{"id":"https://openalex.org/W2954556677","doi":"https://doi.org/10.1051/ro/2019067","title":"Dynamic cooperative advertising strategy in OAO supply chain with customer return","display_name":"Dynamic cooperative advertising strategy in OAO supply chain with customer return","publication_year":2019,"publication_date":"2019-06-24","ids":{"openalex":"https://openalex.org/W2954556677","doi":"https://doi.org/10.1051/ro/2019067","mag":"2954556677"},"language":"en","primary_location":{"id":"doi:10.1051/ro/2019067","is_oa":false,"landing_page_url":"https://doi.org/10.1051/ro/2019067","pdf_url":null,"source":{"id":"https://openalex.org/S20631277","display_name":"RAIRO - Operations Research","issn_l":"0399-0559","issn":["0399-0559","1290-3868"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319748","host_organization_name":"EDP Sciences","host_organization_lineage":["https://openalex.org/P4310319748"],"host_organization_lineage_names":["EDP Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010691958","display_name":"Duanyang Cao","orcid":"https://orcid.org/0000-0001-6702-8380"},"institutions":[{"id":"https://openalex.org/I158842170","display_name":"Chongqing University","ror":"https://ror.org/023rhb549","country_code":"CN","type":"education","lineage":["https://openalex.org/I158842170"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Duanyang Cao","raw_affiliation_strings":["College of Mathematics and Statistics, Chongqing University, Chongqing 401331, PR China"],"raw_orcid":"https://orcid.org/0000-0001-6702-8380","affiliations":[{"raw_affiliation_string":"College of Mathematics and Statistics, Chongqing University, Chongqing 401331, PR China","institution_ids":["https://openalex.org/I158842170"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062508997","display_name":"Xumei Zhang","orcid":"https://orcid.org/0000-0002-3022-5003"},"institutions":[{"id":"https://openalex.org/I158842170","display_name":"Chongqing University","ror":"https://ror.org/023rhb549","country_code":"CN","type":"education","lineage":["https://openalex.org/I158842170"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xumei Zhang","raw_affiliation_strings":["College of Economics and Business Administration, Chongqing University, Chongqing 400044, PR China"],"raw_orcid":"https://orcid.org/0000-0002-3022-5003","affiliations":[{"raw_affiliation_string":"College of Economics and Business Administration, Chongqing University, Chongqing 400044, PR China","institution_ids":["https://openalex.org/I158842170"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109526611","display_name":"Lingli Yang","orcid":"https://orcid.org/0009-0004-6714-1745"},"institutions":[{"id":"https://openalex.org/I158842170","display_name":"Chongqing University","ror":"https://ror.org/023rhb549","country_code":"CN","type":"education","lineage":["https://openalex.org/I158842170"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Lingli Yang","raw_affiliation_strings":["College of Mathematics and Statistics, Chongqing University, Chongqing 401331, PR China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Mathematics and Statistics, Chongqing University, Chongqing 401331, PR China","institution_ids":["https://openalex.org/I158842170"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5016399015","display_name":"Jian Xiao","orcid":"https://orcid.org/0000-0002-0020-7330"},"institutions":[{"id":"https://openalex.org/I158842170","display_name":"Chongqing University","ror":"https://ror.org/023rhb549","country_code":"CN","type":"education","lineage":["https://openalex.org/I158842170"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jian Xiao","raw_affiliation_strings":["College of Mathematics and Statistics, Chongqing University, Chongqing 401331, PR China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Mathematics and Statistics, Chongqing University, Chongqing 401331, PR China","institution_ids":["https://openalex.org/I158842170"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5169,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.85588363,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"54","issue":"5","first_page":"1537","last_page":"1553"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/stackelberg-competition","display_name":"Stackelberg competition","score":0.8133989572525024},{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.7439314126968384},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6968549489974976},{"id":"https://openalex.org/keywords/inefficiency","display_name":"Inefficiency","score":0.6548686623573303},{"id":"https://openalex.org/keywords/channel","display_name":"Channel (broadcasting)","score":0.5349245071411133},{"id":"https://openalex.org/keywords/goodwill","display_name":"Goodwill","score":0.5325300693511963},{"id":"https://openalex.org/keywords/reputation","display_name":"Reputation","score":0.5207805037498474},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.3876839876174927},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.32863232493400574},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3236099183559418},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.276307076215744},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.16633844375610352},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.16050565242767334},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.11607152223587036},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.10959094762802124}],"concepts":[{"id":"https://openalex.org/C199510392","wikidata":"https://www.wikidata.org/wiki/Q1184602","display_name":"Stackelberg competition","level":2,"score":0.8133989572525024},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.7439314126968384},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6968549489974976},{"id":"https://openalex.org/C2778869765","wikidata":"https://www.wikidata.org/wiki/Q6028363","display_name":"Inefficiency","level":2,"score":0.6548686623573303},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.5349245071411133},{"id":"https://openalex.org/C2778860618","wikidata":"https://www.wikidata.org/wiki/Q157499","display_name":"Goodwill","level":2,"score":0.5325300693511963},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.5207805037498474},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3876839876174927},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32863232493400574},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3236099183559418},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.276307076215744},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16633844375610352},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.16050565242767334},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.11607152223587036},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.10959094762802124},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1051/ro/2019067","is_oa":false,"landing_page_url":"https://doi.org/10.1051/ro/2019067","pdf_url":null,"source":{"id":"https://openalex.org/S20631277","display_name":"RAIRO - Operations Research","issn_l":"0399-0559","issn":["0399-0559","1290-3868"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319748","host_organization_name":"EDP Sciences","host_organization_lineage":["https://openalex.org/P4310319748"],"host_organization_lineage_names":["EDP Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RAIRO - Operations Research","raw_type":"journal-article"},{"id":"pmh:oai:numdam.org:RO_2020__54_5_1537_0","is_oa":false,"landing_page_url":"https://www.numdam.org/articles/10.1051/ro/2019067/","pdf_url":null,"source":{"id":"https://openalex.org/S4306402264","display_name":"French digital mathematics library (Numdam)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I70900168","host_organization_name":"Universit\u00e9 Savoie Mont Blanc","host_organization_lineage":["https://openalex.org/I70900168"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17","score":0.49000000953674316}],"awards":[{"id":"https://openalex.org/G4541432664","display_name":"O2O/OAO\u6a21\u5f0f\u4e0b\u7684\u4f9b\u5e94\u94fe\u5408\u4f5c\u7b56\u7565\u4e0e\u534f\u8c03\u673a\u5236\u7814\u7a76","funder_award_id":"71572020","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W1008126181","https://openalex.org/W1105692914","https://openalex.org/W1575435306","https://openalex.org/W1999899017","https://openalex.org/W2045105225","https://openalex.org/W2056326654","https://openalex.org/W2078489435","https://openalex.org/W2080649018","https://openalex.org/W2083830628","https://openalex.org/W2091500541","https://openalex.org/W2093263919","https://openalex.org/W2124804420","https://openalex.org/W2126348631","https://openalex.org/W2132973722","https://openalex.org/W2141181101","https://openalex.org/W2168767269","https://openalex.org/W2392253262","https://openalex.org/W2498728794","https://openalex.org/W2556728839","https://openalex.org/W2792651853","https://openalex.org/W2799488144","https://openalex.org/W3168133860"],"related_works":["https://openalex.org/W2367953796","https://openalex.org/W2389480262","https://openalex.org/W2357216698","https://openalex.org/W2394051310","https://openalex.org/W2030288348","https://openalex.org/W2055271179","https://openalex.org/W1987562536","https://openalex.org/W2362980524","https://openalex.org/W2034885317","https://openalex.org/W2584034558"],"abstract_inverted_index":{"Nowadays":[0],"many":[1],"manufacturers":[2],"are":[3],"increasingly":[4],"adopting":[5],"their":[6,18],"own":[7],"online":[8,121],"direct":[9,122],"channel":[10,15,116,123,156],"and":[11,26,33,39,62,71,75,97,110,182],"the":[12,21,37,40,59,63,87,91,95,98,104,107,111,126,131,137,146,151,160,175,190],"offline":[13],"retail":[14,115],"to":[16,185],"sell":[17],"products":[19],"as":[20],"quick":[22],"development":[23],"of":[24,94,114,120,174,192],"e-commerce":[25],"third":[27],"party":[28],"logistics.":[29],"To":[30,158],"gain":[31],"more":[32,34],"market":[35],"share,":[36],"manufacturer":[38,96,138],"retailer":[41,132],"implement":[42],"unconditional":[43],"return":[44],"strategy,":[45],"which":[46],"does":[47,133],"not":[48,134],"affect":[49,90],"secondary":[50],"sales.":[51],"We":[52,83],"build":[53],"a":[54,164,179],"differential":[55],"game":[56],"model":[57],"for":[58,69,136],"optimal":[60,64,92,127],"advertising":[61,65,128,139,166],"cost":[66],"sharing":[67],"proportion":[68],"centralized":[70,147],"decentralized":[72,152],"OAO":[73,148],"(Online":[74],"Offline)":[76],"supply":[77,149,176],"chain":[78,177],"considering":[79],"customer":[80],"returns":[81,88,105],"rates.":[82],"further":[84],"analyze":[85],"how":[86],"rates":[89],"decisions":[93],"retailer.":[99],"The":[100],"results":[101,154],"show":[102],"that":[103],"rates,":[106],"brand":[108],"reputation":[109],"influence":[112,125],"factors":[113],"goodwill":[117],"on":[118],"demand":[119],"strongly":[124],"decisions.":[129],"Furthermore,":[130],"support":[135],"efforts":[140],"in":[141,155],"Stackelberg":[142],"game.":[143],"Compared":[144],"with":[145],"chain,":[150],"system":[153],"inefficiency.":[157],"coordinate":[159],"channels,":[161],"we":[162],"design":[163],"two-way":[165],"cost-sharing":[167],"contract.":[168],"By":[169],"this":[170,193],"contract,":[171],"each":[172],"member":[173],"reaches":[178],"win-win":[180],"situation":[181],"is":[183],"willing":[184],"cooperate.":[186],"Numerical":[187],"studies":[188],"verify":[189],"conclusions":[191],"paper.":[194]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
