{"id":"https://openalex.org/W2966770601","doi":"https://doi.org/10.1080/07421222.2019.1628894","title":"Try It On! Contingency Effects of Virtual Fitting Rooms","display_name":"Try It On! Contingency Effects of Virtual Fitting Rooms","publication_year":2019,"publication_date":"2019-07-03","ids":{"openalex":"https://openalex.org/W2966770601","doi":"https://doi.org/10.1080/07421222.2019.1628894","mag":"2966770601"},"language":"en","primary_location":{"id":"doi:10.1080/07421222.2019.1628894","is_oa":false,"landing_page_url":"https://doi.org/10.1080/07421222.2019.1628894","pdf_url":null,"source":{"id":"https://openalex.org/S9954729","display_name":"Journal of Management Information Systems","issn_l":"0742-1222","issn":["0742-1222","1557-928X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Management Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100728669","display_name":"Shuai Yang","orcid":"https://orcid.org/0000-0002-4707-5136"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Shuai Yang","raw_affiliation_strings":["View further author information"],"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073618854","display_name":"Guiyang Xiong","orcid":"https://orcid.org/0000-0002-6434-9231"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Guiyang Xiong","raw_affiliation_strings":["View further author information"],"affiliations":[{"raw_affiliation_string":"View further author information","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5100728669"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.7616,"has_fulltext":false,"cited_by_count":79,"citation_normalized_percentile":{"value":0.96184215,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":"36","issue":"3","first_page":"789","last_page":"822"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9940000176429749,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.984000027179718,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/salient","display_name":"Salient","score":0.5670632719993591},{"id":"https://openalex.org/keywords/contingency","display_name":"Contingency","score":0.5628618001937866},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.5318236947059631},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4964905381202698},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4913744032382965},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4683648347854614},{"id":"https://openalex.org/keywords/field","display_name":"Field (mathematics)","score":0.42503368854522705},{"id":"https://openalex.org/keywords/sales-management","display_name":"Sales management","score":0.4234410524368286},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3489542603492737},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.32735010981559753},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.14077308773994446},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.1349487006664276},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.08897438645362854}],"concepts":[{"id":"https://openalex.org/C2780719617","wikidata":"https://www.wikidata.org/wiki/Q1030752","display_name":"Salient","level":2,"score":0.5670632719993591},{"id":"https://openalex.org/C97508593","wikidata":"https://www.wikidata.org/wiki/Q1359069","display_name":"Contingency","level":2,"score":0.5628618001937866},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5318236947059631},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4964905381202698},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4913744032382965},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4683648347854614},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.42503368854522705},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.4234410524368286},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3489542603492737},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.32735010981559753},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.14077308773994446},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1349487006664276},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.08897438645362854},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/07421222.2019.1628894","is_oa":false,"landing_page_url":"https://doi.org/10.1080/07421222.2019.1628894","pdf_url":null,"source":{"id":"https://openalex.org/S9954729","display_name":"Journal of Management Information Systems","issn_l":"0742-1222","issn":["0742-1222","1557-928X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Management Information Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":65,"referenced_works":["https://openalex.org/W52089428","https://openalex.org/W388187138","https://openalex.org/W1482568052","https://openalex.org/W1733635077","https://openalex.org/W1849190772","https://openalex.org/W1964212427","https://openalex.org/W1964656302","https://openalex.org/W1971148864","https://openalex.org/W1973223316","https://openalex.org/W1979985985","https://openalex.org/W1984877678","https://openalex.org/W1986295637","https://openalex.org/W1987198869","https://openalex.org/W1995625991","https://openalex.org/W1997472652","https://openalex.org/W2005215882","https://openalex.org/W2008529774","https://openalex.org/W2013936058","https://openalex.org/W2015316645","https://openalex.org/W2019892543","https://openalex.org/W2020967852","https://openalex.org/W2028446212","https://openalex.org/W2033712281","https://openalex.org/W2042432542","https://openalex.org/W2052333425","https://openalex.org/W2059955887","https://openalex.org/W2061487129","https://openalex.org/W2072483692","https://openalex.org/W2072866921","https://openalex.org/W2073867235","https://openalex.org/W2081781939","https://openalex.org/W2083908410","https://openalex.org/W2084235709","https://openalex.org/W2086659686","https://openalex.org/W2088042613","https://openalex.org/W2094694112","https://openalex.org/W2099342631","https://openalex.org/W2109894221","https://openalex.org/W2110975788","https://openalex.org/W2111123299","https://openalex.org/W2116044432","https://openalex.org/W2120523603","https://openalex.org/W2138242322","https://openalex.org/W2138492108","https://openalex.org/W2139539832","https://openalex.org/W2141147872","https://openalex.org/W2146982538","https://openalex.org/W2152345053","https://openalex.org/W2154753107","https://openalex.org/W2155791402","https://openalex.org/W2162153512","https://openalex.org/W2162866923","https://openalex.org/W2288874350","https://openalex.org/W2290295444","https://openalex.org/W2333968571","https://openalex.org/W2498543804","https://openalex.org/W3121203183","https://openalex.org/W3122526332","https://openalex.org/W3124679280","https://openalex.org/W3124756840","https://openalex.org/W3140652133","https://openalex.org/W4229737049","https://openalex.org/W4238019501","https://openalex.org/W4243090368","https://openalex.org/W4244176369"],"related_works":["https://openalex.org/W2329500892","https://openalex.org/W28991112","https://openalex.org/W2370726991","https://openalex.org/W2369710579","https://openalex.org/W2545348020","https://openalex.org/W4327728159","https://openalex.org/W2912751582","https://openalex.org/W1999445737","https://openalex.org/W2130893381","https://openalex.org/W1990856605"],"abstract_inverted_index":{"A":[0],"revolutionary":[1],"application":[2],"of":[3,18,69],"the":[4,38,46,66,79],"virtual":[5,11],"reality":[6],"technology":[7,47],"in":[8,44,112],"online":[9],"retailing,":[10],"fitting":[12],"room":[13],"(VFR),":[14],"has":[15],"attracted":[16],"attention":[17],"researchers":[19],"and":[20,28,33,41,73,136,147],"practitioners":[21],"recently.":[22],"However,":[23],"it":[24,96,132],"remains":[25],"unclear":[26],"whether":[27],"how":[29],"VFR":[30,71,87,105,126],"influences":[31,128],"sales":[32,109],"post-sales":[34,129],"outcomes":[35],"based":[36],"on":[37,94],"limited":[39],"literature,":[40],"retailers":[42],"hesitate":[43],"adopting":[45],"due":[48],"to":[49,64,77],"concerns":[50],"about":[51],"its":[52],"profit":[53],"prospects.":[54],"In":[55],"this":[56,123],"research,":[57],"we":[58],"conduct":[59],"two":[60],"large-scale":[61],"field":[62],"experiments":[63],"test":[65],"causal":[67],"effects":[68],"different":[70],"designs,":[72],"a":[74,90],"lab":[75],"experiment":[76],"unveil":[78],"underlying":[80],"theoretical":[81,145],"mechanisms.":[82],"We":[83],"find":[84],"that,":[85],"although":[86],"can":[88,97],"have":[89],"sizeable":[91],"positive":[92],"effect":[93],"sales,":[95],"be":[98],"counterproductive":[99],"when":[100],"used":[101,111],"improperly.":[102],"Specifically,":[103],"personalized":[104],"may":[106],"not":[107],"increase":[108],"if":[110],"combination":[113],"with":[114],"conventional":[115],"product":[116,138],"visualizations":[117],"because":[118],"self-discrepancy":[119],"becomes":[120],"salient":[121],"under":[122],"condition.":[124],"Moreover,":[125],"significantly":[127],"outcomes,":[130],"i.e.,":[131],"enhances":[133],"customer":[134],"satisfaction":[135],"reduces":[137],"return":[139],"rate.":[140],"The":[141],"findings":[142],"provide":[143],"distinct":[144],"contributions":[146],"managerial":[148],"implications.":[149]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":19},{"year":2024,"cited_by_count":18},{"year":2023,"cited_by_count":12},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":14},{"year":2020,"cited_by_count":6}],"updated_date":"2026-04-04T08:04:53.788161","created_date":"2025-10-10T00:00:00"}