{"id":"https://openalex.org/W3197510918","doi":"https://doi.org/10.1080/01605682.2021.1973350","title":"Cooperative advertising in competing supply chains and the long-term effects of retail advertising","display_name":"Cooperative advertising in competing supply chains and the long-term effects of retail advertising","publication_year":2021,"publication_date":"2021-09-20","ids":{"openalex":"https://openalex.org/W3197510918","doi":"https://doi.org/10.1080/01605682.2021.1973350","mag":"3197510918"},"language":"en","primary_location":{"id":"doi:10.1080/01605682.2021.1973350","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01605682.2021.1973350","pdf_url":null,"source":{"id":"https://openalex.org/S169988927","display_name":"Journal of the Operational Research Society","issn_l":"0160-5682","issn":["0160-5682","1476-9360"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Operational Research Society","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://uvadoc.uva.es/handle/10324/51712","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030841302","display_name":"Salma Karray","orcid":"https://orcid.org/0000-0002-7094-7342"},"institutions":[{"id":"https://openalex.org/I39470171","display_name":"Ontario Tech University","ror":"https://ror.org/016zre027","country_code":"CA","type":"education","lineage":["https://openalex.org/I39470171"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Salma Karray","raw_affiliation_strings":["Marketing Department, University of Ontario Institute of Technology, Oshawa, Canada"],"raw_orcid":"https://orcid.org/0000-0002-7094-7342","affiliations":[{"raw_affiliation_string":"Marketing Department, University of Ontario Institute of Technology, Oshawa, Canada","institution_ids":["https://openalex.org/I39470171"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068494486","display_name":"Guiomar Mart\u00edn\u2010Herr\u00e1n","orcid":"https://orcid.org/0000-0002-9161-2349"},"institutions":[{"id":"https://openalex.org/I108103353","display_name":"Universidad de Valladolid","ror":"https://ror.org/01fvbaw18","country_code":"ES","type":"education","lineage":["https://openalex.org/I108103353"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Guiomar Mart\u00edn-Herr\u00e1n","raw_affiliation_strings":["IMUVA, Universidad de Valladolid, Valladolid, Spain"],"raw_orcid":"https://orcid.org/0000-0002-9161-2349","affiliations":[{"raw_affiliation_string":"IMUVA, Universidad de Valladolid, Valladolid, Spain","institution_ids":["https://openalex.org/I108103353"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079596315","display_name":"Simon Pierre Sigu\u00e9","orcid":"https://orcid.org/0000-0002-4061-0853"},"institutions":[{"id":"https://openalex.org/I86897205","display_name":"Athabasca University","ror":"https://ror.org/01y3xgc52","country_code":"CA","type":"education","lineage":["https://openalex.org/I86897205"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Simon-Pierre Sigu\u00e9","raw_affiliation_strings":["Marketing, Entrepeurship and Information Systems Department, Athabasca University, Athabasca, Canada"],"raw_orcid":"https://orcid.org/0000-0002-4061-0853","affiliations":[{"raw_affiliation_string":"Marketing, Entrepeurship and Information Systems Department, Athabasca University, Athabasca, Canada","institution_ids":["https://openalex.org/I86897205"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5068494486"],"corresponding_institution_ids":["https://openalex.org/I108103353"],"apc_list":null,"apc_paid":null,"fwci":1.5661,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.85056036,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"73","issue":"10","first_page":"2242","last_page":"2260"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.9977999925613403,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/profitability-index","display_name":"Profitability index","score":0.7422112226486206},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.7028209567070007},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6130343079566956},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6028317809104919},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5545170903205872},{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.48600634932518005},{"id":"https://openalex.org/keywords/product-differentiation","display_name":"Product differentiation","score":0.4145227074623108},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.40161609649658203},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.3217431902885437},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.30200839042663574},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1152547299861908}],"concepts":[{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.7422112226486206},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.7028209567070007},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6130343079566956},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6028317809104919},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5545170903205872},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.48600634932518005},{"id":"https://openalex.org/C33556415","wikidata":"https://www.wikidata.org/wiki/Q1200129","display_name":"Product differentiation","level":3,"score":0.4145227074623108},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.40161609649658203},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3217431902885437},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.30200839042663574},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1152547299861908},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C16520705","wikidata":"https://www.wikidata.org/wiki/Q601799","display_name":"Cournot competition","level":2,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1080/01605682.2021.1973350","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01605682.2021.1973350","pdf_url":null,"source":{"id":"https://openalex.org/S169988927","display_name":"Journal of the Operational Research Society","issn_l":"0160-5682","issn":["0160-5682","1476-9360"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Operational Research Society","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:taf:tjorxx:v:73:y:2022:i:10:p:2242-2260","is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1080/01605682.2021.1973350","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:ir.library.dc-uoit.ca:10155/1333","is_oa":false,"landing_page_url":"http://hdl.handle.net/10155/1333","pdf_url":null,"source":{"id":"https://openalex.org/S4306401586","display_name":"e-scholar@UOIT (University of Ontario Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I39470171","host_organization_name":"Ontario Tech University","host_organization_lineage":["https://openalex.org/I39470171"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article, Research"},{"id":"pmh:oai:uvadoc.uva.es:10324/51712","is_oa":true,"landing_page_url":"https://uvadoc.uva.es/handle/10324/51712","pdf_url":null,"source":{"id":"https://openalex.org/S4306401553","display_name":"UVaDOC UVaDOC University of Valladolid Documentary Repository (University of Valladolid)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I108103353","host_organization_name":"Universidad de Valladolid","host_organization_lineage":["https://openalex.org/I108103353"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:uvadoc.uva.es:10324/51712","is_oa":true,"landing_page_url":"https://uvadoc.uva.es/handle/10324/51712","pdf_url":null,"source":{"id":"https://openalex.org/S4306401553","display_name":"UVaDOC UVaDOC University of Valladolid Documentary Repository (University of Valladolid)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I108103353","host_organization_name":"Universidad de Valladolid","host_organization_lineage":["https://openalex.org/I108103353"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/17","score":0.5,"display_name":"Partnerships for the goals"},{"id":"https://metadata.un.org/sdg/9","score":0.47999998927116394,"display_name":"Industry, innovation and infrastructure"}],"awards":[{"id":"https://openalex.org/G1551845173","display_name":null,"funder_award_id":"VA169P20","funder_id":"https://openalex.org/F4320328351","funder_display_name":"Junta de Castilla y Le\u00f3n"},{"id":"https://openalex.org/G6751259550","display_name":null,"funder_award_id":"VA105G18","funder_id":"https://openalex.org/F4320328351","funder_display_name":"Junta de Castilla y Le\u00f3n"}],"funders":[{"id":"https://openalex.org/F4320310360","display_name":"Athabasca University","ror":"https://ror.org/01y3xgc52"},{"id":"https://openalex.org/F4320325114","display_name":"Consejer\u00eda de Educaci\u00f3n, Junta de Castilla y Le\u00f3n","ror":"https://ror.org/02s8dab97"},{"id":"https://openalex.org/F4320328351","display_name":"Junta de Castilla y Le\u00f3n","ror":"https://ror.org/02s8dab97"},{"id":"https://openalex.org/F4320334593","display_name":"Natural Sciences and Engineering Research Council of Canada","ror":"https://ror.org/01h531d29"},{"id":"https://openalex.org/F4320335322","display_name":"European Regional Development Fund","ror":"https://ror.org/00k4n6c32"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W1964446037","https://openalex.org/W1986522940","https://openalex.org/W1996154832","https://openalex.org/W2000192503","https://openalex.org/W2006745029","https://openalex.org/W2016338503","https://openalex.org/W2022934342","https://openalex.org/W2032844294","https://openalex.org/W2033161675","https://openalex.org/W2033718080","https://openalex.org/W2045133408","https://openalex.org/W2047068410","https://openalex.org/W2061436426","https://openalex.org/W2062957830","https://openalex.org/W2073871304","https://openalex.org/W2078299100","https://openalex.org/W2080268184","https://openalex.org/W2084113165","https://openalex.org/W2084353702","https://openalex.org/W2108374737","https://openalex.org/W2117183166","https://openalex.org/W2124738226","https://openalex.org/W2130267367","https://openalex.org/W2136726930","https://openalex.org/W2141181101","https://openalex.org/W2153985619","https://openalex.org/W2161979798","https://openalex.org/W2212906358","https://openalex.org/W2506817839","https://openalex.org/W2556728839","https://openalex.org/W2589808788","https://openalex.org/W2613048807","https://openalex.org/W2792320974","https://openalex.org/W2792651853","https://openalex.org/W2810680576","https://openalex.org/W2995097782","https://openalex.org/W3006963412","https://openalex.org/W3122582925","https://openalex.org/W3123261330","https://openalex.org/W3142352079","https://openalex.org/W4211057691","https://openalex.org/W4231856359"],"related_works":["https://openalex.org/W3125099825","https://openalex.org/W2066844180","https://openalex.org/W25115902","https://openalex.org/W2753408573","https://openalex.org/W4285147705","https://openalex.org/W3035608163","https://openalex.org/W3124967877","https://openalex.org/W3125120411","https://openalex.org/W1998599395","https://openalex.org/W3002415534"],"abstract_inverted_index":{"The":[0,97,208],"profitability":[1,126],"of":[2,36,104,111,127,185,219],"cooperative":[3,210],"advertising":[4,38,107,199,211],"(CA)":[5],"programs":[6,157],"is":[7,90,95,169,188],"analyzed":[8],"in":[9,46,86,123,149],"a":[10,24,74,120,201],"supply":[11],"chain":[12],"where":[13,50,64,88,93],"competing":[14,20],"manufacturers":[15,133,179],"sell":[16],"their":[17],"products":[18,56,66,114,192],"through":[19],"retailers.":[21],"We":[22,42,81],"study":[23],"two-period":[25],"game-theoretic":[26],"model":[27],"that":[28,100],"accounts":[29],"for":[30,178],"positive":[31,203],"and":[32,67,92,108,115,136,180,196],"negative":[33],"long-term":[34],"effects":[35,103,218],"retail":[37,106,198,220],"on":[39,205],"consumer":[40],"preferences.":[41],"obtain":[43],"closed-form":[44],"equilibria":[45,84],"two":[47],"particular":[48],"cases":[49],"either":[51],"the":[52,55,61,79,83,101,109,125,183,191,216],"stores":[53,68],"or":[54,142],"are":[57,139,145,164,193],"perfectly":[58],"differentiated.":[59,147],"For":[60],"general":[62],"case":[63],"both":[65,140],"can":[69,173],"be":[70,175],"substitutable,":[71,195],"we":[72],"develop":[73],"numerical":[75],"algorithm":[76],"to":[77],"find":[78,155],"equilibrium.":[80],"compare":[82],"obtained":[85],"games":[87],"CA":[89,128,130,172],"offered":[91],"it":[94],"not.":[96],"results":[98],"show":[99],"second-period":[102,206,217],"first-period":[105,197],"levels":[110,163],"substitutability":[112,162],"between":[113,116],"retailers":[117,144,152,181],"all":[118],"play":[119],"key":[121],"role":[122],"assessing":[124],"programs.":[129],"only":[131,174],"benefits":[132],"when":[134,143,160,182],"store":[135,167,186],"product":[137,161],"competition":[138,168],"low,":[141],"highly":[146],"However,":[148],"most":[150],"cases,":[151],"do":[153],"not":[154],"such":[156],"profitable":[158],"except":[159],"high":[165],"while":[166],"low.":[170],"Finally,":[171],"win-win":[176],"arrangements":[177],"level":[184],"differentiation":[187],"very":[189],"high,":[190],"moderately":[194],"has":[200],"substantial":[202],"impact":[204],"sales.":[207],"manufacturers\u2019":[209],"support":[212],"rates":[213],"increase":[214],"with":[215],"advertising.":[221]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":3},{"year":2021,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}