{"id":"https://openalex.org/W2102369945","doi":"https://doi.org/10.1080/019722497129278","title":"A New Marketing Paradigm for Electronic Commerce","display_name":"A New Marketing Paradigm for Electronic Commerce","publication_year":1997,"publication_date":"1997-03-01","ids":{"openalex":"https://openalex.org/W2102369945","doi":"https://doi.org/10.1080/019722497129278","mag":"2102369945"},"language":"en","primary_location":{"id":"doi:10.1080/019722497129278","is_oa":false,"landing_page_url":"https://doi.org/10.1080/019722497129278","pdf_url":null,"source":{"id":"https://openalex.org/S144363146","display_name":"The Information Society","issn_l":"0197-2243","issn":["0197-2243","1087-6537"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Information Society","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103536153","display_name":"Donna L. Hoffman","orcid":null},"institutions":[{"id":"https://openalex.org/I200719446","display_name":"Vanderbilt University","ror":"https://ror.org/02vm5rt34","country_code":"US","type":"education","lineage":["https://openalex.org/I200719446"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"DONNA L. HOFFMAN THOMAS P. NOVAK","raw_affiliation_strings":["Vanderbilt University"],"affiliations":[{"raw_affiliation_string":"Vanderbilt University","institution_ids":["https://openalex.org/I200719446"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5103536153"],"corresponding_institution_ids":["https://openalex.org/I200719446"],"apc_list":null,"apc_paid":null,"fwci":80.9344,"has_fulltext":false,"cited_by_count":584,"citation_normalized_percentile":{"value":0.99936152,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"13","issue":"1","first_page":"43","last_page":"54"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9797999858856201,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/paradigm-shift","display_name":"Paradigm shift","score":0.6638253927230835},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.5810108184814453},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5110119581222534},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5109690427780151},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.47775402665138245},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4777342677116394},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.45716914534568787},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.437562495470047},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.42767494916915894},{"id":"https://openalex.org/keywords/business-to-government","display_name":"Business-to-government","score":0.42475754022598267},{"id":"https://openalex.org/keywords/business-marketing","display_name":"Business marketing","score":0.4114895761013031},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3943392038345337},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.32570233941078186}],"concepts":[{"id":"https://openalex.org/C43540301","wikidata":"https://www.wikidata.org/wiki/Q689971","display_name":"Paradigm shift","level":2,"score":0.6638253927230835},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5810108184814453},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5110119581222534},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5109690427780151},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.47775402665138245},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4777342677116394},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.45716914534568787},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.437562495470047},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.42767494916915894},{"id":"https://openalex.org/C44628447","wikidata":"https://www.wikidata.org/wiki/Q1017542","display_name":"Business-to-government","level":4,"score":0.42475754022598267},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.4114895761013031},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3943392038345337},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.32570233941078186},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1080/019722497129278","is_oa":false,"landing_page_url":"https://doi.org/10.1080/019722497129278","pdf_url":null,"source":{"id":"https://openalex.org/S144363146","display_name":"The Information Society","issn_l":"0197-2243","issn":["0197-2243","1087-6537"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Information Society","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.39.5652","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.39.5652","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www2000.ogsm.vanderbilt.edu/papers/pdf/information.society.oct.17.1996.pdf","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.89.3479","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.89.3479","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://sloan.ucr.edu/blog/uploads/papers/A New Marketing Paradigm for Electronic Commerce [Hoffman, Novak - Oct 1996].pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4099999964237213,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W163244414","https://openalex.org/W1487279857","https://openalex.org/W1586271377","https://openalex.org/W1912684809","https://openalex.org/W1986903447","https://openalex.org/W1988931719","https://openalex.org/W1998284588","https://openalex.org/W1998951789","https://openalex.org/W1999775790","https://openalex.org/W2004822040","https://openalex.org/W2010812063","https://openalex.org/W2033932649","https://openalex.org/W2044352484","https://openalex.org/W2073394394","https://openalex.org/W2078847309","https://openalex.org/W2093819275","https://openalex.org/W2110638361","https://openalex.org/W2112753470","https://openalex.org/W2120433098","https://openalex.org/W2130053627","https://openalex.org/W2140205964","https://openalex.org/W2144558529","https://openalex.org/W2178030295","https://openalex.org/W2290526371","https://openalex.org/W2315084850","https://openalex.org/W2324006955","https://openalex.org/W2764756443"],"related_works":["https://openalex.org/W3139064098","https://openalex.org/W2001468260","https://openalex.org/W1546055336","https://openalex.org/W1516515203","https://openalex.org/W2015595341","https://openalex.org/W1586623215","https://openalex.org/W1499615636","https://openalex.org/W2135545812","https://openalex.org/W1594673427","https://openalex.org/W1564642694"],"abstract_inverted_index":{"The":[0,117],"World":[1,118],"Wide":[2,119],"Web":[3,20],"possesses":[4],"unique":[5],"characteristics":[6],"which":[7],"distinguish":[8],"it":[9],"in":[10,45,62,69,77,101],"important":[11,140],"ways":[12],"from":[13],"traditional":[14,30],"commercial":[15],"communications":[16],"environments.":[17],"Because":[18],"the":[19,54,63,91,102,107,121],"presents":[21],"a":[22,81,129],"fundamentally":[23],"different":[24],"environment":[25,132],"for":[26,71,114],"marketing":[27,33,72,92],"activities":[28,34],"than":[29],"media,":[31],"conventional":[32],"are":[35,40],"becoming":[36],"transformed,":[37],"as":[38,138],"they":[39],"often":[41],"difficult":[42],"to":[43,74,97],"implement":[44],"their":[46],"present":[47],"form.":[48],"In":[49,87],"this":[50,78,88],"paper,":[51],"we":[52],"discuss":[53],"idea":[55],"that":[56,68],"these":[57],"changes":[58],"portend":[59],"an":[60,139],"evolution":[61],""marketing":[64],"concept"":[65],"and":[66,123],"argue":[67],"order":[70],"efforts":[73],"be":[75,95],"successful":[76],"new":[79,82,89],"medium,":[80],"business":[83],"paradigm":[84],"is":[85,134],"required.":[86],"approach,":[90],"function":[93],"must":[94],"reconstructed":[96],"facilitate":[98],"electronic":[99,104],"commerce":[100],"emerging":[103],"society":[105],"underlying":[106],"Web.":[108],"2":[109],"A":[110],"New":[111],"Marketing":[112],"Paradigm":[113],"Electronic":[115],"Commerce":[116],"Web,":[120],"first":[122],"current":[124],"networked":[125],"global":[126],"implementation":[127],"of":[128],"hypermedia":[130],"computer-mediated":[131],"(CME),":[133],"increasingly":[135],"being":[136],"recognized":[137],"emerging...":[141]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":13},{"year":2021,"cited_by_count":15},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":17},{"year":2018,"cited_by_count":7},{"year":2017,"cited_by_count":11},{"year":2016,"cited_by_count":12},{"year":2015,"cited_by_count":24},{"year":2014,"cited_by_count":23},{"year":2013,"cited_by_count":34},{"year":2012,"cited_by_count":32}],"updated_date":"2026-04-17T18:11:37.981687","created_date":"2025-10-10T00:00:00"}