex.org/W3197535557","https://openalex.org/W4224015233","https://openalex.org/W4249202743","https://openalex.org/W6631705094"],"related_works":["https://openalex.org/W2371788013","https://openalex.org/W2111426715","https://openalex.org/W2474391410","https://openalex.org/W588418839","https://openalex.org/W2308066886","https://openalex.org/W1997550223","https://openalex.org/W2476880326","https://openalex.org/W3161645993","https://openalex.org/W2060157939","https://openalex.org/W2157754910"],"abstract_inverted_index":{"Entrepreneurs":[0],"have":[1],"to":[2,80,91],"price":[3],"their":[4,45,49,58,72,84],"innovations":[5],"under":[6],"the":[7,25,65],"unpredictability":[8],"of":[9,28],"customers\u2019":[10],"reactions.":[11],"While":[12],"predictive":[13,110],"pricing":[14,20,30,46,63,85,93,97],"methods":[15],"are":[16],"prevalent":[17],"in":[18],"business-to-business":[19],"literature,":[21],"we":[22],"argue":[23],"for":[24,32,48],"critical":[26],"importance":[27],"control-oriented":[29],"strategies":[31,47],"digital":[33,50],"services.":[34],"By":[35],"applying":[36],"effectuation":[37],"theory,":[38],"our":[39],"study":[40],"investigates":[41],"how":[42],"entrepreneurs":[43,69],"co-create":[44],"services":[51],"as":[52,100],"a":[53,101],"co-evolutionary,":[54],"iterative":[55],"process":[56,67,103],"with":[57,74],"customers.":[59],"We":[60],"found":[61],"that":[62,104],"is":[64],"co-evolutionary":[66],"where":[68],"learn":[70],"from":[71],"interactions":[73,107],"customers":[75],"and":[76,82],"use":[77],"this":[78],"knowledge":[79],"develop":[81],"improve":[83],"practices":[86],"further.":[87],"The":[88],"findings":[89],"contribute":[90],"behavioural":[92],"literature":[94],"by":[95],"explaining":[96],"strategy":[98],"formation":[99],"co-creative":[102],"focuses":[105],"on":[106],"rather":[108],"than":[109],"actions.":[111]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}
