{"id":"https://openalex.org/W4280650445","doi":"https://doi.org/10.1051/ro/2022081","title":"How cooperative advertising interacts with distributional contracts in a dual-channel system","display_name":"How cooperative advertising interacts with distributional contracts in a dual-channel system","publication_year":2022,"publication_date":"2022-05-01","ids":{"openalex":"https://openalex.org/W4280650445","doi":"https://doi.org/10.1051/ro/2022081"},"language":"en","primary_location":{"id":"doi:10.1051/ro/2022081","is_oa":true,"landing_page_url":"https://doi.org/10.1051/ro/2022081","pdf_url":"https://www.rairo-ro.org/articles/ro/pdf/2022/03/ro220075.pdf","source":{"id":"https://openalex.org/S4393919633","display_name":"RAIRO. Operations research","issn_l":"2804-7303","issn":["2804-7303"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.rairo-ro.org/articles/ro/pdf/2022/03/ro220075.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100677451","display_name":"Jingyan Li","orcid":"https://orcid.org/0000-0002-2705-5015"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jingyan Li","raw_affiliation_strings":["School of Management, University of Science and Technology of China, Hefei 230026, P.R. China"],"affiliations":[{"raw_affiliation_string":"School of Management, University of Science and Technology of China, Hefei 230026, P.R. China","institution_ids":["https://openalex.org/I126520041"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023559033","display_name":"Xiang Ji","orcid":"https://orcid.org/0000-0002-5233-4358"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Xiang Ji","raw_affiliation_strings":["School of Management, University of Science and Technology of China, Hefei 230026, P.R. China"],"affiliations":[{"raw_affiliation_string":"School of Management, University of Science and Technology of China, Hefei 230026, P.R. China","institution_ids":["https://openalex.org/I126520041"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100345045","display_name":"Zhixin Chen","orcid":"https://orcid.org/0000-0001-6453-0447"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhixin Chen","raw_affiliation_strings":["School of Management, University of Science and Technology of China, Hefei 230026, P.R. China"],"affiliations":[{"raw_affiliation_string":"School of Management, University of Science and Technology of China, Hefei 230026, P.R. China","institution_ids":["https://openalex.org/I126520041"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021477500","display_name":"Jie Wu","orcid":"https://orcid.org/0000-0001-9909-1018"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jie Wu","raw_affiliation_strings":["School of Management, University of Science and Technology of China, Hefei 230026, P.R. China"],"affiliations":[{"raw_affiliation_string":"School of Management, University of Science and Technology of China, Hefei 230026, P.R. China","institution_ids":["https://openalex.org/I126520041"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5023559033"],"corresponding_institution_ids":["https://openalex.org/I126520041"],"apc_list":null,"apc_paid":null,"fwci":1.4424,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.84027366,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"56","issue":"3","first_page":"1655","last_page":"1684"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/revenue-sharing","display_name":"Revenue sharing","score":0.6807287931442261},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6691112518310547},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6293718218803406},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.5290141105651855},{"id":"https://openalex.org/keywords/stylized-fact","display_name":"Stylized fact","score":0.5144696235656738},{"id":"https://openalex.org/keywords/cost-sharing","display_name":"Cost sharing","score":0.45902711153030396},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.45275235176086426},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.44895753264427185},{"id":"https://openalex.org/keywords/channel","display_name":"Channel (broadcasting)","score":0.4279119074344635},{"id":"https://openalex.org/keywords/agency","display_name":"Agency (philosophy)","score":0.4238243103027344},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.39790186285972595},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.34672728180885315},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.2099025547504425},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.15451586246490479},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.12356406450271606},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.11139845848083496}],"concepts":[{"id":"https://openalex.org/C2780964353","wikidata":"https://www.wikidata.org/wiki/Q7318025","display_name":"Revenue sharing","level":3,"score":0.6807287931442261},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6691112518310547},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6293718218803406},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5290141105651855},{"id":"https://openalex.org/C38935604","wikidata":"https://www.wikidata.org/wiki/Q4330363","display_name":"Stylized fact","level":2,"score":0.5144696235656738},{"id":"https://openalex.org/C2776680279","wikidata":"https://www.wikidata.org/wiki/Q5174821","display_name":"Cost sharing","level":2,"score":0.45902711153030396},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.45275235176086426},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44895753264427185},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.4279119074344635},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.4238243103027344},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.39790186285972595},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.34672728180885315},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2099025547504425},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.15451586246490479},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.12356406450271606},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.11139845848083496},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1051/ro/2022081","is_oa":true,"landing_page_url":"https://doi.org/10.1051/ro/2022081","pdf_url":"https://www.rairo-ro.org/articles/ro/pdf/2022/03/ro220075.pdf","source":{"id":"https://openalex.org/S4393919633","display_name":"RAIRO. Operations research","issn_l":"2804-7303","issn":["2804-7303"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"},{"id":"pmh:oai:edpsciences.org:dkey/10.1051/ro/2022081","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4306400744","display_name":"Springer Link (Chiba Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I8488066","host_organization_name":"Chiba Institute of Technology","host_organization_lineage":["https://openalex.org/I8488066"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://doi.org/10.1051/ro/2022081","raw_type":"Text"},{"id":"pmh:oai:numdam.org:RO_2022__56_3_1655_0","is_oa":false,"landing_page_url":"https://www.numdam.org/articles/10.1051/ro/2022081/","pdf_url":null,"source":{"id":"https://openalex.org/S4306402264","display_name":"French digital mathematics library (Numdam)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I70900168","host_organization_name":"Universit\u00e9 Savoie Mont Blanc","host_organization_lineage":["https://openalex.org/I70900168"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"}],"best_oa_location":{"id":"doi:10.1051/ro/2022081","is_oa":true,"landing_page_url":"https://doi.org/10.1051/ro/2022081","pdf_url":"https://www.rairo-ro.org/articles/ro/pdf/2022/03/ro220075.pdf","source":{"id":"https://openalex.org/S4393919633","display_name":"RAIRO. Operations research","issn_l":"2804-7303","issn":["2804-7303"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Partnerships for the goals","score":0.4399999976158142,"id":"https://metadata.un.org/sdg/17"}],"awards":[{"id":"https://openalex.org/G418766553","display_name":null,"funder_award_id":"71921001","funder_id":"https://openalex.org/F4320335787","funder_display_name":"Fundamental Research Funds for the Central Universities"},{"id":"https://openalex.org/G471602331","display_name":null,"funder_award_id":"WK2040000027","funder_id":"https://openalex.org/F4320335787","funder_display_name":"Fundamental Research Funds for the Central Universities"},{"id":"https://openalex.org/G6844051781","display_name":null,"funder_award_id":"00000","funder_id":"https://openalex.org/F4320335787","funder_display_name":"Fundamental Research Funds for the Central Universities"},{"id":"https://openalex.org/G6961246573","display_name":null,"funder_award_id":"(WK2040000027)","funder_id":"https://openalex.org/F4320335787","funder_display_name":"Fundamental Research Funds for the Central Universities"}],"funders":[{"id":"https://openalex.org/F4320321133","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35"},{"id":"https://openalex.org/F4320335787","display_name":"Fundamental Research Funds for the Central Universities","ror":null}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4280650445.pdf","grobid_xml":"https://content.openalex.org/works/W4280650445.grobid-xml"},"referenced_works_count":53,"referenced_works":["https://openalex.org/W762620331","https://openalex.org/W1963719403","https://openalex.org/W1987417376","https://openalex.org/W1994654582","https://openalex.org/W2006745029","https://openalex.org/W2033718080","https://openalex.org/W2044979772","https://openalex.org/W2045105225","https://openalex.org/W2048021216","https://openalex.org/W2049812685","https://openalex.org/W2049907802","https://openalex.org/W2052481508","https://openalex.org/W2054250108","https://openalex.org/W2056501160","https://openalex.org/W2079280267","https://openalex.org/W2106290176","https://openalex.org/W2117247497","https://openalex.org/W2124738226","https://openalex.org/W2126348631","https://openalex.org/W2126741666","https://openalex.org/W2163305068","https://openalex.org/W2523426716","https://openalex.org/W2581136842","https://openalex.org/W2586241217","https://openalex.org/W2773164480","https://openalex.org/W2883623987","https://openalex.org/W2894281439","https://openalex.org/W2899008740","https://openalex.org/W2902310689","https://openalex.org/W2903321714","https://openalex.org/W2969263233","https://openalex.org/W2992666198","https://openalex.org/W3022155320","https://openalex.org/W3036482284","https://openalex.org/W3091829637","https://openalex.org/W3113152882","https://openalex.org/W3118725010","https://openalex.org/W3121318897","https://openalex.org/W3123261330","https://openalex.org/W3124805376","https://openalex.org/W3125140902","https://openalex.org/W3125311174","https://openalex.org/W3136616101","https://openalex.org/W3148994534","https://openalex.org/W3165809491","https://openalex.org/W3168133860","https://openalex.org/W3176672793","https://openalex.org/W3206947428","https://openalex.org/W4200221798","https://openalex.org/W4206930418","https://openalex.org/W4214848300","https://openalex.org/W4221087569","https://openalex.org/W4253980592"],"related_works":["https://openalex.org/W232337777","https://openalex.org/W3093143475","https://openalex.org/W1960429301","https://openalex.org/W2061847062","https://openalex.org/W2278597719","https://openalex.org/W297023142","https://openalex.org/W3164388669","https://openalex.org/W2044882601","https://openalex.org/W4379260874","https://openalex.org/W4390923437"],"abstract_inverted_index":{"With":[0],"the":[1,22,28,61,86,111,128,134,143,154,159,168,174,182,189,194,198,202,208,213,234,254],"development":[2],"of":[3,8,49,58,71],"E-commerce,":[4],"an":[5,45,150,218,251],"increasing":[6],"number":[7],"online":[9,40],"platforms":[10,41],"are":[11],"conducting":[12],"advertising":[13,29,92,115,224,240,247],"campaigns":[14],"to":[15,26,53,63,84,109,164,221,238],"expand":[16],"their":[17],"sales.":[18],"In":[19],"some":[20,187],"situations,":[21],"manufacturer":[23,62,73,138,160,195,235],"is":[24,35,146,157,171,205,211,236],"willing":[25,237],"share":[27,197,239],"cost,":[30],"while":[31],"in":[32,181,250],"others":[33],"it":[34],"not.":[36],"Additionally,":[37],"recently,":[38],"many":[39],"have":[42],"started":[43],"choosing":[44],"agency":[46,151,219],"contract,":[47,52,136,152],"instead":[48],"a":[50,55,69,72,77,81,89,95,102,122,137,230],"wholesale":[51,135,231],"obtain":[54],"predetermined":[56],"proportion":[57],"revenue":[59],"from":[60],"make":[64],"profits.":[65],"This":[66],"paper":[67],"studies":[68],"scenario":[70],"selling":[74],"through":[75],"both":[76],"direct":[78,245],"channel":[79,83,246],"and":[80,94,114,207,253],"platform":[82,190,214],"investigate":[85],"interaction":[87],"between":[88],"manufacturer\u2019s":[90],"cooperative":[91],"strategy":[93],"platform\u2019s":[96,175],"distribution":[97],"contract":[98,220,232],"choice.":[99],"We":[100,242],"develop":[101],"stylized":[103],"model":[104],"based":[105],"on":[106,226],"game":[107],"theory":[108],"drive":[110,127],"optimal":[112],"prices":[113],"level":[116],"under":[117,133,149,186],"different":[118],"contracts.":[119],"By":[120],"using":[121],"representative":[123],"consumer":[124],"function,":[125],"we":[126],"following":[129],"interesting":[130],"results.":[131],"Firstly,":[132],"prefers":[139],"cooperating":[140],"only":[141],"when":[142,153,201],"cost-sharing":[144,169],"rate":[145,156,170,210],"small,":[147],"but":[148],"revenue-sharing":[155,183],"large,":[158],"will":[161],"not":[162,178,196],"choose":[163,217],"cooperate":[165],"even":[166],"if":[167],"low.":[172],"Secondly,":[173],"profit":[176],"does":[177],"always":[179],"increase":[180],"rate.":[184],"Finally,":[185],"conditions,":[188],"would":[191,215],"prefer":[192],"that":[193],"cost.":[199],"Specifically,":[200],"competition":[203],"intensity":[204],"small":[206],"revenue-share":[209],"high,":[212],"rather":[216],"cover":[222],"all":[223],"costs":[225],"its":[227],"own":[228],"than":[229],"where":[233],"costs.":[241],"also":[243],"consider":[244],"as":[248],"well":[249],"extension,":[252],"qualitative":[255],"results":[256],"still":[257],"hold.":[258]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1}],"updated_date":"2026-04-21T08:09:41.155169","created_date":"2025-10-10T00:00:00"}