{"id":"https://openalex.org/W2541647383","doi":"https://doi.org/10.1080/08874417.2011.11645517","title":"Enhancing Online Performance through Website Content and Personalization","display_name":"Enhancing Online Performance through Website Content and Personalization","publication_year":2011,"publication_date":"2011-09-01","ids":{"openalex":"https://openalex.org/W2541647383","doi":"https://doi.org/10.1080/08874417.2011.11645517","mag":"2541647383"},"language":"en","primary_location":{"id":"doi:10.1080/08874417.2011.11645517","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08874417.2011.11645517","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009615760","display_name":"Narongsak Thongpapanl","orcid":"https://orcid.org/0000-0003-1285-0515"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Narongsak Thongpapanl","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5056493650","display_name":"Abdul R. Ashraf","orcid":"https://orcid.org/0000-0001-7257-4255"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Abdul R. Ashraf","raw_affiliation_strings":[],"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5009615760"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.4642,"has_fulltext":false,"cited_by_count":98,"citation_normalized_percentile":{"value":0.95486023,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":100},"biblio":{"volume":"52","issue":"1","first_page":"3","last_page":"13"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.8740354776382446},{"id":"https://openalex.org/keywords/website-design","display_name":"Website design","score":0.6449465155601501},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.5757023692131042},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.5550040006637573},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4795912802219391},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"Customer satisfaction","score":0.4704493582248688},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4525727927684784},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.32954299449920654},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3274061679840088}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.8740354776382446},{"id":"https://openalex.org/C2984692916","wikidata":"https://www.wikidata.org/wiki/Q190637","display_name":"Website design","level":2,"score":0.6449465155601501},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5757023692131042},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5550040006637573},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4795912802219391},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.4704493582248688},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4525727927684784},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32954299449920654},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3274061679840088},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/08874417.2011.11645517","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08874417.2011.11645517","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Information Systems","raw_type":"journal-article"},{"id":"mag:2541647383","is_oa":false,"landing_page_url":"https://dblp.uni-trier.de/db/journals/jcis/jcis52.html#ThongpapanlA11","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":null,"raw_source_name":"Journal of Computer Information Systems","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":91,"referenced_works":["https://openalex.org/W150886561","https://openalex.org/W648866564","https://openalex.org/W1499347609","https://openalex.org/W1573907748","https://openalex.org/W1665332082","https://openalex.org/W1708393801","https://openalex.org/W1747608905","https://openalex.org/W1831066781","https://openalex.org/W1937155619","https://openalex.org/W1963879225","https://openalex.org/W1968171365","https://openalex.org/W1968368027","https://openalex.org/W1972762788","https://openalex.org/W1980981674","https://openalex.org/W1981764226","https://openalex.org/W1982214937","https://openalex.org/W1983364918","https://openalex.org/W1984887122","https://openalex.org/W1985617553","https://openalex.org/W1996757241","https://openalex.org/W1997510094","https://openalex.org/W2002396731","https://openalex.org/W2007634774","https://openalex.org/W2009730532","https://openalex.org/W2012995862","https://openalex.org/W2017154266","https://openalex.org/W2018668985","https://openalex.org/W2022727669","https://openalex.org/W2025906034","https://openalex.org/W2027681018","https://openalex.org/W2029271369","https://openalex.org/W2030180774","https://openalex.org/W2034618188","https://openalex.org/W2035709231","https://openalex.org/W2039159104","https://openalex.org/W2040560015","https://openalex.org/W2040605670","https://openalex.org/W2047036688","https://openalex.org/W2052560151","https://openalex.org/W2054265277","https://openalex.org/W2055077282","https://openalex.org/W2055351462","https://openalex.org/W2058252043","https://openalex.org/W2060412044","https://openalex.org/W2066150464","https://openalex.org/W2071680986","https://openalex.org/W2073394394","https://openalex.org/W2076261692","https://openalex.org/W2080304133","https://openalex.org/W2081733718","https://openalex.org/W2082213477","https://openalex.org/W2086290709","https://openalex.org/W2086838148","https://openalex.org/W2086854159","https://openalex.org/W2088691470","https://openalex.org/W2090579486","https://openalex.org/W2093548531","https://openalex.org/W2098989909","https://openalex.org/W2099106289","https://openalex.org/W2101686155","https://openalex.org/W2104719746","https://openalex.org/W2107644438","https://openalex.org/W2114363563","https://openalex.org/W2118016181","https://openalex.org/W2118335484","https://openalex.org/W2132758347","https://openalex.org/W2140992710","https://openalex.org/W2146783429","https://openalex.org/W2146982538","https://openalex.org/W2157180068","https://openalex.org/W2168578824","https://openalex.org/W2168580659","https://openalex.org/W2309026885","https://openalex.org/W2312302756","https://openalex.org/W2321837197","https://openalex.org/W2322543670","https://openalex.org/W2330151696","https://openalex.org/W2531671964","https://openalex.org/W2551613272","https://openalex.org/W3121475420","https://openalex.org/W3122755736","https://openalex.org/W3147838757","https://openalex.org/W4233129149","https://openalex.org/W4239051393","https://openalex.org/W4243014088","https://openalex.org/W4243667233","https://openalex.org/W4248851274","https://openalex.org/W4249221668","https://openalex.org/W4249580555","https://openalex.org/W4249954659","https://openalex.org/W4251467755"],"related_works":["https://openalex.org/W1791587663","https://openalex.org/W1987258130","https://openalex.org/W1721421031","https://openalex.org/W2100379340","https://openalex.org/W2106096361","https://openalex.org/W1551700376","https://openalex.org/W2033943395","https://openalex.org/W2007634774","https://openalex.org/W2005215882","https://openalex.org/W1988050849","https://openalex.org/W1708393801","https://openalex.org/W2088895421","https://openalex.org/W2047761734","https://openalex.org/W2050251515","https://openalex.org/W2037801255","https://openalex.org/W1996632283","https://openalex.org/W1971916001","https://openalex.org/W1774659654","https://openalex.org/W1552238403","https://openalex.org/W1510070215"],"abstract_inverted_index":{"A":[0],"number":[1,109],"of":[2,19,24,96,110],"frameworks":[3],"have":[4],"been":[5],"prescribed":[6],"for":[7,120],"online":[8,64,115],"retailers,":[9],"but":[10],"still":[11],"there":[12],"exists":[13],"little":[14],"consensus":[15],"regarding":[16,55],"the":[17,22,49,56,71,97],"amount":[18],"information":[20,74,111,129],"and":[21,31,35,52,62,76,79,82,140],"level":[23],"customization":[25],"needed":[26],"to":[27,46,48,60,93,114,123,126,133],"optimize":[28],"customers'":[29],"satisfaction":[30,139],"their":[32,80],"purchase":[33,141],"intention,":[34],"thereby":[36],"increase":[37],"sales":[38],"performance.":[39,86],"Against":[40],"this":[41,43],"backdrop,":[42],"study":[44],"aims":[45],"contribute":[47],"current":[50],"practical":[51],"theoretical":[53],"discussions":[54],"most":[57],"effective":[58],"ways":[59],"design":[61],"implement":[63],"retailers'":[65,100],"website":[66,77],"features":[67,113],"by":[68],"empirically":[69],"examining":[70],"interplay":[72],"between":[73],"content":[75,112],"personalization,":[78],"individual":[81,135],"interactive":[83],"impact":[84],"on":[85],"By":[87],"applying":[88],"Structural":[89],"Equation":[90],"Modeling":[91],"analysis":[92],"a":[94,107],"sample":[95],"top":[98],"US":[99],"websites,":[101],"we":[102],"find":[103],"that":[104,130],"simply":[105],"providing":[106],"large":[108],"customers":[116,125],"is":[117,131],"not":[118],"enough":[119],"companies":[121],"looking":[122],"motivate":[124],"purchase.":[127],"However,":[128],"targeted":[132],"an":[134],"customer":[136,138],"influences":[137],"inte...":[142]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":13},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":10},{"year":2018,"cited_by_count":7},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":15},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":2}],"updated_date":"2025-07-27T00:00:00","created_date":"2016-11-04T00:00:00"}
