{"id":"https://openalex.org/W1587665345","doi":"https://doi.org/10.1080/01969722.2015.1029769","title":"Using Estimated Personality of Social Network Members for Finding Influential Nodes in Viral Marketing","display_name":"Using Estimated Personality of Social Network Members for Finding Influential Nodes in Viral Marketing","publication_year":2015,"publication_date":"2015-05-06","ids":{"openalex":"https://openalex.org/W1587665345","doi":"https://doi.org/10.1080/01969722.2015.1029769","mag":"1587665345"},"language":"en","primary_location":{"id":"doi:10.1080/01969722.2015.1029769","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01969722.2015.1029769","pdf_url":null,"source":{"id":"https://openalex.org/S117436046","display_name":"Cybernetics & Systems","issn_l":"0196-9722","issn":["0196-9722","1087-6553"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cybernetics and Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066952698","display_name":"Iman Golkar Amnieh","orcid":null},"institutions":[{"id":"https://openalex.org/I170013655","display_name":"Isfahan University of Technology","ror":"https://ror.org/00af3sa43","country_code":"IR","type":"education","lineage":["https://openalex.org/I170013655"]},{"id":"https://openalex.org/I39268498","display_name":"University of Isfahan","ror":"https://ror.org/05h9t7759","country_code":"IR","type":"education","lineage":["https://openalex.org/I39268498"]}],"countries":["IR"],"is_corresponding":true,"raw_author_name":"Iman Golkar Amnieh","raw_affiliation_strings":["Department of Information Technology Engineering, University of Isfahan, Isfahan, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Technology Engineering, University of Isfahan, Isfahan, Iran","institution_ids":["https://openalex.org/I170013655","https://openalex.org/I39268498"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022515889","display_name":"Marjan Kaedi","orcid":"https://orcid.org/0000-0003-2000-4781"},"institutions":[{"id":"https://openalex.org/I170013655","display_name":"Isfahan University of Technology","ror":"https://ror.org/00af3sa43","country_code":"IR","type":"education","lineage":["https://openalex.org/I170013655"]},{"id":"https://openalex.org/I39268498","display_name":"University of Isfahan","ror":"https://ror.org/05h9t7759","country_code":"IR","type":"education","lineage":["https://openalex.org/I39268498"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Marjan Kaedi","raw_affiliation_strings":["Department of Information Technology Engineering, University of Isfahan, Isfahan, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Technology Engineering, University of Isfahan, Isfahan, Iran","institution_ids":["https://openalex.org/I170013655","https://openalex.org/I39268498"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5066952698"],"corresponding_institution_ids":["https://openalex.org/I170013655","https://openalex.org/I39268498"],"apc_list":null,"apc_paid":null,"fwci":2.1463,"has_fulltext":false,"cited_by_count":25,"citation_normalized_percentile":{"value":0.86407989,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"46","issue":"5","first_page":"355","last_page":"378"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9966999888420105,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9926000237464905,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.8651108741760254},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7138165235519409},{"id":"https://openalex.org/keywords/personality","display_name":"Personality","score":0.6590955853462219},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.5926021337509155},{"id":"https://openalex.org/keywords/openness-to-experience","display_name":"Openness to experience","score":0.5841928720474243},{"id":"https://openalex.org/keywords/heuristic","display_name":"Heuristic","score":0.5645592212677002},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.47441715002059937},{"id":"https://openalex.org/keywords/extraversion-and-introversion","display_name":"Extraversion and introversion","score":0.4720157980918884},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.4577052593231201},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4139305353164673},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.2847484350204468},{"id":"https://openalex.org/keywords/big-five-personality-traits","display_name":"Big Five personality traits","score":0.28217554092407227},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.23423558473587036},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.21070793271064758},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.20509153604507446},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.19331777095794678},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.13113760948181152}],"concepts":[{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.8651108741760254},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7138165235519409},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.6590955853462219},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.5926021337509155},{"id":"https://openalex.org/C84976871","wikidata":"https://www.wikidata.org/wiki/Q2015673","display_name":"Openness to experience","level":2,"score":0.5841928720474243},{"id":"https://openalex.org/C173801870","wikidata":"https://www.wikidata.org/wiki/Q201413","display_name":"Heuristic","level":2,"score":0.5645592212677002},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.47441715002059937},{"id":"https://openalex.org/C127816348","wikidata":"https://www.wikidata.org/wiki/Q127588","display_name":"Extraversion and introversion","level":4,"score":0.4720157980918884},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.4577052593231201},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4139305353164673},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.2847484350204468},{"id":"https://openalex.org/C2865642","wikidata":"https://www.wikidata.org/wiki/Q378132","display_name":"Big Five personality traits","level":3,"score":0.28217554092407227},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.23423558473587036},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.21070793271064758},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.20509153604507446},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.19331777095794678},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13113760948181152},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/01969722.2015.1029769","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01969722.2015.1029769","pdf_url":null,"source":{"id":"https://openalex.org/S117436046","display_name":"Cybernetics & Systems","issn_l":"0196-9722","issn":["0196-9722","1087-6553"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cybernetics and Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.44999998807907104,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W68399290","https://openalex.org/W616927999","https://openalex.org/W1495750374","https://openalex.org/W1500731913","https://openalex.org/W1521400324","https://openalex.org/W1533368239","https://openalex.org/W1971183512","https://openalex.org/W1971788485","https://openalex.org/W1976533648","https://openalex.org/W1993002652","https://openalex.org/W2002715976","https://openalex.org/W2002727114","https://openalex.org/W2006913809","https://openalex.org/W2009505424","https://openalex.org/W2018416141","https://openalex.org/W2018480107","https://openalex.org/W2019610697","https://openalex.org/W2025523165","https://openalex.org/W2041157860","https://openalex.org/W2042123098","https://openalex.org/W2048668178","https://openalex.org/W2071559616","https://openalex.org/W2089621965","https://openalex.org/W2112090702","https://openalex.org/W2113166392","https://openalex.org/W2114696370","https://openalex.org/W2143893259","https://openalex.org/W2150375325","https://openalex.org/W2159316671","https://openalex.org/W2165643853","https://openalex.org/W2170138277","https://openalex.org/W2172173652","https://openalex.org/W2316166351","https://openalex.org/W2340898723","https://openalex.org/W2532755691","https://openalex.org/W2544158810","https://openalex.org/W3041685368","https://openalex.org/W3121364520","https://openalex.org/W3125665306","https://openalex.org/W6678850675"],"related_works":["https://openalex.org/W2007906249","https://openalex.org/W2908605513","https://openalex.org/W2394242862","https://openalex.org/W1968064866","https://openalex.org/W2360338400","https://openalex.org/W2361665985","https://openalex.org/W2890481486","https://openalex.org/W2806516768","https://openalex.org/W4386893809","https://openalex.org/W2794938251"],"abstract_inverted_index":{"Sending":[0],"promotional":[1,26],"messages":[2,80],"to":[3,30,48,192],"a":[4,10,15,34,66,168],"few":[5],"numbers":[6],"of":[7,19,56,73,79,85,115,138,146,173],"users":[8,23],"in":[9,28,77,104],"social":[11,67,116,139],"network":[12,57,68,127],"can":[13,188],"propagate":[14],"product":[16],"through":[17],"word":[18],"mouth.":[20],"However,":[21],"choosing":[22,147],"that":[24,178],"receive":[25],"messages,":[27],"order":[29],"maximize":[31],"propagation,":[32],"is":[33,81,95,159],"considerable":[35],"issue.":[36],"These":[37],"recipients":[38],"are":[39,124,141],"named":[40],"\u201cinfluential":[41],"nodes.\u201d":[42],"To":[43,150],"recognize":[44],"influential":[45,148],"nodes,":[46],"according":[47],"the":[49,54,74,82,105,112,144,154,180],"literature,":[50],"criteria":[51,145],"such":[52],"as":[53,89,143],"relationships":[55],"members":[58,172],"or":[59],"information":[60],"shared":[61],"by":[62],"each":[63],"member":[64],"on":[65,167],"have":[69],"been":[70,102,165],"used.":[71,160],"One":[72],"effective":[75],"factors":[76],"diffusion":[78],"personality":[83,119],"characteristics":[84,133,137],"members.":[86,128],"As":[87],"far":[88,98],"we":[90],"know,":[91],"although":[92],"this":[93,109,152],"issue":[94],"considerable,":[96],"so":[97],"it":[99],"has":[100,164],"not":[101],"applied":[103],"previous":[106],"studies.":[107],"In":[108],"article,":[110],"using":[111,179],"graph":[113],"structure":[114],"networks,":[117,140],"two":[118,131],"characteristics,":[120],"openness":[121],"and":[122],"extroversion,":[123],"estimated":[125,132],"for":[126],"Next,":[129],"these":[130],"together":[134],"with":[135,184],"other":[136],"considered":[142],"nodes.":[149],"implement":[151],"process,":[153],"real":[155],"coded":[156],"genetic":[157],"algorithm":[158],"The":[161],"proposed":[162,181],"method":[163],"evaluated":[166],"dataset":[169],"including":[170],"1000":[171],"Twitter.":[174],"Our":[175],"results":[176],"indicate":[177],"method,":[182],"compared":[183],"simple":[185],"heuristic":[186],"methods,":[187],"improve":[189],"performance":[190],"up":[191],"37%.":[193]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":3}],"updated_date":"2026-07-29T09:40:50.615796","created_date":"2025-10-10T00:00:00"}