{"id":"https://openalex.org/W2041198689","doi":"https://doi.org/10.1057/palgrave.jors.2600776","title":"Hybrid subgames and copycat games in a pulsing model of advertising competition","display_name":"Hybrid subgames and copycat games in a pulsing model of advertising competition","publication_year":1999,"publication_date":"1999-08-01","ids":{"openalex":"https://openalex.org/W2041198689","doi":"https://doi.org/10.1057/palgrave.jors.2600776","mag":"2041198689"},"language":"en","primary_location":{"id":"doi:10.1057/palgrave.jors.2600776","is_oa":false,"landing_page_url":"https://doi.org/10.1057/palgrave.jors.2600776","pdf_url":null,"source":{"id":"https://openalex.org/S169988927","display_name":"Journal of the Operational Research Society","issn_l":"0160-5682","issn":["0160-5682","1476-9360"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Operational Research Society","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082641142","display_name":"H I Mesak","orcid":null},"institutions":[{"id":"https://openalex.org/I919208787","display_name":"Louisiana Tech University","ror":"https://ror.org/04q9esz89","country_code":"US","type":"education","lineage":["https://openalex.org/I2799628689","https://openalex.org/I919208787"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"H I Mesak","raw_affiliation_strings":["Louisiana Tech University USA"],"affiliations":[{"raw_affiliation_string":"Louisiana Tech University USA","institution_ids":["https://openalex.org/I919208787"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001736086","display_name":"James A. Calloway","orcid":null},"institutions":[{"id":"https://openalex.org/I919208787","display_name":"Louisiana Tech University","ror":"https://ror.org/04q9esz89","country_code":"US","type":"education","lineage":["https://openalex.org/I2799628689","https://openalex.org/I919208787"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"J A Calloway","raw_affiliation_strings":["Louisiana Tech University USA"],"affiliations":[{"raw_affiliation_string":"Louisiana Tech University USA","institution_ids":["https://openalex.org/I919208787"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5082641142"],"corresponding_institution_ids":["https://openalex.org/I919208787"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.23223124,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"50","issue":"8","first_page":"837","last_page":"849"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6128594279289246},{"id":"https://openalex.org/keywords/copycat","display_name":"Copycat","score":0.50786954164505},{"id":"https://openalex.org/keywords/mathematical-economics","display_name":"Mathematical economics","score":0.4915517270565033},{"id":"https://openalex.org/keywords/sequential-game","display_name":"Sequential game","score":0.4874124825000763},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.45532065629959106},{"id":"https://openalex.org/keywords/subgame-perfect-equilibrium","display_name":"Subgame perfect equilibrium","score":0.434742271900177},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.39848852157592773},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.3759642243385315},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.2758185863494873},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.21442416310310364},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.09870636463165283}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6128594279289246},{"id":"https://openalex.org/C130191384","wikidata":"https://www.wikidata.org/wiki/Q2996887","display_name":"Copycat","level":2,"score":0.50786954164505},{"id":"https://openalex.org/C144237770","wikidata":"https://www.wikidata.org/wiki/Q747534","display_name":"Mathematical economics","level":1,"score":0.4915517270565033},{"id":"https://openalex.org/C73795354","wikidata":"https://www.wikidata.org/wiki/Q287618","display_name":"Sequential game","level":3,"score":0.4874124825000763},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.45532065629959106},{"id":"https://openalex.org/C175983524","wikidata":"https://www.wikidata.org/wiki/Q1615834","display_name":"Subgame perfect equilibrium","level":3,"score":0.434742271900177},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.39848852157592773},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.3759642243385315},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2758185863494873},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.21442416310310364},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.09870636463165283},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1057/palgrave.jors.2600776","is_oa":false,"landing_page_url":"https://doi.org/10.1057/palgrave.jors.2600776","pdf_url":null,"source":{"id":"https://openalex.org/S169988927","display_name":"Journal of the Operational Research Society","issn_l":"0160-5682","issn":["0160-5682","1476-9360"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Operational Research Society","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:pal:jorsoc:v:50:y:1999:i:8:d:10.1057_palgrave.jors.2600776","is_oa":false,"landing_page_url":"http://link.springer.com/10.1057/palgrave.jors.2600776","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W109108612","https://openalex.org/W111798825","https://openalex.org/W1968902264","https://openalex.org/W1972218444","https://openalex.org/W1984495158","https://openalex.org/W1985718696","https://openalex.org/W1986753086","https://openalex.org/W2026952856","https://openalex.org/W2032082328","https://openalex.org/W2041982217","https://openalex.org/W2043319920","https://openalex.org/W2051928882","https://openalex.org/W2084927986","https://openalex.org/W2091849525","https://openalex.org/W2133447380","https://openalex.org/W2170163970","https://openalex.org/W2321147554","https://openalex.org/W2327506761"],"related_works":["https://openalex.org/W3121536674","https://openalex.org/W3123151717","https://openalex.org/W2382996178","https://openalex.org/W2071306797","https://openalex.org/W3022762175","https://openalex.org/W2387562499","https://openalex.org/W2952008239","https://openalex.org/W1601838486","https://openalex.org/W3123391439","https://openalex.org/W2393216895"],"abstract_inverted_index":{"Two":[0],"recent":[1],"papers,6,7":[2],"introduced":[3],"the":[4,42,53,74,77,86,90,104,107,121,126,131,137,154,169,186],"game":[5,32,79,139,153,189],"of":[6,17,52,76,94,106,116,120,136,156,168,171],"pulsing":[7,19,24,97],"competition":[8,20,25,98],"(PC)":[9],"in":[10,35,82,89,190],"advertising":[11,60,144,158,173,206],"together":[12],"with":[13,37],"its":[14,83,180,191],"related":[15],"subgames":[16,110],"alternating":[18],"(APC)":[21],"and":[22,111,146,197],"matching":[23],"(MPC)":[26],"for":[27,85,130,150,164,203],"a":[28,31,38,64,95,117,134,152,201,204],"duopoly.":[29],"Following":[30],"theoretic":[33],"approach":[34],"conjunction":[36],"continuous":[39],"Lanchester":[40],"model,":[41],"above":[43],"authors":[44],"basically":[45],"concluded":[46],"that":[47,149],"when":[48],"at":[49,179],"least":[50],"one":[51],"response":[54,174],"functions":[55],"is":[56,162],"convex,":[57],"generalising":[58],"monopolistic":[59],"pulsation":[61],"results":[62],"to":[63,183,199],"competitive":[65],"setting":[66],"might":[67],"not":[68],"be":[69],"adequate.":[70],"This":[71],"paper":[72,177],"expands":[73],"scope":[75],"PC":[78,122,138,188],"by":[80,141],"incorporating":[81],"structure":[84],"first":[87,132],"time":[88,133,161],"literature,":[91],"two":[92],"versions":[93],"hybrid":[96],"(HPC)":[99],"subgame.":[100],"The":[101,176],"article":[102,127],"compares":[103],"payoffs":[105],"four":[108],"alternative":[109],"provides":[112],"an":[113],"analytical":[114],"solution":[115,202],"special":[118],"case":[119],"game.":[123,207],"In":[124],"addition,":[125],"also":[128],"introduces":[129],"variant":[135],"designated":[140],"\u2018the":[142],"copycat":[143,205],"game\u2019":[145],"shows":[147],"analytically":[148],"such":[151],"policy":[155],"constant":[157],"spending":[159],"over":[160],"optimal":[163],"both":[165],"firms":[166],"irrespective":[167],"shape":[170],"their":[172],"functions.":[175],"illustrates":[178],"end":[181],"how":[182,198],"solve":[184],"numerically":[185],"expanded":[187],"general":[192],"form":[193],"using":[194],"linear":[195],"programming":[196],"derive":[200]},"counts_by_year":[{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
