{"id":"https://openalex.org/W4396931394","doi":"https://doi.org/10.1051/ro/2024105","title":"The cost bearing mechanism for advertising in a capital-constrained supply chain","display_name":"The cost bearing mechanism for advertising in a capital-constrained supply chain","publication_year":2024,"publication_date":"2024-05-15","ids":{"openalex":"https://openalex.org/W4396931394","doi":"https://doi.org/10.1051/ro/2024105"},"language":"en","primary_location":{"id":"doi:10.1051/ro/2024105","is_oa":true,"landing_page_url":"https://doi.org/10.1051/ro/2024105","pdf_url":null,"source":{"id":"https://openalex.org/S20631277","display_name":"RAIRO - Operations Research","issn_l":"0399-0559","issn":["0399-0559","1290-3868","2804-7303"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319748","host_organization_name":"EDP Sciences","host_organization_lineage":["https://openalex.org/P4310319748"],"host_organization_lineage_names":["EDP Sciences"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.1051/ro/2024105","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087742625","display_name":"Hongping Li","orcid":"https://orcid.org/0000-0002-4332-7543"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hongping Li","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037516264","display_name":"Zheng Han","orcid":"https://orcid.org/0000-0002-0308-8648"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Han Zheng","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101440475","display_name":"Yang Xu","orcid":"https://orcid.org/0000-0002-5508-3988"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yang Xu","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-5508-3988","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5110079464","display_name":"Wen Song","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wen Song","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.8136,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.78312896,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":97},"biblio":{"volume":"58","issue":"4","first_page":"3019","last_page":"3048"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.6833000183105469,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.6833000183105469,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mechanism","display_name":"Mechanism (biology)","score":0.6538529396057129},{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.5528226494789124},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5490607619285583},{"id":"https://openalex.org/keywords/bearing","display_name":"Bearing (navigation)","score":0.5389685034751892},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.5101142525672913},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.44572392106056213},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.3210628032684326},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.26420170068740845},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.23798537254333496},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.170196533203125},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.07511553168296814}],"concepts":[{"id":"https://openalex.org/C89611455","wikidata":"https://www.wikidata.org/wiki/Q6804646","display_name":"Mechanism (biology)","level":2,"score":0.6538529396057129},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.5528226494789124},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5490607619285583},{"id":"https://openalex.org/C199978012","wikidata":"https://www.wikidata.org/wiki/Q1273815","display_name":"Bearing (navigation)","level":2,"score":0.5389685034751892},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.5101142525672913},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44572392106056213},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.3210628032684326},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26420170068740845},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.23798537254333496},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.170196533203125},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.07511553168296814},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1051/ro/2024105","is_oa":true,"landing_page_url":"https://doi.org/10.1051/ro/2024105","pdf_url":null,"source":{"id":"https://openalex.org/S20631277","display_name":"RAIRO - Operations Research","issn_l":"0399-0559","issn":["0399-0559","1290-3868","2804-7303"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319748","host_organization_name":"EDP Sciences","host_organization_lineage":["https://openalex.org/P4310319748"],"host_organization_lineage_names":["EDP Sciences"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1051/ro/2024105","is_oa":true,"landing_page_url":"https://doi.org/10.1051/ro/2024105","pdf_url":null,"source":{"id":"https://openalex.org/S20631277","display_name":"RAIRO - Operations Research","issn_l":"0399-0559","issn":["0399-0559","1290-3868","2804-7303"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319748","host_organization_name":"EDP Sciences","host_organization_lineage":["https://openalex.org/P4310319748"],"host_organization_lineage_names":["EDP Sciences"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.4300000071525574,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[{"id":"https://openalex.org/G5920736330","display_name":"\u201c\u533a\u5757\u94fe+\u201d\u4fe1\u8d37\u878d\u8d44\u4e2d\u4fe1\u7528\u4fdd\u9669\u7684\u673a\u5236\u8bbe\u8ba1\u4e0e\u5e94\u7528\u7814\u7a76","funder_award_id":"72101003","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G6935508959","display_name":null,"funder_award_id":"72201001","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":62,"referenced_works":["https://openalex.org/W1973344995","https://openalex.org/W2022934342","https://openalex.org/W2084320903","https://openalex.org/W2110651700","https://openalex.org/W2136559213","https://openalex.org/W2158264113","https://openalex.org/W2159184179","https://openalex.org/W2186787056","https://openalex.org/W2465639003","https://openalex.org/W2522001207","https://openalex.org/W2560068916","https://openalex.org/W2565529061","https://openalex.org/W2592688074","https://openalex.org/W2613048807","https://openalex.org/W2766191305","https://openalex.org/W2767199762","https://openalex.org/W2773529603","https://openalex.org/W2794571297","https://openalex.org/W2794753369","https://openalex.org/W2800351343","https://openalex.org/W2802377366","https://openalex.org/W2899678816","https://openalex.org/W2903321714","https://openalex.org/W2914351105","https://openalex.org/W2959372896","https://openalex.org/W2970125000","https://openalex.org/W2972820949","https://openalex.org/W2980472816","https://openalex.org/W2993357586","https://openalex.org/W3048157930","https://openalex.org/W3049024279","https://openalex.org/W3083723110","https://openalex.org/W3095578947","https://openalex.org/W3113650523","https://openalex.org/W3118725010","https://openalex.org/W3122682617","https://openalex.org/W3122986902","https://openalex.org/W3134504082","https://openalex.org/W3169360108","https://openalex.org/W3200952508","https://openalex.org/W3201528873","https://openalex.org/W3201866429","https://openalex.org/W4226277510","https://openalex.org/W4229372033","https://openalex.org/W4281664541","https://openalex.org/W4283582503","https://openalex.org/W4284994150","https://openalex.org/W4287511315","https://openalex.org/W4292673734","https://openalex.org/W4302362362","https://openalex.org/W4311298520","https://openalex.org/W4313403664","https://openalex.org/W4313680660","https://openalex.org/W4317435001","https://openalex.org/W4319349677","https://openalex.org/W4319602503","https://openalex.org/W4319792512","https://openalex.org/W4360917894","https://openalex.org/W4361027270","https://openalex.org/W4366527671","https://openalex.org/W4367310536","https://openalex.org/W4391361637"],"related_works":["https://openalex.org/W2382997850","https://openalex.org/W2390968135","https://openalex.org/W2035937180","https://openalex.org/W3196220745","https://openalex.org/W2382213751","https://openalex.org/W2351750670","https://openalex.org/W1597848696","https://openalex.org/W2354715126","https://openalex.org/W2388563748","https://openalex.org/W2767550285"],"abstract_inverted_index":{"With":[0],"rising":[1],"market":[2],"competition,":[3],"increasing":[4],"numbers":[5],"of":[6,63,88,184,230,244],"firms":[7,55],"are":[8,34],"launching":[9],"advertising":[10,25,103,115,121,141,152,182,212,228,245],"to":[11,36,41,60,205,222],"attract":[12],"customers":[13],"and":[14,53,96,126,130,133,160,187,210,214,233,240],"promote":[15],"product":[16],"sales.":[17],"The":[18],"increase":[19],"in":[20,48,108,249],"operating":[21,76],"costs":[22],"caused":[23],"by":[24,225],"places":[26],"greater":[27],"pressure":[28],"on":[29,74,91,101,175,193],"small":[30],"retail":[31],"businesses":[32],"that":[33,107],"prone":[35],"capital":[37,95,197],"shortages,":[38],"leading":[39],"them":[40],"seek":[42],"financing":[43,50,99,178,238],"from":[44],"upstream":[45,52],"firms.":[46],"However,":[47],"the":[49,86,92,97,109,114,123,128,143,157,168,176,181,185,188,194,203,206,223,227,231,234,242],"process,":[51],"downstream":[54],"may":[56],"not":[57],"be":[58],"able":[59],"acquire":[61],"all":[62],"one":[64],"another\u2019s":[65],"real":[66],"information,":[67,239],"which":[68],"inevitably":[69],"has":[70],"a":[71,80],"significant":[72],"impact":[73],"their":[75,102],"strategies.":[77,104],"By":[78],"constructing":[79],"Stackelberg":[81],"game,":[82],"this":[83],"paper":[84],"studies":[85],"effects":[87],"information":[89,111,173,191],"asymmetry":[90,174,192],"retailer\u2019s":[93,129,169,195],"initial":[94,196],"manufacturer\u2019s":[98,131,158,177],"rate":[100,179],"We":[105],"find":[106],"symmetric":[110],"scenario,":[112],"when":[113,136,147],"cost":[116],"coefficient":[117],"is":[118,122,138,142,149,153,164],"low,":[119],"manufacturer":[120,186,235],"superior":[124,144],"strategy":[125],"increases":[127],"profits":[132],"social":[134,161],"welfare;":[135],"it":[137,148],"moderate,":[139],"retailer":[140,151,232],"policy;":[145],"but":[146,163,190],"high,":[150],"more":[154,165],"beneficial":[155],"for":[156,167,247],"profit":[159],"welfare":[162],"unfavorable":[166],"profit.":[170],"In":[171],"addition,":[172],"affects":[180],"strategies":[183,229,246],"retailer,":[189],"fails.":[198],"Additionally,":[199],"we":[200],"further":[201],"extend":[202],"model":[204],"Nash":[207],"game":[208],"scenario":[209,213],"cooperative":[211],"draw":[215],"some":[216],"different":[217],"conclusions.":[218],"This":[219],"study":[220],"contributes":[221],"literature":[224],"analyzing":[226],"with":[236],"asymmetric":[237],"guides":[241],"design":[243],"companies":[248],"practice.":[250]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1}],"updated_date":"2026-07-26T07:53:14.480251","created_date":"2025-10-10T00:00:00"}