{"id":"https://openalex.org/W2112044021","doi":"https://doi.org/10.1080/08874417.2009.11645320","title":"Evaluating Online Auction Strategy: A Theoretical Model and Empirical Exploration","display_name":"Evaluating Online Auction Strategy: A Theoretical Model and Empirical Exploration","publication_year":2009,"publication_date":"2009-03-01","ids":{"openalex":"https://openalex.org/W2112044021","doi":"https://doi.org/10.1080/08874417.2009.11645320","mag":"2112044021"},"language":"en","primary_location":{"id":"doi:10.1080/08874417.2009.11645320","is_oa":true,"landing_page_url":"https://doi.org/10.1080/08874417.2009.11645320","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1080/08874417.2009.11645320","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103222639","display_name":"Wann\u2010Yih Wu","orcid":"https://orcid.org/0000-0003-0924-7635"},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Wann\u2010Yih Wu","raw_affiliation_strings":["National Cheng Kung University, Tainan, 701 Taiwan"],"affiliations":[{"raw_affiliation_string":"National Cheng Kung University, Tainan, 701 Taiwan","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083464792","display_name":"Binshan Lin","orcid":"https://orcid.org/0000-0002-8481-302X"},"institutions":[{"id":"https://openalex.org/I26489229","display_name":"Louisiana State University in Shreveport","ror":"https://ror.org/02c4cbt39","country_code":"US","type":"education","lineage":["https://openalex.org/I26489229"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Binshan Lin","raw_affiliation_strings":["Louisiana State University\u2010Shreveport, Shreveport, LA 71115"],"affiliations":[{"raw_affiliation_string":"Louisiana State University\u2010Shreveport, Shreveport, LA 71115","institution_ids":["https://openalex.org/I26489229"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102968901","display_name":"Cheng\u2010Feng Cheng","orcid":"https://orcid.org/0000-0001-9201-7173"},"institutions":[{"id":"https://openalex.org/I143578492","display_name":"Asia University","ror":"https://ror.org/038a1tp19","country_code":"TW","type":"education","lineage":["https://openalex.org/I143578492"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Cheng\u2010Feng Cheng","raw_affiliation_strings":["Asia University, Wufeng 41354, Taiwan"],"affiliations":[{"raw_affiliation_string":"Asia University, Wufeng 41354, Taiwan","institution_ids":["https://openalex.org/I143578492"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5103222639"],"corresponding_institution_ids":["https://openalex.org/I91807558"],"apc_list":null,"apc_paid":null,"fwci":4.7569,"has_fulltext":false,"cited_by_count":17,"citation_normalized_percentile":{"value":0.94788557,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"49","issue":"3","first_page":"22","last_page":"30"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.7918939590454102},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.5806418657302856},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.557546079158783},{"id":"https://openalex.org/keywords/auction-theory","display_name":"Auction theory","score":0.4694482982158661},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.46225282549858093},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.4594491422176361},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.45919740200042725},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.42890697717666626},{"id":"https://openalex.org/keywords/generalized-second-price-auction","display_name":"Generalized second-price auction","score":0.4130634665489197},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.40559059381484985},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3326573371887207},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.23157158493995667}],"concepts":[{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.7918939590454102},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.5806418657302856},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.557546079158783},{"id":"https://openalex.org/C11276805","wikidata":"https://www.wikidata.org/wiki/Q771334","display_name":"Auction theory","level":3,"score":0.4694482982158661},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.46225282549858093},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4594491422176361},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.45919740200042725},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.42890697717666626},{"id":"https://openalex.org/C48278072","wikidata":"https://www.wikidata.org/wiki/Q5532508","display_name":"Generalized second-price auction","level":4,"score":0.4130634665489197},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.40559059381484985},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3326573371887207},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.23157158493995667},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1080/08874417.2009.11645320","is_oa":true,"landing_page_url":"https://doi.org/10.1080/08874417.2009.11645320","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Information Systems","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.335.7639","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.335.7639","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.jcis-online.org/jcis/pdf/Wu_Lin_Cheng_2009_49_3.pdf","raw_type":"text"},{"id":"mag:2112044021","is_oa":false,"landing_page_url":"https://iacis.org/jcis/articles/wu_lin_cheng_2009_49_3.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":null,"raw_source_name":"Journal of Computer Information Systems","raw_type":null}],"best_oa_location":{"id":"doi:10.1080/08874417.2009.11645320","is_oa":true,"landing_page_url":"https://doi.org/10.1080/08874417.2009.11645320","pdf_url":null,"source":{"id":"https://openalex.org/S83133229","display_name":"Journal of Computer Information Systems","issn_l":"0887-4417","issn":["0887-4417","2380-2057"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Information Systems","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W211553885","https://openalex.org/W1509697917","https://openalex.org/W1527472574","https://openalex.org/W1689771227","https://openalex.org/W1804156096","https://openalex.org/W1972762788","https://openalex.org/W1978086950","https://openalex.org/W1984391464","https://openalex.org/W1985779860","https://openalex.org/W2005334691","https://openalex.org/W2006091427","https://openalex.org/W2026368098","https://openalex.org/W2028783625","https://openalex.org/W2042966295","https://openalex.org/W2045156549","https://openalex.org/W2047033476","https://openalex.org/W2050251515","https://openalex.org/W2061190432","https://openalex.org/W2076533690","https://openalex.org/W2078225305","https://openalex.org/W2083588934","https://openalex.org/W2089369209","https://openalex.org/W2111624663","https://openalex.org/W2114018591","https://openalex.org/W2118101410","https://openalex.org/W2118827193","https://openalex.org/W2133469585","https://openalex.org/W2133625513","https://openalex.org/W2141147872","https://openalex.org/W2148584700","https://openalex.org/W2151875998","https://openalex.org/W2163209281","https://openalex.org/W2503447111","https://openalex.org/W2549104836","https://openalex.org/W2730317144","https://openalex.org/W2758438270","https://openalex.org/W2895026722","https://openalex.org/W3011865677","https://openalex.org/W3015634246","https://openalex.org/W3124360010","https://openalex.org/W3124948563"],"related_works":["https://openalex.org/W2171567593","https://openalex.org/W2111612906","https://openalex.org/W2914342821","https://openalex.org/W1697160","https://openalex.org/W2062205597","https://openalex.org/W2373283588","https://openalex.org/W2043402763","https://openalex.org/W3105102328","https://openalex.org/W2803761663","https://openalex.org/W2293841928","https://openalex.org/W2143543407","https://openalex.org/W2348070046","https://openalex.org/W3006772732","https://openalex.org/W1518239481","https://openalex.org/W2894515643","https://openalex.org/W1561886522","https://openalex.org/W2155194041","https://openalex.org/W2533147172","https://openalex.org/W1972137936","https://openalex.org/W2067565151"],"abstract_inverted_index":{"This":[0,34],"paper":[1],"attempts":[2],"to":[3,44,51,96,117],"develop":[4,45],"a":[5,46],"theoretical":[6,47,87],"model":[7,48,88],"and":[8,26,135,144],"associated":[9],"method":[10,57],"for":[11,58],"researching":[12],"the":[13,16,20,30,37,52,60,80,91,102,110,119,126,130,139],"interrelationship":[14,61],"among":[15],"elements":[17],"embraced":[18],"in":[19,138],"context":[21],"of":[22,39,86,104,113,121,125,133],"online":[23,31,81,92,114,145],"auction":[24,82,115],"strategy,":[25],"their":[27],"influences":[28],"on":[29,79],"bidder":[32,93,146],"satisfaction.":[33,147],"study":[35,68],"utilizes":[36],"concept":[38],"standard":[40],"normal":[41],"distribution":[42],"function":[43],"that":[49,74,90],"conforms":[50],"prospect":[53],"theory.":[54],"The":[55,66,123],"empirical":[56,67,127],"examining":[59],"is":[62,94],"largescale":[63],"filed":[64],"study.":[65],"collected":[69],"primary":[70],"data":[71],"from":[72],"customers":[73],"have":[75],"experience":[76],"with":[77],"bidding":[78,99],"sites.":[83],"Our":[84],"findings":[85],"support":[89,129],"inclined":[95],"adopt":[97],"higher-price-oriented":[98],"strategy":[100,116,143],"at":[101],"beginning":[103],"auction.":[105],"In":[106],"addition,":[107],"we":[108],"found":[109],"optimal":[111],"guideline":[112],"determine":[118],"allocation":[120],"resources.":[122],"results":[124],"exploration":[128],"intermediary":[131],"roles":[132],"price":[134],"hedonic":[136],"value":[137],"relationship":[140],"between":[141],"quality":[142]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}