{"id":"https://openalex.org/W2704743909","doi":"https://doi.org/10.1080/08874417.2017.1330127","title":"Ambidextrous Innovation and Game Market Fit Performance: Feedback from Game Testers","display_name":"Ambidextrous Innovation and Game Market Fit Performance: Feedback from Game Testers","publication_year":2017,"publication_date":"2017-06-26","ids":{"openalex":"https://openalex.org/W2704743909","doi":"https://doi.org/10.1080/08874417.2017.1330127","mag":"2704743909"},"language":"en","primary_location":{"id":"doi:10.1080/08874417.2017.1330127","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08874417.2017.1330127","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100326767","display_name":"Jing-Wei Liu","orcid":"https://orcid.org/0000-0002-3656-5746"},"institutions":[{"id":"https://openalex.org/I4210148575","display_name":"National Taiwan University of Sport","ror":"https://ror.org/04mwjpk69","country_code":"TW","type":"education","lineage":["https://openalex.org/I4210148575"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Jing-Wei Liu","raw_affiliation_strings":["National Taiwan University of Sport, Taichung, Taiwan"],"affiliations":[{"raw_affiliation_string":"National Taiwan University of Sport, Taichung, Taiwan","institution_ids":["https://openalex.org/I4210148575"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087166649","display_name":"Yi-Hsing Wang","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yi-Hsing Wang","raw_affiliation_strings":["Pharmaceutical CORP, Taipei, Taiwan"],"affiliations":[{"raw_affiliation_string":"Pharmaceutical CORP, Taipei, Taiwan","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079680302","display_name":"Jacob C. A. Tsai","orcid":null},"institutions":[{"id":"https://openalex.org/I888729015","display_name":"University of Colorado Colorado Springs","ror":"https://ror.org/054spjc55","country_code":"US","type":"education","lineage":["https://openalex.org/I888729015"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jacob C. A. Tsai","raw_affiliation_strings":["University of Colorado\u2013Colorado Springs, Colorado Springs, CO, USA"],"affiliations":[{"raw_affiliation_string":"University of Colorado\u2013Colorado Springs, Colorado Springs, CO, USA","institution_ids":["https://openalex.org/I888729015"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055061932","display_name":"J. Chang","orcid":"https://orcid.org/0000-0003-4811-9847"},"institutions":[{"id":"https://openalex.org/I169090423","display_name":"Tunghai University","ror":"https://ror.org/00zhvdn11","country_code":"TW","type":"education","lineage":["https://openalex.org/I169090423"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Jamie Y. T. Chang","raw_affiliation_strings":["Tunghai University, Taichung, Taiwan"],"affiliations":[{"raw_affiliation_string":"Tunghai University, Taichung, Taiwan","institution_ids":["https://openalex.org/I169090423"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5055061932"],"corresponding_institution_ids":["https://openalex.org/I169090423"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.06643555,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"59","issue":"3","first_page":"233","last_page":"242"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11674","display_name":"Sports Analytics and Performance","score":0.9799000024795532,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9782000184059143,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/game-developer","display_name":"Game Developer","score":0.588932991027832},{"id":"https://openalex.org/keywords/creativity","display_name":"Creativity","score":0.508644700050354},{"id":"https://openalex.org/keywords/sequential-game","display_name":"Sequential game","score":0.4795489013195038},{"id":"https://openalex.org/keywords/game-design","display_name":"Game design","score":0.47639742493629456},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.45474880933761597},{"id":"https://openalex.org/keywords/new-product-development","display_name":"New product development","score":0.45304229855537415},{"id":"https://openalex.org/keywords/video-game-development","display_name":"Video game development","score":0.4237360656261444},{"id":"https://openalex.org/keywords/game-testing","display_name":"Game testing","score":0.4115452468395233},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.40791165828704834},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.40003296732902527},{"id":"https://openalex.org/keywords/game-design-document","display_name":"Game design document","score":0.3943408131599426},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.38535207509994507},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3622704744338989},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.20727863907814026},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.19727012515068054},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.1605035960674286},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.1421583592891693},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.14077576994895935}],"concepts":[{"id":"https://openalex.org/C41826821","wikidata":"https://www.wikidata.org/wiki/Q844005","display_name":"Game Developer","level":3,"score":0.588932991027832},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.508644700050354},{"id":"https://openalex.org/C73795354","wikidata":"https://www.wikidata.org/wiki/Q287618","display_name":"Sequential game","level":3,"score":0.4795489013195038},{"id":"https://openalex.org/C503285160","wikidata":"https://www.wikidata.org/wiki/Q858057","display_name":"Game design","level":2,"score":0.47639742493629456},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.45474880933761597},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.45304229855537415},{"id":"https://openalex.org/C54276265","wikidata":"https://www.wikidata.org/wiki/Q1061635","display_name":"Video game development","level":3,"score":0.4237360656261444},{"id":"https://openalex.org/C7591567","wikidata":"https://www.wikidata.org/wiki/Q1093030","display_name":"Game testing","level":5,"score":0.4115452468395233},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.40791165828704834},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.40003296732902527},{"id":"https://openalex.org/C6907630","wikidata":"https://www.wikidata.org/wiki/Q3010535","display_name":"Game design document","level":4,"score":0.3943408131599426},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38535207509994507},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3622704744338989},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.20727863907814026},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.19727012515068054},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.1605035960674286},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1421583592891693},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.14077576994895935},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/08874417.2017.1330127","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08874417.2017.1330127","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Information Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6499999761581421,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[{"id":"https://openalex.org/G8600827663","display_name":null,"funder_award_id":"MOST 105-2410-H-029-028","funder_id":"https://openalex.org/F4320322795","funder_display_name":"Ministry of Science and Technology, Taiwan"}],"funders":[{"id":"https://openalex.org/F4320322795","display_name":"Ministry of Science and Technology, Taiwan","ror":"https://ror.org/02kv4zf79"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":44,"referenced_works":["https://openalex.org/W5358519","https://openalex.org/W1545460766","https://openalex.org/W1591013228","https://openalex.org/W1639702230","https://openalex.org/W1697040476","https://openalex.org/W1975911483","https://openalex.org/W1981372012","https://openalex.org/W1993023795","https://openalex.org/W2000164352","https://openalex.org/W2001486214","https://openalex.org/W2006505035","https://openalex.org/W2010734141","https://openalex.org/W2020597523","https://openalex.org/W2024682724","https://openalex.org/W2030441548","https://openalex.org/W2038318317","https://openalex.org/W2041041006","https://openalex.org/W2053692450","https://openalex.org/W2057622594","https://openalex.org/W2075412397","https://openalex.org/W2083330734","https://openalex.org/W2092433168","https://openalex.org/W2100807224","https://openalex.org/W2115671451","https://openalex.org/W2117486603","https://openalex.org/W2118466151","https://openalex.org/W2124469657","https://openalex.org/W2128500420","https://openalex.org/W2134294268","https://openalex.org/W2135995390","https://openalex.org/W2141722816","https://openalex.org/W2146410840","https://openalex.org/W2148921999","https://openalex.org/W2149709945","https://openalex.org/W2150443611","https://openalex.org/W2157994057","https://openalex.org/W2164284962","https://openalex.org/W2176801670","https://openalex.org/W2409589671","https://openalex.org/W2802506531","https://openalex.org/W3124356247","https://openalex.org/W4237803038","https://openalex.org/W4238408730","https://openalex.org/W4241742455"],"related_works":["https://openalex.org/W4381616580","https://openalex.org/W2080395944","https://openalex.org/W632879825","https://openalex.org/W2885055606","https://openalex.org/W4365137250","https://openalex.org/W2982504498","https://openalex.org/W1532611657","https://openalex.org/W1491613725","https://openalex.org/W2024585913","https://openalex.org/W2098646448"],"abstract_inverted_index":{"The":[0],"dynamics":[1],"of":[2,75,98,104,117,125,158,166],"the":[3,9,73,96,102,115,141,156,164],"market":[4],"pose":[5],"a":[6,28,147],"challenge":[7],"for":[8],"digital":[10],"game":[11,22,54,62,69,107,120,128,137],"industry.":[12],"Game":[13],"development":[14,55,66,121,150],"firms":[15],"must":[16,57],"develop":[17,50],"innovative":[18],"games":[19],"to":[20,38,49,64,81,111],"satisfy":[21],"players\u2019":[23,70],"ever-changing":[24],"needs":[25],"and":[26,46,67,101,130,146],"sustain":[27],"suitable":[29],"product/market":[30],"fit.":[31],"To":[32],"realize":[33],"such":[34],"innovation,":[35],"developers":[36,131],"tend":[37],"adopt":[39],"an":[40],"ambidextrous":[41,99,144,159],"approach":[42],"that":[43,87,133],"includes":[44],"exploratory":[45],"exploitative":[47],"activities":[48],"games.":[51],"In":[52],"addition,":[53],"teams":[56],"rely":[58],"on":[59,77,93,119],"feedback":[60,76,88,105,118],"from":[61,106,136],"testers":[63,138],"enhance":[65],"meet":[68],"needs.":[71],"However,":[72],"effect":[74],"innovation":[78,100,145],"is":[79],"subject":[80],"debate.":[82],"Some":[83],"studies":[84],"have":[85],"proposed":[86],"has":[89,113],"potentially":[90],"negative":[91],"effects":[92,116],"creativity.":[94],"Given":[95],"prevalence":[97],"utilization":[103],"testers,":[108],"no":[109],"study":[110],"date":[112],"investigated":[114],"quality.":[122],"A":[123],"survey":[124],"119":[126],"paired":[127],"producers":[129],"revealed":[132],"\u201cfeedback":[134,153],"timing\u201d":[135],"positively":[139],"enhances":[140],"relationship":[142],"between":[143],"game\u2019s":[148],"final":[149],"performance,":[151],"whereas":[152],"specificity\u201d":[154],"impairs":[155],"effectiveness":[157],"innovation.":[160],"This":[161],"paper":[162],"discusses":[163],"implications":[165],"this":[167],"study.":[168]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}