{"id":"https://openalex.org/W2936874267","doi":"https://doi.org/10.1080/09537325.2019.1603368","title":"Attractiveness of augmented reality to consumers","display_name":"Attractiveness of augmented reality to consumers","publication_year":2019,"publication_date":"2019-04-15","ids":{"openalex":"https://openalex.org/W2936874267","doi":"https://doi.org/10.1080/09537325.2019.1603368","mag":"2936874267"},"language":"en","primary_location":{"id":"doi:10.1080/09537325.2019.1603368","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09537325.2019.1603368","pdf_url":null,"source":{"id":"https://openalex.org/S130699561","display_name":"Technology Analysis and Strategic Management","issn_l":"0953-7325","issn":["0953-7325","1465-3990"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Technology Analysis &amp; Strategic Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087699692","display_name":"Tomasz Grzegorczyk","orcid":"https://orcid.org/0000-0002-4286-5753"},"institutions":[{"id":"https://openalex.org/I12379730","display_name":"Pozna\u0144 University of Economics and Business","ror":"https://ror.org/0532c1x92","country_code":"PL","type":"education","lineage":["https://openalex.org/I12379730"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Tomasz Grzegorczyk","raw_affiliation_strings":["Department of International Management, Poznan University of Economics and Business, Poznan, Poland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of International Management, Poznan University of Economics and Business, Poznan, Poland","institution_ids":["https://openalex.org/I12379730"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075358943","display_name":"Rafa\u0142 \u015aliwi\u0144ski","orcid":"https://orcid.org/0000-0001-6650-9764"},"institutions":[{"id":"https://openalex.org/I12379730","display_name":"Pozna\u0144 University of Economics and Business","ror":"https://ror.org/0532c1x92","country_code":"PL","type":"education","lineage":["https://openalex.org/I12379730"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Rafal Sliwinski","raw_affiliation_strings":["Department of International Management, Poznan University of Economics and Business, Poznan, Poland"],"raw_orcid":"https://orcid.org/0000-0001-6650-9764","affiliations":[{"raw_affiliation_string":"Department of International Management, Poznan University of Economics and Business, Poznan, Poland","institution_ids":["https://openalex.org/I12379730"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025720438","display_name":"Joanna Kaczmarek","orcid":"https://orcid.org/0000-0001-6437-5678"},"institutions":[{"id":"https://openalex.org/I4210119760","display_name":"GlaxoSmithKline (Poland)","ror":"https://ror.org/02nc8ke31","country_code":"PL","type":"company","lineage":["https://openalex.org/I188950975","https://openalex.org/I4210119760"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Joanna Kaczmarek","raw_affiliation_strings":["Glaxo-Smith Kline, Poznan, Poland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Glaxo-Smith Kline, Poznan, Poland","institution_ids":["https://openalex.org/I4210119760"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5075358943","https://openalex.org/A5087699692"],"corresponding_institution_ids":["https://openalex.org/I12379730"],"apc_list":null,"apc_paid":null,"fwci":2.1443,"has_fulltext":false,"cited_by_count":44,"citation_normalized_percentile":{"value":0.90158585,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"31","issue":"11","first_page":"1257","last_page":"1269"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9735999703407288,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9688000082969666,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/augmented-reality","display_name":"Augmented reality","score":0.8786845207214355},{"id":"https://openalex.org/keywords/attractiveness","display_name":"Attractiveness","score":0.8771203756332397},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.618107795715332},{"id":"https://openalex.org/keywords/tourism","display_name":"Tourism","score":0.5818544626235962},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5670522451400757},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5608702301979065},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.22554901242256165},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.14929541945457458},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.10253912210464478}],"concepts":[{"id":"https://openalex.org/C153715457","wikidata":"https://www.wikidata.org/wiki/Q254183","display_name":"Augmented reality","level":2,"score":0.8786845207214355},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.8771203756332397},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.618107795715332},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.5818544626235962},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5670522451400757},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5608702301979065},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22554901242256165},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.14929541945457458},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.10253912210464478},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/09537325.2019.1603368","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09537325.2019.1603368","pdf_url":null,"source":{"id":"https://openalex.org/S130699561","display_name":"Technology Analysis and Strategic Management","issn_l":"0953-7325","issn":["0953-7325","1465-3990"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Technology Analysis &amp; Strategic Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5899999737739563,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W202954878","https://openalex.org/W1499713520","https://openalex.org/W1527311855","https://openalex.org/W1586291495","https://openalex.org/W1681213620","https://openalex.org/W1791587663","https://openalex.org/W1977437656","https://openalex.org/W1977512233","https://openalex.org/W1990513740","https://openalex.org/W1992085202","https://openalex.org/W2006479099","https://openalex.org/W2017398389","https://openalex.org/W2021167633","https://openalex.org/W2023061332","https://openalex.org/W2058497313","https://openalex.org/W2084235709","https://openalex.org/W2094694112","https://openalex.org/W2104283254","https://openalex.org/W2122122381","https://openalex.org/W2133685508","https://openalex.org/W2140409505","https://openalex.org/W2141951329","https://openalex.org/W2142410721","https://openalex.org/W2143007307","https://openalex.org/W2150641797","https://openalex.org/W2217094723","https://openalex.org/W2253936606","https://openalex.org/W2267064214","https://openalex.org/W2272777959","https://openalex.org/W2284822132","https://openalex.org/W2315723506","https://openalex.org/W2326526368","https://openalex.org/W2387008200","https://openalex.org/W2390008750","https://openalex.org/W2408124728","https://openalex.org/W2493561953","https://openalex.org/W2528505440","https://openalex.org/W2540972650","https://openalex.org/W2548681905","https://openalex.org/W2790862840","https://openalex.org/W3014715894","https://openalex.org/W3094202663","https://openalex.org/W3125198913","https://openalex.org/W3214833809","https://openalex.org/W4232685510","https://openalex.org/W4285719527","https://openalex.org/W4292003697","https://openalex.org/W4292199645","https://openalex.org/W4297081765","https://openalex.org/W4298160530","https://openalex.org/W4300009529","https://openalex.org/W4301031038"],"related_works":["https://openalex.org/W2172197285","https://openalex.org/W2991048842","https://openalex.org/W2750280393","https://openalex.org/W2355696739","https://openalex.org/W4200508654","https://openalex.org/W3158001554","https://openalex.org/W2771909920","https://openalex.org/W4375829797","https://openalex.org/W2577455382","https://openalex.org/W4223443925"],"abstract_inverted_index":{"Augmented":[0],"reality":[1],"(AR)":[2],"may":[3],"be":[4],"capable":[5],"of":[6,11,22,54,78,93,97,99,111,130],"shaping":[7],"the":[8,18,41,50,72,76,89,104,131],"competitive":[9],"advantage":[10],"companies":[12],"by":[13],"providing":[14],"various":[15],"benefits":[16],"for":[17,136],"consumers.":[19],"The":[20],"aim":[21],"this":[23],"article":[24],"is":[25,30],"to":[26,32,48],"assess":[27],"if":[28],"AR":[29,55,70,100,112],"attractive":[31],"consumers":[33,68],"and":[34,81,91,109,127],"in":[35,75,95],"which":[36],"areas":[37,53,77],"it":[38],"can":[39],"create":[40],"most":[42,51,73],"value.":[43],"Hence,":[44],"we":[45,84],"have":[46],"sought":[47],"identify":[49],"useful":[52,74],"applications,":[56],"as":[57,59,71],"well":[58],"factors":[60],"influencing":[61],"AR\u2019s":[62,137],"attractiveness.":[63],"Our":[64,121],"study":[65],"finds":[66],"that":[67,124],"regard":[69],"education,":[79],"medicine":[80],"tourism.":[82],"Furthermore,":[83],"found":[85],"a":[86],"gap":[87],"between":[88],"supply":[90],"needs":[92],"customers":[94],"terms":[96],"types":[98],"application":[101],"offered":[102],"on":[103],"market.":[105],"We":[106],"identified":[107],"advantages":[108],"disadvantages":[110],"applications":[113],"over":[114],"their":[115],"traditional":[116],"counterparts":[117],"impacting":[118],"its":[119],"adoption.":[120,138],"research":[122],"confirms":[123],"both":[125],"hedonic":[126],"utilitarian":[128],"aspects":[129],"user":[132],"experience":[133],"are":[134],"important":[135]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":12},{"year":2022,"cited_by_count":9},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
