{"id":"https://openalex.org/W4404705585","doi":"https://doi.org/10.1080/01605682.2024.2430337","title":"Is multichannel retail marketing integration a panacea?","display_name":"Is multichannel retail marketing integration a panacea?","publication_year":2024,"publication_date":"2024-11-24","ids":{"openalex":"https://openalex.org/W4404705585","doi":"https://doi.org/10.1080/01605682.2024.2430337"},"language":"en","primary_location":{"id":"doi:10.1080/01605682.2024.2430337","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01605682.2024.2430337","pdf_url":null,"source":{"id":"https://openalex.org/S169988927","display_name":"Journal of the Operational Research Society","issn_l":"0160-5682","issn":["0160-5682","1476-9360"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Operational Research Society","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://uvadoc.uva.es/bitstream/10324/78387/1/Martin_Herran_Sigue_JORS_revised_November_2024.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068494486","display_name":"Guiomar Mart\u00edn\u2010Herr\u00e1n","orcid":"https://orcid.org/0000-0002-9161-2349"},"institutions":[{"id":"https://openalex.org/I108103353","display_name":"Universidad de Valladolid","ror":"https://ror.org/01fvbaw18","country_code":"ES","type":"education","lineage":["https://openalex.org/I108103353"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Guiomar Mart\u00edn-Herr\u00e1n","raw_affiliation_strings":["Universidad de Valladolid","Universidad de Valladolid, Valladolid, Spain"],"raw_orcid":"https://orcid.org/0000-0002-9161-2349","affiliations":[{"raw_affiliation_string":"Universidad de Valladolid","institution_ids":["https://openalex.org/I108103353"]},{"raw_affiliation_string":"Universidad de Valladolid, Valladolid, Spain","institution_ids":["https://openalex.org/I108103353"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079596315","display_name":"Simon Pierre Sigu\u00e9","orcid":"https://orcid.org/0000-0002-4061-0853"},"institutions":[{"id":"https://openalex.org/I192619145","display_name":"University of the Witwatersrand","ror":"https://ror.org/03rp50x72","country_code":"ZA","type":"education","lineage":["https://openalex.org/I192619145"]},{"id":"https://openalex.org/I86897205","display_name":"Athabasca University","ror":"https://ror.org/01y3xgc52","country_code":"CA","type":"education","lineage":["https://openalex.org/I86897205"]}],"countries":["CA","ZA"],"is_corresponding":false,"raw_author_name":"Simon-Pierre Sigu\u00e9","raw_affiliation_strings":["Faculty of Business, Athabasca University","School of Business Sciences, University of Witwatersrand","Faculty of Business, Athabasca University, Athabasca, Canada","School of Business Sciences, University of Witwatersrand, Johannesburg, South Africa"],"raw_orcid":"https://orcid.org/0000-0002-4061-0853","affiliations":[{"raw_affiliation_string":"Faculty of Business, Athabasca University","institution_ids":["https://openalex.org/I86897205"]},{"raw_affiliation_string":"School of Business Sciences, University of Witwatersrand","institution_ids":["https://openalex.org/I192619145"]},{"raw_affiliation_string":"Faculty of Business, Athabasca University, Athabasca, Canada","institution_ids":["https://openalex.org/I86897205"]},{"raw_affiliation_string":"School of Business Sciences, University of Witwatersrand, Johannesburg, South Africa","institution_ids":["https://openalex.org/I192619145"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5068494486"],"corresponding_institution_ids":["https://openalex.org/I108103353"],"apc_list":null,"apc_paid":null,"fwci":0.9885,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.81806752,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":98},"biblio":{"volume":"76","issue":"8","first_page":"1630","last_page":"1648"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9894000291824341,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/panacea","display_name":"Panacea (medicine)","score":0.9527242183685303},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6096058487892151},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5415933132171631},{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.46693581342697144}],"concepts":[{"id":"https://openalex.org/C26993612","wikidata":"https://www.wikidata.org/wiki/Q910154","display_name":"Panacea (medicine)","level":3,"score":0.9527242183685303},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6096058487892151},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5415933132171631},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.46693581342697144},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C204787440","wikidata":"https://www.wikidata.org/wiki/Q188504","display_name":"Alternative medicine","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/01605682.2024.2430337","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01605682.2024.2430337","pdf_url":null,"source":{"id":"https://openalex.org/S169988927","display_name":"Journal of the Operational Research Society","issn_l":"0160-5682","issn":["0160-5682","1476-9360"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Operational Research Society","raw_type":"journal-article"},{"id":"pmh:oai:uvadoc.uva.es:10324/78387","is_oa":true,"landing_page_url":"https://uvadoc.uva.es/handle/10324/78387","pdf_url":"https://uvadoc.uva.es/bitstream/10324/78387/1/Martin_Herran_Sigue_JORS_revised_November_2024.pdf","source":{"id":"https://openalex.org/S4306400688","display_name":"University of Valladolid Documentary Repository (University of Valladolid)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I108103353","host_organization_name":"Universidad de Valladolid","host_organization_lineage":["https://openalex.org/I108103353"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:uvadoc.uva.es:10324/78387","is_oa":true,"landing_page_url":"https://uvadoc.uva.es/handle/10324/78387","pdf_url":"https://uvadoc.uva.es/bitstream/10324/78387/1/Martin_Herran_Sigue_JORS_revised_November_2024.pdf","source":{"id":"https://openalex.org/S4306400688","display_name":"University of Valladolid Documentary Repository (University of Valladolid)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I108103353","host_organization_name":"Universidad de Valladolid","host_organization_lineage":["https://openalex.org/I108103353"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G1551845173","display_name":null,"funder_award_id":"VA169P20","funder_id":"https://openalex.org/F4320328351","funder_display_name":"Junta de Castilla y Le\u00f3n"}],"funders":[{"id":"https://openalex.org/F4320328351","display_name":"Junta de Castilla y Le\u00f3n","ror":"https://ror.org/02s8dab97"},{"id":"https://openalex.org/F4320335598","display_name":"Agencia Estatal de Investigaci\u00f3n","ror":null}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4404705585.pdf","grobid_xml":"https://content.openalex.org/works/W4404705585.grobid-xml"},"referenced_works_count":43,"referenced_works":["https://openalex.org/W1983244052","https://openalex.org/W1994781217","https://openalex.org/W1995852456","https://openalex.org/W1997068806","https://openalex.org/W2000192503","https://openalex.org/W2009522696","https://openalex.org/W2017167557","https://openalex.org/W2019073773","https://openalex.org/W2034266925","https://openalex.org/W2066482158","https://openalex.org/W2083747951","https://openalex.org/W2084353702","https://openalex.org/W2089649520","https://openalex.org/W2099979943","https://openalex.org/W2103517563","https://openalex.org/W2104212223","https://openalex.org/W2108755812","https://openalex.org/W2117201967","https://openalex.org/W2125468234","https://openalex.org/W2136726930","https://openalex.org/W2141181101","https://openalex.org/W2191885776","https://openalex.org/W2335991931","https://openalex.org/W2506817839","https://openalex.org/W2556728839","https://openalex.org/W2783756585","https://openalex.org/W2949634934","https://openalex.org/W2952241744","https://openalex.org/W2994559838","https://openalex.org/W2997960800","https://openalex.org/W3005490014","https://openalex.org/W3122351755","https://openalex.org/W3124510033","https://openalex.org/W3141901546","https://openalex.org/W3183270923","https://openalex.org/W3197510918","https://openalex.org/W4200269185","https://openalex.org/W4206758389","https://openalex.org/W4285161686","https://openalex.org/W4289868148","https://openalex.org/W4298003106","https://openalex.org/W4307816558","https://openalex.org/W6771999751"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2791057018","https://openalex.org/W2100901739","https://openalex.org/W2073210364","https://openalex.org/W2010853630","https://openalex.org/W1996568807","https://openalex.org/W2187153122","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"Channel":[0],"integration/centralization":[1],"understood":[2],"as":[3,11],"joint":[4],"pricing":[5,44,106],"of":[6,19,79,150],"multiple":[7],"channels":[8],"is":[9,118],"touted":[10],"the":[12,17,69,74,77,85,93,112,148],"ideal":[13],"organization":[14],"to":[15,88,99,143],"maximize":[16],"profitability":[18],"multichannel":[20,115],"retailers.":[21],"This":[22],"study":[23],"challenges":[24],"this":[25],"claim":[26],"and":[27,42,50,84,104,136],"analytically":[28],"examines":[29],"with":[30,130],"two":[31,75],"two-period":[32],"models":[33],"whether":[34],"multi-channel":[35],"retailers":[36],"should":[37],"centralize":[38,100],"or":[39,101],"decentralize":[40,102],"online":[41,103],"offline":[43,105],"decisions":[45],"when":[46],"vertical":[47,128],"channel":[48],"interactions":[49,129],"consumer":[51],"reference":[52],"price":[53,80,89],"effects":[54],"are":[55,132],"considered.":[56],"We":[57],"found":[58],"that":[59,114],"under":[60],"certain":[61],"conditions":[62],"(which":[63],"depend":[64],"on":[65],"several":[66],"factors,":[67],"including":[68],"manufacturer\u2019s":[70],"advertising":[71],"strategies":[72],"over":[73,91],"periods,":[76],"intensity":[78],"competition":[81],"between":[82],"channels,":[83],"consumers\u2019":[86],"sensitivity":[87],"changes":[90],"time),":[92],"retailer":[94],"may":[95],"find":[96],"it":[97],"optimal":[98],"decisions.":[107],"Therefore,":[108],"our":[109],"findings":[110],"support":[111],"idea":[113],"retailing":[116],"integration":[117],"not":[119],"a":[120,124],"panacea,":[121],"especially":[122],"in":[123],"context":[125],"where":[126,137],"complex":[127],"manufacturers":[131],"taken":[133],"into":[134],"account":[135],"consumers":[138],"compare":[139],"current":[140],"market":[141],"prices":[142,146],"recent":[144],"past":[145],"at":[147],"time":[149],"purchase.":[151]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1}],"updated_date":"2026-07-28T07:46:37.118299","created_date":"2025-10-10T00:00:00"}
