{"id":"https://openalex.org/W4388484523","doi":"https://doi.org/10.1080/08874417.2023.2277751","title":"Firm AI Adoption Intensity and Marketing Performance","display_name":"Firm AI Adoption Intensity and Marketing Performance","publication_year":2023,"publication_date":"2023-11-08","ids":{"openalex":"https://openalex.org/W4388484523","doi":"https://doi.org/10.1080/08874417.2023.2277751"},"language":"en","primary_location":{"id":"doi:10.1080/08874417.2023.2277751","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08874417.2023.2277751","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003986586","display_name":"Jing Chen","orcid":"https://orcid.org/0009-0000-1320-289X"},"institutions":[{"id":"https://openalex.org/I46163879","display_name":"Wagner College","ror":"https://ror.org/03bvq6y88","country_code":"US","type":"education","lineage":["https://openalex.org/I46163879"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jing Chen","raw_affiliation_strings":["Wagner College","Wagner College, Staten Island, NY, USA"],"affiliations":[{"raw_affiliation_string":"Wagner College","institution_ids":["https://openalex.org/I46163879"]},{"raw_affiliation_string":"Wagner College, Staten Island, NY, USA","institution_ids":["https://openalex.org/I46163879"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050583600","display_name":"Wenkai Zhou","orcid":"https://orcid.org/0000-0002-5966-3621"},"institutions":[{"id":"https://openalex.org/I139325414","display_name":"University of Central Oklahoma","ror":"https://ror.org/02n455404","country_code":"US","type":"education","lineage":["https://openalex.org/I139325414"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Wenkai Zhou","raw_affiliation_strings":["University of Central Oklahoma","University of Central Oklahoma, Edmond, OK, USA"],"affiliations":[{"raw_affiliation_string":"University of Central Oklahoma","institution_ids":["https://openalex.org/I139325414"]},{"raw_affiliation_string":"University of Central Oklahoma, Edmond, OK, USA","institution_ids":["https://openalex.org/I139325414"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5006513959","display_name":"Gary L. Frankwick","orcid":"https://orcid.org/0000-0003-3887-9252"},"institutions":[{"id":"https://openalex.org/I164936912","display_name":"The University of Texas at El Paso","ror":"https://ror.org/04d5vba33","country_code":"US","type":"education","lineage":["https://openalex.org/I164936912"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Gary L. Frankwick","raw_affiliation_strings":["University of Texas at El Paso","University of Texas at El Paso, El Paso, TX, USA"],"affiliations":[{"raw_affiliation_string":"University of Texas at El Paso","institution_ids":["https://openalex.org/I164936912"]},{"raw_affiliation_string":"University of Texas at El Paso, El Paso, TX, USA","institution_ids":["https://openalex.org/I164936912"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5050583600"],"corresponding_institution_ids":["https://openalex.org/I139325414"],"apc_list":null,"apc_paid":null,"fwci":9.4034,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.97812034,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"65","issue":"2","first_page":"172","last_page":"189"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9847999811172485,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9847999811172485,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9803000092506409,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9786999821662903,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.700732409954071},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6723957657814026},{"id":"https://openalex.org/keywords/opportunism","display_name":"Opportunism","score":0.5544155836105347},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.5150256156921387},{"id":"https://openalex.org/keywords/dynamic-capabilities","display_name":"Dynamic capabilities","score":0.47410374879837036},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.4316948652267456},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.34778520464897156},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.3206837475299835},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.15940925478935242},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.13184252381324768},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.08474072813987732}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.700732409954071},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6723957657814026},{"id":"https://openalex.org/C129631789","wikidata":"https://www.wikidata.org/wiki/Q334173","display_name":"Opportunism","level":2,"score":0.5544155836105347},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5150256156921387},{"id":"https://openalex.org/C2780504989","wikidata":"https://www.wikidata.org/wiki/Q2742037","display_name":"Dynamic capabilities","level":2,"score":0.47410374879837036},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.4316948652267456},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.34778520464897156},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3206837475299835},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.15940925478935242},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.13184252381324768},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.08474072813987732},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/08874417.2023.2277751","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08874417.2023.2277751","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Information Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5699999928474426,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":125,"referenced_works":["https://openalex.org/W590291065","https://openalex.org/W896443166","https://openalex.org/W1204404493","https://openalex.org/W1431258313","https://openalex.org/W1467526212","https://openalex.org/W1591013228","https://openalex.org/W1764745664","https://openalex.org/W1932534887","https://openalex.org/W1973333957","https://openalex.org/W1988050849","https://openalex.org/W1991083633","https://openalex.org/W2000380427","https://openalex.org/W2001579773","https://openalex.org/W2015272094","https://openalex.org/W2016830143","https://openalex.org/W2023797284","https://openalex.org/W2024340853","https://openalex.org/W2027271004","https://openalex.org/W2027571382","https://openalex.org/W2037810700","https://openalex.org/W2051932288","https://openalex.org/W2055222122","https://openalex.org/W2056564500","https://openalex.org/W2061961703","https://openalex.org/W2076449540","https://openalex.org/W2079681999","https://openalex.org/W2080313827","https://openalex.org/W2105846236","https://openalex.org/W2119176305","https://openalex.org/W2119629066","https://openalex.org/W2127578474","https://openalex.org/W2129334458","https://openalex.org/W2131452630","https://openalex.org/W2131568786","https://openalex.org/W2140956556","https://openalex.org/W2153819890","https://openalex.org/W2155280457","https://openalex.org/W2168113595","https://openalex.org/W2168772653","https://openalex.org/W2171632478","https://openalex.org/W2211915214","https://openalex.org/W2298183908","https://openalex.org/W2329361688","https://openalex.org/W2493988680","https://openalex.org/W2496835283","https://openalex.org/W2505131640","https://openalex.org/W2527709680","https://openalex.org/W2585292421","https://openalex.org/W2777677018","https://openalex.org/W2783479218","https://openalex.org/W2786141192","https://openalex.org/W2807743899","https://openalex.org/W2811485533","https://openalex.org/W2884775670","https://openalex.org/W2886505161","https://openalex.org/W2889109571","https://openalex.org/W2914907363","https://openalex.org/W2925610025","https://openalex.org/W2945749591","https://openalex.org/W2950750906","https://openalex.org/W2954829808","https://openalex.org/W2955853369","https://openalex.org/W2970128354","https://openalex.org/W2971590552","https://openalex.org/W2978195003","https://openalex.org/W2979897307","https://openalex.org/W2979906316","https://openalex.org/W2982456479","https://openalex.org/W2990082040","https://openalex.org/W2991665672","https://openalex.org/W2994898777","https://openalex.org/W3021399468","https://openalex.org/W3025637241","https://openalex.org/W3032985951","https://openalex.org/W3033480478","https://openalex.org/W3037880470","https://openalex.org/W3081095512","https://openalex.org/W3081261125","https://openalex.org/W3085273257","https://openalex.org/W3092728304","https://openalex.org/W3093821457","https://openalex.org/W3094793347","https://openalex.org/W3097839885","https://openalex.org/W3100511078","https://openalex.org/W3100936220","https://openalex.org/W3108538071","https://openalex.org/W3117813115","https://openalex.org/W3121567963","https://openalex.org/W3123282572","https://openalex.org/W3124536214","https://openalex.org/W3124957586","https://openalex.org/W3133185045","https://openalex.org/W3147162790","https://openalex.org/W3158570484","https://openalex.org/W3169259245","https://openalex.org/W3184606407","https://openalex.org/W3191040404","https://openalex.org/W3193477576","https://openalex.org/W3195195673","https://openalex.org/W3195198536","https://openalex.org/W3199471086","https://openalex.org/W3201560367","https://openalex.org/W3202276560","https://openalex.org/W3214567845","https://openalex.org/W4206818907","https://openalex.org/W4210521418","https://openalex.org/W4211042006","https://openalex.org/W4225540707","https://openalex.org/W4230637740","https://openalex.org/W4240133592","https://openalex.org/W4249615576","https://openalex.org/W4250315842","https://openalex.org/W4281745742","https://openalex.org/W4282966053","https://openalex.org/W4290702279","https://openalex.org/W4292736944","https://openalex.org/W4308545712","https://openalex.org/W4309630859","https://openalex.org/W4312221074","https://openalex.org/W4320518695","https://openalex.org/W4324129606","https://openalex.org/W4381327477","https://openalex.org/W4386065532","https://openalex.org/W4386366783","https://openalex.org/W6659732476"],"related_works":["https://openalex.org/W2050308155","https://openalex.org/W2724229960","https://openalex.org/W4248207452","https://openalex.org/W2767813598","https://openalex.org/W2932319714","https://openalex.org/W4280570406","https://openalex.org/W2057306453","https://openalex.org/W2010920191","https://openalex.org/W2939857192","https://openalex.org/W48413605"],"abstract_inverted_index":{"This":[0],"study":[1],"delves":[2],"into":[3],"a":[4,34,40,53,89],"firm's":[5,35,54,90],"artificial":[6],"intelligence":[7],"(AI)":[8],"adoption":[9,37,50,85],"intensity,":[10],"exploring":[11],"both":[12],"its":[13,59],"antecedents":[14],"and":[15,26,76],"consequences.":[16],"The":[17],"authors":[18],"posit":[19],"that":[20,47,82],"technological":[21],"opportunism,":[22],"top":[23],"management":[24],"support,":[25],"normative":[27],"pressure":[28],"are":[29],"the":[30,79,103],"primary":[31],"drivers":[32],"behind":[33],"AI":[36,49,84],"intensity.":[38],"Adopting":[39],"dynamic":[41,60],"capabilities":[42,98],"perspective,":[43],"they":[44],"further":[45],"suggest":[46],"high":[48],"intensity":[51,86],"enhances":[52],"marketing":[55,61,72,91,97],"performance":[56],"by":[57,71],"boosting":[58],"capabilities.":[62],"Drawing":[63],"on":[64],"data":[65],"from":[66],"226":[67],"valid":[68],"responses":[69],"provided":[70],"managers,":[73,75,78],"product":[74],"brand":[77],"research":[80],"reveals":[81],"increased":[83],"significantly":[87],"improves":[88],"performance,":[92],"empowering":[93],"it":[94],"with":[95],"enhanced":[96],"to":[99,102],"adapt":[100],"dynamically":[101],"ever-changing":[104],"market":[105],"landscape.":[106]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":5}],"updated_date":"2026-03-18T14:38:29.013473","created_date":"2025-10-10T00:00:00"}