{"id":"https://openalex.org/W2044825288","doi":"https://doi.org/10.1080/01449290701770574","title":"The effect of online store atmosphere on consumer's emotional responses \u2013 an experimental study of music and colour","display_name":"The effect of online store atmosphere on consumer's emotional responses \u2013 an experimental study of music and colour","publication_year":2008,"publication_date":"2008-11-25","ids":{"openalex":"https://openalex.org/W2044825288","doi":"https://doi.org/10.1080/01449290701770574","mag":"2044825288"},"language":"en","primary_location":{"id":"doi:10.1080/01449290701770574","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01449290701770574","pdf_url":null,"source":{"id":"https://openalex.org/S123849098","display_name":"Behaviour and Information Technology","issn_l":"0144-929X","issn":["0144-929X","1362-3001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Behaviour & Information Technology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061687657","display_name":"Fei-Fei Cheng","orcid":"https://orcid.org/0000-0002-1535-1343"},"institutions":[{"id":"https://openalex.org/I92582371","display_name":"Southern Taiwan University of Science and Technology","ror":"https://ror.org/0029n1t76","country_code":"TW","type":"education","lineage":["https://openalex.org/I92582371"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Fei-Fei Cheng","raw_affiliation_strings":["Southern Taiwan University of Technology","Department of Information Management , Southern Taiwan University of Technology , Yung-Kang, Tainan, Taiwan, Republic of China"],"affiliations":[{"raw_affiliation_string":"Southern Taiwan University of Technology","institution_ids":["https://openalex.org/I92582371"]},{"raw_affiliation_string":"Department of Information Management , Southern Taiwan University of Technology , Yung-Kang, Tainan, Taiwan, Republic of China","institution_ids":["https://openalex.org/I92582371"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102172512","display_name":"Chin-Shan Wu","orcid":"https://orcid.org/0000-0002-8986-7131"},"institutions":[{"id":"https://openalex.org/I162521676","display_name":"WuFeng University","ror":"https://ror.org/05d293n36","country_code":"TW","type":"education","lineage":["https://openalex.org/I162521676"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chin-Shan Wu","raw_affiliation_strings":["WuFeng Institute of Technology","Department of Electronic Commerce , WuFeng Institute of Technology , Ming-Hsiung, Chia-yi, Taiwan, Republic of China"],"affiliations":[{"raw_affiliation_string":"WuFeng Institute of Technology","institution_ids":["https://openalex.org/I162521676"]},{"raw_affiliation_string":"Department of Electronic Commerce , WuFeng Institute of Technology , Ming-Hsiung, Chia-yi, Taiwan, Republic of China","institution_ids":["https://openalex.org/I162521676"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091354653","display_name":"David C. Yen","orcid":"https://orcid.org/0000-0001-7093-0877"},"institutions":[{"id":"https://openalex.org/I4210133369","display_name":"Decision Sciences (United States)","ror":"https://ror.org/03gcvf773","country_code":"US","type":"company","lineage":["https://openalex.org/I4210133369"]},{"id":"https://openalex.org/I83328450","display_name":"Miami University","ror":"https://ror.org/05nbqxr67","country_code":"US","type":"education","lineage":["https://openalex.org/I83328450"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"David C. Yen","raw_affiliation_strings":["Miami University","Department of Decision Sciences and Management Information Systems, Miami University, Oxford, OH, USA"],"affiliations":[{"raw_affiliation_string":"Miami University","institution_ids":["https://openalex.org/I83328450"]},{"raw_affiliation_string":"Department of Decision Sciences and Management Information Systems, Miami University, Oxford, OH, USA","institution_ids":["https://openalex.org/I83328450","https://openalex.org/I4210133369"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5091354653"],"corresponding_institution_ids":["https://openalex.org/I4210133369","https://openalex.org/I83328450"],"apc_list":null,"apc_paid":null,"fwci":3.618,"has_fulltext":false,"cited_by_count":149,"citation_normalized_percentile":{"value":0.92251006,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"28","issue":"4","first_page":"323","last_page":"334"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12032","display_name":"Multisensory perception and integration","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.6326561570167542},{"id":"https://openalex.org/keywords/atmosphere","display_name":"Atmosphere (unit)","score":0.6287979483604431},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5890454053878784},{"id":"https://openalex.org/keywords/usability","display_name":"Usability","score":0.5002360343933105},{"id":"https://openalex.org/keywords/atmospherics","display_name":"Atmospherics","score":0.4669642746448517},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.44770434498786926},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.3554551601409912},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1954425871372223},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.1835784912109375},{"id":"https://openalex.org/keywords/meteorology","display_name":"Meteorology","score":0.09780058264732361},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.07315951585769653},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.06587937474250793}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6326561570167542},{"id":"https://openalex.org/C65440619","wikidata":"https://www.wikidata.org/wiki/Q177974","display_name":"Atmosphere (unit)","level":2,"score":0.6287979483604431},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5890454053878784},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.5002360343933105},{"id":"https://openalex.org/C2779697222","wikidata":"https://www.wikidata.org/wiki/Q4817130","display_name":"Atmospherics","level":2,"score":0.4669642746448517},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44770434498786926},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3554551601409912},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1954425871372223},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.1835784912109375},{"id":"https://openalex.org/C153294291","wikidata":"https://www.wikidata.org/wiki/Q25261","display_name":"Meteorology","level":1,"score":0.09780058264732361},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.07315951585769653},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.06587937474250793},{"id":"https://openalex.org/C188147891","wikidata":"https://www.wikidata.org/wiki/Q147638","display_name":"Cognitive science","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/01449290701770574","is_oa":false,"landing_page_url":"https://doi.org/10.1080/01449290701770574","pdf_url":null,"source":{"id":"https://openalex.org/S123849098","display_name":"Behaviour and Information Technology","issn_l":"0144-929X","issn":["0144-929X","1362-3001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Behaviour & Information Technology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Sustainable cities and communities","id":"https://metadata.un.org/sdg/11","score":0.4099999964237213}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":90,"referenced_works":["https://openalex.org/W54930839","https://openalex.org/W72792061","https://openalex.org/W825801233","https://openalex.org/W1480949012","https://openalex.org/W1508494286","https://openalex.org/W1510070215","https://openalex.org/W1525507186","https://openalex.org/W1530440146","https://openalex.org/W1582263851","https://openalex.org/W1607573915","https://openalex.org/W1642204535","https://openalex.org/W1777859530","https://openalex.org/W1838503051","https://openalex.org/W1959657221","https://openalex.org/W1964329365","https://openalex.org/W1972885387","https://openalex.org/W1973717998","https://openalex.org/W1975227708","https://openalex.org/W1982214937","https://openalex.org/W1982568408","https://openalex.org/W1985839458","https://openalex.org/W1987183503","https://openalex.org/W1990574563","https://openalex.org/W1993380436","https://openalex.org/W1999696709","https://openalex.org/W1999954243","https://openalex.org/W2005419708","https://openalex.org/W2011457410","https://openalex.org/W2015627402","https://openalex.org/W2017207314","https://openalex.org/W2022066370","https://openalex.org/W2022546092","https://openalex.org/W2024549303","https://openalex.org/W2025481627","https://openalex.org/W2026546796","https://openalex.org/W2033251883","https://openalex.org/W2033926602","https://openalex.org/W2035040004","https://openalex.org/W2035709231","https://openalex.org/W2037846525","https://openalex.org/W2038125955","https://openalex.org/W2039136368","https://openalex.org/W2040548394","https://openalex.org/W2042819763","https://openalex.org/W2048242333","https://openalex.org/W2053385116","https://openalex.org/W2055951938","https://openalex.org/W2056886756","https://openalex.org/W2057555830","https://openalex.org/W2058252043","https://openalex.org/W2059364131","https://openalex.org/W2059804332","https://openalex.org/W2063840977","https://openalex.org/W2064560018","https://openalex.org/W2069206189","https://openalex.org/W2069736034","https://openalex.org/W2071502945","https://openalex.org/W2071777165","https://openalex.org/W2074997425","https://openalex.org/W2076763018","https://openalex.org/W2085548975","https://openalex.org/W2087810295","https://openalex.org/W2092870732","https://openalex.org/W2093107196","https://openalex.org/W2100751153","https://openalex.org/W2105420656","https://openalex.org/W2106611175","https://openalex.org/W2107830184","https://openalex.org/W2108415630","https://openalex.org/W2115267445","https://openalex.org/W2135735899","https://openalex.org/W2138021669","https://openalex.org/W2154999786","https://openalex.org/W2157697801","https://openalex.org/W2157803167","https://openalex.org/W2161578875","https://openalex.org/W2315058115","https://openalex.org/W2316895191","https://openalex.org/W2318177504","https://openalex.org/W2328908809","https://openalex.org/W2334026022","https://openalex.org/W2417318171","https://openalex.org/W2419036488","https://openalex.org/W3173313522","https://openalex.org/W4232845480","https://openalex.org/W4238582115","https://openalex.org/W4248953259","https://openalex.org/W4256687985","https://openalex.org/W4285719527","https://openalex.org/W4319308497"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2128565850","https://openalex.org/W2606236951","https://openalex.org/W2019913027","https://openalex.org/W2090117233","https://openalex.org/W2008727565","https://openalex.org/W357267322","https://openalex.org/W2019502660","https://openalex.org/W274381333"],"abstract_inverted_index":{"The":[0,29,107],"current":[1],"study":[2],"is":[3],"a":[4,57,104],"convergence":[5],"of":[6,12,34,56,76,85,160,168],"two":[7,77,162],"research":[8,70],"orientations:":[9],"the":[10,23,32,38,42,45,54,65,68,74,90,158,166],"effect":[11],"ambient":[13],"factors":[14,50,164],"(e.g.":[15,51],"music":[16,81,112,137,152],"and":[17,22,53,72,82,113,130,138,153],"colour)":[18],"in":[19,26],"physical":[20],"stores":[21],"website":[24,48],"design":[25,49],"cyber":[27],"context.":[28],"former":[30],"emphasises":[31],"influence":[33],"sensory":[35],"stimuli":[36],"on":[37,89,118,170],"shoppers'":[39],"responses;":[40],"whereas":[41],"latter":[43],"address":[44],"relationship":[46],"between":[47,67],"usability)":[52],"performance":[55],"virtual":[58],"store.":[59],"This":[60],"article":[61],"aims":[62],"to":[63,98,147],"bridge":[64],"gap":[66],"above":[69],"orientations":[71],"explores":[73],"impact":[75],"environmental":[78],"elements":[79],"\u2013":[80,84,93,101],"colour":[83,114,140],"an":[86,148],"online":[87],"store":[88],"consumers'":[91],"emotions":[92],"considered":[94],"as":[95],"direct":[96],"antecedents":[97],"shopping":[99],"behaviours":[100],"by":[102],"employing":[103],"laboratory":[105],"experiment.":[106],"results":[108],"indicated":[109],"that":[110],"both":[111],"reveal":[115],"significant":[116],"effects":[117,167],"respondents'":[119],"emotional":[120,172],"responses.":[121,173],"To":[122],"be":[123],"more":[124,128],"specific,":[125],"participants":[126],"felt":[127],"aroused":[129],"pleasant":[131],"when":[132],"they":[133],"were":[134,145],"under":[135],"fast":[136],"warm":[139],"conditions":[141],"than":[142],"those":[143],"who":[144],"exposed":[146],"environment":[149],"with":[150],"slow":[151],"cool":[154],"colour.":[155],"In":[156],"addition,":[157],"congruency":[159],"these":[161],"atmospheric":[163],"enhances":[165],"atmosphere":[169],"people's":[171]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":19},{"year":2024,"cited_by_count":18},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":12},{"year":2021,"cited_by_count":15},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":11},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":11},{"year":2015,"cited_by_count":9},{"year":2014,"cited_by_count":7},{"year":2013,"cited_by_count":5}],"updated_date":"2026-04-11T08:14:18.477133","created_date":"2025-10-10T00:00:00"}