{"id":"https://openalex.org/W4402524887","doi":"https://doi.org/10.1051/ro/2024179","title":"Research on the influence of Spillover effect on dual-channel supply chain under the background of live-streaming marketing","display_name":"Research on the influence of Spillover effect on dual-channel supply chain under the background of live-streaming marketing","publication_year":2024,"publication_date":"2024-09-13","ids":{"openalex":"https://openalex.org/W4402524887","doi":"https://doi.org/10.1051/ro/2024179"},"language":"en","primary_location":{"id":"doi:10.1051/ro/2024179","is_oa":true,"landing_page_url":"https://doi.org/10.1051/ro/2024179","pdf_url":"https://www.rairo-ro.org/articles/ro/pdf/2024/06/ro230850.pdf","source":{"id":"https://openalex.org/S4393919633","display_name":"RAIRO. Operations research","issn_l":"2804-7303","issn":["2804-7303"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.rairo-ro.org/articles/ro/pdf/2024/06/ro230850.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100661825","display_name":"Jiangang Liu","orcid":"https://orcid.org/0000-0003-4553-8157"},"institutions":[{"id":"https://openalex.org/I4210153482","display_name":"Changzhou University","ror":"https://ror.org/04ymgwq66","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210153482"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jiangang Liu","raw_affiliation_strings":["Changzhou University Business School, No. 21 Gehu Middle Road, Changzhou, P.R. China"],"affiliations":[{"raw_affiliation_string":"Changzhou University Business School, No. 21 Gehu Middle Road, Changzhou, P.R. China","institution_ids":["https://openalex.org/I4210153482"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100674993","display_name":"Lanlan Zhou","orcid":"https://orcid.org/0000-0001-9471-9099"},"institutions":[{"id":"https://openalex.org/I4210153482","display_name":"Changzhou University","ror":"https://ror.org/04ymgwq66","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210153482"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Lanlan Zhou","raw_affiliation_strings":["Changzhou University Business School, No. 21 Gehu Middle Road, Changzhou, P.R. China"],"affiliations":[{"raw_affiliation_string":"Changzhou University Business School, No. 21 Gehu Middle Road, Changzhou, P.R. China","institution_ids":["https://openalex.org/I4210153482"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112928205","display_name":"Yuxuan Shen","orcid":null},"institutions":[{"id":"https://openalex.org/I4210153482","display_name":"Changzhou University","ror":"https://ror.org/04ymgwq66","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210153482"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yuxuan Shen","raw_affiliation_strings":["Changzhou University Business School, No. 21 Gehu Middle Road, Changzhou, P.R. China"],"affiliations":[{"raw_affiliation_string":"Changzhou University Business School, No. 21 Gehu Middle Road, Changzhou, P.R. China","institution_ids":["https://openalex.org/I4210153482"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5100674993"],"corresponding_institution_ids":["https://openalex.org/I4210153482"],"apc_list":null,"apc_paid":null,"fwci":1.3783,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.8460235,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":"58","issue":"6","first_page":"4769","last_page":"4790"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9305999875068665,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9305999875068665,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/spillover-effect","display_name":"Spillover effect","score":0.7914950251579285},{"id":"https://openalex.org/keywords/dual","display_name":"Dual (grammatical number)","score":0.7003213167190552},{"id":"https://openalex.org/keywords/live-streaming","display_name":"Live streaming","score":0.6659292578697205},{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.6016978025436401},{"id":"https://openalex.org/keywords/channel","display_name":"Channel (broadcasting)","score":0.5420920848846436},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5102405548095703},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4910619258880615},{"id":"https://openalex.org/keywords/chain","display_name":"Chain (unit)","score":0.44168806076049805},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3466523289680481},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.2670365571975708},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.25335773825645447},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.1996021866798401},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.17018046975135803},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.12871459126472473},{"id":"https://openalex.org/keywords/physics","display_name":"Physics","score":0.07835230231285095},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.06108945608139038}],"concepts":[{"id":"https://openalex.org/C55527203","wikidata":"https://www.wikidata.org/wiki/Q334194","display_name":"Spillover effect","level":2,"score":0.7914950251579285},{"id":"https://openalex.org/C2780980858","wikidata":"https://www.wikidata.org/wiki/Q110022","display_name":"Dual (grammatical number)","level":2,"score":0.7003213167190552},{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.6659292578697205},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.6016978025436401},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.5420920848846436},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5102405548095703},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4910619258880615},{"id":"https://openalex.org/C199185054","wikidata":"https://www.wikidata.org/wiki/Q552299","display_name":"Chain (unit)","level":2,"score":0.44168806076049805},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3466523289680481},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2670365571975708},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.25335773825645447},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.1996021866798401},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.17018046975135803},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.12871459126472473},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.07835230231285095},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.06108945608139038},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C1276947","wikidata":"https://www.wikidata.org/wiki/Q333","display_name":"Astronomy","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1051/ro/2024179","is_oa":true,"landing_page_url":"https://doi.org/10.1051/ro/2024179","pdf_url":"https://www.rairo-ro.org/articles/ro/pdf/2024/06/ro230850.pdf","source":{"id":"https://openalex.org/S4393919633","display_name":"RAIRO. Operations research","issn_l":"2804-7303","issn":["2804-7303"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1051/ro/2024179","is_oa":true,"landing_page_url":"https://doi.org/10.1051/ro/2024179","pdf_url":"https://www.rairo-ro.org/articles/ro/pdf/2024/06/ro230850.pdf","source":{"id":"https://openalex.org/S4393919633","display_name":"RAIRO. Operations research","issn_l":"2804-7303","issn":["2804-7303"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G5898908098","display_name":null,"funder_award_id":"20BGL096","funder_id":"https://openalex.org/F4320335869","funder_display_name":"National Social Science Fund of China"},{"id":"https://openalex.org/G7421898615","display_name":null,"funder_award_id":"KYCX22_2982","funder_id":"https://openalex.org/F4320329865","funder_display_name":"Social Science Foundation of Jiangsu Province"}],"funders":[{"id":"https://openalex.org/F4320318609","display_name":"Jiangsu Office of Philosophy and Social Science","ror":null},{"id":"https://openalex.org/F4320327557","display_name":"National Office for Philosophy and Social Sciences","ror":"https://ror.org/04m0ms912"},{"id":"https://openalex.org/F4320329865","display_name":"Social Science Foundation of Jiangsu Province","ror":null},{"id":"https://openalex.org/F4320335869","display_name":"National Social Science Fund of China","ror":null}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4402524887.pdf","grobid_xml":"https://content.openalex.org/works/W4402524887.grobid-xml"},"referenced_works_count":34,"referenced_works":["https://openalex.org/W1487586009","https://openalex.org/W1659904137","https://openalex.org/W2009917663","https://openalex.org/W2039007403","https://openalex.org/W2055822187","https://openalex.org/W2080634174","https://openalex.org/W2141181101","https://openalex.org/W2773529603","https://openalex.org/W2907630815","https://openalex.org/W3007865468","https://openalex.org/W3124805376","https://openalex.org/W3185836854","https://openalex.org/W4205409091","https://openalex.org/W4214878562","https://openalex.org/W4214902208","https://openalex.org/W4223472821","https://openalex.org/W4254267043","https://openalex.org/W4281995483","https://openalex.org/W4282942908","https://openalex.org/W4283691103","https://openalex.org/W4288045719","https://openalex.org/W4292615596","https://openalex.org/W4297179589","https://openalex.org/W4313195221","https://openalex.org/W4318831882","https://openalex.org/W4319069662","https://openalex.org/W4382751385","https://openalex.org/W4384010844","https://openalex.org/W4388511847","https://openalex.org/W4388798111","https://openalex.org/W4388947327","https://openalex.org/W4389492859","https://openalex.org/W4389688233","https://openalex.org/W4391774629"],"related_works":["https://openalex.org/W4328029402","https://openalex.org/W3174705069","https://openalex.org/W2364548092","https://openalex.org/W2014368031","https://openalex.org/W2144168794","https://openalex.org/W3122379543","https://openalex.org/W2361421218","https://openalex.org/W2351205649","https://openalex.org/W2349149235","https://openalex.org/W3124536071"],"abstract_inverted_index":{"In":[0],"the":[1,13,55,59,71,80,91,97,104,112,119,124,129,144,154,170,174,179,182,214,226],"context":[2],"of":[3,12,58,118,146,165,173,181,217,225],"live":[4,60],"streaming":[5,61],"marketing,":[6],"it":[7],"is":[8,159,167,220,229],"crucial":[9],"for":[10,123,234],"members":[11],"supply":[14,44,131,227],"chain":[15,45,228],"to":[16,21,189,196,209],"allocate":[17],"resources":[18],"not":[19],"only":[20],"enhance":[22],"product":[23,67,120,157],"quality":[24,26,147,235],"through":[25],"improvement":[27,148],"efforts":[28],"but":[29],"also":[30],"towards":[31],"marketing":[32],"initiatives":[33],"aimed":[34],"at":[35],"boosting":[36],"sales.":[37],"This":[38],"paper":[39,110],"focuses":[40],"on":[41,63],"a":[42,47,51],"dual-channel":[43],"comprising":[46],"brand":[48,92,125],"vendor":[49],"and":[50,53,66,74,84,96,115,128,193,236],"streamer":[52],"investigates":[54],"spillover":[56,135],"effect":[57],"channel":[62,175],"traditional":[64],"channels":[65,219],"goodwill.":[68],"By":[69],"analyzing":[70],"Stackelberg":[72],"game":[73],"differential":[75],"game,":[76],"this":[77,109],"study":[78],"compares":[79],"optimal":[81,113,163],"equilibrium":[82,85],"strategy":[83,114],"profit":[86,116],"under":[87,178],"two":[88,183],"decentralized":[89,94,99,184],"models:":[90],"vendor-dominated":[93],"model":[95],"streamer-dominated":[98],"model,":[100],"as":[101,103],"well":[102],"centralized":[105],"decision-making":[106],"model.":[107],"Additionally,":[108],"presents":[111],"function":[117],"goodwill":[121,158],"trajectory":[122],"vendor,":[126],"streamer,":[127],"entire":[130],"chain,":[132],"considering":[133],"different":[134],"effects":[136],"using":[137],"numerical":[138],"simulation.":[139],"The":[140,162,222],"analysis":[141],"reveals":[142],"that":[143],"level":[145],"consistently":[149],"increases":[150],"over":[151,199],"time,":[152],"while":[153,202],"variation":[155],"in":[156],"more":[160],"diverse.":[161],"pricing":[164],"products":[166],"influenced":[168,230],"by":[169,231],"market":[171,215],"share":[172,216],"with":[176,191],"goods":[177,212,218],"decision":[180],"models.":[185],"Risk-averse":[186],"brands":[187,204],"tend":[188],"collaborate":[190],"waist":[192],"tail":[194],"streamers":[195,208],"gain":[197],"control":[198],"bargaining":[200],"power,":[201],"risk-seeking":[203],"often":[205],"choose":[206],"top":[207],"distribute":[210],"their":[211],"when":[213],"significant.":[221],"overall":[223],"profitability":[224],"consumers\u2019":[232],"preferences":[233],"marketing.":[237]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-03-20T23:20:44.827607","created_date":"2025-10-10T00:00:00"}