{"id":"https://openalex.org/W4407638397","doi":"https://doi.org/10.1051/ro/2025016","title":"Research on promotional pricing decisions of retailers considering customers\u2019 add-on items return behavior","display_name":"Research on promotional pricing decisions of retailers considering customers\u2019 add-on items return behavior","publication_year":2025,"publication_date":"2025-02-17","ids":{"openalex":"https://openalex.org/W4407638397","doi":"https://doi.org/10.1051/ro/2025016"},"language":"en","primary_location":{"id":"doi:10.1051/ro/2025016","is_oa":true,"landing_page_url":"https://doi.org/10.1051/ro/2025016","pdf_url":"https://www.rairo-ro.org/articles/ro/pdf/forth/ro240392.pdf","source":{"id":"https://openalex.org/S4393919633","display_name":"RAIRO. Operations research","issn_l":"2804-7303","issn":["2804-7303"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.rairo-ro.org/articles/ro/pdf/forth/ro240392.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037270742","display_name":"Sujuan Song","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Sujuan Song","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001889255","display_name":"Wei Peng","orcid":"https://orcid.org/0009-0008-1498-0528"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wei Peng","raw_affiliation_strings":[],"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5039368474","display_name":"Yuyang Zeng","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yuyang Zeng","raw_affiliation_strings":[],"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5037270742"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.03098379,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"59","issue":"2","first_page":"967","last_page":"984"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8955000042915344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8955000042915344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8913999795913696,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.862500011920929,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6756584048271179},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5321126580238342},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4322403073310852}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6756584048271179},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5321126580238342},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4322403073310852}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1051/ro/2025016","is_oa":true,"landing_page_url":"https://doi.org/10.1051/ro/2025016","pdf_url":"https://www.rairo-ro.org/articles/ro/pdf/forth/ro240392.pdf","source":{"id":"https://openalex.org/S4393919633","display_name":"RAIRO. Operations research","issn_l":"2804-7303","issn":["2804-7303"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1051/ro/2025016","is_oa":true,"landing_page_url":"https://doi.org/10.1051/ro/2025016","pdf_url":"https://www.rairo-ro.org/articles/ro/pdf/forth/ro240392.pdf","source":{"id":"https://openalex.org/S4393919633","display_name":"RAIRO. Operations research","issn_l":"2804-7303","issn":["2804-7303"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G8484871534","display_name":null,"funder_award_id":"71972136","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4407638397.pdf"},"referenced_works_count":33,"referenced_works":["https://openalex.org/W2033075710","https://openalex.org/W2416262980","https://openalex.org/W2664077864","https://openalex.org/W2744737563","https://openalex.org/W2756315625","https://openalex.org/W2917472142","https://openalex.org/W2945598657","https://openalex.org/W2962872767","https://openalex.org/W2969609696","https://openalex.org/W3009610071","https://openalex.org/W3094269182","https://openalex.org/W3125073513","https://openalex.org/W3130249419","https://openalex.org/W3137948719","https://openalex.org/W3176179070","https://openalex.org/W3215087900","https://openalex.org/W4206700622","https://openalex.org/W4214857055","https://openalex.org/W4282588638","https://openalex.org/W4303183273","https://openalex.org/W4318384250","https://openalex.org/W4318831882","https://openalex.org/W4322486663","https://openalex.org/W4322770618","https://openalex.org/W4327545481","https://openalex.org/W4361301864","https://openalex.org/W4381950307","https://openalex.org/W4391179492","https://openalex.org/W4391515705","https://openalex.org/W4394745903","https://openalex.org/W4399359381","https://openalex.org/W4401206260","https://openalex.org/W4403585007"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2908364646","https://openalex.org/W2275271759","https://openalex.org/W2014532210","https://openalex.org/W1992760298","https://openalex.org/W2767629806","https://openalex.org/W2319899002","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"This":[0],"study":[1],"aims":[2],"to":[3,21,57,153,166],"investigate":[4,58],"a":[5,103,115,162],"retailer\u2019s":[6],"optimal":[7,70,75],"decisions":[8],"under":[9,174,200],"\u201cValue":[10,33,52,84,129,144,155,176],"Increasing\u201d":[11,34,53,85,130,145,156,177],"promotion,":[12],"where":[13],"speculative":[14,62,112,119,172],"consumers":[15,113,120],"will":[16,160],"deliberately":[17],"purchase":[18,27],"add-on":[19,41,64],"items":[20,42,65],"qualify":[22],"for":[23,149],"discounts":[24,96],"if":[25],"the":[26,32,40,51,59,69,74,83,94,99,107,128,143,168,175,188,195],"amount":[28],"is":[29,147],"less":[30],"than":[31,194],"promotional":[35,86,95,131,157,178],"threshold":[36],"and":[37,49,73],"then":[38],"return":[39],"after":[43,187],"successful":[44],"payment.":[45],"The":[46,77],"models":[47],"without":[48,154],"with":[50,171],"promotion":[54,146],"are":[55,137],"established":[56],"effects":[60],"of":[61,106,118],"consumers\u2019":[63,184],"refund":[66],"behavior":[67],"on":[68],"pricing":[71],"strategies":[72],"profits.":[76],"results":[78],"show":[79],"that":[80],"participating":[81,126,141],"in":[82,127,142,183],"campaigns":[87],"does":[88],"not":[89,138,140,190],"always":[90],"benefit":[91,123],"retailers.":[92,150],"When":[93],"degree":[97],"meets":[98],"incentive":[100],"compatibility":[101],"conditions,":[102],"low":[104],"probability":[105],"product":[108],"being":[109],"added":[110],"by":[111],"or":[114],"small":[116],"proportion":[117],"makes":[121],"retailers":[122,159],"more":[124],"from":[125],"campaigns.":[132,202],"However,":[133],"when":[134],"these":[135],"conditions":[136],"met,":[139],"better":[148],"Moreover,":[151],"compared":[152],"campaigns,":[158,179],"set":[161],"higher":[163],"regular":[164],"price":[165,186,196],"offset":[167],"losses":[169],"associated":[170],"returns":[173],"which":[180],"may":[181],"result":[182],"final":[185],"discount":[189],"necessarily":[191],"be":[192],"lower":[193],"they":[197],"would":[198],"pay":[199],"non-promotional":[201]},"counts_by_year":[],"updated_date":"2026-03-11T06:11:40.159057","created_date":"2025-10-10T00:00:00"}
