{"id":"https://openalex.org/W1855803459","doi":"https://doi.org/10.1080/09537325.2015.1061118","title":"Identifying digital traces for business marketing through topic probabilistic model","display_name":"Identifying digital traces for business marketing through topic probabilistic model","publication_year":2015,"publication_date":"2015-06-29","ids":{"openalex":"https://openalex.org/W1855803459","doi":"https://doi.org/10.1080/09537325.2015.1061118","mag":"1855803459"},"language":"en","primary_location":{"id":"doi:10.1080/09537325.2015.1061118","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09537325.2015.1061118","pdf_url":null,"source":{"id":"https://openalex.org/S130699561","display_name":"Technology Analysis and Strategic Management","issn_l":"0953-7325","issn":["0953-7325","1465-3990"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Technology Analysis & Strategic Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062071109","display_name":"Jianhong Luo","orcid":"https://orcid.org/0000-0001-6564-5043"},"institutions":[{"id":"https://openalex.org/I1328775524","display_name":"Zhejiang Sci-Tech University","ror":"https://ror.org/03893we55","country_code":"CN","type":"education","lineage":["https://openalex.org/I1328775524"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jianhong Luo","raw_affiliation_strings":["Department of Management Science and Engineering, Zhejiang Sci-Tech University, Hangzhou, People's Republic of China"],"affiliations":[{"raw_affiliation_string":"Department of Management Science and Engineering, Zhejiang Sci-Tech University, Hangzhou, People's Republic of China","institution_ids":["https://openalex.org/I1328775524"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049590503","display_name":"Xuwei Pan","orcid":"https://orcid.org/0000-0001-5583-4000"},"institutions":[{"id":"https://openalex.org/I1328775524","display_name":"Zhejiang Sci-Tech University","ror":"https://ror.org/03893we55","country_code":"CN","type":"education","lineage":["https://openalex.org/I1328775524"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xuwei Pan","raw_affiliation_strings":["Department of Management Science and Engineering, Zhejiang Sci-Tech University, Hangzhou, People's Republic of China"],"affiliations":[{"raw_affiliation_string":"Department of Management Science and Engineering, Zhejiang Sci-Tech University, Hangzhou, People's Republic of China","institution_ids":["https://openalex.org/I1328775524"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100960924","display_name":"Xiyong Zhu","orcid":null},"institutions":[{"id":"https://openalex.org/I1328775524","display_name":"Zhejiang Sci-Tech University","ror":"https://ror.org/03893we55","country_code":"CN","type":"education","lineage":["https://openalex.org/I1328775524"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiyong Zhu","raw_affiliation_strings":["Department of Management Science and Engineering, Zhejiang Sci-Tech University, Hangzhou, People's Republic of China"],"affiliations":[{"raw_affiliation_string":"Department of Management Science and Engineering, Zhejiang Sci-Tech University, Hangzhou, People's Republic of China","institution_ids":["https://openalex.org/I1328775524"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5062071109"],"corresponding_institution_ids":["https://openalex.org/I1328775524"],"apc_list":null,"apc_paid":null,"fwci":6.1478,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.95718453,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"27","issue":"10","first_page":"1176","last_page":"1192"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7694354057312012},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.6206514835357666},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.5283445119857788},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.48871445655822754},{"id":"https://openalex.org/keywords/business-intelligence","display_name":"Business intelligence","score":0.4832911789417267},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.4467165172100067},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4413052201271057},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.43543869256973267},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.42316538095474243},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.4117990732192993},{"id":"https://openalex.org/keywords/business-marketing","display_name":"Business marketing","score":0.4113313853740692},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.38394060730934143},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.27855128049850464},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2436034381389618},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.09470221400260925}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7694354057312012},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6206514835357666},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.5283445119857788},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.48871445655822754},{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.4832911789417267},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.4467165172100067},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4413052201271057},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.43543869256973267},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.42316538095474243},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.4117990732192993},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.4113313853740692},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38394060730934143},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.27855128049850464},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2436034381389618},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.09470221400260925},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/09537325.2015.1061118","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09537325.2015.1061118","pdf_url":null,"source":{"id":"https://openalex.org/S130699561","display_name":"Technology Analysis and Strategic Management","issn_l":"0953-7325","issn":["0953-7325","1465-3990"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Technology Analysis & Strategic Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G6958466519","display_name":null,"funder_award_id":"No.71471165","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W11035935","https://openalex.org/W121502854","https://openalex.org/W1586060444","https://openalex.org/W1753361524","https://openalex.org/W1880262756","https://openalex.org/W1969543263","https://openalex.org/W1984629433","https://openalex.org/W1987430405","https://openalex.org/W1996174542","https://openalex.org/W1999579825","https://openalex.org/W2024369724","https://openalex.org/W2025946986","https://openalex.org/W2050776278","https://openalex.org/W2066224491","https://openalex.org/W2069646232","https://openalex.org/W2094969530","https://openalex.org/W2107541186","https://openalex.org/W2110307645","https://openalex.org/W2131305585","https://openalex.org/W2139750075","https://openalex.org/W2144100511","https://openalex.org/W2145131124","https://openalex.org/W2147520184","https://openalex.org/W2149142441","https://openalex.org/W2159193292","https://openalex.org/W2168332560","https://openalex.org/W3121703968","https://openalex.org/W4237791300"],"related_works":["https://openalex.org/W3139064098","https://openalex.org/W1516515203","https://openalex.org/W1766678090","https://openalex.org/W4388185474","https://openalex.org/W2135545812","https://openalex.org/W2352927910","https://openalex.org/W3010461791","https://openalex.org/W3035419060","https://openalex.org/W3157760820","https://openalex.org/W4293755786"],"abstract_inverted_index":{"With":[0],"the":[1,37,52,68,89,117],"exponential":[2],"growth":[3],"of":[4,23,41,120,137],"data":[5,103,139],"from":[6,25,81,104],"social":[7,27,42,93,141],"media,":[8],"new":[9],"opportunities":[10],"for":[11,55,112,131,144],"businesses":[12],"to":[13,49,64,114],"supplement":[14],"marketing":[15,70,91],"have":[16],"been":[17],"created.":[18],"However,":[19],"finding":[20],"potential":[21],"interest":[22,54,73],"consumers":[24,76],"a":[26,31,128,134],"media":[28,43,94,142],"platform":[29,44,143],"is":[30,110],"crucial":[32],"but":[33],"challenging":[34],"task.":[35],"Analysing":[36],"actual":[38],"textual":[39,138],"content":[40],"can":[45],"help":[46],"business":[47,69,90,145],"managers":[48],"better":[50,115],"understand":[51,116],"consumers\u2019":[53],"marketing.":[56],"In":[57],"this":[58],"article,":[59],"an":[60],"approach":[61,126],"was":[62],"proposed":[63],"discover":[65],"and":[66,77],"quantify":[67],"topics,":[71],"repost":[72],"points":[74],"on":[75,92,100,140],"trends":[78],"over":[79],"time":[80],"company's":[82],"micro-blog":[83],"posts,":[84],"furthermore":[85],"gaining":[86],"insights":[87],"into":[88],"platform.":[95],"The":[96,125],"case":[97],"study":[98],"results":[99],"real":[101],"world":[102],"Sina":[105],"weibo":[106],"show":[107],"that":[108],"it":[109],"useful":[111],"companies":[113],"digital":[118],"traces":[119],"interaction":[121],"with":[122,133],"its":[123],"consumers.":[124],"offers":[127],"systematic":[129],"method":[130],"dealing":[132],"large":[135],"number":[136],"intelligence.":[146]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}