{"id":"https://openalex.org/W2538827390","doi":"https://doi.org/10.1057/s41273-016-0034-9","title":"Agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce sites","display_name":"Agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce sites","publication_year":2016,"publication_date":"2016-10-17","ids":{"openalex":"https://openalex.org/W2538827390","doi":"https://doi.org/10.1057/s41273-016-0034-9","mag":"2538827390"},"language":"en","primary_location":{"id":"doi:10.1057/s41273-016-0034-9","is_oa":false,"landing_page_url":"https://doi.org/10.1057/s41273-016-0034-9","pdf_url":null,"source":{"id":"https://openalex.org/S207180383","display_name":"Journal of Simulation","issn_l":"1747-7778","issn":["1747-7778","1747-7786","1774-7786"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Simulation","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016485754","display_name":"Sava \u010cavo\u0161ki","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Sava \u010cavo\u0161ki","raw_affiliation_strings":["MDS informati\u010dki in\u017eenjering Milutina Milankovica 7d Belgrade Serbia"],"affiliations":[{"raw_affiliation_string":"MDS informati\u010dki in\u017eenjering Milutina Milankovica 7d Belgrade Serbia","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5087712696","display_name":"Aleksandar Markovi\u0107","orcid":"https://orcid.org/0000-0002-3976-2788"},"institutions":[{"id":"https://openalex.org/I4068193","display_name":"University of Belgrade","ror":"https://ror.org/02qsmb048","country_code":"RS","type":"education","lineage":["https://openalex.org/I4068193"]}],"countries":["RS"],"is_corresponding":true,"raw_author_name":"Aleksandar Markovi\u0107","raw_affiliation_strings":["Faculty of Organisational SciencesUniversity of Belgrade Jove Ilica 154 Belgrade Serbia","Faculty of Organisational SciencesUniversity of Belgrade\nJove Ilica 154\nBelgrade Serbia"],"affiliations":[{"raw_affiliation_string":"Faculty of Organisational SciencesUniversity of Belgrade Jove Ilica 154 Belgrade Serbia","institution_ids":["https://openalex.org/I4068193"]},{"raw_affiliation_string":"Faculty of Organisational SciencesUniversity of Belgrade\nJove Ilica 154\nBelgrade Serbia","institution_ids":["https://openalex.org/I4068193"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5016485754","https://openalex.org/A5087712696"],"corresponding_institution_ids":["https://openalex.org/I4068193"],"apc_list":null,"apc_paid":null,"fwci":0.9985,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.86197184,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"11","issue":"4","first_page":"335","last_page":"345"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9927999973297119,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9854999780654907,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/scope","display_name":"Scope (computer science)","score":0.72953200340271},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7115724086761475},{"id":"https://openalex.org/keywords/sales-management","display_name":"Sales management","score":0.6393502354621887},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.5624504089355469},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.5155518054962158},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.4951118528842926},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3694925904273987},{"id":"https://openalex.org/keywords/process-management","display_name":"Process management","score":0.3499467968940735},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.33314675092697144},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.20727580785751343},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1253475546836853}],"concepts":[{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.72953200340271},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7115724086761475},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.6393502354621887},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.5624504089355469},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.5155518054962158},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4951118528842926},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3694925904273987},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.3499467968940735},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.33314675092697144},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20727580785751343},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1253475546836853},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1057/s41273-016-0034-9","is_oa":false,"landing_page_url":"https://doi.org/10.1057/s41273-016-0034-9","pdf_url":null,"source":{"id":"https://openalex.org/S207180383","display_name":"Journal of Simulation","issn_l":"1747-7778","issn":["1747-7778","1747-7786","1774-7786"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Simulation","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:taf:tjsmxx:v:11:y:2017:i:4:p:335-345","is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1057/s41273-016-0034-9","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:rfos.fon.bg.ac.rs:123456789/1636","is_oa":false,"landing_page_url":"https://rfos.fon.bg.ac.rs/handle/123456789/1636","pdf_url":null,"source":{"id":"https://openalex.org/S207180383","display_name":"Journal of Simulation","issn_l":"1747-7778","issn":["1747-7778","1747-7786","1774-7786"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Simulation","raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W5418602","https://openalex.org/W1491644571","https://openalex.org/W1508655453","https://openalex.org/W1517229207","https://openalex.org/W1517482370","https://openalex.org/W1518394269","https://openalex.org/W1540163242","https://openalex.org/W1556446873","https://openalex.org/W1607125416","https://openalex.org/W1615733571","https://openalex.org/W1973279241","https://openalex.org/W1994099982","https://openalex.org/W2008762504","https://openalex.org/W2014596215","https://openalex.org/W2033943395","https://openalex.org/W2042432542","https://openalex.org/W2051317529","https://openalex.org/W2055570665","https://openalex.org/W2093548531","https://openalex.org/W2100379340","https://openalex.org/W2102360367","https://openalex.org/W2111793685","https://openalex.org/W2113880421","https://openalex.org/W2151610952","https://openalex.org/W2153325306","https://openalex.org/W2165474116","https://openalex.org/W2168580659","https://openalex.org/W2331205364","https://openalex.org/W2801047710","https://openalex.org/W3011439212","https://openalex.org/W3034168351","https://openalex.org/W3193488612","https://openalex.org/W4233963423","https://openalex.org/W4235779660","https://openalex.org/W4240141182"],"related_works":["https://openalex.org/W4241523039","https://openalex.org/W2360028903","https://openalex.org/W4280543773","https://openalex.org/W178231042","https://openalex.org/W2366083136","https://openalex.org/W2387622493","https://openalex.org/W1932132538","https://openalex.org/W2357832196","https://openalex.org/W2799587466","https://openalex.org/W3006003429"],"abstract_inverted_index":{"This":[0],"paper":[1,47],"examines":[2],"the":[3,13,26,29,41,51,69,75,78,91,97,119,128],"development":[4],"and":[5,10,53,144],"application":[6],"of":[7,15,28,31,40,55,71,77,93,108,121,130],"agent-based":[8,42,114],"modelling":[9],"simulation":[11,43,115],"in":[12,25,45,57,83,96,133],"analysis":[14,27],"customer":[16,103],"behaviour":[17],"on":[18],"B2C":[19,79],"e-commerce":[20,98],"websites":[21],"as":[22,24,101],"well":[23],"effects":[30],"various":[32],"business":[33,142],"decisions":[34],"regarding":[35],"online":[36,80,134],"sales.":[37],"The":[38,60],"methodology":[39],"used":[44],"this":[46,64,122],"may":[48],"significantly":[49],"enhance":[50],"speed":[52],"quality":[54],"decision-making":[56],"electronic":[58],"trade.":[59],"models":[61],"developed":[62,117],"for":[63,74,87,118],"research":[65,123],"aim":[66],"to":[67,126],"improve":[68],"use":[70],"practical":[72],"tools":[73],"evaluation":[76],"sales":[81],"systems":[82],"that":[84],"they":[85],"allow":[86],"an":[88],"investigation":[89],"into":[90],"outcomes":[92],"varied":[94],"strategies":[95],"site":[99,136],"management":[100],"regards":[102],"behaviour,":[104],"website":[105],"visits,":[106],"scope":[107],"sales,":[109],"income":[110],"earned,":[111],"etc.":[112],"An":[113],"model":[116],"needs":[120],"is":[124],"able":[125],"track":[127],"interactions":[129],"key":[131],"subjects":[132],"sales:":[135],"visitors\u2014prospective":[137],"consumers,":[138],"sellers":[139],"with":[140],"different":[141],"strategies,":[143],"suppliers.":[145]},"counts_by_year":[{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
