{"id":"https://openalex.org/W7140198327","doi":"https://doi.org/10.1016/j.procs.2026.03.055","title":"Enhancing Organic Social Media Engagement in Online Language Education: A Data-Driven Approach","display_name":"Enhancing Organic Social Media Engagement in Online Language Education: A Data-Driven Approach","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7140198327","doi":"https://doi.org/10.1016/j.procs.2026.03.055"},"language":"en","primary_location":{"id":"doi:10.1016/j.procs.2026.03.055","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.procs.2026.03.055","pdf_url":null,"source":{"id":"https://openalex.org/S120348307","display_name":"Procedia Computer Science","issn_l":"1877-0509","issn":["1877-0509"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia Computer Science","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.1016/j.procs.2026.03.055","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Nada Bejauoui","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Nada Bejauoui","raw_affiliation_strings":["ISLA Polytechnic University of Management and Technologies, Gaia, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ISLA Polytechnic University of Management and Technologies, Gaia, Portugal","institution_ids":[]}]},{"author_position":"last","author":{"id":null,"display_name":"Firmino Oliveira da Silva","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Firmino Oliveira da Silva","raw_affiliation_strings":["COPELABS, Lus\u00f3fona University, Portugal","Center for Organisational and Social Studies, Polytechnic of Porto, Portugal (CEOS.PP)","ISLA Polytechnic University of Management and Technologies, Gaia, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"COPELABS, Lus\u00f3fona University, Portugal","institution_ids":[]},{"raw_affiliation_string":"Center for Organisational and Social Studies, Polytechnic of Porto, Portugal (CEOS.PP)","institution_ids":[]},{"raw_affiliation_string":"ISLA Polytechnic University of Management and Technologies, Gaia, Portugal","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.57097246,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"278","issue":null,"first_page":"817","last_page":"824"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.08429999649524689,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.08429999649524689,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.02810000069439411,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14246","display_name":"E-Learning and Knowledge Management","score":0.024900000542402267,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6736999750137329},{"id":"https://openalex.org/keywords/digital-media","display_name":"Digital media","score":0.46000000834465027},{"id":"https://openalex.org/keywords/visibility","display_name":"Visibility","score":0.43050000071525574},{"id":"https://openalex.org/keywords/scalability","display_name":"Scalability","score":0.42750000953674316},{"id":"https://openalex.org/keywords/target-audience","display_name":"Target audience","score":0.3896999955177307},{"id":"https://openalex.org/keywords/digital-content","display_name":"Digital content","score":0.3546999990940094},{"id":"https://openalex.org/keywords/technical-communication","display_name":"Technical communication","score":0.322299987077713},{"id":"https://openalex.org/keywords/user-generated-content","display_name":"User-generated content","score":0.3133000135421753}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7785999774932861},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6736999750137329},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.46000000834465027},{"id":"https://openalex.org/C123403432","wikidata":"https://www.wikidata.org/wiki/Q654068","display_name":"Visibility","level":2,"score":0.43050000071525574},{"id":"https://openalex.org/C48044578","wikidata":"https://www.wikidata.org/wiki/Q727490","display_name":"Scalability","level":2,"score":0.42750000953674316},{"id":"https://openalex.org/C2781286702","wikidata":"https://www.wikidata.org/wiki/Q2604680","display_name":"Target audience","level":2,"score":0.3896999955177307},{"id":"https://openalex.org/C2779344036","wikidata":"https://www.wikidata.org/wiki/Q11320476","display_name":"Digital content","level":2,"score":0.3546999990940094},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3424000144004822},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.34130001068115234},{"id":"https://openalex.org/C64364511","wikidata":"https://www.wikidata.org/wiki/Q1132530","display_name":"Technical communication","level":2,"score":0.322299987077713},{"id":"https://openalex.org/C101293273","wikidata":"https://www.wikidata.org/wiki/Q579716","display_name":"User-generated content","level":3,"score":0.3133000135421753},{"id":"https://openalex.org/C156325361","wikidata":"https://www.wikidata.org/wiki/Q1152864","display_name":"Grounded theory","level":3,"score":0.30869999527931213},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.30570000410079956},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3041999936103821},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.30070000886917114},{"id":"https://openalex.org/C4438859","wikidata":"https://www.wikidata.org/wiki/Q186117","display_name":"Timeline","level":2,"score":0.29600000381469727},{"id":"https://openalex.org/C46686674","wikidata":"https://www.wikidata.org/wiki/Q466303","display_name":"Boosting (machine learning)","level":2,"score":0.29600000381469727},{"id":"https://openalex.org/C2780966255","wikidata":"https://www.wikidata.org/wiki/Q5474306","display_name":"Foundation (evidence)","level":2,"score":0.29280000925064087},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.28690001368522644},{"id":"https://openalex.org/C101780184","wikidata":"https://www.wikidata.org/wiki/Q840576","display_name":"Dissemination","level":2,"score":0.2689000070095062},{"id":"https://openalex.org/C2780656832","wikidata":"https://www.wikidata.org/wiki/Q796573","display_name":"Online discussion","level":2,"score":0.259799987077713},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.25029999017715454}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.procs.2026.03.055","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.procs.2026.03.055","pdf_url":null,"source":{"id":"https://openalex.org/S120348307","display_name":"Procedia Computer Science","issn_l":"1877-0509","issn":["1877-0509"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia Computer Science","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1016/j.procs.2026.03.055","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.procs.2026.03.055","pdf_url":null,"source":{"id":"https://openalex.org/S120348307","display_name":"Procedia Computer Science","issn_l":"1877-0509","issn":["1877-0509"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia Computer Science","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality Education","score":0.5719343423843384}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W2125369131","https://openalex.org/W4403217220"],"related_works":[],"abstract_inverted_index":{"In":[0],"an":[1,41,142],"increasingly":[2],"digital":[3],"and":[4,19,64,74,94,102,124,150,165,185,205,215,226,234,239,249,272],"competitive":[5],"landscape,":[6],"organic":[7,36,158],"social":[8,37],"media":[9,38],"strategies":[10,39,155],"have":[11],"become":[12],"essential":[13],"tools":[14,88,188],"for":[15,40,112,254],"ensuring":[16,126,207],"the":[17,50,56,76,81,106,139,193,196,219,244],"visibility":[18],"growth":[20],"of":[21,52,58,141,246],"educational":[22,175,278],"institutions":[23],"-":[24],"particularly":[25],"online":[26,42,256],"schools.":[27],"This":[28,241],"dissertation":[29],"examines":[30],"how":[31,265],"data":[32,100,119,203,225,266],"analysis":[33],"can":[34],"optimize":[35],"English":[43],"school.":[44],"The":[45,115,135,152],"project":[46,107,153],"focuses":[47],"on":[48],"evaluating":[49],"performance":[51,122],"unpaid":[53],"content,":[54],"with":[55,98,147,212,218],"goal":[57],"improving":[59,255],"audience":[60,148,183],"engagement,":[61,71,269],"increasing":[62],"visibility,":[63],"ultimately":[65],"boosting":[66],"student":[67],"enrolment.":[68],"By":[69,85],"analyzing":[70],"reach,":[72],"growth,":[73],"traffic,":[75],"study":[77,197],"reveals":[78],"patterns":[79],"in":[80,104,132,228,258,277],"school\u2019s":[82],"content":[83,144,163,270],"strategy.":[84],"using":[86,186],"analytical":[87],"like":[89,189],"Google":[90],"Analytics,":[91,96],"Facebook":[92],"Insights,":[93],"Instagram":[95],"combined":[97],"Python-based":[99],"processing":[101],"visualizations":[103],"Tableau,":[105],"builds":[108],"a":[109,251],"solid":[110],"foundation":[111],"informed":[113],"decision-making.":[114],"methodology":[116],"includes":[117],"structured":[118],"collection,":[120],"processing,":[121],"analysis,":[123],"visualization,":[125],"that":[127,208],"all":[128,209],"recommendations":[129,172],"are":[130,232],"grounded":[131],"actionable":[133],"insights.":[134],"expected":[136],"results":[137],"support":[138],"development":[140],"optimized":[143],"strategy,":[145],"aligned":[146],"behavior":[149],"preferences.":[151],"proposes":[154],"to":[156,174,202],"boost":[157],"reach":[159],"by":[160],"identifying":[161,229],"effective":[162],"types":[164],"posting":[166],"times.":[167],"Additionally,":[168],"it":[169],"presents":[170],"marketing":[171,248],"tailored":[173],"goals,":[176],"such":[177,222],"as":[178,223],"refining":[179],"topics,":[180],"targeting":[181],"specific":[182],"segments,":[184],"cost-effective":[187],"user-generated":[190],"content.":[191],"Beyond":[192],"technical":[194],"component,":[195],"addresses":[198],"ethical":[199],"concerns":[200],"related":[201],"privacy":[204],"transparency,":[206],"practices":[210],"comply":[211],"established":[213],"guidelines":[214],"foster":[216],"trust":[217],"audience.":[220],"Challenges":[221],"incomplete":[224],"difficulties":[227],"clear":[230],"trends":[231],"acknowledged":[233],"mitigated":[235],"through":[236],"iterative":[237],"testing":[238],"validation.":[240],"work":[242],"shows":[243],"potential":[245],"data-driven":[247],"offers":[250],"scalable":[252],"model":[253],"presence":[257],"education.":[259],"Its":[260],"key":[261],"value":[262],"is":[263],"proving":[264],"analytics":[267],"enhances":[268],"planning,":[271],"enrolments,":[273],"validating":[274],"its":[275],"role":[276],"success.":[279]},"counts_by_year":[],"updated_date":"2026-04-25T08:17:42.794288","created_date":"2026-03-25T00:00:00"}