{"id":"https://openalex.org/W3198132279","doi":"https://doi.org/10.1080/08874417.2021.1927240","title":"Big Data and Firm Performance: An Outside-in Approach","display_name":"Big Data and Firm Performance: An Outside-in Approach","publication_year":2021,"publication_date":"2021-08-30","ids":{"openalex":"https://openalex.org/W3198132279","doi":"https://doi.org/10.1080/08874417.2021.1927240","mag":"3198132279"},"language":"en","primary_location":{"id":"doi:10.1080/08874417.2021.1927240","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08874417.2021.1927240","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020351010","display_name":"Faten Jaber","orcid":"https://orcid.org/0000-0002-7838-9859"},"institutions":[{"id":"https://openalex.org/I124261462","display_name":"Oxford Brookes University","ror":"https://ror.org/04v2twj65","country_code":"GB","type":"education","lineage":["https://openalex.org/I124261462"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Faten Jaber","raw_affiliation_strings":["Oxford Brookes University, Oxford, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Oxford Brookes University, Oxford, UK","institution_ids":["https://openalex.org/I124261462"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5057381980","display_name":"Muneer Abbad","orcid":"https://orcid.org/0000-0003-4208-4866"},"institutions":[{"id":"https://openalex.org/I4210116586","display_name":"Community College of Qatar","ror":"https://ror.org/01psb9158","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210116586"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Muneer Abbad","raw_affiliation_strings":["Community College of Qatar, Doha, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Community College of Qatar, Doha, Qatar","institution_ids":["https://openalex.org/I4210116586"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5020351010"],"corresponding_institution_ids":["https://openalex.org/I124261462"],"apc_list":null,"apc_paid":null,"fwci":0.7872,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.7647741,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"62","issue":"4","first_page":"850","last_page":"862"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9908000230789185,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/leverage","display_name":"Leverage (statistics)","score":0.8137737512588501},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.7866866588592529},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"Customer relationship management","score":0.5857464671134949},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.5599502325057983},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.5596588253974915},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.5575352311134338},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"Customer engagement","score":0.5029262900352478},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.44147688150405884},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.4355134665966034},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.35050147771835327},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.26102328300476074},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.14806321263313293},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.08634710311889648}],"concepts":[{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.8137737512588501},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.7866866588592529},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.5857464671134949},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.5599502325057983},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5596588253974915},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.5575352311134338},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.5029262900352478},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44147688150405884},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.4355134665966034},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.35050147771835327},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.26102328300476074},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.14806321263313293},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.08634710311889648},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/08874417.2021.1927240","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08874417.2021.1927240","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Information Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.46000000834465027,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":62,"referenced_works":["https://openalex.org/W274080196","https://openalex.org/W1001370459","https://openalex.org/W1500693574","https://openalex.org/W1975971819","https://openalex.org/W1983053304","https://openalex.org/W1983982761","https://openalex.org/W1989535739","https://openalex.org/W1991306792","https://openalex.org/W1998271713","https://openalex.org/W2001579773","https://openalex.org/W2007343074","https://openalex.org/W2010123231","https://openalex.org/W2010453024","https://openalex.org/W2012953177","https://openalex.org/W2016568520","https://openalex.org/W2029133179","https://openalex.org/W2030379912","https://openalex.org/W2032229569","https://openalex.org/W2034525283","https://openalex.org/W2040111550","https://openalex.org/W2049091867","https://openalex.org/W2055762284","https://openalex.org/W2064808927","https://openalex.org/W2072534270","https://openalex.org/W2074731634","https://openalex.org/W2089402107","https://openalex.org/W2095417283","https://openalex.org/W2102469678","https://openalex.org/W2105846236","https://openalex.org/W2106096361","https://openalex.org/W2122912498","https://openalex.org/W2123709218","https://openalex.org/W2155516490","https://openalex.org/W2163040809","https://openalex.org/W2163840130","https://openalex.org/W2284916459","https://openalex.org/W2285118877","https://openalex.org/W2317868326","https://openalex.org/W2325049919","https://openalex.org/W2443567239","https://openalex.org/W2482127814","https://openalex.org/W2504928745","https://openalex.org/W2515300481","https://openalex.org/W2517745273","https://openalex.org/W2528668861","https://openalex.org/W2784258506","https://openalex.org/W2788303370","https://openalex.org/W2806651583","https://openalex.org/W2900716581","https://openalex.org/W2902090666","https://openalex.org/W2928281925","https://openalex.org/W2995630456","https://openalex.org/W3004001224","https://openalex.org/W3013459941","https://openalex.org/W3013627219","https://openalex.org/W3017261140","https://openalex.org/W3124668909","https://openalex.org/W4243667233","https://openalex.org/W4243967519","https://openalex.org/W4249615576","https://openalex.org/W4250315842","https://openalex.org/W4251225833"],"related_works":["https://openalex.org/W4247566972","https://openalex.org/W2960264696","https://openalex.org/W3090563135","https://openalex.org/W2497432351","https://openalex.org/W4206777497","https://openalex.org/W2910064364","https://openalex.org/W4255224757","https://openalex.org/W2499527417","https://openalex.org/W2218513093","https://openalex.org/W4200136508"],"abstract_inverted_index":{"Little":[0],"research":[1],"has":[2,108],"been":[3],"undertaken":[4],"into":[5,138],"how":[6],"marketing":[7],"capabilities":[8,30,87,137],"can":[9,31],"leverage":[10,32],"on":[11,79,101,112],"big":[12,33,62,123,148],"data":[13,34,50,63,124],"analytics":[14,35,64],"to":[15,39,48,119],"improve":[16,40],"firm":[17,41,114],"performance.":[18,42,115],"This":[19,116],"study":[20,117],"investigates":[21],"whether":[22],"an":[23,129,139],"outside-in":[24,130],"customer":[25],"relationship":[26],"management":[27],"(CRM)":[28],"linking":[29,81,103,106],"and":[36,72,90],"organizational":[37],"resources":[38],"Structural":[43],"equation":[44],"modeling":[45],"was":[46],"used":[47],"analyze":[49],"collected":[51],"from":[52],"315":[53],"employees":[54],"in":[55],"Jordanian":[56],"companies.":[57],"The":[58],"results":[59],"indicate":[60],"that":[61,132,142],"presented":[65],"through":[66,125],"the":[67,120,144],"amalgamation":[68],"of":[69,122,128,136,146],"data,":[70],"technology,":[71],"human":[73],"skills":[74],"have":[75,97],"a":[76,98,109,134],"strong":[77],"impact":[78,111],"CRM":[80,102,105],"capabilities.":[82,104],"Also,":[83],"market":[84],"information":[85],"processing":[86],"combining":[88],"customer-focus":[89],"inter-functional":[91],"coordination":[92],"for":[93],"knowledge":[94],"interpretation":[95],"also":[96],"positive":[99,110],"effect":[100],"consequently":[107],"multi-dimensional":[113],"contributes":[118],"field":[121],"its":[126],"adoption":[127],"approach":[131],"integrates":[133],"range":[135],"integrative":[140],"framework":[141],"delineates":[143],"process":[145],"successful":[147],"data.":[149]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3}],"updated_date":"2026-08-15T07:11:24.734988","created_date":"2025-10-10T00:00:00"}
