{"id":"https://openalex.org/W1973955581","doi":"https://doi.org/10.1016/s0378-7206(00)00080-x","title":"The assimilation of computer-aided marketing activities","display_name":"The assimilation of computer-aided marketing activities","publication_year":2001,"publication_date":"2001-08-01","ids":{"openalex":"https://openalex.org/W1973955581","doi":"https://doi.org/10.1016/s0378-7206(00)00080-x","mag":"1973955581"},"language":"en","primary_location":{"id":"doi:10.1016/s0378-7206(00)00080-x","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s0378-7206(00)00080-x","pdf_url":null,"source":{"id":"https://openalex.org/S38883057","display_name":"Information & Management","issn_l":"0378-7206","issn":["0378-7206","1872-7530"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information & Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000575295","display_name":"Robert W. Stone","orcid":"https://orcid.org/0009-0008-1152-7576"},"institutions":[{"id":"https://openalex.org/I155093810","display_name":"University of Idaho","ror":"https://ror.org/03hbp5t65","country_code":"US","type":"education","lineage":["https://openalex.org/I155093810"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Robert W. Stone","raw_affiliation_strings":["Department of Business, PO Box 443178, College of Business and Economics, University of Idaho, Moscow, ID 83843, USA"],"affiliations":[{"raw_affiliation_string":"Department of Business, PO Box 443178, College of Business and Economics, University of Idaho, Moscow, ID 83843, USA","institution_ids":["https://openalex.org/I155093810"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5075165698","display_name":"David J. Good","orcid":null},"institutions":[{"id":"https://openalex.org/I8606887","display_name":"Grand Valley State University","ror":"https://ror.org/001m1hv61","country_code":"US","type":"education","lineage":["https://openalex.org/I8606887"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"David J. Good","raw_affiliation_strings":["Department of Marketing, Seidman School of Business, Grand Valley State University, 401 W. Fulton, Fourth Floor, DeVoss Center, Grand Rapids, MI 49504, USA"],"affiliations":[{"raw_affiliation_string":"Department of Marketing, Seidman School of Business, Grand Valley State University, 401 W. Fulton, Fourth Floor, DeVoss Center, Grand Rapids, MI 49504, USA","institution_ids":["https://openalex.org/I8606887"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5000575295"],"corresponding_institution_ids":["https://openalex.org/I155093810"],"apc_list":{"value":3570,"currency":"USD","value_usd":3570},"apc_paid":null,"fwci":9.557,"has_fulltext":false,"cited_by_count":23,"citation_normalized_percentile":{"value":0.97440325,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"38","issue":"7","first_page":"437","last_page":"447"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9894000291824341,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/assimilation","display_name":"Assimilation (phonology)","score":0.6548720598220825},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6171979308128357},{"id":"https://openalex.org/keywords/test","display_name":"Test (biology)","score":0.526888370513916},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"Competitive advantage","score":0.4714466333389282},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.46580037474632263},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.4320037364959717},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.4168283939361572},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.22172123193740845}],"concepts":[{"id":"https://openalex.org/C75649859","wikidata":"https://www.wikidata.org/wiki/Q148877","display_name":"Assimilation (phonology)","level":2,"score":0.6548720598220825},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6171979308128357},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.526888370513916},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.4714466333389282},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46580037474632263},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4320037364959717},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4168283939361572},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22172123193740845},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/s0378-7206(00)00080-x","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s0378-7206(00)00080-x","pdf_url":null,"source":{"id":"https://openalex.org/S38883057","display_name":"Information & Management","issn_l":"0378-7206","issn":["0378-7206","1872-7530"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information & Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17","score":0.4000000059604645}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W155897216","https://openalex.org/W1515625369","https://openalex.org/W1519274955","https://openalex.org/W1540169431","https://openalex.org/W1546606114","https://openalex.org/W1571717828","https://openalex.org/W1829139082","https://openalex.org/W1970667765","https://openalex.org/W1974714499","https://openalex.org/W1986026471","https://openalex.org/W1987258130","https://openalex.org/W1992932249","https://openalex.org/W2010812063","https://openalex.org/W2030127018","https://openalex.org/W2034725700","https://openalex.org/W2052654950","https://openalex.org/W2062446661","https://openalex.org/W2075981938","https://openalex.org/W2108308263","https://openalex.org/W2111896788","https://openalex.org/W2117791159","https://openalex.org/W2318164261","https://openalex.org/W2324122684","https://openalex.org/W2324548222","https://openalex.org/W2801004064","https://openalex.org/W4248110118","https://openalex.org/W4254021548","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W17182576","https://openalex.org/W2007251482","https://openalex.org/W2503105342","https://openalex.org/W2478484903","https://openalex.org/W2367258370","https://openalex.org/W1980593359","https://openalex.org/W2366821887","https://openalex.org/W4231761206","https://openalex.org/W2075263824","https://openalex.org/W4387338125"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}