{"id":"https://openalex.org/W4413339903","doi":"https://doi.org/10.1080/0144929x.2025.2545313","title":"The social dimension of consumer-AI interaction: alienation, anthropomorphism, and identity in AI-Mediated marketing","display_name":"The social dimension of consumer-AI interaction: alienation, anthropomorphism, and identity in AI-Mediated marketing","publication_year":2025,"publication_date":"2025-08-20","ids":{"openalex":"https://openalex.org/W4413339903","doi":"https://doi.org/10.1080/0144929x.2025.2545313"},"language":"en","primary_location":{"id":"doi:10.1080/0144929x.2025.2545313","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0144929x.2025.2545313","pdf_url":null,"source":{"id":"https://openalex.org/S123849098","display_name":"Behaviour and Information Technology","issn_l":"0144-929X","issn":["0144-929X","1362-3001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Behaviour & Information Technology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5119356096","display_name":"Ignacio Raya","orcid":null},"institutions":[{"id":"https://openalex.org/I173304897","display_name":"Universidad de Granada","ror":"https://ror.org/04njjy449","country_code":"ES","type":"education","lineage":["https://openalex.org/I173304897"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Ignacio Luque-Raya","raw_affiliation_strings":["Universidad de Granada \u2013 Marketing and Market Research","Universidad de Granada Ringgold Standard Institution \u2013 Marketing and Market Research"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de Granada \u2013 Marketing and Market Research","institution_ids":["https://openalex.org/I173304897"]},{"raw_affiliation_string":"Universidad de Granada Ringgold Standard Institution \u2013 Marketing and Market Research","institution_ids":["https://openalex.org/I173304897"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055214980","display_name":"Salvador del Barrio\u2010Garc\u00eda","orcid":"https://orcid.org/0000-0002-6144-0240"},"institutions":[{"id":"https://openalex.org/I173304897","display_name":"Universidad de Granada","ror":"https://ror.org/04njjy449","country_code":"ES","type":"education","lineage":["https://openalex.org/I173304897"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Salvador Del Barrio-Garc\u00eda","raw_affiliation_strings":["Universidad de Granada \u2013 Marketing and Market Research","Universidad de Granada Ringgold Standard Institution \u2013 Marketing and Market Research"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de Granada \u2013 Marketing and Market Research","institution_ids":["https://openalex.org/I173304897"]},{"raw_affiliation_string":"Universidad de Granada Ringgold Standard Institution \u2013 Marketing and Market Research","institution_ids":["https://openalex.org/I173304897"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5043084209","display_name":"\u00d3scar Cord\u00f3n","orcid":"https://orcid.org/0000-0001-5112-5629"},"institutions":[{"id":"https://openalex.org/I173304897","display_name":"Universidad de Granada","ror":"https://ror.org/04njjy449","country_code":"ES","type":"education","lineage":["https://openalex.org/I173304897"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Oscar Cordon Garcia","raw_affiliation_strings":["Universidad de Granada Ringgold Standard Institution \u2013 Computer Science and Artificial Intelligence"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de Granada Ringgold Standard Institution \u2013 Computer Science and Artificial Intelligence","institution_ids":["https://openalex.org/I173304897"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I173304897"],"apc_list":null,"apc_paid":null,"fwci":4.188,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.94193496,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"45","issue":"6","first_page":"1051","last_page":"1068"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10709","display_name":"Social Robot Interaction and HRI","score":0.9746999740600586,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/alienation","display_name":"Alienation","score":0.9150670170783997},{"id":"https://openalex.org/keywords/dimension","display_name":"Dimension (graph theory)","score":0.7150020599365234},{"id":"https://openalex.org/keywords/identity","display_name":"Identity (music)","score":0.6695526242256165},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5517615079879761},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.5414481163024902},{"id":"https://openalex.org/keywords/social-identity-theory","display_name":"Social identity theory","score":0.5166216492652893},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.3842623233795166},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.2877713441848755},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.15252947807312012},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.10320556163787842},{"id":"https://openalex.org/keywords/social-group","display_name":"Social group","score":0.09782618284225464},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.06454703211784363}],"concepts":[{"id":"https://openalex.org/C171773132","wikidata":"https://www.wikidata.org/wiki/Q2519156","display_name":"Alienation","level":2,"score":0.9150670170783997},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.7150020599365234},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.6695526242256165},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5517615079879761},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5414481163024902},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.5166216492652893},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3842623233795166},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.2877713441848755},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.15252947807312012},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10320556163787842},{"id":"https://openalex.org/C180872759","wikidata":"https://www.wikidata.org/wiki/Q874405","display_name":"Social group","level":2,"score":0.09782618284225464},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.06454703211784363},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/0144929x.2025.2545313","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0144929x.2025.2545313","pdf_url":null,"source":{"id":"https://openalex.org/S123849098","display_name":"Behaviour and Information Technology","issn_l":"0144-929X","issn":["0144-929X","1362-3001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Behaviour & Information Technology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":65,"referenced_works":["https://openalex.org/W928600134","https://openalex.org/W1127917872","https://openalex.org/W1644152687","https://openalex.org/W1991015565","https://openalex.org/W1995837832","https://openalex.org/W2000997123","https://openalex.org/W2008073538","https://openalex.org/W2014169941","https://openalex.org/W2022463977","https://openalex.org/W2043441012","https://openalex.org/W2052729098","https://openalex.org/W2065567595","https://openalex.org/W2066185911","https://openalex.org/W2069910709","https://openalex.org/W2071680986","https://openalex.org/W2077725240","https://openalex.org/W2081155210","https://openalex.org/W2100827418","https://openalex.org/W2115040353","https://openalex.org/W2187975962","https://openalex.org/W2318792536","https://openalex.org/W2344453698","https://openalex.org/W2477418714","https://openalex.org/W2558287871","https://openalex.org/W2566029896","https://openalex.org/W2784291000","https://openalex.org/W2809228629","https://openalex.org/W2906022538","https://openalex.org/W2913916101","https://openalex.org/W2942858056","https://openalex.org/W2942968409","https://openalex.org/W2947308709","https://openalex.org/W3002137173","https://openalex.org/W3010906784","https://openalex.org/W3027672271","https://openalex.org/W3036081459","https://openalex.org/W3081261125","https://openalex.org/W3088440420","https://openalex.org/W3111690355","https://openalex.org/W3120646040","https://openalex.org/W3123679541","https://openalex.org/W3123847460","https://openalex.org/W3124812974","https://openalex.org/W3124918487","https://openalex.org/W3125976894","https://openalex.org/W3158173957","https://openalex.org/W3171227530","https://openalex.org/W3174420708","https://openalex.org/W3184738614","https://openalex.org/W3194305391","https://openalex.org/W4230368315","https://openalex.org/W4230514847","https://openalex.org/W4231519654","https://openalex.org/W4241244867","https://openalex.org/W4242227188","https://openalex.org/W4244774484","https://openalex.org/W4281762881","https://openalex.org/W4285732958","https://openalex.org/W4292248419","https://openalex.org/W4292324270","https://openalex.org/W4322507138","https://openalex.org/W4376863686","https://openalex.org/W4384343705","https://openalex.org/W4411598482","https://openalex.org/W6637580432"],"related_works":["https://openalex.org/W2494890564","https://openalex.org/W1515418873","https://openalex.org/W4233724664","https://openalex.org/W1973425849","https://openalex.org/W2075296807","https://openalex.org/W2607840051","https://openalex.org/W2071129178","https://openalex.org/W2346164765","https://openalex.org/W2013755277","https://openalex.org/W2116279348"],"abstract_inverted_index":{"The":[0,19],"ability":[1],"of":[2,25,73,101,169,180],"artificial":[3],"intelligence":[4],"(AI)":[5],"to":[6,97,156,159,166,192],"engage":[7],"in":[8,15,89,108,127],"reciprocal":[9],"communication":[10],"introduces":[11],"new":[12],"social":[13,23,53],"dynamics":[14,172],"the":[16,71,90,95,102,125,129,167,170,178],"marketing":[17],"domain.":[18],"study":[20],"explores":[21],"this":[22],"dimension":[24],"consumer-AI":[26],"interaction":[27,35,103,130],"through":[28],"key":[29],"variables":[30],"such":[31],"as":[32,151],"alienation,":[33],"anthropomorphisation,":[34],"context,":[36],"and":[37,69,134,138,175],"identity-related":[38],"motivations.":[39],"Using":[40],"a":[41,62,109,121,152,160,197],"2":[42,44],"\u00d7":[43],"experimental":[45],"design":[46],"(alienating":[47],"vs.":[48,52],"non-alienating":[49],"interaction;":[50,91],"website":[51],"media)":[54],"with":[55,79,141,184,196],"245":[56],"participants,":[57],"several":[58],"findings":[59],"emerged:":[60],"(1)":[61],"favourable":[63],"predisposition":[64],"toward":[65,124],"AI":[66,80,136,158],"reduces":[67,132],"alienation":[68,93,117,149],"facilitates":[70],"attribution":[72],"human-like":[74],"traits;":[75],"(2)":[76],"prior":[77],"experience":[78,146],"encourages":[81],"anthropomorphisation":[82],"but":[83],"does":[84,113],"not":[85,114],"mitigate":[86],"perceived":[87],"disconnection":[88,133],"(3)":[92],"intensifies":[94],"tendency":[96],"objectify":[98],"AI,":[99,176],"regardless":[100],"context;":[104],"(4)":[105],"merely":[106],"engaging":[107],"particular":[110],"digital":[111],"context":[112],"directly":[115],"alter":[116],"or":[118],"anthropomorphisation;":[119],"however,":[120],"positive":[122],"attitude":[123],"environment":[126],"which":[128],"occurs":[131],"discourages":[135],"objectification;":[137],"(5)":[139],"individuals":[140],"high":[142],"motivation":[143],"for":[144,189],"uniqueness":[145],"more":[147],"pronounced":[148],"but,":[150],"compensatory":[153],"response,":[154],"tend":[155],"humanise":[157],"greater":[161],"extent.":[162],"This":[163],"research":[164],"contributes":[165],"understanding":[168],"relational":[171,185],"between":[173],"consumers":[174],"emphasising":[177],"importance":[179],"balancing":[181],"functional":[182],"efficiency":[183],"quality.":[186],"Practical":[187],"applications":[188],"professionals":[190],"seeking":[191],"implement":[193],"AI-driven":[194],"solutions":[195],"consumer-centric":[198],"approach":[199],"are":[200],"proposed.":[201]},"counts_by_year":[{"year":2026,"cited_by_count":3}],"updated_date":"2026-06-14T06:11:07.267592","created_date":"2025-08-20T00:00:00"}