{"id":"https://openalex.org/W4388454625","doi":"https://doi.org/10.1080/0144929x.2023.2272747","title":"Cognitive abilities and visual complexity impact first impressions in five-second testing","display_name":"Cognitive abilities and visual complexity impact first impressions in five-second testing","publication_year":2023,"publication_date":"2023-11-07","ids":{"openalex":"https://openalex.org/W4388454625","doi":"https://doi.org/10.1080/0144929x.2023.2272747"},"language":"en","primary_location":{"id":"doi:10.1080/0144929x.2023.2272747","is_oa":true,"landing_page_url":"https://doi.org/10.1080/0144929x.2023.2272747","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2023.2272747?download=true","source":{"id":"https://openalex.org/S123849098","display_name":"Behaviour and Information Technology","issn_l":"0144-929X","issn":["0144-929X","1362-3001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Behaviour & Information Technology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2023.2272747?download=true","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035185255","display_name":"Eduard Kuric","orcid":"https://orcid.org/0000-0002-7371-5512"},"institutions":[{"id":"https://openalex.org/I110757952","display_name":"Slovak University of Technology in Bratislava","ror":"https://ror.org/0561ghm58","country_code":"SK","type":"education","lineage":["https://openalex.org/I110757952"]}],"countries":["SK"],"is_corresponding":true,"raw_author_name":"Eduard Kuric","raw_affiliation_strings":["Faculty of Informatics and Information Technologies, Slovak University of Technology, Bratislava, Slovakia","UXtweak Research, Bratislava, Slovakia","Faculty of Informatics and Information Technologies, Slovak University of Technology, Bratislava, Slovakia; UXtweak Research, Bratislava, Slovakia"],"affiliations":[{"raw_affiliation_string":"Faculty of Informatics and Information Technologies, Slovak University of Technology, Bratislava, Slovakia","institution_ids":["https://openalex.org/I110757952"]},{"raw_affiliation_string":"UXtweak Research, Bratislava, Slovakia","institution_ids":[]},{"raw_affiliation_string":"Faculty of Informatics and Information Technologies, Slovak University of Technology, Bratislava, Slovakia; UXtweak Research, Bratislava, Slovakia","institution_ids":["https://openalex.org/I110757952"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021257911","display_name":"Peter Demcak","orcid":"https://orcid.org/0000-0002-4111-1052"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Peter Demcak","raw_affiliation_strings":["UXtweak Research, Bratislava, Slovakia"],"affiliations":[{"raw_affiliation_string":"UXtweak Research, Bratislava, Slovakia","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093214269","display_name":"Matus Krajcovic","orcid":"https://orcid.org/0000-0001-9030-7337"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Matus Krajcovic","raw_affiliation_strings":["UXtweak Research, Bratislava, Slovakia"],"affiliations":[{"raw_affiliation_string":"UXtweak Research, Bratislava, Slovakia","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5064344312","display_name":"Giang Nguyen","orcid":"https://orcid.org/0000-0002-6769-0195"},"institutions":[{"id":"https://openalex.org/I110757952","display_name":"Slovak University of Technology in Bratislava","ror":"https://ror.org/0561ghm58","country_code":"SK","type":"education","lineage":["https://openalex.org/I110757952"]}],"countries":["SK"],"is_corresponding":false,"raw_author_name":"Giang Nguyen","raw_affiliation_strings":["Faculty of Informatics and Information Technologies, Slovak University of Technology, Bratislava, Slovakia"],"affiliations":[{"raw_affiliation_string":"Faculty of Informatics and Information Technologies, Slovak University of Technology, Bratislava, Slovakia","institution_ids":["https://openalex.org/I110757952"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5035185255"],"corresponding_institution_ids":["https://openalex.org/I110757952"],"apc_list":null,"apc_paid":null,"fwci":1.5383,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.83969572,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"43","issue":"13","first_page":"3209","last_page":"3236"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10799","display_name":"Data Visualization and Analytics","score":0.9769999980926514,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":0.9379000067710876,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.6984798908233643},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.6654894948005676},{"id":"https://openalex.org/keywords/recall","display_name":"Recall","score":0.6487154364585876},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.5834332704544067},{"id":"https://openalex.org/keywords/stimulus","display_name":"Stimulus (psychology)","score":0.574116587638855},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5020802021026611},{"id":"https://openalex.org/keywords/impression","display_name":"Impression","score":0.5013036727905273},{"id":"https://openalex.org/keywords/working-memory","display_name":"Working memory","score":0.4944424629211426},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4645061194896698},{"id":"https://openalex.org/keywords/visual-perception","display_name":"Visual perception","score":0.4416095018386841},{"id":"https://openalex.org/keywords/cognitive-resource-theory","display_name":"Cognitive resource theory","score":0.42954784631729126},{"id":"https://openalex.org/keywords/precedent","display_name":"Precedent","score":0.42627495527267456},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.09305024147033691}],"concepts":[{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.6984798908233643},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6654894948005676},{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.6487154364585876},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.5834332704544067},{"id":"https://openalex.org/C2779918689","wikidata":"https://www.wikidata.org/wiki/Q3771842","display_name":"Stimulus (psychology)","level":2,"score":0.574116587638855},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5020802021026611},{"id":"https://openalex.org/C2776684213","wikidata":"https://www.wikidata.org/wiki/Q6007582","display_name":"Impression","level":2,"score":0.5013036727905273},{"id":"https://openalex.org/C21963081","wikidata":"https://www.wikidata.org/wiki/Q11337567","display_name":"Working memory","level":3,"score":0.4944424629211426},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4645061194896698},{"id":"https://openalex.org/C178253425","wikidata":"https://www.wikidata.org/wiki/Q162668","display_name":"Visual perception","level":3,"score":0.4416095018386841},{"id":"https://openalex.org/C150420422","wikidata":"https://www.wikidata.org/wiki/Q5141238","display_name":"Cognitive resource theory","level":3,"score":0.42954784631729126},{"id":"https://openalex.org/C110346835","wikidata":"https://www.wikidata.org/wiki/Q665141","display_name":"Precedent","level":3,"score":0.42627495527267456},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09305024147033691},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C177986884","wikidata":"https://www.wikidata.org/wiki/Q207892","display_name":"Public law","level":2,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/0144929x.2023.2272747","is_oa":true,"landing_page_url":"https://doi.org/10.1080/0144929x.2023.2272747","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2023.2272747?download=true","source":{"id":"https://openalex.org/S123849098","display_name":"Behaviour and Information Technology","issn_l":"0144-929X","issn":["0144-929X","1362-3001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Behaviour & Information Technology","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:taf:tbitxx:v:43:y:2024:i:13:p:3209-3236","is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1080/0144929X.2023.2272747","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.1080/0144929x.2023.2272747","is_oa":true,"landing_page_url":"https://doi.org/10.1080/0144929x.2023.2272747","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2023.2272747?download=true","source":{"id":"https://openalex.org/S123849098","display_name":"Behaviour and Information Technology","issn_l":"0144-929X","issn":["0144-929X","1362-3001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Behaviour & Information Technology","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G1076797115","display_name":null,"funder_award_id":"co-funded","funder_id":"https://openalex.org/F4320335322","funder_display_name":"European Regional Development Fund"},{"id":"https://openalex.org/G1767742301","display_name":null,"funder_award_id":"APVV-15-","funder_id":"https://openalex.org/F4320323251","funder_display_name":"Agent\u00fara na Podporu V\u00fdskumu a V\u00fdvoja"},{"id":"https://openalex.org/G2631452109","display_name":null,"funder_award_id":"(ERDF)","funder_id":"https://openalex.org/F4320335322","funder_display_name":"European Regional Development Fund"},{"id":"https://openalex.org/G4876184104","display_name":null,"funder_award_id":"APVV-15-0508","funder_id":"https://openalex.org/F4320323251","funder_display_name":"Agent\u00fara na Podporu V\u00fdskumu a V\u00fdvoja"},{"id":"https://openalex.org/G6009723664","display_name":null,"funder_award_id":"313011W988","funder_id":"https://openalex.org/F4320335322","funder_display_name":"European Regional Development Fund"}],"funders":[{"id":"https://openalex.org/F4320323251","display_name":"Agent\u00fara na Podporu V\u00fdskumu a V\u00fdvoja","ror":"https://ror.org/037nx0e70"},{"id":"https://openalex.org/F4320323641","display_name":"Vedeck\u00e1 Grantov\u00e1 Agent\u00fara M\u0160VVa\u0160 SR a SAV","ror":"https://ror.org/044gwpv05"},{"id":"https://openalex.org/F4320335322","display_name":"European Regional Development Fund","ror":"https://ror.org/00k4n6c32"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4388454625.pdf","grobid_xml":"https://content.openalex.org/works/W4388454625.grobid-xml"},"referenced_works_count":73,"referenced_works":["https://openalex.org/W102007665","https://openalex.org/W600698931","https://openalex.org/W1529219430","https://openalex.org/W1551337907","https://openalex.org/W1589123167","https://openalex.org/W1787442784","https://openalex.org/W1967451046","https://openalex.org/W1980665706","https://openalex.org/W1986533012","https://openalex.org/W1998515403","https://openalex.org/W2006046124","https://openalex.org/W2019634045","https://openalex.org/W2023701920","https://openalex.org/W2024806371","https://openalex.org/W2041399402","https://openalex.org/W2046631690","https://openalex.org/W2053306413","https://openalex.org/W2068106265","https://openalex.org/W2068888736","https://openalex.org/W2070191668","https://openalex.org/W2074327556","https://openalex.org/W2090921891","https://openalex.org/W2111384966","https://openalex.org/W2120660108","https://openalex.org/W2126103897","https://openalex.org/W2129666903","https://openalex.org/W2136589719","https://openalex.org/W2143483802","https://openalex.org/W2164515652","https://openalex.org/W2166261011","https://openalex.org/W2256487636","https://openalex.org/W2283479589","https://openalex.org/W2317717723","https://openalex.org/W2380489056","https://openalex.org/W2468035894","https://openalex.org/W2529381753","https://openalex.org/W2574423399","https://openalex.org/W2791817255","https://openalex.org/W2808590288","https://openalex.org/W2829828216","https://openalex.org/W2892430734","https://openalex.org/W2896533325","https://openalex.org/W2921488597","https://openalex.org/W2946144951","https://openalex.org/W2965274117","https://openalex.org/W2987501176","https://openalex.org/W2995151517","https://openalex.org/W3011712745","https://openalex.org/W3016797378","https://openalex.org/W3032751033","https://openalex.org/W3080211177","https://openalex.org/W3094501299","https://openalex.org/W3103223646","https://openalex.org/W3125283999","https://openalex.org/W3126121905","https://openalex.org/W3166533016","https://openalex.org/W3171438302","https://openalex.org/W4225163258","https://openalex.org/W4229781886","https://openalex.org/W4231337112","https://openalex.org/W4235463506","https://openalex.org/W4238244107","https://openalex.org/W4240014386","https://openalex.org/W4246757039","https://openalex.org/W4249131973","https://openalex.org/W4250542259","https://openalex.org/W4281933425","https://openalex.org/W4289709539","https://openalex.org/W4321225126","https://openalex.org/W4368351135","https://openalex.org/W6618251592","https://openalex.org/W6635444928","https://openalex.org/W6637177879"],"related_works":["https://openalex.org/W2923707410","https://openalex.org/W2013847426","https://openalex.org/W106737043","https://openalex.org/W2104879250","https://openalex.org/W1980707748","https://openalex.org/W2109047384","https://openalex.org/W2063096839","https://openalex.org/W2345046616","https://openalex.org/W2889974126","https://openalex.org/W4242349156"],"abstract_inverted_index":{"Five-second":[0],"testing":[1],"is":[2,28,112],"a":[3,65,96,127,131],"method":[4],"commonly":[5],"used":[6],"by":[7,115],"user":[8,17],"research":[9],"professionals":[10],"to":[11,37,94,130,166,183],"assess":[12],"users'":[13],"first":[14,42,105,109,169],"impressions":[15],"of":[16,23,33,47,53,73,85,99,104],"interfaces":[18],"or":[19],"product":[20],"designs.Its":[21],"rule":[22],"thumb,":[24],"that":[25,59,108,165],"five":[26],"seconds":[27],"generally":[29],"the":[30,45,135,172],"right":[31],"amount":[32],"time":[34,90,128,173],"for":[35,56,102,124,174],"users":[36],"report":[38],"realistic":[39],"and":[40,78,118,159,186],"relevant":[41,168],"impressions,":[43],"misrepresents":[44],"reality":[46],"human":[48],"cognition.Users":[49],"possess":[50,60],"disparate":[51],"levels":[52],"cognitive":[54,75,116,184],"ability":[55,117],"processing":[57],"stimuli":[58,84,122,179],"varied":[61,86,140],"visual":[62,119],"complexity.We":[63],"conducted":[64],"complex":[66,121],"experiment":[67],"where":[68],"participants":[69,176],"complete":[70],"an":[71],"evaluation":[72,103],"their":[74],"abilityworking":[76],"memory":[77],"perceptual":[79,141],"speed.They":[80],"are":[81,177],"shown":[82,178],"website":[83],"complexity":[87],"over":[88],"differing":[89],"periods":[91],"(2/5/10":[92],"seconds)":[93],"answer":[95],"representative":[97],"list":[98],"questions":[100],"typical":[101],"impressions.We":[106],"show":[107],"impression":[110,170],"feedback":[111],"rendered":[113],"inconsistent":[114],"complexity.Visually":[120],"viewed":[123],"too":[125],"short":[126],"link":[129],"problem":[132],"with":[133,139],"identifying":[134],"web":[136],"page":[137],"purpose.Participants":[138],"speed":[142],"produce":[143],"comparable":[144],"results":[145],"at":[146,150],"5":[147],"seconds,":[148],"but":[149],"lower":[151],"working":[152],"memory,":[153],"they":[154],"provide":[155],"less":[156,161],"verbose":[157],"answers":[158],"recall":[160],"information.These":[162],"findings":[163],"suggest":[164],"receive":[167],"feedback,":[171],"which":[175],"should":[180],"be":[181],"adapted":[182],"abilities":[185],"stimulus":[187],"complexity.":[188]},"counts_by_year":[{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":3}],"updated_date":"2026-03-25T14:56:36.534964","created_date":"2025-10-10T00:00:00"}