{"id":"https://openalex.org/W2137462286","doi":"https://doi.org/10.1080/08839510601117169","title":"A TAXONOMY OF STRATEGIES FOR MULTIMODAL PERSUASIVE MESSAGE GENERATION","display_name":"A TAXONOMY OF STRATEGIES FOR MULTIMODAL PERSUASIVE MESSAGE GENERATION","publication_year":2007,"publication_date":"2007-02-08","ids":{"openalex":"https://openalex.org/W2137462286","doi":"https://doi.org/10.1080/08839510601117169","mag":"2137462286"},"language":"en","primary_location":{"id":"doi:10.1080/08839510601117169","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08839510601117169","pdf_url":null,"source":{"id":"https://openalex.org/S125501549","display_name":"Applied Artificial Intelligence","issn_l":"0883-9514","issn":["0883-9514","1087-6545"],"is_oa":false,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Applied Artificial Intelligence","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072659160","display_name":"Marco Guerini","orcid":"https://orcid.org/0000-0003-1582-6617"},"institutions":[{"id":"https://openalex.org/I4210097842","display_name":"Istituto Centrale per la Ricerca Scientifica e Tecnologica Applicata al Mare","ror":"https://ror.org/014cycx13","country_code":"IT","type":"facility","lineage":["https://openalex.org/I4210097842"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"Marco Guerini","raw_affiliation_strings":["ITC-irst, Istituto per la Ricerca Scientifica e Tecnologica, Trento, Italy#TAB#"],"affiliations":[{"raw_affiliation_string":"ITC-irst, Istituto per la Ricerca Scientifica e Tecnologica, Trento, Italy#TAB#","institution_ids":["https://openalex.org/I4210097842"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033236044","display_name":"Oliviero Stock","orcid":"https://orcid.org/0000-0001-5021-411X"},"institutions":[{"id":"https://openalex.org/I4210097842","display_name":"Istituto Centrale per la Ricerca Scientifica e Tecnologica Applicata al Mare","ror":"https://ror.org/014cycx13","country_code":"IT","type":"facility","lineage":["https://openalex.org/I4210097842"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Oliviero Stock","raw_affiliation_strings":["ITC-irst, Istituto per la Ricerca Scientifica e Tecnologica, Trento, Italy#TAB#"],"affiliations":[{"raw_affiliation_string":"ITC-irst, Istituto per la Ricerca Scientifica e Tecnologica, Trento, Italy#TAB#","institution_ids":["https://openalex.org/I4210097842"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007138994","display_name":"Massimo Zancanaro","orcid":"https://orcid.org/0000-0002-1554-5703"},"institutions":[{"id":"https://openalex.org/I4210097842","display_name":"Istituto Centrale per la Ricerca Scientifica e Tecnologica Applicata al Mare","ror":"https://ror.org/014cycx13","country_code":"IT","type":"facility","lineage":["https://openalex.org/I4210097842"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Massimo Zancanaro","raw_affiliation_strings":["ITC-irst, Istituto per la Ricerca Scientifica e Tecnologica, Trento, Italy#TAB#"],"affiliations":[{"raw_affiliation_string":"ITC-irst, Istituto per la Ricerca Scientifica e Tecnologica, Trento, Italy#TAB#","institution_ids":["https://openalex.org/I4210097842"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5072659160"],"corresponding_institution_ids":["https://openalex.org/I4210097842"],"apc_list":{"value":2195,"currency":"USD","value_usd":2195},"apc_paid":null,"fwci":2.7029,"has_fulltext":false,"cited_by_count":34,"citation_normalized_percentile":{"value":0.8969991,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"21","issue":"2","first_page":"99","last_page":"136"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11148","display_name":"Language, Metaphor, and Cognition","score":0.9908000230789185,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11148","display_name":"Language, Metaphor, and Cognition","score":0.9908000230789185,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10456","display_name":"Multi-Agent Systems and Negotiation","score":0.9868999719619751,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12031","display_name":"Speech and dialogue systems","score":0.9753000140190125,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persuasion","display_name":"Persuasion","score":0.886471152305603},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7702311277389526},{"id":"https://openalex.org/keywords/argumentation-theory","display_name":"Argumentation theory","score":0.7243661880493164},{"id":"https://openalex.org/keywords/taxonomy","display_name":"Taxonomy (biology)","score":0.7149351835250854},{"id":"https://openalex.org/keywords/persuasive-technology","display_name":"Persuasive technology","score":0.5576074719429016},{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.45665279030799866},{"id":"https://openalex.org/keywords/rhetorical-question","display_name":"Rhetorical question","score":0.45546966791152954},{"id":"https://openalex.org/keywords/action","display_name":"Action (physics)","score":0.4403536319732666},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.43698710203170776},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.36222463846206665},{"id":"https://openalex.org/keywords/cognitive-science","display_name":"Cognitive science","score":0.3236147165298462},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.2040155529975891},{"id":"https://openalex.org/keywords/epistemology","display_name":"Epistemology","score":0.1941186785697937},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.15067094564437866},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.10072878003120422}],"concepts":[{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.886471152305603},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7702311277389526},{"id":"https://openalex.org/C65059942","wikidata":"https://www.wikidata.org/wiki/Q270105","display_name":"Argumentation theory","level":2,"score":0.7243661880493164},{"id":"https://openalex.org/C58642233","wikidata":"https://www.wikidata.org/wiki/Q8269924","display_name":"Taxonomy (biology)","level":2,"score":0.7149351835250854},{"id":"https://openalex.org/C100143864","wikidata":"https://www.wikidata.org/wiki/Q2902255","display_name":"Persuasive technology","level":3,"score":0.5576074719429016},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.45665279030799866},{"id":"https://openalex.org/C192562157","wikidata":"https://www.wikidata.org/wiki/Q316694","display_name":"Rhetorical question","level":2,"score":0.45546966791152954},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.4403536319732666},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.43698710203170776},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.36222463846206665},{"id":"https://openalex.org/C188147891","wikidata":"https://www.wikidata.org/wiki/Q147638","display_name":"Cognitive science","level":1,"score":0.3236147165298462},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2040155529975891},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.1941186785697937},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.15067094564437866},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.10072878003120422},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/08839510601117169","is_oa":false,"landing_page_url":"https://doi.org/10.1080/08839510601117169","pdf_url":null,"source":{"id":"https://openalex.org/S125501549","display_name":"Applied Artificial Intelligence","issn_l":"0883-9514","issn":["0883-9514","1087-6545"],"is_oa":false,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Applied Artificial Intelligence","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":43,"referenced_works":["https://openalex.org/W7450963","https://openalex.org/W13816306","https://openalex.org/W158727920","https://openalex.org/W159934982","https://openalex.org/W177343695","https://openalex.org/W284513564","https://openalex.org/W942274081","https://openalex.org/W1486798440","https://openalex.org/W1487234737","https://openalex.org/W1488505771","https://openalex.org/W1512366833","https://openalex.org/W1541720791","https://openalex.org/W1574989980","https://openalex.org/W1582382940","https://openalex.org/W1593671444","https://openalex.org/W1635582243","https://openalex.org/W1796379827","https://openalex.org/W1926973833","https://openalex.org/W1966114254","https://openalex.org/W1987193476","https://openalex.org/W1994227541","https://openalex.org/W2012975396","https://openalex.org/W2017840457","https://openalex.org/W2052864541","https://openalex.org/W2054022311","https://openalex.org/W2056245254","https://openalex.org/W2062342610","https://openalex.org/W2090818911","https://openalex.org/W2095587681","https://openalex.org/W2098490501","https://openalex.org/W2110287075","https://openalex.org/W2160457904","https://openalex.org/W2161179313","https://openalex.org/W2177007941","https://openalex.org/W2241115804","https://openalex.org/W2290745451","https://openalex.org/W2328418989","https://openalex.org/W2335841795","https://openalex.org/W3094202663","https://openalex.org/W4237686856","https://openalex.org/W4241329793","https://openalex.org/W4300107936","https://openalex.org/W4301958211"],"related_works":["https://openalex.org/W2069109350","https://openalex.org/W2375645772","https://openalex.org/W1517164773","https://openalex.org/W72885197","https://openalex.org/W3109283804","https://openalex.org/W2141939030","https://openalex.org/W1663408855","https://openalex.org/W1970102859","https://openalex.org/W2053896475","https://openalex.org/W2049539380"],"abstract_inverted_index":{"Future":[0],"intelligent":[1,19],"systems":[2,21],"will":[3],"have":[4],"contextual":[5],"goals":[6],"to":[7,11,25,34,154],"pursue.":[8],"As":[9,55],"opposed":[10],"more":[12],"traditional":[13],"scenarios":[14,43],"of":[15,44,70,79,101,108,142,169,178],"human":[16],"computer":[17],"interaction,":[18],"persuasive":[20,71,109],"may":[22],"also":[23,172],"aim":[24],"induce":[26],"the":[27,32,39,68,76,80,99,112,140,176],"user":[28],"or,":[29],"in":[30,38,58,164,181],"general,":[31],"audience,":[33],"perform":[35],"some":[36],"actions":[37],"real":[40],"world.":[41],"Some":[42],"application":[45],"are":[46],"dynamic":[47],"advertisement,":[48],"preventive":[49],"medicine,":[50],"social":[51,94,134],"action,":[52],"and":[53,84,98,111,136,138,151,158],"edutainment.":[54],"a":[56,61,106,161],"step":[57],"this":[59,104,118,170],"direction,":[60],"prototype":[62],"called":[63],"Promoter":[64],"was":[65],"developed":[66],"for":[67,186],"production":[69],"messages.":[72],"In":[73,103],"modeling":[74],"persuasion,":[75],"cognitive":[77],"state":[78],"participants":[81],"(beliefs,":[82],"desires,":[83],"intentions)":[85],"is":[86,120,124,147],"taken":[87],"into":[88,128],"account,":[89],"as":[90,92],"well":[91],"their":[93,96],"relations,":[95,160],"emotions,":[97],"context":[100],"interaction.":[102],"article,":[105],"taxonomy":[107,119,123,146,171],"strategies":[110,157,185],"meta-reasoning":[113],"model":[114],"that":[115],"works":[116],"on":[117,175],"described.":[121],"The":[122,145,167],"built":[125],"by":[126],"taking":[127],"consideration":[129],"studies":[130],"coming":[131],"both":[132],"from":[133,139],"psychology":[135],"philosophy,":[137],"area":[141],"natural":[143],"argumentation.":[144],"not":[148],"domain":[149],"specific":[150],"it":[152],"helps":[153],"bridge":[155],"persuasion":[156,184],"rhetorical":[159],"fundamental":[162],"element":[163],"text":[165],"planning.":[166],"use":[168],"permits":[173],"reasoning":[174],"basis":[177],"emotion":[179],"expression":[180],"accordance":[182],"with":[183],"multimodal":[187],"message":[188],"generation.":[189]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}