{"id":"https://openalex.org/W2031266055","doi":"https://doi.org/10.1016/s0167-9236(01)00104-x","title":"AdPalette: an algorithm for customizing online advertisements on the fly","display_name":"AdPalette: an algorithm for customizing online advertisements on the fly","publication_year":2001,"publication_date":"2001-12-01","ids":{"openalex":"https://openalex.org/W2031266055","doi":"https://doi.org/10.1016/s0167-9236(01)00104-x","mag":"2031266055"},"language":"en","primary_location":{"id":"doi:10.1016/s0167-9236(01)00104-x","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s0167-9236(01)00104-x","pdf_url":null,"source":{"id":"https://openalex.org/S11479521","display_name":"Decision Support Systems","issn_l":"0167-9236","issn":["0167-9236","1873-5797"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Decision Support Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011049878","display_name":"Gilbert G. Karuga","orcid":null},"institutions":[{"id":"https://openalex.org/I140172145","display_name":"University of Connecticut","ror":"https://ror.org/02der9h97","country_code":"US","type":"education","lineage":["https://openalex.org/I140172145"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Gilbert G. Karuga","raw_affiliation_strings":["School of Business Administration, University of Connecticut, 368 Fairfield Road, U-41IM, Storrs, CT 06269-2041, USA"],"affiliations":[{"raw_affiliation_string":"School of Business Administration, University of Connecticut, 368 Fairfield Road, U-41IM, Storrs, CT 06269-2041, USA","institution_ids":["https://openalex.org/I140172145"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088369424","display_name":"Andriy M. Khraban","orcid":null},"institutions":[{"id":"https://openalex.org/I140172145","display_name":"University of Connecticut","ror":"https://ror.org/02der9h97","country_code":"US","type":"education","lineage":["https://openalex.org/I140172145"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Andriy M. Khraban","raw_affiliation_strings":["School of Business Administration, University of Connecticut, 368 Fairfield Road, U-41IM, Storrs, CT 06269-2041, USA"],"affiliations":[{"raw_affiliation_string":"School of Business Administration, University of Connecticut, 368 Fairfield Road, U-41IM, Storrs, CT 06269-2041, USA","institution_ids":["https://openalex.org/I140172145"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050974462","display_name":"Suresh K. Nair","orcid":null},"institutions":[{"id":"https://openalex.org/I140172145","display_name":"University of Connecticut","ror":"https://ror.org/02der9h97","country_code":"US","type":"education","lineage":["https://openalex.org/I140172145"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Suresh K. Nair","raw_affiliation_strings":["School of Business Administration, University of Connecticut, 368 Fairfield Road, U-41IM, Storrs, CT 06269-2041, USA"],"affiliations":[{"raw_affiliation_string":"School of Business Administration, University of Connecticut, 368 Fairfield Road, U-41IM, Storrs, CT 06269-2041, USA","institution_ids":["https://openalex.org/I140172145"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021743754","display_name":"Daniel Rice","orcid":null},"institutions":[{"id":"https://openalex.org/I140172145","display_name":"University of Connecticut","ror":"https://ror.org/02der9h97","country_code":"US","type":"education","lineage":["https://openalex.org/I140172145"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Daniel O. Rice","raw_affiliation_strings":["School of Business Administration, University of Connecticut, 368 Fairfield Road, U-41IM, Storrs, CT 06269-2041, USA"],"affiliations":[{"raw_affiliation_string":"School of Business Administration, University of Connecticut, 368 Fairfield Road, U-41IM, Storrs, CT 06269-2041, USA","institution_ids":["https://openalex.org/I140172145"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5050974462"],"corresponding_institution_ids":["https://openalex.org/I140172145"],"apc_list":{"value":3280,"currency":"USD","value_usd":3280},"apc_paid":null,"fwci":2.7063,"has_fulltext":false,"cited_by_count":33,"citation_normalized_percentile":{"value":0.90729947,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"32","issue":"2","first_page":"85","last_page":"106"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.9781000018119812,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11439","display_name":"Video Analysis and Summarization","score":0.960099995136261,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.7617917656898499},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7498718500137329},{"id":"https://openalex.org/keywords/on-the-fly","display_name":"On the fly","score":0.6317125558853149},{"id":"https://openalex.org/keywords/palette","display_name":"Palette (painting)","score":0.5916262269020081},{"id":"https://openalex.org/keywords/animation","display_name":"Animation","score":0.5670731067657471},{"id":"https://openalex.org/keywords/genetic-algorithm","display_name":"Genetic algorithm","score":0.44029346108436584},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.43147051334381104},{"id":"https://openalex.org/keywords/computer-graphics","display_name":"Computer graphics (images)","score":0.276692271232605},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2104308307170868},{"id":"https://openalex.org/keywords/operating-system","display_name":"Operating system","score":0.1766200065612793},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.13188287615776062}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.7617917656898499},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7498718500137329},{"id":"https://openalex.org/C2781020372","wikidata":"https://www.wikidata.org/wiki/Q533093","display_name":"On the fly","level":2,"score":0.6317125558853149},{"id":"https://openalex.org/C2779674283","wikidata":"https://www.wikidata.org/wiki/Q425548","display_name":"Palette (painting)","level":2,"score":0.5916262269020081},{"id":"https://openalex.org/C502989409","wikidata":"https://www.wikidata.org/wiki/Q11425","display_name":"Animation","level":2,"score":0.5670731067657471},{"id":"https://openalex.org/C8880873","wikidata":"https://www.wikidata.org/wiki/Q187787","display_name":"Genetic algorithm","level":2,"score":0.44029346108436584},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.43147051334381104},{"id":"https://openalex.org/C121684516","wikidata":"https://www.wikidata.org/wiki/Q7600677","display_name":"Computer graphics (images)","level":1,"score":0.276692271232605},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2104308307170868},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.1766200065612793},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.13188287615776062}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/s0167-9236(01)00104-x","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s0167-9236(01)00104-x","pdf_url":null,"source":{"id":"https://openalex.org/S11479521","display_name":"Decision Support Systems","issn_l":"0167-9236","issn":["0167-9236","1873-5797"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Decision Support Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W58783537","https://openalex.org/W1968891465","https://openalex.org/W2020144300","https://openalex.org/W2054663093","https://openalex.org/W2058405647","https://openalex.org/W2064926182","https://openalex.org/W2074789873","https://openalex.org/W2120579720","https://openalex.org/W2142183404","https://openalex.org/W2154389542","https://openalex.org/W2169546492","https://openalex.org/W2295199083","https://openalex.org/W2943490696","https://openalex.org/W6677861078","https://openalex.org/W6696925470"],"related_works":["https://openalex.org/W2384383935","https://openalex.org/W4234082839","https://openalex.org/W2509410833","https://openalex.org/W3183827559","https://openalex.org/W2004761075","https://openalex.org/W2368237188","https://openalex.org/W2890578708","https://openalex.org/W2167830588","https://openalex.org/W2742280844","https://openalex.org/W2031266055"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":3},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
